👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Steph Weibring built a multimillion-dollar stationery and gifting brand out of a side project she started on Etsy while staying home with her first baby. No ad budget. No strategy deck. Just a product people loved and a willingness to put it in the right hands.

In this episode, Steph walks me through how she took Joy Creative Shop from $8K in a year to $8K in a month - and eventually $8K in a single day - almost entirely through organic influencer marketing. She shares how she identified and approached content creators, why gifting worked better than paid sponsorships, and how a single share from a 700K-follower influencer changed the trajectory of her business in one afternoon.

We also get into the business partnership that helped her scale past seven figures, what the visionary/operator model from Rocket Fuel actually looks like in practice, and the mindset shift she credits with being able to let go and grow - lowering her standards in the right places so the important stuff could stay high.

Steph has also launched A Different Kind of CEO, a coaching and consulting offer for business owners who want real guidance without the corporate ego. If you've been sitting on an idea and waiting for the "right time," this conversation is going to reset how you think about getting started.

Here's what we cover:

How Steph used influencer gifting to scale Joy Creative Shop to seven figures without a single dollar in paid ads
What the Rocket Fuel visionary/operator model looked like when she brought on a business partner - and how she knew it was the right fit
Why "lowering your standards" might be exactly what your business needs to grow

Meet Steph Weibring

Steph Weibring is a mother of three and creative entrepreneur behind Joy Creative Shop — a premium gifting and stationery brand built on the belief that the details do matter and there is joy in the everyday! Rooted in motherhood and driven by a passion for creating, Steph is most passionate all things paper & stationery, intentional gifting & inspiring others to pursue they have been called to do.

https://joycreativeshop.com

http://adifferentkindofceo.com

—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoorstories.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube