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Offset
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Kyle
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Offset
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Kyle
All right, everybody, we got a special pod today. Before we get into it, you guys gotta download the prizepix app. Instead of just firing on teams like other apps, you're choosing individual players. Each player has a set projection and then it's up to you. You either go more or less than that. Set projection. If you're smart with sports, you know what players are gonna perform on what nights. Prizepix is the app for you boys. Download it right now and get ready. I know we've been firing all summer long, but Colle is one week away. So warm up the engines, get the wheels going, boys. We're going to be firing all football season long. College is one week away and NFL is like two weeks away. Also for first time users, you guys got Code Nelk right here. If you guys put in $5 and put in code NELK, you get $50 for free. Take advantage of Code Nelk. So get ready, boys. We're back to firing on prize picks pretty much on the daily. I couldn't be more excited. It's fire season. Download the Prize picks app, use Code Nelk, get into the pod. All right, boys, we got a great episode of the pod today. Album dropping tonight, right at midnight. Midnight Offset on the full seven podcast.
Offset
Yes, sir.
Kyle
Yeah. So album tonight at midnight.
Offset
Yeah.
Kyle
So this is like, I know you've done a few pods, but I feel like I got you on the best day.
Offset
Best day right before the album.
Kyle
You guys are probably vibing today, right?
Offset
Yeah.
Kyle
Energy's high.
Offset
Energy high. Excited, bro.
Kyle
How do you celebrate, like an album coming out? Like, what do you guys do tonight?
Offset
I probably celebrate tomorrow because I'm going to booby trap and play the album. Get that spent, see some ass.
Kyle
So booby traps tonight?
Offset
Tomorrow.
Kyle
Oh, tomorrow. So tomorrow night? Friday night.
Offset
Friday night.
Kyle
Okay. And then what have you guys been gambling here while you're at the Hard Rock?
Offset
Gambling? A little bit. I want a little something something lost on to gay something back. But yeah, I've been chilling for the most part. We got on the boat yeah, man. Just been chilling, man. Because it'd be be kind of nervous before it come up. So I just be chilling. When they come out, it's like, okay, cool. I could breathe.
Kyle
Do you like handle all the social that you got to do or do you have a whole team of people that does that?
Offset
I got a whole team of people, but I like posting. I do all the posts of myself. I just make sure we have content every single day. Like I'm blowing their phone up right now. Like I need some to post right now.
Kyle
Yeah.
Offset
But I posted myself though. Yeah.
Kyle
Strip club wise in Miami. Are you loyal to booby trap or do you. Do you go to other strip clubs?
Offset
This is too. Because tissue got the private room.
Kyle
Tootsies is lit.
Offset
They got good food too.
Kyle
I went there one time for Dana White, his son's 21st. We celebrated in Miami and we went to tootsies. It was crazy. I feel like I've never done booby trap like properly.
Offset
Come with me.
Kyle
Booby traps just. It's kind of intimidating. No, I said like for me a little bit.
Offset
Why is it?
Kyle
I don't know, it's just a lot to handle.
Offset
A lot of ass.
Kyle
Like a lot ass.
Offset
Everything.
Kyle
Just a lot of everything. Yeah. I haven't done it properly.
Offset
Yeah, you probably did it properly.
Kyle
So what do you, what do you throw at booby trap on an album release weekend?
Offset
So I what I do is I go in with population. I vibe for a minute, probably like 30, 45 minutes. And then I go to the private room. But my people where we go, we go to the private room. We got our own vibe set up.
Kyle
What are you throwing out there on like an album release weekend?
Offset
I'm release probably like a 30.
Kyle
30K?
Offset
Yeah. But on a regular night when I'm just going say I'm 18. Maybe she likes flight. She like 30 on the. Today is a special day.
Kyle
Yeah.
Offset
I'm turn so I gotta, gotta, gotta let that go.
Kyle
Yeah. What's the most you've ever thrown in a strip club?
Offset
100K and Magic. Yeah. Damn dumbest ever. That's a lot. What the.
