From Cleaning Inboxes to Leading Projects: 3isFor's Director of Production

Summary

Podcast Summary: For Good – Episode: "From Cleaning Inboxes to Leading Projects: 3isFor's Director of Production"

Introduction

In this episode of For Good, host Joseph "JoJo" Simmons delves into an inspiring conversation with Ty Semi, the Director of Production at 3isFor. The discussion centers around Ty's remarkable journey from starting as a virtual assistant to becoming a pivotal leader within the company. Their dialogue offers valuable insights into leadership, personal growth, and the significance of values-driven work environments.

Background and Introduction to Ty Semi

The episode begins with JoJo warmly welcoming Ty Semi to the For Good podcast. JoJo highlights Ty's role at 3isFor and sets the stage for an in-depth exploration of her career trajectory and personal development.

Journey to 3isFor

Ty Semi shares her serendipitous path to joining 3isFor:

Ty Semi [04:10]: "I was looking for a career pivot that allowed me to travel more. I started with virtual assisting and within a few weeks, I met Chris through a virtual assistant platform."

JoJo adds context about Chris, the CEO of 3isFor, emphasizing the initial skepticism and eventual rewarding partnership that led to Ty's integration into the team.

Standout Performance and Early Success

Ty reflects on her early days at 3isFor, highlighting her swift success:

Ty Semi [05:32]: "Within the first month, I had eight clients, which was unheard of according to the platform's managers."

Her ability to connect with clients and her vibrant personality set her apart, making her an invaluable asset to the company from the outset.

Transition to Leadership

As 3isFor evolved, so did Ty's role. She naturally transitioned into a leadership position without formal intention:

Ty Semi [13:41]: "I've always been a natural-born leader. At 3isFor, as trust built between us, my leadership role just came naturally."

JoJo acknowledges Ty's inherent leadership qualities, noting her ability to manage projects effectively and her commitment to the company's vision.

Skills and Experiences That Shaped Ty's Leadership

Ty attributes her leadership skills to her diverse experiences:

Ty Semi [16:39]: "Running my own beauty brand forced me to wear every hat, which taught me invaluable organizational and production skills."

Her background in fashion and beauty, combined with hands-on production experience, equipped her with the necessary tools to excel as Director of Production at 3isFor.

Values-Driven vs. Transactional Projects

A significant portion of the conversation focuses on the distinction between transactional and values-driven projects:

Ty Semi [19:16]: "Understanding the client's priorities—whether it's a strict deadline or creative flexibility—helps us tailor our approach effectively."

JoJo and Ty discuss how values-driven projects allow for greater creativity and deeper client relationships, enhancing the overall quality and impact of their work.

Unlocking Creativity Through Values-Driven Work

Ty shares how prioritizing values over mere transactions has fostered creativity within her role:

Ty Semi [20:59]: "Value-driven work has unlocked my creativity by allowing me to truly engage with the content and understand its impact."

This approach not only enhances the creative process but also ensures that the work resonates on a meaningful level with both the team and the clients.

Future Excitement and Vision for 3isFor

Looking ahead, Ty expresses excitement about the future directions of 3isFor:

Ty Semi [22:20]: "I'm really excited for the experiential work. There's so much room for creativity in build and fabrication, allowing everyone to get into their creative zones."

JoJo echoes this enthusiasm, emphasizing the potential for storytelling through experiential events, which aligns with the podcast's focus on intentional living and meaningful work.

Personal Growth and Work-Life Balance

Towards the end of the episode, Ty touches on balancing work with her nomadic lifestyle:

Ty Semi [25:15]: "I'm still a nomad, balancing work schedules across different time zones while maintaining productivity."

JoJo appreciates Ty's dedication, noting her ability to adapt and thrive despite unconventional work hours, underscoring the importance of flexibility in today's work environments.

