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Hi, this is free Thinking through the fourth turning. My name is Sacha Stone. Sydney Sweeney harpoons the woke. The hot blonde is back. A few years ago, if Sydney Sweeney had appeared in an American Eagle ad talking about her good genes, the uproar would have been just as deafening as it is today. And by the end of the day, American Eagle would have pulled the ads and Sweeney would have been forced to issue a pandering, simpering apology. But none of that happened. Instead, Sweeney was celebrated, American Eagle's stock soared, and most importantly, the puritanic awoke scolds have never looked more ridiculous. Here is a sampling from TikTok. Don't forget to boycott American Eagle for their racist they're racist shit online. Talking about blue jeans and white people. Boycott American Eagle. Boycott the shit out of them. Boycott American Eagle. Do not buy them. And cancel this person, Ms. Sweeney. Cancel for her being racist, for doing Nazi propaganda. Cancel American. You ever notice how all the white people that proclaim the whole master race idea all look like they got hit in the face with a Sydney Sweeney looks like she has fetal alcohol syndrome. Is that really attractive to fascists? Every step if you see a blonde haired, blue eyed white woman and think that is an all American woman, that is the exact problem with this advertisement. This campaign and campaigns like it are saying this is an American beauty. This is the standard. This is what we're looking for. So we have an ad featuring a beautiful all American woman. Then we also have people who are being a kid accused of not being citizens because of the color of their skin. That is the America we live in. That is the America that business owners who do not take the responsibility for what their messaging puts out into the world. That is the America they are helping to create. And I think we need to hold these business owners accountable. I think we need to say stop. We are not going to listen to this. We are not going to continue to buy those products. We are going to look at elsewhere and support organizations who believe in an America who doesn't say you have to be blonde, blue eyed and white to count as beautiful. If you didn't think that Sydney Sweeney's ads are eugenics, look at the kind of dog that she is holding at the end. This woman is a cautionary tale. And when she's done offering herself to be used up by some of the most vile among us, she will too become red meat like so many other white women greater than her have done before. But before we even get to how she is revealing herself as the poster child for Pick me ism that brain eating disease. Let's just get into a little bit of how white supremacy is going out. Real sad. Is getting real embarrassing over there. Now that we've gotten that out of the way, I think we can all agree that the point of that commercial and the script was very deliberate. There was no beating around the bush with that one. And Sydney Sweeney, dear, when you release your statement whenever you do on one of your social platforms, understand that we already know. You know, American Eagle f cking knows. We all know what that was. You do too. And if you try to play stupid, my suggestion would be to have someone take over for you. If you want to pretend that you're so stupid you didn't know what you were saying. It's eugenics promoting. So obviously this is rage bait. But here's what nobody's really talking about about this campaign is poking at women's greatest and most tender insecurity under the patriarchy, which is desirability in the beauty standard. It affects not only non white women, even though this is clearly white supremacist Aryan race propaganda, but it also adversely affects the majority of white women who do not naturally have blonde hair and blue eyes. Because yes, even the women who can achieve this look have to do it through artificial means in one way or another. The vast majority of white women are not naturally blonde. It's a very, very, very small percentage who go on naturally blonde in adulthood. Sydney Sweeney herself is not even a natural blonde. But most Americans aren't buying it. They're rolling their eyes at this level of hysteria and outrage over a silly jeans ad featuring a hot blonde, the kind we used to see all the time, for all eternity until right now. Here are some dissenters. What if I told you that one blonde actress in a pair of jeans just died? Did what every Fortune 500 CEO was too scared to do. For the past five years, while corporate America cowered in their boardrooms, terrified of Twitter mobs and woke cancel culture vultures, American Eagle and the young actress Sydney Sweeney did this composition often determined by my genes, hair color, personality, hey, even eye color as a peer. In literally hours, those commercials turned American eagle into a $2 billion success story and sent shockwaves through Madison Avenue that's still making executives reach for their anxiety medication. This goes way beyond fashion. What you just saw there is the moment corporate America felt finally said enough to the diversity consultants, the HR commissores, and the woke skulls who've been holding brands hostage since 2020. This might get me canceled but sometimes I wish that the brains of the left would just spontaneously combust the way that they seem to anytime anything happens. That's not directly out of the leftist playbook. Because why is everyone in hysteria over Sydney Sweeney selling jeans? We don't need any more proof that we are the better humans. We just don't. The Left, when they say they're all about love and tolerance, what they really mean is the exact opposite. They're all about hate and intolerance. Knowing what