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Robert Cialdini is a psychologist and internationally recognised expert on the science of influence and persuasion. He is the author of severla bestselling books including 'Influence.' In this episode, Robert and I discuss:

00:00 – The 7 Psychological Triggers That Control Decisions

09:41 – Why Admitting Your Weakness Makes You More Persuasive

14:32 – The “Door-in-the-Face” Trick That Gets More Yeses

17:06 – How Small Yeses Rewire Someone’s Self-Image

24:20 – The One Word That Makes People Say Yes

28:42 – The Social Proof Trick That Made Millions for the UK Government

35:03 – Pre-Suasion: How to Win Before You Even Speak

41:05 – The Flower Shop Study That Doubled Phone Numbers

49:27 – Are We Actually Rational?

54:08 – What Makes Life Worth Living?