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If your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.

In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.

Your client is the hero. You are the guide.

When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.

We also talk about: