In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making.

Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making.

00:00 Introduction and Guest Welcome

00:48 Mike Petriello's Journey into Baseball Analytics

02:19 Defining Analytics in Baseball

04:32 The Evolution and Impact of Analytics in Baseball

09:04 Pitching Labs and Technological Advancements

11:08 Incorporating Data into Storytelling and Broadcasting

14:24 The Role of Analytics in Player Contracts and Performance

23:49 Rule Changes and Their Impact on the Game

29:38 The Future of Analytics and AI in Baseball

34:33 Closing Thoughts and Fun Questions

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.