FULL SEND PODCAST — Offset | Ep. 164 (August 22, 2025)

Overview

This episode of the Full Send Podcast, hosted by Kyle and produced by the Shots Podcast Network, features renowned rapper Offset. The conversation takes place just before the midnight release of Offset’s latest solo album, offering an in-depth glimpse into his process, history, opinions on the music industry, personal life, and much more. The tone is vibrant, candid, and unfiltered, with Offset opening up about everything from club nights and studio collaborations to the changing landscape of the music business.

Key Discussion Points & Insights

1. Album Release & Celebrations

• Offset’s new solo album drops at midnight. The excitement is palpable.
• Celebration plans: Offset reveals his tradition—he'll hit Miami's Booby Trap strip club the night after the release, setting up a party in the private room for family and friends.
  • Offset: “I probably celebrate tomorrow because I'm going to booby trap and play the album. Get that spent, see some ass.” (01:50)
• Strip club culture: Offset and Kyle discuss the Miami strip club scene, big nights out, and the art of “throwing” cash at album release parties (usually around $30k for Offset, but up to $100k at events like QC’s “Stripper Bowl”).

2. Gambling & Celebrity Culture

• Offset admits to some gambling at the Hard Rock but keeps it chill due to pre-release nerves.
• Conversation about high-stakes gambling with industry figures like Dana White; Offset expresses interest in joining those wild Vegas sessions. (05:18)
  • Kyle on Dana White: “He goes 30k, three hands. So they'll go up and down like millions.” (05:28)

3. Boxing, Streaming & Celebrity Fights

• Dialogue about celebrity boxing matches (Jake Paul vs. Gervonta ‘Tank’ Davis) and the growing business of entertainment fights.
  • Odds and fight logistics discussed, with Offset predicting a Jake Paul win but admitting the weight difference is huge. (06:12)
  • Offset on Jake-Tank match: “I don't know. That weight mean that is a real thing.” (06:31)

4. Offset’s New Album: Creative Process & Collaborations

• Track highlights: Features with YoungBoy, Gunna, Teezo Touchdown, and a tribute to Takeoff with John Legend.
  • Offset: “I did one for Takeoff with John Legend...I don’t even listen to it because, like, it’s hard.” (09:31)
  • John Legend collaboration: “He like, cut his vocals in one day, sent it over, killed the like immediately.” (09:20)
• YoungBoy collaboration: sent back his verse from Europe in just 25 minutes.
• On Gunna: “We just know the pockets to be in, bounce off each other. Good ideas.” (10:11)
• Offset addresses whether there’s any backlash for working with Gunna (“I don’t see no flak.” (10:33))

5. Music Industry Then vs. Now: Hustle, Social Media, and Virality

• Offset reminisces about the early days with Migos, hustling to get songs played, and the hand-to-hand grind in Atlanta.
  • Offset: “Getting finessed by DJs to play our song. Not knowing people coming in here paying $25 get a song playing. We pay a hundred.” (12:30)
• Contrast with today’s internet and viral culture: less physical effort needed; success can come overnight via social media.
  • Offset: “Now...you can [just do things online] and your fans gonna buy it for collectibles.” (13:21)
• Advice for upcoming artists: Be original, perfect your craft, build a real fanbase by connecting directly with fans, and assemble a strong team.
  • Offset: “You gotta have a strong team. And...perfect your craft...just be original and build your fan base by actively talking to your social like your fans...” (15:15)

6. Livestreaming, Marketing & Content Strategy

• Offset discusses the power of streamers (mention of Kai Cenat and the impact of their 24-hour stream), and how showing personality boosts connection with fans.
  • Offset: “When people see how funny you is for real, that should make them grasp to you even more.” (16:16)
• Marketing strategies have shifted from high-budget music videos to quick, authentic content that performs exponentially better on social media platforms.
  • Offset: “We could shoot something...spend 200k on a video...get a few mil. Or just go stream for a day and get like 50 million views.” (18:35)
  • “Lifestyle, people relate to it. You just walking and talking every day.” (18:47)
• Commentary on the diminished value of music: streaming, playlists flooding the market, virality chasing over albums as “bodies of work.”
  • Offset: “People make music to catch the Internet. I don’t do that though.” (20:15)