Conclusion

The episode concludes with JoJo teasing future discussions about Ty's regenerative streetwear brand, For Good Fashion, hinting at the multifaceted nature of Ty's endeavors and her continuous journey of personal and professional growth.

Key Takeaways

• Natural Leadership: Ty's inherent leadership qualities emerged organically as she built trust within the team.

• Diverse Experience: Wearing multiple hats in her previous ventures equipped Ty with the skills necessary for effective project management and production.

• Values-Driven Work: Prioritizing client values over transactional demands fosters creativity and deeper connections.

• Adaptability: Balancing a nomadic lifestyle with professional responsibilities highlights the importance of flexibility and time management.

• Future Endeavors: Excitement for expanding into experiential work and regenerative fashion indicates a commitment to innovation and sustainability.

Notable Quotes

1. Ty Semi on Leadership Emergence:

   "I've always been a natural-born leader. At 3isFor, as trust built between us, my leadership role just came naturally." [13:41]

2. On Values-Driven Creativity:

   "Value-driven work has unlocked my creativity by allowing me to truly engage with the content and understand its impact." [20:59]

3. Future Excitement in Experiential Work:

   "I'm really excited for the experiential work. There's so much room for creativity in build and fabrication, allowing everyone to get into their creative zones." [22:20]

Final Thoughts

This episode of For Good offers a compelling narrative of growth, leadership, and the power of aligning personal values with professional endeavors. Ty Semi's journey serves as an inspiring example for listeners seeking to lead with intention and foster environments where creativity and purpose thrive.

Transcript

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[Jojo Simmons]

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[Jojo Simmons]

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[Ty Semi]

And hammocks for less. Expedia made to travel. Most people can organize stuff and can set up meetings and clear calendars and things like that. But yeah, I think it's just, it's personality and just having like a little bit of experience in everything and making sure like you're speaking of that when you're, when you're having the meeting interaction.

[Jojo Simmons]

Was like, okay, she's well put together, she knows how to speak, you know what I mean? And she looks like she's here to work, you know, she's here to turn this thing into something that really could be a long lasting thing. And that's what's important to Chris, Dave and myself is like being with people that believe the vision, but not only believe the vision, want to continue to push the vision forward and want to add to the vision.

[Ty Semi]

I've always been a natural born leader. Like I always make this joke where in high school I was like the captain of the cheerleading team and I couldn't do a cartwheel. I feel like at 3 is 4, my leadership journey just came naturally, like month over month, you know what I mean? As the, as you guys built trust in me and I built trust in you, when you have your own business, you have to wear every single hat. I'm a firm believer and I can't manage or lead something I don't understand. So even if I was, was getting to a point where I was like, okay, this, I'm going to outsource this, I'm going to have someone else do it. It was always very important for me to understand the work. The work.

[Jojo Simmons]

Hey, what's good everybody? It' guy Jojo Simmons. And this is the For Good podcast where we focus on the good, never the bad, where we're measured on what we do and not what we have. And yes, as you can see, we are back in the year. And today my special guest is Ty Semi, who works here at 3 is 4 head of production for us. And really her story here at three IS four in her story in life is an interesting one, an inspirational one, one that I feel like a lot of people should hear, as not only. I'm sure this is not your final stop this or there's. There's many things you're going to continue to do in life, but I think it's interesting for people to hear kind of your introductory to three is for how you got here, all that. So we're gonna, you know, ask a bunch of questions. But I want people to know that when you see me New York, they're going to be special segments. Like when you see me with Chris, those are, you know, me chopping it up with my co founder and when you see me with Ty, these are the little Ty segments. We like to call this segment Ty's Light because Ty brings so much light to three IS four. And she really does grow every project here as we. As she continues to keep stepping up in the presence of what she's doing. So first of all, we want to say thank you, Ty, for coming on the For Good podcast. It's not easy to get most of you guys that work with us on here. Everybody's a little shy, I would say, but you are not as shy as most. So thank you for coming on here, Ty.