Kyle
What was that occasion?
Offset
We had this QC event called stripper bowl. Stripper Bowl? Yeah. We had to move into another club that was a bigger club.
Kyle
What's stripper bowl?
Offset
We just made like a. A holiday. Just like we did it once though. We only did it once though.
Kyle
So it's like the super bowl. Except strippers.
Offset
Exactly. You gambling upstairs, like professional games and then down with all the strips and we do like a. I think 600 was thrown the whole night.
Kyle
600?
Offset
Yes. You know what the.
Kyle
Does the store look like two weeks.
Offset
To get the ones. It took them two weeks to get the ones. Yeah.
Kyle
No way.
Offset
Yeah.
Kyle
That's crazy. What other rappers have you been with? Like, who. Who's, like, known for, like, throwing a lot that you're friends with? Southside, the producer.
Offset
Yeah. Oh, here, come. Throw it up. Regular. That, like, this is regular throw.
Kyle
Yeah.
Offset
Every time he go dub.
Kyle
That's crazy.
Offset
That's the most you ever do?
Kyle
I don't know, Gabe. How much have I thrown in a strip club? I'm usually, like, really hammered. 15? No, we've done more than 15, for sure. Yeah. No, I think we've done like, 25 or something.
Offset
That's a lot of ones.
Kyle
But I don't go to the strip club too often. Yeah, I like going, like, once in a blue moon, like, if you have all the boys.
Offset
Yeah.
Kyle
Nothing beats like a strip club night.
Offset
Yeah.
Kyle
Like, with the right occasion, too.
Offset
Yeah.
Kyle
It's a great time.
Offset
Yeah. I don't go out of time either, because I want to burn out. I want to become a regular in that.
Kyle
Yeah.
Offset
I mean, so that's why I throw as much when I go, because I don't go as much.
Kyle
Yeah. How about gambling? Have you always been a gambler?
Offset
Yeah, yeah, yeah.
Kyle
When you're in Vegas, you got to come play at the Red Rock. We play with Dana. Dana White there.
Offset
I always want to play with Dana.
Kyle
You gotta come. They're crazy.
Offset
I want to see them because them be going crazy.
Kyle
He goes 30k, three hands. So they'll go up and down like millions. Yeah, no, that's just always 30k3 hands.
Offset
Pretty much the whole time.
Kyle
Pretty much, yeah. It's crazy.
Offset
From the beginning. He just saw it. Did he just sell usc? Is that real?
Kyle
I think they got a new deal for 7.7 billion. So now the UFC is going to be on a streaming service, Paramount Plus. So now that people don't have to pay for pay per view anymore, so it's going to be even bigger. Do you watch it all or no?
Offset
Yeah, yeah, yeah, I watch.
Kyle
You saw Jake Paul and Tank Davis.
Offset
I don't understand how that's happening, though.
Kyle
I mean, that's kind of what Jake Paul does, right?
Offset
7, 8, 6. I'm not saying 78. Like the. So it's far.
Kyle
So you think Jake wins?
Offset
Yes.
Kyle
This is kind of like the Mayweather vs. Logan Paul fight. And Mayweather, he got the better of Logan for sure. I Think Logan's even bigger than Jake? No, Logan's bigger than Jake. Yeah, like, bigger. Yeah. But Jake's now a more experienced boxer than probably Logan was at that time.
Offset
I don't know. That weight mean that is a real thing.
Kyle
What's the odds on that, I wonder? Not out yet.
Offset
Who you think I went out of? Canelo.
Kyle
I don't really follow boxing like Canelo, man.
Offset
I like. I like, I like my boy, but Canelo just. He not old. He still got it. And he got him. He hit hardest. And then, like, the fighters he fought and lost to some dogs, though. Like, most people won't get in the ring with him. So it's like. I feel like. I don't know. Has he got this? I don't know. I feel like he gonna land, though. What's that? What's the. What's the odds on that? Oh, listen to this.
Kyle
Davis is minus 205 to be J. Paul.
Offset
Jay Paul's plus 155.
