Podcast
From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy
Hosted by Kris Jones | Brand Messaging and StoryBrand Marketing Strategist · EN
Here’s a hard truth most coaches and consultants face...
Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting.
After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
21episodes
Episodes
Newest firstAll episodes
Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams
Apr 700:32:58Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work.We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate.What you'll take away from this episode:Why a beautiful website can still fail to bring in clientsThe difference between a brochure website and a story-driven, converting websiteWhy you are not the hero of your own story and who isThe core ingredients of a signature story that positions you as the guideHow getting your story right simplifies every other piece of your marketingIf you've ever thought "my website should be doing more work," this episode is the place to start.Connect with Mark & KatieWebsite: https://home.unforgetyourself.com/IG: https://instagram.com/unforgetyourselfPodcast: https://home.unforgetyourself.com/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow
Mar 3100:35:15Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand.I sat down with David Asarnow, founder of Business Nitrogen, who has helped his clients generate over $750 million in revenue. David has a sharp eye for where the real conversion bottlenecks are hiding, and in this conversation, he got specific about the systems that move people from "interested" to "I'm in."One of his clients had 30+ people register for a live event, seven commit, and only three show up. Before fixing anything else, David fixed that. The result? A simple AI-powered SMS follow-up that asked one open-ended question and changed everything downstream.Here's what we cover:Why your show-up rate is a bigger problem than your lead quality, and what to fix firstHow a simple AI text message after opt-in can double event attendance without extra ad spendThe way David uses voice AI to book appointments and qualify leads before a human ever gets on the phoneWhy making it harder to book a call with you actually improves client qualityThe one thing coaches and consultants should do more of to generate consistent, warm leadsIf you've been wondering why your funnel looks good on paper but isn't producing clients, this episode is worth a listen.Meet David AsarnowDavid Asarnow helps businesses bridge the gap between attention and revenue. As CEO of Business Nitrogen, he’s generated over $750 million in client revenue by building systems that convert clicks into clients through clear messaging, smart follow-up, and applied Awww.davidasarnow.comwww.businessnitrogen.aiFacebook - https://www.facebook.com/RealDavidAsarnowInstagram - https://www.instagram.com/realdavidasarnowLinkedin - https://www.linkedin.com/in/davidasarnow/—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)
Mar 2400:26:09Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.Here's what I cover:Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speedThe three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnightA practical audit you can run on your own website right now to find the gapsIf your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell
Mar 1700:50:09Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.Why clarity is often the missing piece for a new coach, not talentHow to stop using vague language and start naming the real problem you solveWhat it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forwardSubscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman
Mar 1000:33:37Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.Your client is the hero. You are the guide.When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.We also talk about:Why one core story can power your entire marketing strategyHow to structure your homepage so it convertsWhether coaches really need a website in 2026Why funnels without a story fall flatIf you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.Connect with Rachel Feldmanhttps://rachelafeldman.com/https://instagram.com/rachelafeldmanhttps://www.youtube.com/@yourhealthcoachbiz—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn
Mar 300:36:27Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you leading your team the way they actually want to be led?If you feel like you’re constantly over-explaining, over-carrying, or over-functioning just to keep things moving, this episode is going to shift everything.In this conversation, leadership coach and Enneagram expert Ali Dunn breaks down how understanding motivation, not behavior, can transform the way you lead. We talk about why some teams struggle with alignment, how different personality types respond to feedback, and what founders need to know about burnout, imposter syndrome, and boundaries.If you’ve ever thought, “Why isn’t my team executing without me?” this is for you.In this episode, we cover:What the Enneagram actually measures and why it matters for leadershipHow to motivate different personality types without managing everyone the same wayThe hidden connection between burnout, perfectionism, and founder identitySubscribe to the podcast so you never miss an episode designed to help you lead with clarity and confidence.Meet Ali DunnAli Dunn is a leadership coach, speaker, and certified IEQ9 Enneagram facilitator who helps ambitious founders and executives unlock motivation, rewire their work mindset, and lead successful, sustainable businesses. A former Bay Area sales executive, she mixes deep self-awareness with no-fluff leadership tools that drive growth without the grind.https://www.alidunn.com/https://www.instagram.com/enneagrambyali/https://www.linkedin.com/in/alidunncoach/https://substack.com/@enneagrambyali—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 66 | How To Sell Anything Using the StoryBrand Soundbite Strategy in 2026