[Ty Semi]

Thank you for having me, Jojo. I really appreciate it and I'm excited to dig into it.

[Jojo Simmons]

Oh, we're good. Oh, we got some things to dig into. You know, I got my questions ready.

[Ty Semi]

Let's dig.

[Jojo Simmons]

First of all, I want to talk about. I want you, I would love for you to share how you were introduced to three IS four and how you. How you landed here with us at three IS four.

[Ty Semi]

So it's actually a really interesting story. So just to backtrack a little bit, I was, I was living in California for a while. I moved back to New York, like, accidentally. It wasn't planned. And I kind of wanted a career pivot. I wanted to do something that allowed me to travel more.

[Jojo Simmons]

Right?

[Ty Semi]

So I was like, I'm just going to. I didn't know what that was or how to get what I was desiring. So I was like, I'm just going to go into, like virtual assisting, like just doing random virtual work so that I can travel. So I joined like a virtual assisting platform and within a month, few weeks, Really? I met Chris Chris.

[Jojo Simmons]

And for, for, for clarity, Chris is obviously people know from, from Yurts, our co founder, CEO of the company. The big. I call him the big dog. You know, I mean I call him the big dog. The biggest, the biggest dog in the yard for sure. So yeah, and that's dope, man. That, that you were on that, that virtual, you know, assistant app and you ended up getting, you know, Chris ended up matching up with you, you would say on that virtual assistant application.

[Ty Semi]

And I remember it was so funny because I remember the like the manager who like manages all the VAs telling me like, hey, like this is a very special client because we had him paired with someone else before and they kind of.

[Jojo Simmons]

Can I bring that up? Can I bring that up? Can I bring it up from my perspective? So yes, this is great. I remember Chris bringing that to Dave and I obviously. And he was like, man, I'm about to get rid of this app. Because I didn't really like who they paired me up with. Da da da da. He's like, I'm going try one more time. And that one more time was Ty was tied. So can you tell me how that happened and how that all unfolded?

[Ty Semi]

How.

[Jojo Simmons]

How you guys got paired up and how.

[Ty Semi]

That's actually really crazy. Cuz when I first got on the platform, they were like preempting me that it's going to take a long time to like build clientele to get steady work. Like you have to be patient with the process. Wow. And I actually met Chris within the first month and I had like eight clients within the first month.

[Jojo Simmons]

Wow.

[Ty Semi]

And they said that's like unheard of. So when I actually got off the platform, they're like, why would you leave? Like you are one of the only people who's got a full time.

[Jojo Simmons]

I got a full time job.

[Ty Semi]

Exactly. But yeah, I remember the lady telling me, she was like, yeah, this is a really special client. He was paired with someone and he was super disappointed. So we really need you to, you know, shine and make sure like he is a priority. They were nervous because again, I was new, but I was booking so many clients that they were just like, we're going to give him to you. And then I think within our first conversation, Chris and I hit it off and he was like, oh yeah, you can do way more than just cleaning my inbox.

[Jojo Simmons]

I like that. So before we jump into other questions, cause now my mind is spinning. Cause I'm hearing the story on your perspective from how you got here. Could you tell the Listeners that are sitting there trying to figure out a way, what made you so different on that app where you had so many clients, how were you able to stand out? If you had to tell somebody, how can they stand out in a room? Because that was you standing out in a room essentially and saying, you know, I had more clients than they ever would have thought I could have got. How did you even. How were you even capable of doing that?

[Ty Semi]

Well, I think for one, it's just having so much experience in so many different things. I tell people all the time, like New York has, of course, has a lot of pros and a lot of cons, but one of the pros is just experience. Like, I have experience in so many weird different things. So I think that's why I was able to connect with a lot of clients. And then just like, it's honestly personality. Like, literally people would just hire me because they like me. Like, you know, I love that. And that's like half the battle. Cause like a lot of the work that they're asking you to do is like busy work. Like most people can organize stuff and can set up meetings and clear calendars and things like that, but if they like you as a person, you know. Chris also wasn't the only person who offered me a job from that platform. There was another actual media company as well who offered me a job too. And within like the same.