Kyle
Wow, that's tight odds. 2. Tank Davis is minus 205. Jake Paul's 155. Opening odds. Dude, that's crazy. I don't know.
Offset
Tank 5:2, though. But it's, like, so short. Yeah, I'm saying the height differences.
Kyle
Like, is Jake even gonna be able to hit him? Like, he's probably so fast.
Offset
Short, though.
Kyle
Hank's gonna hit him a lot.
Offset
How tall is tank? Five seven. Like, six, three. So different. That's. No, I know 63 and big. My technique. He got him in technique because he's. For sure.
Kyle
Yeah.
Offset
But I don't know. I gotta see that fight. That sounds crazy.
Kyle
You gamble on football.
Offset
You have to pay him a lot of money to that fight.
Kyle
Oh, they're making so much money. They're making so much money off those fights. Yeah, on Netflix, too.
Offset
Now. He had to, though.
Kyle
Like, it's got to be working, boss.
Offset
You got to pay. If you ask somebody to fight, you got to pay them or how it works.
Kyle
I think it happens different ways. I feel like with those two guys, they just come to a. I mean, maybe even Netflix starts that, right. And just offers them both. Both a bag.
Offset
Oh, yeah.
Kyle
They're probably getting 20 mil a pop. I think that's too low just to step more.
Offset
So Giovanni didn't got it. He get it on his own already.
Kyle
True. Yeah. Gervonta's been getting paid. That's true.
Offset
And if you're gonna do this fight over the other fight, they probably give him some dogs. I give him a lot.
Kyle
They're getting paid. But the album drops tonight.
Offset
Kiari Kiara, real name look in the Mirror album Speak My Truth album. I feel it. It is what it is.
Kyle
There's two songs out now, right? Already?
Offset
Yeah. Professional Embodies.
Kyle
I guess it'll be out by the time people are watching now, but what's some tracks to look out for. I saw there's a feature with Young Boy.
Offset
Yeah, that one. Pills. Watch out for that one. Watch out for it. It's another one. That's not a turn record. It's like. It's called Proud of Myself with TZL Touchdown. And another one to watch is I did one for Takeoff with John Legend. I did it. Me and John Legend. So it's like working with him's crazy, bro.
Kyle
Did you guys work together in the studio?
Offset
Nah, but he like, cut his vocals in one day, sent it over, killed the like immediately.
Kyle
So he's on the track.
Offset
He owned the song. Yeah. And I shot a video with him too. That's like a touchy song.
Kyle
What was that process like with John?
Offset
Very hard. He had did a hook for me and I sat on it probably three months and everybody kept telling me, like, cut the verse. And it was hard for me to cut it because I never made a song about the situation because it was just hard to do. But now there's that. I don't even listen to it because, like, it's hard.
Kyle
Just had to get it out and.
Offset
Then get it out and it's out. Yeah.
Kyle
Did you work with Young Boy in the studio or you guys just traded? Versus he was.
Offset
He'd been in Amsterdam. He didn't fell in love with like, Europe or some. He said, I don't even want to come back. You want to live there? But he said that. He just said, send it to him. He sent it back in like 25 minutes.
Kyle
Who's the most, like, automatic in the studio that you like, work with?
Offset
Me and Ghana.
Kyle
Ghana.
Offset
Yeah.
Kyle
Oh, yeah. You have a song with Ghana too, right?
Offset
Just same city. We just know the pockets to be in, bounce off each other. Good ideas.
Kyle
Have you guys been in the studio a lot together?
Offset
Yeah. Yeah. For the past year. Yeah. We got one on the album called Different Species. It's one of them ones.
Kyle
Ghana's on fire right now.
Offset
Yeah.
Kyle
Did you get like, any flack for like, working with Gunna or, like, Don't Be My Business?
Offset
So, like. Nah.
Kyle
Yeah.
Offset
You know what I mean? I don't see no flat.
Kyle
No, he's been on fire. I feel like all the. That he kind of went through is like. And honestly, like, he just kept dropping fire and it didn't even, you know.