7. Streaming Platforms, Bots, & Industry Changes

• Skepticism on the value of visible streaming numbers and the Billboard/Spotify rules that force artists to drop on Fridays.
  • Offset: “That’s the rules...all albums coming on Friday at midnight.” (25:29)
  • “Showing your streams to other people is kind of crazy.” (26:08)
• Reports of fake streams and botting; Offset says he never faked numbers: “I really want to know where I'm at, bro. I'm not trying to cap.” (24:12)

8. Origin Stories: First Hits & Jailed Success

• Offset recounts how “Versace” blew up while he was in jail, resulting in an influx of visitors (and a humorous story about jail officers singing the hit song, unaware it was his).
  • “One time the dude was doing count. Singing a song ... he’s singing Versace. Versace. Why he counting me and don't know it's me?” (27:11)
  • “That’s when I knew. Oh, yeah.” [referring to the spike in female visitors] (28:01)

9. Personal Philosophy: Life, Marriage & Moving On

• Offset firmly states he won’t marry again (“It’s not for me. No. I’ve done it. Had three kids with it. It’s like a mission that’s been complete.” (40:29))
  • Advises against marriage for those in a similar lifestyle, suggesting it’s better to focus on personal goals and independence.

10. Collaborations & Producers

• Offset explains how collaborations happen—sometimes for business, sometimes for loyalty; describes mutual support with producers and artists (often swaps, not high feature fees).
  • Praises Drake for always showing love and being fair in splits (31:49).
  • Names hottest producers: Vinylz, FNZ, OZ, Benny X, Southside, Metro Boomin, Boy Wonder.
    • Kyle: “Boy Wonder has so many good beats.” (34:39)
    • Offset shouts out “Say My Grace” prod. by Boy Wonder.
  • Nearly missed out on Tyga’s “Taste,” but is thankful he took it (35:08).

11. Gaming & Movies

• Offset’s a big Call of Duty fan (“I play it every day” (37:27)), along with Dragon Ball Z and classic shooters like Halo.
• Favorite movies: Menace II Society, Friday, Dead Presidents, Moonwalker, Jackson 5’s “American Dream,” and Scarface (39:14).
• Aspires to develop a film about his journey with Migos (“I'm trying to do it. Scripted.” (40:03))

Notable Quotes & Memorable Moments

• On the pressure of album releases:

  • “When [the album] come out, it's like, okay, cool. I could breathe.” - Offset (02:03)

• On collaborating with John Legend:

  • “He like, cut his vocals in one day, sent it over, killed the like immediately.” - Offset (09:20)

• On building a real fanbase:

  • “Just be original and build your fan base by actively talking to your social like your fans. I don't do a good job of that. But I didn’t come out of that era.” - Offset (15:15)

• On not chasing trends:

  • “People make music to catch the Internet. I don’t do that though. That’s why a lot of songs come and go.” - Offset (20:15)

• On marriage:

  • “It’s not for me. No. I’ve done it. Had three kids with it. It’s like a mission that’s been complete.” - Offset (40:29)
  • “Everything’s temporary.” - Offset (40:55)

Timestamps for Important Segments

• [01:35] – Album drop news, celebrations, strip club traditions
• [02:03] – Pre-release nerves, gambling at Hard Rock
• [03:12] – Strip club spending on album release weekend
• [05:18] – Gambling stories: Dana White, Vegas
• [06:12] – Jake Paul vs. Gervonta Davis and boxing predictions
• [08:41] – Upcoming album track breakdown & tributes
• [10:07] – Studio chemistry with Gunna and YoungBoy
• [12:10] – Offset’s musical origins and early hustle
• [15:15] – Industry advice for up-and-comers
• [16:20] – Streaming and showing more personality
• [18:35] – Music video budgets vs. content value now
• [20:13] – Albums vs. singles/virality in 2025
• [24:12] – Talks about bots, fake streams
• [27:01] – Story of “Versace” blowing up when Offset was in jail
• [31:49] – Experiences working with Drake
• [35:08] – The story behind Tyga’s “Taste”
• [37:27] – Gaming favorites: COD, Halo, Dragon Ball Z
• [39:14] – Favorite movies, inspiration
• [40:03] – Plans for a biopic about the Migos journey
• [40:29] – Views on marriage and independence

Closing Thoughts

Offset delivers an energetic, honest interview, brimming with stories—both wild and contemplative. He mixes real advice for musicians, hard truths about the modern industry, and tales from inside the club and studio. Through all the humor and flex, Offset never loses sight of his desire for creative control, authenticity, and a true bond with fans. If you want an inside look into what it really takes to stay relevant in hip-hop for over a decade, Offset’s transparency and experience in this episode is essential listening.