[Jojo Simmons]

I don't think they were intentional and for good.

[Ty Semi]

They weren't for good. And they were like LA based. And you guys know how I feel about California. So I was like, I'm good, I'm straight. But yeah, I think it's just, it's personality and just having like a little bit of experience in everything and making sure like you're speaking of that when you're, when you're having the meetings.

[Jojo Simmons]

So what I heard from you is trying things, trying new things, Stepping out, networking.

[Ty Semi]

Yes.

[Jojo Simmons]

Trying new things and making sure that you show up, do the work enthusiastically. Right?

[Ty Semi]

Absolutely. And don't count out like little things that you've done. Because I think people like, if this isn't on my resume and I didn't work here for three years, like, I'm not going to include it in my experience or I'm not going to speak towards it, but anything that you've done is experience, is experience.

[Jojo Simmons]

Yes.

[Ty Semi]

And a lot of it, you can transfer into other things. And that app showed me that as well.

[Jojo Simmons]

Wow. I love that. This interview started off amazingly. This is really great about. We're still on the three is four. Tip. How you started here. Let's talk about your first interaction with. Mwah. Myself. Right. How was that interaction? How did you first meet me? I can give you my perspective, but I'd love to hear your perspective of how you first met me. I could say, though, to lead it into it, like, Chris was like, okay, we officially hired Ty to be here full time. And we're gonna do this whole team thing.

[Ty Semi]

Yes.

[Jojo Simmons]

And we're gonna come up to here. Basically. We came up here. This is before the yurt was here, but we essentially were here.

[Ty Semi]

Yes.

[Jojo Simmons]

And that was gonna be my first time meeting a new team member, which I was excited about. And to be quite honest, and I hate to sound like this, but hearing a black woman was coming on the team was exciting for me.

[Ty Semi]

Exactly.

[Jojo Simmons]

Not to say that it could have been any color. It could have been yellow, green, red, blue, didn't matter. But I thought that it was always interesting to give opportunities to people that look like me and somebody that just doesn't look like me and got the job, but somebody that is qualified to do the job, good enough to do the job, but looks like me.

[Ty Semi]

How did you know I was black?

[Jojo Simmons]

Come on. Your name's Ty.

[Ty Semi]

Chris was like, I hired a black girl.

[Jojo Simmons]

I don't. I. No, he never said you're race either. But Ty, I'm like, it's either a black guy or a black woman. Right. But I knew it was a woman. Cause he told me he was a woman. So I'm like, I've never met a white woman named Ty.

[Ty Semi]

That's funny.

[Jojo Simmons]

But there might be one out there. Shout out to white Ty. You know, but no, no, seriously. So what was your first interaction with me and how was that?

[Ty Semi]

Well, so my first interaction with you was.

[Jojo Simmons]

And when did you find out? I was a co founder almost during the first meeting.

[Ty Semi]

Yeah. Chris told me about three of you guys right away.

[Jojo Simmons]

Oh, he brags about me.

[Ty Semi]

He bragged about you guys. So my first interaction with you was on, like a group call. But also, I think your camera was off. So it wasn't like.

[Jojo Simmons]

It wasn't like a real interaction. It was like a high thing.

[Ty Semi]

And, you know, sometimes, like, when you get on the call, you can be a little dry. So I was just like, I don't know if he's.

[Jojo Simmons]

That day. I probably was probably, I don't know.