Offset
Yeah, dude, I learned the same thing he taught me about your listen to, like, tune out and get to what people really love you for.
Kyle
Because at the end of the day, fans just want good music. Like, that's all they care about.
Offset
So it's like when you get back on that and you focus on that and tune that other out, it's like that just go over your head, man. That should be over with.
Kyle
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Offset
Check out the Jupiter app.
Kyle
Moonpay is fully integrated into there. And guys, every single Monday, we're doing Moonpay Mondays. You've heard me say this before, but we give away a thousand dollars in bitcoin. All you got to do is have a Moonpay account and just DM us your Moonpay wallet address. Easy as that. We post the winners every single Monday. So, looking to get into crypto? You know, someone looking to get into crypto, or you just want a shot at winning a thousand in bitcoin? Download the Moonpay app. Shout out to Moonpay, the best crypto app in the game. Let's get back into the pot. He probably talked about it before, but I'd be interested to hear too. Like, how'd you. How did you start, like, making music for the first time?
Offset
Just a group of us.
Kyle
Yeah.
Offset
So it was fun at first. You know, I mean, like, so it wasn't like.
Kyle
Like, when was the first time you guys got in the booth?
Offset
The first time probably was, like, 2009. No, hell no. Before that, because it was eighth grade. We was rapping. Eighth grade.
Kyle
And what made you guys, like, want to get in there for the first time? Like, someone inspire you?
Offset
I wasn't rapping. See, Quo and Takeo's already, like, rapping. Uhhuh. And so they just kind of got me into it kind of for bb for real. Like, kind of got me into it. And then we started really taking it serious by like 10th grade. Trying to, like, trying to actually go to open mics, go to Atlantic. We used to stay in Gwinnett, so that's the outskirts of Atlanta. It's like 30 minutes from Atlanta. So nobody came from outside with us. So we would have to go to the city, make the connects. Getting finessed by DJs to play our song. Not knowing people coming in here paying 25 get a song playing. We pay a hundred dollars. Or they might tell us we'll play it three times. You got to buy a bottle. We teaming up because that was such.
Kyle
A different grind back then. Yeah, like, imagine your grind compared to what upcoming artists are having to do right now.
Offset
That's why so many upcoming artists. Because the grind is, I think back.
Kyle
Then, bro, there's no physical work now, right?
Offset
No physical work. Well, you can, but your fans gonna buy it for collectibles. But it's like.
Kyle
But you don't got to go out and talk to DJs and, like, did you guys have to, like, go grind at radio stations and stuff?
Offset
Too excited actually to go, though. We appreciate everything. Hot 97v103.97.5 In Atlanta, we was going, pulling up to them all the time. Spin the record. Spin the record. But we knew we had to get close to a dj. Shout out to DJ Scream. DJ Scream did our first mixtape before we ever had shoot you anybody, we had paid them out of pocket. And the grinds, it was different. It was like hand to hand. You had to touch people. It wasn't no viral people that was already big on the Internet, was already stars, like, already, you know, I mean, so it wasn't like I could do some online and my song popped during that time. But the good thing about this is, like, you build a real fan base. It's not like people, because I feel like when you pop online, it's hard because it's like, that's a trendy thing that people like, versus somebody. Like you was whack at first to people and then was like, oh, this hard and, oh, this hard and it grows. It's different when it just be like, boom. It's good.
Kyle
Yeah, because you've been like, successful now for what, over like 10 to 12 years now?
Offset
Almost.
Kyle
Right. Was the first big. Big hit, would you say was Versace Remix Me.
Offset
The first big hit was Bando, because I was played all over the Radio in Atlanta and that's all I wanted to do. I didn't never think like world when you trying to get on, you trying to blow up in your city. That was the biggest. But then of course like biggest stat number wise for us to go to the next level was Versace for sure.
Kyle
What would you tell like upcoming artists now? What's the. Because not many people have done what you've done where you've been successful and for so long, like 12 years in the rap game, you see so many rappers, they're. They're on top of the world and now they're like completely done. What do you think's been the key to your success and like what would you tell upcoming people?
