Podcast Summary: For Good - "What Is the Yurttt? Joseph ‘JoJo’ Simmons on Building a Creative Studio on a Farm, Friendship, and Fatherhood"

Introduction

In this special edition of the "For Good" podcast, host Joseph "JoJo" Simmons sits down with his co-founder and longtime friend, Chris Carl, to discuss the inception and growth of their creative studio, 3 is for 4. Recorded in a unique setting—a yurt on Chris's regenerative farm—the conversation offers listeners an intimate glimpse into their friendship, business philosophy, and personal growth.

Founders' Background and Relationship

JoJo and Chris delve into their high school experiences, reflecting on how their paths intertwined and evolved over time.

• JoJo: "We had no issues. I remember seeing you in the hallway... there was a mutual respect." [04:25]

• Chris: "Dave Dow is my longest running best friend... We have been friends since we were 5 years old." [05:18]

Despite not becoming close immediately, their shared friendships and mutual respect laid the foundation for a strong, enduring bond. They credit mutual friends like Dave Dow and Keys for fostering their connection.

Founding of 3 is for 4

The conversation shifts to the genesis of 3 is for 4, highlighting their shared interests and values that propelled them into business together.

• Chris: "If we just wanted to go make money, we each have opportunities outside of this to do that. We're here because we want to be, not because we have to be." [25:52]

Initially motivated by an interest in the cannabis industry, their goal was to create a business that not only generated profit but also had a positive societal impact. This mission-driven approach set them apart from typical ventures.

Values and Mission

JoJo emphasizes the importance of intentional content that educates and entertains, aligning with their broader mission to uplift and support marginalized communities.

• JoJo: "Content is the number one educator right now. I always wanted our content to be intentional. I always wanted to educate, entertain, educate the two E's." [36:39]

Their commitment to positive impact over mere profitability is a core principle that guides all their business decisions and creative endeavors.

Shift from Cannabis to Content Media

While 3 is for 4 began with a focus on the cannabis industry, the founders recognized a broader need for authentic storytelling within the space, prompting a pivot towards content media.

• Chris: "There's the cannabis industry and the cannabis movement... they have been stigmatized... we need to connect this all together." [34:54]

This strategic shift allowed them to leverage their strengths in production and creativity to tell meaningful stories, thereby supporting both the industry and its community more effectively.

Partnership Dynamics

The synergy between JoJo and Chris is a cornerstone of their business success. They attribute their effective collaboration to transparency, mutual respect, and complementary skill sets.

• Chris: "We remain in alignment about our why... it's not about making money." [62:11]

• JoJo: "We respect the decision making that we both make... I think we go into each meeting with intention on helping the client." [63:51]

Their ability to communicate openly and support each other's strengths ensures that 3 is for 4 remains aligned with its mission and adaptable to challenges.

Views on Vulnerability and Modern Man

Both founders advocate for emotional vulnerability, particularly among men, as a pathway to mental health and personal growth.

• JoJo: "We're the new generation of men... it's okay to be vulnerable." [42:13]

• Chris: "What you do not heal, it will be revealed." [45:37]

They discuss the societal pressures that traditionally discourage men from expressing vulnerability and how breaking these norms can lead to healthier, more authentic lives.

Cannabis Preferences and Practices

Personal anecdotes reveal their distinct approaches to cannabis, reflecting their diverse backgrounds and uses of the plant.

• JoJo: "I like to smoke a joint of the most strongest weeds you can find. Kush preferably, but gelato..." [50:21]

• Chris: "I eat or ingest more of my... Cannabis with intention, supporting stress levels or treating pain." [48:19]

Their differing preferences underscore the multifaceted nature of cannabis consumption, whether for recreational enjoyment or medicinal purposes.

The Yurt as Creative Space

The yurt on Chris's farm serves as a symbol of their commitment to regenerative living and intentional creativity.

• Chris: "Yurts are traditionally used by nomadic people... It brings people together." [58:26]

• JoJo: "This is the podcast studio for me... Immersive creative space." [59:36]

This unique workspace fosters an environment that blends nature with creativity, enhancing their ability to brainstorm and collaborate effectively.

Future Episodes and Closing

Looking ahead, JoJo teases upcoming episodes, including a special with Trell the Trainer, who will discuss his transformative journey and insights on mental health and financial literacy.

• JoJo: "Next episode will be with Trell the Trainer... he speaks of mental health and financial literacy." [68:33]

The episode concludes with reflections on their journey, the strength of their friendship, and their shared vision for the future of 3 is for 4.

Notable Quotes

• JoJo: "What if healing yourself was the first step to changing the world?" [Intro]

• Chris: "What you do not heal, it will be revealed." [45:37]

• JoJo: "I enjoy waking up every morning... what problem can I solve?" [00:00]

Conclusion

This episode of "For Good" offers a deep and engaging exploration of 3 is for 4's origins, the personal and professional relationship between JoJo and Chris, and their unwavering commitment to values-driven business practices. Through honest storytelling and reflective conversation, listeners gain insights into how personal growth and intentional living can drive meaningful change both individually and collectively.