[Ty Semi]

Like, nice to meet you. It was just like, cool. So I'm like, I don't know if he's going to be, you know, like, I Just didn't know. I didn't know what to anticipate. Like, you know what I mean? Obviously, I know your background, where you come from, so. And I've also been in celebrity spaces before, and it just depends on the person. Like, some people are a little bit more open, some people are a little bit more reserved and protective. So I wanted to respect your. Your process in your space. So when we got to the farm, I thought it was a great first interaction. You welcomed me with open arms, you talked to me, you joked with me. So I immediately felt comfortable. I immediately was like, okay, like, he's one of those celebrities that are like, chill. Like, he's not gonna. You know what I mean? So it was a welcome. It was a warm welcome. Honestly.

[Jojo Simmons]

No, I was happy that we were able to get the help. But also, Chris ranted and raved how well you were originally cleaning just as inbox, right?

[Ty Semi]

Yeah, cleaning in box.

[Jojo Simmons]

And how you were. You were so much more and could be so much more for the company. So. Yeah, man. You know, my first interaction was like, okay, she's well put together. She knows how to speak, you know what I mean? And she looks like she's here to work, you know, she's here to turn this thing into something that really could be a long lasting thing. And that's what's important to Chris, Dave and myself is like, being with people that believe the vision, but not only believe the vision, want to continue to push the vision forward and want to add to the vision. Right. You know, over here, we're very open door where it's like, everybody can have, from the CFO to anybody can have an opinion and we want to hear it, you know, and it could be on the creative side of things. Right. And that's always how we kind of let it. So I thought that I was just happy to have another set of ears, set of eyes, and another, you know, a level of mind on. On kind of projects.

[Ty Semi]

Yeah.

[Jojo Simmons]

So what was your vision for yourself at the time, though, when you first came here? Like, when you decided to. I'm gonna come here full time. What were you seeing yourself as being like, what was your vision coming here?

[Ty Semi]

I just saw myself. I was like, I'm just gonna be like the social media manager. Like, that's all I see saw, like. And I was content with that. I was happy with that. Chris remembers. I was ecstatic. You know, like, I'm just like.

[Jojo Simmons]

Do you say that you. You thought that right away because, you know, that you're good at aesthetically Pleasing things you're good at, making sure things look organized. Was. Was that like, I'm gonna. This is one of my strengths. Where is something I can bring to this?

[Ty Semi]

Right? And it was the need of the company to my understanding at the time. And I was like, well, this is something I know I can excel at. So that was my, you know, that was my vision in the beginning.

[Jojo Simmons]

Dope. Now let's talk about your step up, right? Your vision was. Your beginning was cleaning emails and thought you were gonna do social media, all that stuff. And as we evolved, the team is obviously not huge, not. Not completely small, but we can count them all on two hands right now. Right? So we. Everybody kind of needed to step into new roles and step up and kind of, you know. So let's talk about you now, leading projects instead of now. Instead of. You were managing them before and maybe a little bit and kind of, you know, booking things, but now you're leading projects. How was that transition for you?

[Ty Semi]

I feel like it was really natural. So it's funny because I kind of. I talk about this with Chris all the time too. Like, I've always been a natural born leader, so it's never. I. I have never gone with. The only thing I intentionally led was my beauty brand. Obviously, that was my intention, but I've never gone in intentionally, like, hey, I'm gonna lead this. It's just I naturally always fall into that space. And I think it's also because I'm really good at organizing, compartmentalizing, and, like, putting things in a certain box. So I feel like at 3 is 4, my leadership journey just came naturally, like, month over month. You know what I mean? As the. As you guys built trust in me and I built trust in you, I think it just came, like, it just came all of a sudden. I never. Not until we actually started, like, you know, changing titles, did I ever, like, really think, like, oh, like, I am the leader here or leader here, you know?

[Jojo Simmons]

But you knew that that's what you are at your core as a leader.

[Ty Semi]

Yes, that's just who I am in. In my core.

[Jojo Simmons]

Right.

[Ty Semi]

Yeah.

[Jojo Simmons]

And eventually it always catches up to you. Wherever you go in your career, no matter what I'm doing, people will want you to lead, right?

[Ty Semi]

Yes, always.