Offset
The key to my sister, I feel like is always never satisfied with where I'm at, status wise. Never not big enough. I always want more. And I, and I'm. And I'm. I always grab a team to help. You can't do this shit on your own. You gotta have a strong team. And for the upcoming artists it's like perfect your craft and work on. I feel like sometimes people, a lot of artists look at maybe they favorite artists and try to do what they did. Everybody have their own book to this own story to how they do. So like just be original and build your fan base by actively talking to your social like your fans. I don't do it, I don't do a good job of that. But I didn't come out of that era so it's like I can get.
Kyle
Away with it, right?
Offset
Like going live and, and doing all that, playing records on live and all that is showing personality. Especially for rappers. We don't show personality. Everybody think we tough or we quiet or we like don't want to be bothered. But I learned like through cost strain when I went on costume. Personality. When people see how funny you is for real, that should make them grasp to you even more.
Kyle
That was huge.
Offset
Yeah, she was huge.
Kyle
What was that like doing that with Kai?
Offset
That was fun as God was just being me. I ain't give a. I feel like.
Kyle
You were one of the first people to kind of do like a 24 hour one too, right?
Offset
I was and I feel like it was a, it was a nice booster. It was a nice like alley for the rest of his place.
Kyle
You guys had that baby simulator thing too, right? Yeah, that was funny that we had.
Offset
The lie detector test. The. That shock you, the little. That like the shock you splashed me with water when I went to sleep. Them is funny though. Some Good.
Kyle
He's. It's crazy how big he's gotten him, though. Crazy.
Offset
Just being him. I feel like he ain't do no corny to get where he was at.
Kyle
Yeah.
Offset
I mean, just being him.
Kyle
How much impact do you think streamers play now in the music industry?
Offset
I hate to like Paris and. Because it's two different worlds.
Kyle
Just, like, how much you think streamers understand?
Offset
It's just like saying, like, when you ask that to me, it's just like saying, how much does fashion influence the music scene? It's like it's two different worlds that collide together. I with the streaming. I with the streamers, whatever they got going on, like, a new way for kids to find, like, success by doing that they want to do. I'm all for that.
Kyle
I think I saw.
Offset
I was a kid with a dream of being a musician. You know what I mean? And, like, how that felt like, damn, this a dream. To be able to then be able to do it is like doing some. I really wanted to do I with it.
Kyle
Like, I'm wondering how much your marketing strategies have changed over like 12 years on, like an album release week or month. Like, I saw you say on Joe's pod that you could spend a few hundred grand on a music video, it'll get X amount of views. Or you can spend a hundred bucks of, like you said, you're just getting like a dirt bike clip or some. And that'll potentially get like 10 mil.
Offset
Exactly.
Kyle
So it's like, I noticed that because we do a lot of YouTube stuff now too.
Offset
YouTube didn't change totally.
Kyle
It's crazy, bro. Like, even. Well, we could shoot something because we've done like a lot of pranks and big like that. And yeah, you can spend like 200k on a video and upload, Take a month to edit it and then put it on YouTube and I'll get like, you know, a few mil. Yeah, or you can just go stream for a day and just around seconds of that and get like 50 million views.
Offset
50 million. But that's what happened is the other platforms kind of took away from YouTube. People don't just be on YouTube because you're gonna see that. Soon as it's on YouTube, you're gonna see it on.
Kyle
You already saw it any other.
Offset
Any other. Any other lab. So it's like, I'm cool with the running guns now because I feel like lifestyle, just like with the streams, lifestyle, people relate to it and you just walking and talking every day. Being with somebody every day, lifestyle. I do Big videos sometimes because it's just my stuff. It's not for. It's not for like views. It's like I want to be creative with this. Yeah. Like bodies. That was a big record for me though. So it makes sense for me to do a nice video. I think that video is like 200 and it's with a feature. So it's another artist. So it makes sense for it to cost that much. But me and my other shit, I do some shit right here. Go right here on this pool. Put some girls in the pool, go to a basketball court, play basketball. Actually playing. Shoot a video that should get way more views than the 200000 where I got VFX and my dinosaur coming on my neck. Some crazy. Yeah, it's crazy. But it's like I give the program.
