Podcast
Founder's Journal
Hosted by Morning Brew · EN
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
40episodes
Episodes
Newest firstAll episodes
Great Startup Ideas, Bad Businesses
Mar 16, 2022Tap to summarizeI sent out a tweet asking my followers: "what’s a startup idea that sounds great in theory but would be a shitty business?” 1,600 likes and 700 responses later, I'm running some of your ideas through the gauntlet and walking you through how I analyze and form business ideas.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mental Models #3: How Elon Musk Thinks Part II (Classic)
Nov 17, 2021Tap to summarizeIn this classic episode, I celebrate the birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles ThinkingCheck out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mental Models #1: How Elon Musk Thinks Part I (Classic)
Nov 15, 2021Tap to summarizeWe’re dropping our third Founder's Journal miniseries this week! That means double the episodes today, Wednesday and Friday. This week’s theme is Mental Models. In this classic episode I break down a powerful mental model Elon Musk uses to build his businesses: Sum Product Thinking. Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Start Building #2: Creating Startup Ideas
Oct 25, 2021Tap to summarizeIn this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer. And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters.Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices
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Introducing Startup Crossfit, AKA "Is This Really A Good Business Idea?"
Jul 19, 2021Tap to summarizeToday, we’re introducing a new segment: “Startup CrossFit,” where I put my ideas & the ideas of others through the business analysis gauntlet. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How Elon Musk Thinks Part II
Jul 5, 2021Tap to summarizeToday, I celebrate the 50th birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles Thinking Learn more about your ad choices. Visit megaphone.fm/adchoices
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How Elon Musk Thinks Part I
Jul 2, 2021Tap to summarizeToday, I celebrate the 50th birthday of Elon Musk by breaking down a powerful mental model he uses to build his businesses: Sum Product Thinking Learn more about your ad choices. Visit megaphone.fm/adchoices
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Addition by Subtraction
Dec 17, 2020Tap to summarizeToday I discuss a cold outreach template that shows that, sometimes, less is more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Podcast Growth
Sep 10, 2020Tap to summarize09/10 The Founder's Journal with Alex LiebermanToday, Josh and I brainstorm how we can grow this podcast through proactive and reactive marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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My Conversation with Shane Parrish
Jun 25, 2020Tap to summarizeToday I reflect on the conversation I had with Shane Parrish and what I've learned from Farnam Street Learning Community Learn more about your ad choices. Visit megaphone.fm/adchoices
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