In this bonus episode of The Fractional CMO Show, Casey opens up a raw coaching call with people who aren't fractional CMOs yet—but want to be. These are agency owners tired of the hamster wheel, strategists stuck doing execution, and full-time employees wondering if this fractional thing is actually real.

John is worried about getting pulled into grunt work. Laura thinks she needs a bigger title before she's "qualified enough." Beth is stuck in small-town Iowa wondering how to build a sales funnel. Angela keeps getting asked for small projects when she wants to sell the big vision. Casey coaches through each scenario in real-time, cutting through the mental blocks that keep people from winning their first client.

The truth? You're already qualified. Geography doesn't matter. One client at $5K/month will completely shift how you see what's possible.

Key Topics Covered:

-First month delivers strategy ($10K-$12K), then transition to $10K/month engaged or $4K/month advisor ongoing

-Tell clients immediately you work with marketing talent (20-40 hrs/week), not as the talent

-Stop waiting for permission, another title, or more experience—you have enough today

-Geography is irrelevant: Cold email, LinkedIn content, becoming the online expert—that's how you win

-Ask curious questions, don't pitch: "Where are you? Where do you want to be? What's working?" Let them chase you

-Fixed pricing only: Monthly retainer, no projects. When they ask for project pricing: "That's not for me. I do fixed fees."

-Own the 2-year vision: Zoom out from small projects to the destination, then chunk it into campaigns they can't execute without you

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with…

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

Bonus Coaching with Casey - Part 2

Powered by Wave AI