Feb 2400:21:49Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver freeze up when someone asks, "What do you do?" You're not alone. 82% of coaches fail in their first year, not because they lack talent, but because nobody understands their message. In this episode, I'm breaking down the StoryBrand Soundbite Strategy that transformed my business and hundreds of my clients' businesses.Why your current messaging is creating invisible rejection that's silently costing you clientsThe five soundbites that spell PEACE and how they make the right people stop and say, "That's exactly what I need"The #1 messaging mistake most coaches make (and the simple fix that changes everything)Stop explaining what you do and start attracting clients who already get it. Hit subscribe and listen now!—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 65 | If You’re Not Seen, You’re Not Hired: The Authority Shortcut with Christine Blosdale
Feb 1700:48:01Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you really good at what you do but still feel invisible online? If clients can't see you, they can't hire you. I sat down with Christine Blosdale, the Expert Authority Coach, to talk about why so many talented coaches and consultants stay hidden and what to do about it.- The one mindset shift that keeps brilliant experts stuck in the shadows (and how to break free)- Why podcast guesting may be the most underrated strategy for building your personal brand and expert authority- The website mistakes that silently push potential clients away and the simple fixes that build instant trustIf you're tired of being the best-kept secret in your industry, this episode will show you how to step into the spotlight and start attracting the clients you deserve. Hit subscribe and listen now!In this episode:00:00 If You're Not Seen, You're Not Hired03:45 From Hollywood to Expert Authority Coach07:30 The Bottle Effect: Why You Can't See Your Own Genius09:30 How One Client Went from Hidden to Global Brand17:00 Mining for Gold: Finding the Gems in Your Story21:30 Why Writing a Book Builds Instant Authority34:00 Podcast Guesting: The Free Visibility Strategy38:45 3 Website Mistakes That Push Clients AwayMeet Christine BlosdaleChristine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.A former content creator for powerhouses like America Online and Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.Official Website http://www.ExpertAuthorityCoach.comLink to buy book The Social Media and Branding Survival Guide https://amzn.to/4plmQl3Claim your FREE Expert Authority Quiz and Call with Christine https://bookme.name/CHRISTINE/free-expert-authority-callLinkedIn https://www.linkedin.com/in/christine-blosdale-579697168/TikTok https://www.tiktok.com/@christineblosdale.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIG: https://instagram.com/reddoorstoryFB: https://facebook.com/reddoorportlandLI: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It) with Gabriel Flores
Feb 1000:34:58Tap to summarize👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you secretly embarrassed to send people to your website? You're not alone. Most service providers know their site isn't working, but they don't know how to fix it. In this conversation with Gabe Flores on the Shades of Entrepreneurship podcast, I share the storytelling secrets from my new book, From Click to Client.What You'll Learn:✅ The biggest mistake that makes potential clients click away (hint: you're probably the hero when you should be the guide)✅ My 4-step system to transform your website from digital brochure to 24/7 sales machine✅ Simple, story-driven design principles anyone can implement, no design skills requiredYour website should be your top salesperson, not a source of shame. Hit subscribe for more no-fluff strategies to attract dream clients!Connect with Gabe Flores - The Shades of Entrepreneurship PodcastWebsite: https://www.theshadesofe.com/Instagram: https://instagram.com/theshadesofeFacebook: https://facebook.com/theshadesofe—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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Ep. 63 | What's Really Blocking Your Coaching Sales (It's Not Strategy) with Kanika Vasudeva
Feb 300:48:27Tap to summarizeGrab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver feel like you're too close to your own business to see what makes you truly special?I sat down with Kanika Vasudeva, an Akashic Records expert who helps coaches shortcut their way to consistent $10-15K months. What she shared about money, purpose, and self-worth completely shifted my perspective.Your deepest gifts often feel "too easy" to recognize as valuable, which is exactly why you need an outside perspective to see your true genius.Money is a frequency of exchange, and when you undercharge, you're actually blocking your client's ability to receive the transformation they need.Your job as a coach isn't to chase clients but to become the lighthouse that draws the right people to you through clarity and confidence.Kanika also shared her powerful personal story of loss and how it led her to discover her life's purpose. If you've been struggling to articulate your value or feel stuck around pricing, this conversation will light the way forward.Hit subscribe and listen now to discover how to step into your purpose and attract clients effortlessly.Meet Kanika VasudevaKanika Vasudeva is an Energy Expansion Mentor who helps visionary leaders, coaches, and entrepreneurs expand their wealth, visibility, and impact without sacrificing joy, relationships, or energy.Through energetic clearing, intuitive coaching, and practical integration, she helps clients release hidden blocks, expand their capacity to receive, and step into lasting confidence and abundance.Her clients create consistent results: more income, recognition, and freedom, because they don’t just shift temporarily, they embody their next level.Website: https://artoflifecenter.com/Instagram: https://www.instagram.com/kanikaenergycoach/LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/—Book a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesConnect with Krishttps://instagram.com/reddoorstoryhttps://facebook.com/reddoorportlandhttps://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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