we know about American eagle and the proceeds for the Sydney gene, knowing what we know. And they're still on Sydney Sweeney. I don't know why every single time that a white woman does something, everyone has to spaz out and say that it's targeted and it's ASIS messages for Sydney Sweeney. If you're not Sydney Sweeney, then please keep scrolling. Yeah, America is just jealous of you babes. It is exhausting up with who you're offending, how you're offending them. There's the collective crash out that is coming from. The Sydney Sweeney jeans advertisement is the greatest piece of evidence I've ever seen to the fact that a lot of institutions simply just hate white people. It's an innocuous advertisement with a girl who is objectively very good looking making a reference to her great genetics and then slipping it into, hey, you know what else gene stands for? Genes. The absolute insane brainlets of major media, online punditry and social commentary from the left have decided to act as if this is a call for the Fourth Reich, despite the fact that there is a plethora of different content and media explicitly stating how great other ethnicities and cultures and religious backgrounds are. Brands like Nike and Adidas can run entire marketing campaigns based off of the idea of black excellence. But God forbid a pretty white girl puts on a pair of jeans. Thankfully, it doesn't seem like Levi's is backing down. The vast majority of people realize this. His ad campaign wasn't about whiteness. It was just about the fact that Sydney Sweeney's hot woke ideology has been artificial and performative. It was never rooted in reality. It was a cosmetic fix for a ruling class that was too rich, too powerful and too white. They needed symbols of virtue to absolve themselves of their privilege, and it came at too high a cost. Their empire is collapsing all around them. And you can't fool all of the people all of the time. Sooner or later, we must face reality and the truth. What is the truth? While beauty is in the eye of the beholder, there is still a standard and there always has been. Take this woman for instance. On what planet would she not be the beauty standard? And yet here she is pretending otherwise. Just a virtue signal to the fascists in the cult. For podcast listeners, a TikTok video of a beautiful black woman. Thank you, American Eagle, for proving my point so eloquently. Remember when I said this? White women are no longer the beauty standard. If we're going to dismantle white supremacy, we gotta start there. And what did they do not even a week later? Sydney Sweeney Hasburg Keynes There was too much unity between women. We have drifted way too far off the deep end with this decenter men thing, with this I don't want to have babies thing, with this I don't want to get married thing. So what do they have to do? What does America do best? Create hierarchy. And who do we use? The white women. Right. And what it all looks like to me is good old fashioned bullying. Here are some more tiktokers. I've been seeing a lot of people on this app defend the Cindy Sweeney ad and it's actually mind blowing to me. The fact that they're saying, oh, you're just jealous. You're just sexualizing her because she's hot and sexy and beautiful. No, you're the only one actually sexualizing her. Yikes. What we're actually doing is connecting the dots and putting context clues together. And when they're talking about procreating and when they're talking about blonde hair, blue eyes, white skin, great jeans. Yeah. In a time when our administration is being compared to. To Germany. Right. So that's where this is a little tone deaf. Hi. First, I just want to let you know I record all calls that record me. So I am also recording. I am a marketing student and was wondering if I could speak to someone who could maybe give me some insight as to what estimated return on investment there has to be to be willing to use white supremacy and eugenics as your marketing campaign. On a marketing campaign. Yes. I recently saw American Eagle's eugenics marketing campaign where they used that white blonde girl and talked about how good her genes were in a time where racism is rampant in the US and we're imprisoning non white people in cons camps. So I'm wondering like how much return on investment American Eagle thinks they're going to get that made them willing to sell out our country to white supremacists. I see. Thank you for taking time to share your feedback. If you would like to leave a feedback based on our campaign or the promotion today, you can visit our AER the please visit our feedback button on AE.com and provide your feedback directly to our team. Okay, so there's no way to As a student, I can't learn about when eugenics makes sense in marketing. No one on the marketing team can talk to me about that. What has shifted between older Gen Z and younger Gen Z in Gen Alpha is that they no longer want to look like sexless, genderless, militant activists. This has always been acceptable for non white women. It's only white women who have been shamed and scolded and told to decenter themselves. The best way to do that is to ugly themselves up and to celebrate everything but their beauty and their sex appeal, which was a way to punish them. So you'd have movies like Barbie where the hot blonde was front and center, but then standing behind her like strategic chess pieces were the mandated intersectional representative coalition. They thought it was giving equality, but it inadvertently read like white supremacy. And right about now, young women will flock to American Eagle to wear those jeans, signaling exactly the opposite message. They want to look hot, sexy and desirable. Because who wouldn't? Those jeans will make them feel like what it