Podcast
Founder's Journal
Hosted by Morning Brew · EN
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
40episodes
Episodes
Newest firstAll episodes
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
May 7, 202400:34:28Tap to summarizeEpisode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam is an expert at reverse engineering business ideas, and we speak about the tools and frameworks he uses to find and vet the best businesses using examples from Sam's life. Sam's List: samslist.coSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →7 Powers: The Foundations of Business Strategy
Mar 4, 2024Tap to summarizeEpisode 115: Today’s essay breaks down one of the best business strategy books I’ve ever read.Startup founder Abi Tunggal breaks down 7 Powers by Hamilton Helmer, which is a book about the seven proven business strategies that lead to sustained competitive advantage for companies. By the end of this episode, you’ll understand each of these strategies, why they created powerful moats, and examples of companies (like Apple, Netflix, Costco, and Tiffany & Co) that have won their market by executing on one or several of the seven powers.Original essay: https://tyastunggal.com/p/7-powers-the-foundations-of-business7 Powers Book: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319/ref=as_l[…]gal-20&linkId=82f016ff542db6be87d160217d3bbad3&language=en_USSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →1,000 True Fans
Jan 26, 2024Tap to summarizeEpisode 99: I’m going to be reading & analyzing one of the most famous essays that has been published on the internet in the last 20 years: 1,000 True Fans by Kevin Kelly. Kevin Kelly is the founding Executive Editor of Wired magazine & he wrote 1,000 True Fans to illustrate the ability for creators on the internet to make a very meaningful living with a seemingly small number of consumers or customers.While the essay was written in 2008, I believe it is as if not more relevant today in an age of technological and content abundance.Link to the essay: https://kk.org/thetechnium/1000-true-fans/ Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Bootstrapping vs. Venture Capital
Dec 20, 2023Tap to summarizeEpisode 83: Alex (@businessbarista) speaks to Jason Fried (@jasonfried), co-founder and CEO of 37signals, a software development company that has created popular products like Basecamp and Hey, about the tradeoffs of bootstrapping your business vs. raising venture capital. 37signals is completely bootstrapped, doing tens of millions in profit per year, with more than 100,000 customers. Jason Fried Blog: https://world.hey.com/jasonSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.com#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrew Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →First Time Founders vs. Second Time Founders
Nov 8, 2023Tap to summarizeEpisode 65: Alex Lieberman (@businessbarista) chats with Dan Siroker (@dsiroker), a serial entrepreneur who is currently the co-founder and CEO of Rewind, a personalized AI that captures everything you’ve ever seen, said, or heard. Prior, he was the co-founder and CEO of Optimizely, a $500M Martech business doing over $110M in annual revenue. In this episode, Dan takes us through his X series, “First Time Second Time Founder,” where he shares the biggest differences he’s observed in himself as a seasoned entrepreneur vs. when he was a first time entrepreneur. Dan’s posts: Focus: https://x.com/dsiroker/status/1718440871819903309?s=20 Feedback: https://x.com/dsiroker/status/1718024961606975885?s=20 Headcount: https://x.com/dsiroker/status/1717775227243897048?s=20 Investors vs. Users: https://x.com/dsiroker/status/1717732248512790530?s=20 Product: https://x.com/dsiroker/status/1717678664718971034?s=20 Collaboration: https://x.com/dsiroker/status/1717593744399376859?s=20 Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.comGrow more (and stress less) with Brex: brex.com/foundersjournal#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)
Transcribe →Where I Go For Startup Ideas
Sep 11, 2023Tap to summarizeEpisode 40: Welcome to Edge City. Alex Lieberman (@businessbarista) reveals his process for generating startup ideas. It’s a combination of how many people will want your idea, basically how big the market is; and how badly people will want your idea, basically what is the demand. Using this framework will determine the viability of your product or service and gauge how you want to approach it. Alex gives an example of how he uses Edge City to come up with an idea for mental healthTimestamps:(01:17): What is Edge City?(03:04): The process for finding business ideas(05:50): Paul Graham’s framework for startup ideas(10:50): Enter Edge City(13:40): Edge City for mental healthSend us an email and let us know what you think of the idea! foundersjournal@morningbrew.comLinks: How to Get Startup Ideas What the smartest people do on the weekend is what everyone else will do during the week in ten years Invest Like the Best with Patrick O'Shaughnessy: Justin Mares - The US Health Crisis on Apple Podcasts #FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Alex!Alex Lieberman (@businessbarista)Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →3 Strategies for Choosing the Right Co-Founder
Jun 6, 2023Tap to summarizeEpisode 56: Alex Lieberman (@businessbarista) talks about how to pick the right co-founder for your business. Do you really need one? How should the equity be split? How do you know you’ve found the right one? These are questions that so many founders encounter through the course of their business. We’ve got the answers for you here. Links: Full episode with Matt Mochary and Alexis d’Amecourt The Great CEO Within by Matt Mochary Mochary Coaching Method Timestamps: (01:59): Intro(03:36): Meeting Austin, future co-founder(07:36): There were 4 co-founders in the beginning(10:18): The best scenario to have#FoundersJournal #Startups #EntrepreneurListen to Founder’s Journal here: https://link.chtbl.com/OV4W93_WWatch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Learn more about Shopify here: shopify.com/crazyones Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Are Your Goals Motivated by Joy or by Fear?
May 2, 2023Tap to summarizeEpisode 46: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) chat with Matt Mochary and Alexis d’Amecourt about motivation that is fear-based vs. joy-based, and how it can greatly affect your decision-making abilities. Then, an on-the-spot coaching session on Alex to determine what’s keeping him from success for The Plunge.Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.comLinks:The Mochary MethodTimestamps:(00:20): Intro(04:02): How the Mochary Method started(09:34): Joy based vs. fear based motivation(17:17): Live coaching session#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WWatch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Jesse Pujji (@jspujji)Learn more about ADP here: https://adp.com/thecrazyonesLearn more about Think! here: https://strongerthanyouthink.info/thecrazyones Learn more about Mercury here: https://mercury.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ
Nov 1, 2022Tap to summarizeEpisode 4: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) breakdown MrBeast’s $1.5 billion valuation and exactly what factors have allowed MrBeast to be so successful. Then, the team shares their strategies for coming up with ideas for new businesses, and Alex shares his most recent startup pitches. And finally, for Startup AMA we answer a listener question about the best and worst hiring practices.#TheCrazyOnes #Startups #EntrepreneurListen to The Crazy Ones here: https://link.chtbl.com/OV4W93_WSubscribe to Morning Brew!Sign up for free today: https://bit.ly/morningbrewytFollow The Brew!Instagram - https://www.instagram.com/morningbrew/Twitter - https://twitter.com/MorningBrewTik Tok - https://www.tiktok.com/@morningbrewFollow Our Hosts!Alex Lieberman (@businessbarista)Sophia Amoruso (@sophiaamoruso)Jesse Pujji (@jspujji)Links: Paul Graham’s How to Get Startup Ideas How to get startup ideas in 10 diagrams Alex’s 7 strategies to brainstorm startup ideas Hiring Decision Template Learn more about your ad choices. Visit megaphone.fm/adchoices
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Creating Startup Ideas (Classic)
Jun 6, 2022Tap to summarizeIn this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer.And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters.Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices
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