Podcast
From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy
Hosted by Kris Jones | Brand Messaging and StoryBrand Marketing Strategist · EN
Here’s a hard truth most coaches and consultants face...
Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting.
After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
17episodes
Episodes
Newest firstAll episodes
Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar
6d ago00:12:10Tap to summarizeDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost coaches invest in website marketing and wonder why no one's booking. My client Heidi Allsop was in that exact spot, talented, experienced, and completely stuck. Her website wasn't the problem. Her messaging was.Heidi is a master life and parenting coach for moms raising teenage boys, and when she came to me, her website marketing strategies were focused on the wrong person. She was talking about herself instead of her client. Once we rebuilt it around client storytelling and StoryBrand principles, everything changed. The calls started coming in. The conversions went up. And two months in, she had already recouped her entire investment.In this episode, Heidi shares what it actually felt like to go from defeated to confident, and what made the difference.What you'll hear in this episode:The specific messaging mistake Heidi was making that kept her website from converting, and what finally flipped the switchWhy the calls Heidi books now are a completely different quality than the ones she was getting beforeThe one thing we added to her website that her dream clients were secretly hoping to findPress play to hear exactly how Heidi's website went from a digital business card to a client-booking machine.—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham
3w ago00:41:44Tap to summarizeMost business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you.Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations.We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses.Here's what we cover in this episode:The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit recordWhat it actually takes to build the kind of know, like, and trust that converts listeners into clientsThe one mindset shift that makes getting on camera feel less like a performance and more like a serviceThis conversation will change how you think about showing up on video.Meet Kirsten GrahamKirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoachingWebsite: https://sixfigurebusinesscoaching.com/Facebook Page: https://www.facebook.com/SixFigureBusinessCoachingLinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples
May 1900:25:59Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesIf you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.Here's what this episode covers:Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today.—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard
May 500:55:40Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy.In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX.The throughline in all of it: generosity and trust compound in ways that transactional selling never will.What we cover in this episode:Why the stories you choose to tell matter more than how polished your delivery isHow rehearsing a presentation 30+ times actually makes you sound more natural and more credibleThe real reason kind businesses outperform aggressive ones (and the car dealer who proved it)What a troll doll and a bag of M&Ms can teach you about making people feel seenWhy recording yourself on camera is one of the most underused tools for becoming a better communicatorIf you want clients who trust you before they ever get on a call with you, this conversation is worth your time.Meet Neal FoardNeal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness.https://www.storyfire.nethttps://www.instagram.com/nealfoard/https://www.youtube.com/@nealfoard/videosnealfoard.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why
Apr 2100:18:26Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners don't realize their website is telling the wrong story. Not because the website copy is bad, but because it's about them instead of their client.Why did StoryBrand founder Donald Miller single out this website as exceptional? In this episode, we break down the exact brand story and website copy framework that caught his attention—and show you how to apply these message development principles to convert more dream clients. If your website isn't moving prospects toward a decision, this is for you.My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting.Here's a little of what I cover:Why leading with your credentials, your method name, or a poetic headline is quietly costing you clientsThe three questions your hero section needs to answer before a visitor will take the next stepA simple self-audit you can do today to find out whose story your website is actually tellingIf you have a website and you're not getting the clients you want from it, this one is for you.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 73 | From $8K/Year to $8K/Day: The Growth Hack Behind It with Steph Weibring
Apr 1400:36:49Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesSteph Weibring built a multimillion-dollar stationery and gifting brand out of a side project she started on Etsy while staying home with her first baby. No ad budget. No strategy deck. Just a product people loved and a willingness to put it in the right hands.In this episode, Steph walks me through how she took Joy Creative Shop from $8K in a year to $8K in a month - and eventually $8K in a single day - almost entirely through organic influencer marketing. She shares how she identified and approached content creators, why gifting worked better than paid sponsorships, and how a single share from a 700K-follower influencer changed the trajectory of her business in one afternoon.We also get into the business partnership that helped her scale past seven figures, what the visionary/operator model from Rocket Fuel actually looks like in practice, and the mindset shift she credits with being able to let go and grow - lowering her standards in the right places so the important stuff could stay high.Steph has also launched A Different Kind of CEO, a coaching and consulting offer for business owners who want real guidance without the corporate ego. If you've been sitting on an idea and waiting for the "right time," this conversation is going to reset how you think about getting started.Here's what we cover:How Steph used influencer gifting to scale Joy Creative Shop to seven figures without a single dollar in paid adsWhat the Rocket Fuel visionary/operator model looked like when she brought on a business partner - and how she knew it was the right fitWhy "lowering your standards" might be exactly what your business needs to growMeet Steph WeibringSteph Weibring is a mother of three and creative entrepreneur behind Joy Creative Shop — a premium gifting and stationery brand built on the belief that the details do matter and there is joy in the everyday! Rooted in motherhood and driven by a passion for creating, Steph is most passionate all things paper & stationery, intentional gifting & inspiring others to pursue they have been called to do.https://joycreativeshop.comhttp://adifferentkindofceo.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoorstories.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams
Apr 700:32:58Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work.We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate.What you'll take away from this episode:Why a beautiful website can still fail to bring in clientsThe difference between a brochure website and a story-driven, converting websiteWhy you are not the hero of your own story and who isThe core ingredients of a signature story that positions you as the guideHow getting your story right simplifies every other piece of your marketingIf you've ever thought "my website should be doing more work," this episode is the place to start.Connect with Mark & KatieWebsite: https://home.unforgetyourself.com/IG: https://instagram.com/unforgetyourselfPodcast: https://home.unforgetyourself.com/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow
Mar 3100:35:15Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand.I sat down with David Asarnow, founder of Business Nitrogen, who has helped his clients generate over $750 million in revenue. David has a sharp eye for where the real conversion bottlenecks are hiding, and in this conversation, he got specific about the systems that move people from "interested" to "I'm in."One of his clients had 30+ people register for a live event, seven commit, and only three show up. Before fixing anything else, David fixed that. The result? A simple AI-powered SMS follow-up that asked one open-ended question and changed everything downstream.Here's what we cover:Why your show-up rate is a bigger problem than your lead quality, and what to fix firstHow a simple AI text message after opt-in can double event attendance without extra ad spendThe way David uses voice AI to book appointments and qualify leads before a human ever gets on the phoneWhy making it harder to book a call with you actually improves client qualityThe one thing coaches and consultants should do more of to generate consistent, warm leadsIf you've been wondering why your funnel looks good on paper but isn't producing clients, this episode is worth a listen.Meet David AsarnowDavid Asarnow helps businesses bridge the gap between attention and revenue. As CEO of Business Nitrogen, he’s generated over $750 million in client revenue by building systems that convert clicks into clients through clear messaging, smart follow-up, and applied Awww.davidasarnow.comwww.businessnitrogen.aiFacebook - https://www.facebook.com/RealDavidAsarnowInstagram - https://www.instagram.com/realdavidasarnowLinkedin - https://www.linkedin.com/in/davidasarnow/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)
Mar 2400:26:09Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.Here's what I cover:Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speedThe three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnightA practical audit you can run on your own website right now to find the gapsIf your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell
Mar 1700:50:09Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.Why clarity is often the missing piece for a new coach, not talentHow to stop using vague language and start naming the real problem you solveWhat it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forwardSubscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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