must have felt like to wear a leather jacket right after the Wild One was released. Tell me what that means. Brmc. What does it mean? Black Rebels Motorcycle Club. Isn't that cute? Hey Johnny, what are you rebelling against? What do you got? American Eagle isn't trying to send a message so much as they are trying to sell jeans. After the Great Awokening, they pandered like everyone else. Here are some examples of their previous branding. Live your life Live your life. Live your life. Be who you want who are you? Do what you want Live your life Live your life. I think it's different for everybody. Live your life. Only you can be you I'm just me. Live your life. Live your life. Do you know what you should do? What? You should live your life. Hi, I'm Mxm Tune and I'm on set with American Eagle and we're shooting our Pride collaboration. For me, I think it's just always been so important to surround myself with people that can kind of explain a different side of something that I might not necessarily understand myself. My philosophy around coming out is that you don't need to come out. It's about letting people into who you are and understanding what your identity is and what you want to identify as. And you don't need to have a label that fits what you are. You don't need to have a pride flag that necessarily encapsulates everything. You are. You are coloring your own rainbow. You're creating your own story as you exist and understand yourself. I think it's such a unique opportunity to be able to come together with a brand that stands for inclusivity and to really be able to tell a story about queer liberation and try and make pieces of clothing that can really represent the struggles and stories of the LGBTQ community. Now, compare that to the Sydney Sweeney ad. I'm not here to tell you to buy American Eagle jeans. And I definitely won't say that they're the most comfortable jeans I've ever worn or that they make your butt look amazing. Why would I need to do that? But if you said that you want to buy the jeans, I'm not gonna stop you. But just so we're clear, this is not me telling you to buy American Eagle jeans. Sydney Sweeney Hasbrouck Jeans. You see what I did there, right? Jeans are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue Cities. Tweenie, Casper Kings. Her ad cuts through the conformist, oppressive, stagnant monoculture like a hot knife slicing through birthday cake. Who wants to be associated with the screeching school marms on the left now? Not teenagers, that's for sure. Calling everything racist has jumped the shark, as they say. It feels stale in yesterday's news. It doesn't feel hip, modern, or cool. Those protesting it are only making the jeans and Sweeney more popular. The criticisms were that the ad was eugenics and Nazi propaganda just because Sydney Sweeney said her genes determine her hair color and eye color. But obviously she wasn't referencing either of those things because she knows what she's famous for. Here are Megyn Kelly and Walter Kern. I have to tie it to what happened in November of 2024. Trump won, and it was the end of the fever swamp we were in. It was the end. It was like the unofficial or maybe the official end of all that nonsense, which has been dwindling ever since and will continue to dwindle. But it was the American people, in part saying, we're done with that bullshit. We're not doing it anymore. And in some ways, it too, was the return of people being attractive. You know, the magazine cover on New York magazine that tried to shame the MAGA Republicans. And it was all these young beauties, all these gorgeous young women and gorgeous young men, like, leaning into looking good and dressing well and celebrating their youth and their virality, like yes. We're not going to be shamed out of that stuff anymore. Well, you know, Megan, political types don't like beauty because it can't be subjugated to slogan. It's something that either works or it doesn't. It's the same reason they don't like comedy. It's either funny or it's not. You're either beautiful or you're not. And you can't. You can't subordinate that to agendas and issues and other things. It tells us we're alive first and political second. And people who want us to be political first simply don't like its power. Sweeney is leaning into what has given her notoriety in our culture. She has what one might call a good rack. I can relate. That was sort of my entire life being seen as the girl with a good rack. And every woman who has one also knows the eyes up here line. But Sweeney does it with a wink. She isn't shaming men for looking or noticing. She's showing them she's okay with it. How do you think we reached 8 billion people on the planet? The male gaze and women's desire to be gazed upon are nothing less than the forces that produced the entire human race. That alone is controversial now. But if the topic were only sexuality, that would be one thing. The really agonizing thing is the part about her being a white woman. That is, to the woke, a mortal sin, because whiteness is the original sin, the evil that lives inside all of us who are white. This fanaticism has ravaged the confidence and identity of white men and women who seek to alter themselves not to be who and what they are. Out of shame, they dye their hair pink and blue. They wear septum piercings. They shave their heads. They wear drab clothing and try not to even look pretty. They find a way to be included in the LGBTQIA category so that they can be among the protected groups. In the most serious cases, they attempt to transition themselves out of their genders, which can and has sterilized them. The wokes support and celebrate this without even realizing how close that is to eugenics. One million abortions a year can also be