Medical imaging faces a workforce crisis that cannot be solved with short-term staffing fixes. In this episode of Rethink Imaging, Chris St. John speaks with Geoffrey Roche, SVP of Healthcare at RizePoint, about why imaging remains a hidden profession, why more than 20,000 students sit on waiting lists every year, and how outdated accreditation models are limiting access to care. Geoffrey shares a systems-level view of workforce development, drawing from his experience across hospital systems, higher education, Siemens Healthineers, and global health education. The conversation explores apprenticeships, imaging assistants, retention challenges, and why imaging must evolve its training pathways if it wants a sustainable future.