[Jojo Simmons]

And that's what I kind of seen with you is like, okay, she's a great leader and she could definitely step into these roles where she could manage people and she could make sure that the project gets from A to Z, right?

[Ty Semi]

Yeah.

[Jojo Simmons]

And that's what's been Great. Watching your growth here is knowing that, okay, cool. We have somebody that's not afraid to speak up. Sometimes it gets you in trouble. Right. But. But it's better to speak up than to keep your mouth shut. And I think, you know, everybody we work with, and I shout out to my brother Corvain one day we were talking, he was like, you know who? I need to make this call for me. Ty. Can you make Ty make this call for me? Because she's gonna get it done. And that, to me, was a testament of what our clients and our partners.

[Ty Semi]

I appreciate that.

[Jojo Simmons]

I really do see you as like, she's gonna get it done and she's not gonna play around. And she's gonna make sure that 3 is 4 is represented in the highest light. You know what I mean?

[Ty Semi]

Absolutely. 100%.

[Jojo Simmons]

So that's what I've seen so far, and that's what I've seen in your growth. Yes. You came in humble and like, okay, I just want to help. And I remember the conversation we had in Florida, and he's like, man, I want to continue to make this company money, and I want this to continue to keep going. I don't. I don't never have a blind ear or deaf ear to any of our conversations or any conversation I do have in the company. So I always hear that you believe in a vision and you believe in your co founders, and that is something that Chris, Dave, and I can always use fuel to our fire to keep on fighting for you guys. You know what I mean? All right, so let's talk about your experiences that prepared you for this leading role in three is Four. I would love to talk about Ty Lyte and you working across PR and your beauty and fashion. So, yes, you speak small. You know a little bit about that earlier and your experience with that. How did that experience prepare you for ultimately stepping into director of production here?

[Ty Semi]

Well, I think when you are. When you have your own business, you have to wear every single hat.

[Jojo Simmons]

Yep.

[Ty Semi]

You know, so you're forced to learn. I'm a firm believer in I can't manage or lead something I don't understand. So even if I was. Was getting to a point where I was like, okay, this, I'm going to outsource this. I'm going to have someone else do it. It was always very important for me to understand the work. The work. So I think my experience with my company, like, helped me to just understand production, how to. Like we always say here, production is a production. So whether it's a beauty Production, film, tv, like, you know, it's all the same thing. It really is just organizing. Like that's like when people ask me like, how do you explain production? Because it's such an umbrella term, I'm like organizing, right? Like it's just organizing, putting things in the right box, in the right place. And I had to do that with my brand. I had to make sure that, you know, every single part was getting done. And that's what really prepared me. But not just highlight, I think working in the industry as a makeup artist. And then once you start branching out and you want to do your own shoots, like I didn't have the money to hire a producer. Producer, so you do, you know what I mean? So I had to produce my own shoots and then also too with my friends. Like, obviously when you were in this industry, your friends all are doing different things. Whether if I have friends that are stylists, photographers, so were always collectively producing. Because it's not until you really have a bag are you really hiring a producer to run your shoot. It's usually the person whose brand it is, person whose idea it is, doing the production and their friends. So I just think it was a life thing. Like my whole journey and my whole career has been producing.

[Jojo Simmons]

So would you say that having to put on all those hats, it helps you not only produce, but manage clients and projects with confidence? Because you know what it takes to be in the position of the person you're trying to talk into doing something. Or until, hey, somebody's about to get on camera and they need a new or somebody we're working with needs to shoot and you like, listen, I gotta prep you. But you know how to prep them. Cause you're like, I've been in this space before because I've had to be that hat for everything.

[Ty Semi]

Exactly, exactly. And I've also been talent. So I'm like, I know how to be in front of the camera, behind the camera, beside the camera. Like, you know, I've played all of the roles on set, so I'm able to kind of see it from like a top level view.