seen as a form of eugenics. This idea that white people should stop having babies or that we need to bring in more people of color to make our country less white is itself a form of eugenics. True, the Nazis used it in an attempt to curate the master race, but eugenics was practiced in this country up until the 1950s. Women were sterilized. If they were seen as Unfit mothers, those who were not smart or had mental problems were also sterilized to purify the gene pool. There is only one movement that supports sterilization of young people who can't consent, and it's not the right. The racism panic. The idea that there were racists, racists everywhere seeped into our culture after the election of Barack Obama. The fundamental differences between liberals and Republicans on race were evident in a poll by the Washington Post that showed liberals deliberately dumbing down their speech when speaking to black and brown people versus conservatives who don't. That meant the right felt free to criticize black people where the left never would, unless it's Clarence Thomas. The panic began around 2012 with Obama's reelection and the rise of the Tea Party and Freedom Caucus. We were all conditioned to believe that these were white power groups rising up to attack and remove the first black president. That is nothing but a bunch of tea banging rednecks, angry government and racism. The conservative movement has now crystallized into the white power movement who are ill into killing blacks and Jews and women or whatever it may be. I haven't met any racists yet, to be honest with you, not in the Tea Party. Have you yourself? Has anyone accused you of racism for your involvement in the Tea Party today? Yes, I've been called a couple of bad words today. They're a cult. Nazis fascist, un American racist. Any opposition? You have any opposition to Obama, to the Democratic Party Party, anything? Right now, the way to end any argument racist. By then, critical race theory was being taught in public schools such as my daughter's, and this coincided with Gen Z getting online and finding their way into militant tribes that decided your worth by your identity. And before long, they formed an army of fanatics. While most of us were not paying attention, they sold Trump as a racist and his supporters as the Second Confederacy. And all of us believed it. Most people I know on the left still believe it. You can imagine these two forces converging and what that might do to a society. It was nothing less than mass hysteria for the four years Trump was in power. The good news is that every episode of mass hysteria throughout our history is eventually punctured when the accusations become too ridiculous for the people to tolerate any longer. It was the accusation of witchcraft of the governor's wife in Salem in 1692. It was, have you no decency? In the 1950s amid the red scare. Let us not assassinate this lad further, Senator. Look, look, look, you've done enough. Have you no sense of decency, sir, at law? Have you left no sense of peace. I've been waiting for this moment for a long time. It always seemed like we were almost there, but the tyrannical mob would rise up and squeeze out their confess as a witch to live apology and we'd be back in it. Podcast listeners, a tweet from Jennifer say please. American Eagle and Sydney Sweeney do not apologize. You are not only making jeans hot again, but you're ushering in the end of wokeness and the return of normalcy. Put your foot on the gas, stand strong and watch the jeans fly off the shelf. So far, I don't see an apology from Sweeney or American Eagle, and I hope I never will. Because if they never apologize, they'll learn the only lesson corporations, institutions in Hollywood need to learn. Let them get mad. Let them throw a fit. Eventually they will exhaust themselves and take a nap just like toddlers. I have the unfortunate curse of being ahead of the curve. It stems from 30 years online and 25 of those predicting the outcome of the Oscars. I've conditioned myself to read the signs that tell me where the consensus is headed. I've been warning the left, the Democrats, and Hollywood for some time that the pendulum wants to swing and that if they don't see this coming, they will be left behind. Most of them didn't listen to me, but instead exiled me from our utopian diorama that denies reality to serve the elite. But the Sydney Sweeney ad and the reaction to it are proof enough that the tyrannical Woketopians have lost much of their power to force everyone into compliance. We're not all the way out of the woods yet, but we're getting there. All thanks to a hot blonde and a company that could see the writing on the wall. Maybe now we'll have good movies back. Thank you for listening to my podcast, sashastone.com. it's a little a day late and a dollar short. But, you know, I had to spend all day in the doctors with my mother and today I have to take her to the doctors again. So these are trying times but we're making it work. And remember to thine own self be true. Well, she was an American girl raised on promises she couldn't help thinking that there was a little more life somewhere else after all, it was a great big world with lots of places to run to and if she had to die, try and she had one little promise she was gonna keep oh, yeah all right Take it easy, baby make it last all night she was an American girl build it was kind of cold that night, she stood alone on her balcony. She could hear the cars roll by out on 441. Like waves crashing on the beach. And for one desperate moment there, he crept back in her memory. God, it's so painful. Something that's so close, still so far out of reach. Oh, yeah. All right. Take it easy, baby. Make it last all night. She was an American girl.