Kyle
Yeah, I know our music videos. You think as a whole getting less on YouTube now?
Offset
I don't feel like they're getting less. I feel like the algorithm at YouTube is weird. They feel like if you listen to this person, this person, you're gonna listen to these people and you rotate the videos. That's what I think. Yeah. I think artists dropping videos every goddamn day.
Kyle
Because you see like old YouTube, like music videos have like a billion views. And like I feel like what was the last big music video that actually like popped the off and has like a ton of views. I can't like think of one.
Offset
Okay.
Kyle
You know what I'm saying? Like.
Offset
Like this would be happening in music. Anything attached to music, they find ways to cut the money. They're paying who the platforms. Because even with streams and bro, how it's done and how it's counted to money is way different from five years ago, six years ago, seven years ago. How strong was still was going just there's just less exposure. Like they didn't. I feel like the playlist and. And water down so crazy. There's so many place 400000 playlists on Spotify, 400000 playlists on Apple. Then you got YouTube where you could create a playlist and you can. It's just like. It's like scrambling music. That's why projects. I feel like albums ain't ticking. Like people don't make body work no more. People make music to catch the Internet. I don't do that though. That's why a lot of songs come and go. Like songs when you was a kid, you remember the kids now after two years, they don't even respect the song as you fell off or like there's some shit's like different, bro. It's just different, bro. I feel like the value of music ain't the same.
Kyle
You know how to do this. But do you think other people, like they gotta get with the times a little bit and they have to respect where just like the Internet is going in content to stay relevant?
Offset
Yes and no. Because if some acts like what's the dude named? Russ.
Kyle
Russ.
Offset
Yeah. Right.
Kyle
Yeah.
Offset
He ain't no big ass Internet, but he gonna sell more tickets than the who is.
Kyle
Yeah.
Offset
What's.
Kyle
He's just low key, raking it in Russ all the time. Right.
Offset
Because he built this fan base.
Kyle
Yeah.
Offset
So even if you're on the Internet, like building your fan base is what matters, bro. Like touching your fans with them like no other. Like a lot of people like the end dude. Right. You know Ian.
Kyle
Yeah.
Offset
And I see what he did though. Like he kind of like nurtured his fans like this us against the world. And then people just start joining same thing with the same thing with you. Like this us. But talking to these with these, noticing them giving them a name for themselves. If you that works in this time of day. But like having a viral video, you jumping off the sky and then a song playing a song. Catch that gonna last maybe five months. But it's like not taking serious of building the fan base. But some songs be big as on the Internet and then the streams be low as hell. That's why I don't make like Internet songs. Because if you think about the Internet. Right. Don't count for a stream. Most videos on Tick Tock go viral within 30 to 15 seconds, which means they're only listening to the one part and then after they shoot a video to cut them off.
Kyle
Yeah.
Offset
You know what I'm saying?
Kyle
So yeah. All right, guys, really quick. I want to give some love to Shopify. I love that they're a partner of this podcast because this one is so true to home. You guys have seen our evolution with the full send brand and what we did with FullSend.com and behind the scenes, the business behind the scenes a business was Shopify. If you've wanted to start a business, if you have a product and you need to get your website going, you need to get your e commerce business going. Take it from me, there's no better other platform to use than Shopify. You hop on there, there's so many ready to go templates and you can build an entire online store in minutes. Now they have AI tools that do product descriptions and all this other AI shit that does everything for you, it's insane. And I got you you guys on a sweet deal to get started. You guys can go to shopify.com fullsend and sign up for a $1 per month free trial, which is insane. So if you've been wanting to do something, boys, this is the steal. I got you boys on a sweet deal full send dot com. Shopify. Shout out to Shopify. We love you guys. Let's get back on the pod. I see a lot of weird shit with like botting and shit on Spotify and like playlisting. Is that like a thing that's going on now that a lot of people are doing?