[Jojo Simmons]

Right. So I want to talk about why. Okay, obviously you're here and you believe in us and our vision and our mission. But why the mission matters. Right. Can you speak about the difference between the transactional, you know, projects we do in the heart driven ones that share our like, core mission and values?

[Ty Semi]

Yeah. I think it starts with, you know, understanding your client and understanding their expectations and their priorities.

[Jojo Simmons]

Right.

[Ty Semi]

If their priority is on a timeline like you know, we need to get this done at, you know, this date. And it needs to be this amount of seconds, like, you know, going into the creative that way, making sure that the editors understand it that way. Like, yes, I know you personally may see something and you want it to be a little bit longer, but that client's priority is for it to be a 90 second social cut, for it to go up on social media in 48 hours. So I think those little nuances kind of differentiate with a more value driven client, they might be a little bit more flexible on the deadline and the time that we take and that we take to execute the project. And that can be communicated to the team. Like, okay, I know, like this. You can kind of run with this a little bit further than you could if it was a client who just needs this by Friday.

[Jojo Simmons]

Right, Yeah, I get it for sure. And that makes a lot of sense because, you know, like you said, yeah, they do give us a little bit more freer range on the value driven stuff because not to say that for the client that needs about Friday, we're always looking for the best work to give them. Of course.

[Ty Semi]

Exactly.

[Jojo Simmons]

We're gonna make sure you got the best stuff, but we also want the client to be happy with every shot that's chosen and editing it in. But sometimes with the value driven stuff, like you said, we're gonna make sure that we really, if this is gonna take us extra time because we really trying to hit home with it, then they kind of understand that a little bit more. So I get it.

[Ty Semi]

It's like a dance between client, producer, client producer.

[Jojo Simmons]

So could you tell me how the values driven production has unlocked your creativity more?

[Ty Semi]

I love that question. I think as a producer, especially if you handle a lot of the logistics, it's so easy to just get lost into in the organization. Like, we need to just get this done, get this done, get this done. I think the value driven work has unlocked my creativity by, like, just making me stop. Like, you know, just making me stop and really watch it, really listen. And it happens like literally all of a sudden because it's like, okay, I'm so focused on getting it done and making sure everyone has what they need to get it done and that the client is happy. When I get that cut from Kelly and I can just like sit down and watch it. It kind of, it's like exciting. It's. It's inspiring. And I'm like, oh, like, you just realize what you're doing does matter and it does have creativity towards it. You know?

[Jojo Simmons]

Yeah.

[Ty Semi]

So, yeah.

[Jojo Simmons]

Yeah, I'm gonna. I'm gonna let. I'm gonna just repeat. I'm just echo what you said. You're right. I was gonna have something special to say. I was like. But you know what? I. She outdid me on that one.

[Ty Semi]

Really? Okay.

[Jojo Simmons]

So what are you most excited about in the future for 3 is 4? This is only the beginning. Obviously, you've been here a while, but we really. We really rocking now. We got a lot of things going on. We got the podcast out. We got plenty clients. We're stepping into new worlds with those clients and things. What are you excited for in the future of three is for as we build and as you build here?

[Ty Semi]

I'm really excited for the experiential work. I think in that world, there's so many more pockets to be creative. Like, you know, when it comes to just, like, the build and the fabrication, like, there's so many different areas to be creative. Even like the banner. You know what I mean? So I think that's exciting because, you know, obviously in video production, it really is just the video. That's the meat and potatoes. And in this new world, there's just like, so many different pockets, and I feel like everyone can kind of get in their creative bag in experiential.

[Jojo Simmons]

I love that part too, that we are diving into experiential, and we've been doing that more because as I tell Chris and Dave, I'm like, just like, through the content, it's still storytelling. We can storytell through the event. We can storytell through the experience. That is the main storytelling to me, is for somebody to go back and tell a story of how much fun they had. That is their storytelling in every aspect of it. Right?

[Ty Semi]

Yeah.

