What I learned from reading Leading By Design: The Ikea Story by Ingvar Kamprad and Bertil Torekull.

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[0:01] He aims to give his company eternal life

[3:45] Early life and entrepreneurship

[8:00] The beginning of IKEA

[11:40] Learning entrepreneurship by imitating

[16:30] IKEA almost dies in infancy / how Ingvar worked his way through it

[26:00] Ingvar’s greatest regret in life: Neglecting his children for his business. “Everyone with children knows that childhood does not allow itself to be reconquered.”

[32:20] Only those asleep make no mistakes. — Ingvar Kamprad

[36:00] Thinking of the first store as a laboratory

[43:43] Why IKEA stumbled upon self assembled furniture

[46:30] A summary of the early history of IKEA

[49:00] How Ingvar managed

[54:00] Why Ingvar refused to go public

[1:03:30] The IKEA Company Bible: The Testament of a Furniture Dealer

[1:19:10] Ingvar the Misfit

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