Podcast
Frictionless Marketing
Hosted by /prompt. · EN
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era.
Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication experts can deliver personalized, non-disruptive experiences at peak speed.
Listen in for behind-the-scenes stories, expert insights, and discussions on today's best-in-class marketing campaigns. Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules, advertising is no longer the answer, and 'frictionless' frameworks are essential to building your brand.
11episodes
Episodes
Newest firstAll episodes
The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello
Feb 28, 202500:39:15Tap to summarizeIn this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making.00:00 Introduction and Guest Welcome00:48 Mike Petriello's Journey into Baseball Analytics02:19 Defining Analytics in Baseball04:32 The Evolution and Impact of Analytics in Baseball09:04 Pitching Labs and Technological Advancements11:08 Incorporating Data into Storytelling and Broadcasting14:24 The Role of Analytics in Player Contracts and Performance23:49 Rule Changes and Their Impact on the Game29:38 The Future of Analytics and AI in Baseball34:33 Closing Thoughts and Fun QuestionsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.
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Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care
Dec 20, 202400:27:11Tap to summarizeIn this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System. Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County. The episode provides a deep dive into the evolving landscape of robotic surgery and the future of med-tech and AI in the medical field.00:00 Introduction to Frictionless Medicine00:13 Meet Dr. Nels Carroll01:31 Dr. Carroll's Journey into Medicine02:43 The Role of Education in Medicine04:11 Patient Concerns and Communication06:22 Adoption of Advanced Surgical Techniques07:33 Marketing and Communication in Medicine10:25 Innovative Surgical Milestones19:58 Future of Med Tech and AI25:15 Conclusion and Final ThoughtsFrictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.
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Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy
Nov 27, 202400:29:22Tap to summarizeIn this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore, a seasoned physician, technology innovator, and Chief Medical Director at TD Bank. Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub, an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving responsibilities and discusses trends in healthcare, the importance of primary care, and the impact of AI on the industry. Additionally, he talks about his role at TD Bank, supporting the health and wellness of their employees, and emphasizes the need for a holistic approach to healthcare improvement involving all stakeholders.00:00 Introduction and Guest Background00:34 Journey into Telemedicine and Health Tech02:27 Homecare Hub and Caregiving Advice04:18 Advantages of Community-Based Home Care07:27 Challenges and Marketing of Homecare Hub15:05 Role at TD Bank and Employee Health Initiatives18:37 Future Trends in Healthcare26:55 Conclusion and Final ThoughtsFrictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.
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Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner
Nov 8, 202400:30:22Tap to summarizeIn this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program.00:00 Introduction to Frictionless Marketing Podcast00:43 Alex Wagner's Career Journey03:49 Leadership and Team Dynamics12:52 Brand Purpose and Consumer Engagement19:30 Measuring ROI and Business Impact25:14 Values in Action and Corporate Culture28:09 Fun Conclusion: Reflecting on Personal PreferencesFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.
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Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence
Oct 23, 202400:20:50Tap to summarizeIn this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it, the discussion also delves into the future of weight management treatments, the exciting developments in the field, and the necessity for preventive healthcare and mindful living. This insightful conversation provides valuable information on understanding obesity as a disease and the ongoing research and developments in therapeutics.00:00 Introduction and Welcome00:57 The Impact of Media on GLP-1 Perception02:14 Addressing Misconceptions and Side Effects06:11 Obesity as a Disease: Public Perception and Stigma10:16 Evaluating New Treatments and Medications15:38 Future of Weight Management and Preventive Health18:13 Conclusion and Final ThoughtsFrictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.
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Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite
Aug 21, 202400:21:01Tap to summarizeIn this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development. Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management.00:00 Introduction to Frictionless Marketing00:06 Meet Jerome Brathwaite: Brand Management Expert01:09 Diving into the Game Time Glow Campaign02:48 The Ecosystem Behind the Campaign04:45 Global Impact and Emotional Connection08:32 Product Innovation and Market Needs12:53 Leadership and Mentorship Insights16:45 The Future of Skincare and Beauty Brands19:03 Musical Past and Marketing Journey19:59 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.
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Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood
Jul 30, 202400:34:18Tap to summarizeIn this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI. Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace.00:00 Introduction to Frictionless Marketing00:01 Meet Amy Atwood: A Journey in Corporate Communications01:01 Key Themes from the Fierce Pharma PR Communications Summit01:44 The Role of AI in Communications03:59 Health Equity and DEI in the Pharmaceutical Industry06:15 The Importance of Communications in Business Strategy20:20 Crisis Communications: Best Practices and Insights22:19 Embracing Failures and Learning from Them23:07 The Future of Communications: Measurement and Analytics29:10 Wellness and Work-Life Balance for Communicators32:10 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.Produced and distributed by Simpler Media Productions.
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Inside-Out Communication: Engaging Employees First and Then Stakeholders
Jul 29, 202400:27:50Tap to summarizeIn this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures. Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment.00:00 Introduction to Frictionless Marketing00:05 Meet Tanya Wymer: A Journey in Corporate Communications01:08 Tanya's Early Inspirations and Career Path02:45 Awards and Transformational Work04:10 Balancing Transformation and Stakeholder Expectations05:18 Internal Communication Strategies at Biogen07:31 Employee-Centric Culture and Brand Refresh15:15 Global Communication Challenges and Strategies23:38 Creating a Productive and Creative Team Environment25:37 Looking Ahead: Exciting Projects at Biogen26:46 Conclusion and Closing RemarksFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.Produced and distributed by Simpler Media Productions.
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Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle
Jul 26, 202400:15:44Tap to summarizeIn this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines GSK's initiatives to promote health equity, reduce negative social determinants of health, and improve access to quality care. Sri shares insights into the power of storytelling in creating empathy and driving change and offers valuable advice on remaining adaptable while staying true to one's values in a rapidly evolving industry.00:00 Introduction to Frictionless Marketing00:05 A Heartfelt Story of Salathiel's Battle with Lupus00:54 Sri Ramaswami's Keynote Highlights02:58 Challenges Faced by Lupus Patients03:52 Understanding Lupus: Symptoms and Diagnosis05:31 Systemic Barriers and Health Disparities06:15 GSK's Initiatives for Health Equity08:06 Three Pillar Approach to Reducing Barriers10:09 Advice for Aspiring Professionals14:07 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.
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Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics
Feb 16, 202400:40:46Tap to summarizeWe're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America.At Voyager Therapeutics, Trista plays a pivotal role in shaping the company's strategic vision, managing investor relations, and driving corporate communications. She has a rich history in facilitating effective communications at various stages of company development, from preclinical to commercial, and has worked extensively in both the U.S. and Europe. Trista's expertise extends to areas such as DE&I, corporate social responsibility, and patient advocacy, reflecting her comprehensive approach to corporate affairs.In this episode, Trista shares her extensive experience, tracing her journey from her early days in public relations agencies to her current leadership position at Voyager. She delves into the nuances of storytelling in the biopharma industry, the transition from reporter to corporate leader, and the integration of communications with corporate strategy. Trista offers a unique perspective on the evolution of corporate communications in biopharma and provides insights into the challenges and opportunities associated with this dynamic field.Join us in exploring these fascinating topics and more with Trista Morrison.
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