[Jojo Simmons]

So, yeah, that part I love, and I'm excited for in the future as well. And obviously, I know you're excited to keep leading these projects and managing people to make sure it all goes well for us.

[Ty Semi]

Absolutely.

[Jojo Simmons]

But, yeah, man, this has been amazing. Before we go, though, I do want to tell people that Ty is. This is not your last episode here?

[Ty Semi]

No, this is not my last episode.

[Jojo Simmons]

She will be back. The next episode will be. Well, the next episode with Ty. In Ty's light, we'll be talking about something special that you've been leading for three is for that I'm a big fan of. And I. I guess I would say that it all ties into the podcast and it ties into everything you have been brewing up on for good fashion.

[Ty Semi]

Oh, my God, yes.

[Jojo Simmons]

A regenerative streetwear brand. Yes, yes. Can you talk about that a little bit? But that's what we are going to be talking about next episode.

[Ty Semi]

I didn't even know.

[Jojo Simmons]

Get people excited for it. Yes. Yeah, you didn't even know. But that's what we're going to be speaking. We're talking about for Good fashion.

[Ty Semi]

Yes, for Good Fashion. It's a regenerative streetwear brand. So that's like the it in a nutshell. And I'm really excited. So streetwear is not like my original home in fashion. Like, I'm very extra. So I'm like, I'm used to like, you know, more of like the avant garde stuff. But as I get older, I do get a more simple style. So I feel like for good fashion came like right in, in time with my fashion as well. So I'm just really excited to kind of talk through that. And you know, it was kind of like going back to my roots working on that project because I have been. I went from like fashion to beauty. So I was, I was in the beauty space for a very, very long time. So it's like going back to like my childhood passion. So I'm really excited about it and I'm excited to talk about it.

[Jojo Simmons]

I'm about to say we giving them too much. We're giving them the next episode. We talk about too much in a folded fashion. But I can't wait to speak about it with you guys on the next episode. Here. It may be in the yurt. It may be. She may be in Paris. Because before we get out of here, I'd love to hear about that transition as well. Like she started in New York and now you officially live in Paris.

[Ty Semi]

I'm actually going to London after this. So I'm still a nomad. I'm still a nomad. But I love Paris. I think Paris might be it, but I still need to kind of shop around.

[Jojo Simmons]

Do you find it easier to work from Paris than to work from New York?

[Ty Semi]

You know, it's funny because I've been in the States for like three weeks and it's actually very hard for me to now work on the normal schedule. I love the year because of the timing. Yeah. Like, I love having like my mornings.

[Jojo Simmons]

Are your mornings, our nights kind of.

[Ty Semi]

It's still.

[Jojo Simmons]

So when we do our call, our.

[Ty Semi]

All hands meeting, 6pm for me, that's not bad. That's not bad.

[Jojo Simmons]

No. Okay.

[Ty Semi]

A lot of calls afternoon. So sometimes like 10, like if I have a 4pm call, it's quite.

[Jojo Simmons]

And you're up for a little.

[Ty Semi]

Yeah, I'm up a lot later, but I like having my mornings. I like the opportunity to, like, if I feel like I'm behind, I can, like, catch up before. You guys.

[Jojo Simmons]

Okay with the sacrifice?

[Ty Semi]

Yeah. Like, I really like the. The European schedule and I miss it. I really miss this.

[Jojo Simmons]

Y' all hear that, man? She's out here working all hours of the night.

[Ty Semi]

All hours.

[Jojo Simmons]

European hours at that.

[Ty Semi]

Yes.

[Jojo Simmons]

But yes, y' all. This is the 4Good podcast. This is Ties Light, another segment of the 4Good podcast in the yur guys. And we will see you guys next time on the four Good podcast. Where we focus on the good, never the bad. Where we're measured on what we do, not what we have. It's your boy JoJo and Ty signing out. Peace. Three is four.

[Mason Moore]

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