Offset
I think it's a thing going on. I never, I ain't never did this, but I've heard about it. But I'm not really. I don't know. I'll be seeing bots on comments. Yeah, when you say.
Kyle
But like you like fake streams.
Offset
I've seen some old arts get exposed for that. But it's like I would never want to do that because I really want to know where I'm at, bro. I'm not trying to cap. And then like they're gonna notice after a while because really not listening. It's fake.
Kyle
Going back. Do you miss those like days of like doing those old physical grinds?
Offset
No, no, no.
Kyle
That was probably a lot of work.
Offset
Because it was hard as to get your like. It's hard, bro. To spread the word. Hell no. That post is on the walls and doing all that posters on the stop signs. It was good, but it's just hard.
Kyle
You always appreciate it.
Offset
I really had to do it myself. We was doing it ourselves. Putting the on that ourselves.
Kyle
Yeah.
Offset
Going around driving around different cities and in Georgia to put our up. It worked though. It does work. But hell no doing it. Hell no Street Teams. Hell no.
Kyle
Damn. What do you think's the biggest thing that's changed from like now till then till now in the music industry?
Offset
Oh, like the process of putting the music out. Like Friday. You got to put the song out on DSPs Friday for it to count. For the. That shouldn't be like that. It should count from whenever the that come out.
Kyle
Why is that?
Offset
That's the rules.
Kyle
So wait, you have to put your album out on Friday?
Offset
Billboard rules. You got to. Yeah. That's why all albums. If you notice all albums coming on Friday at midnight.
Kyle
And who makes that rule? Spotify.
Offset
Think Billboard. Billboard.
Kyle
Okay.
Offset
So then when that happens, you gotta think like, if you're a little rap artist. You trying to come up. It's hard like without everybody dropping on the same day. Back then. That's the difference from now. Back then we would drop on. We had Migo Mondays. We just dropped on a Monday. Ain't nobody dropping. We didn't give a about the numbers. And like the number is whack for. For the platforms. I'm not gonna lie to say how many listeners you got to say how many Showing your streams to other people is kind of crazy.
Kyle
You don't like that?
Offset
I don't with it because guess what? Some songs like I think Scissor album like maybe eight months later, the shit's selling more than anything. And I feel like with the trendy fans now, like they go off of say for instance, a song come out and the first day don't be be that good. Right. They won't listen to it because of what people saying, like, oh, the first day didn't do a certain amount of numbers. So it tuned out the fan base some. So it's hard to grow records. Your gotta pop in now. It's like you gotta pop now.
Kyle
Yeah.
Offset
And go. Ain't no grinding for the records because they show too much of the numbers and trick people minds.
Kyle
How did the Versace song come about? Can you tell us the story of that?
Offset
I was in jail, bro. I don't even know. I just know I heard it on the phone. Really? What y' all just got on the song? Oh, it's up. So I can tell you my experience with being.
Kyle
Yeah, tell us.
Offset
That sucked. I ain't. I ain't telling nobody who I was. And then one time the dude was doing count. Singing a song like the officer doing.
Kyle
Count before you heard it.
Offset
No, he just don't know it's me. But he's singing the song like he's singing Versace. Versace. Why he counting me and don't know it's me? Because I ain't told nobody. I had. It had been so it was so fresh. It happened while I was in there. So it was like, he ain't no. He probably like no. Like when I was. That was crazy for me because as soon as I can. And then you know what happened. I knew it was real. I had six vegetations at that jail. You was allowed to kid and girls would come back to back.
Kyle
Pink.
Offset
Pink ping. You have to wait so it'll tell you like the list the girl name.
Kyle
Just visiting or just visiting. That's when I know conjugals.
Offset
No conjugals no, it's like a glass. It's like a county. It's some county. I was in there for, like, probation. Small.
Kyle
So six Versace comes out and six chicks just come to visit you in jail?
Offset
Swear to God. Every weekend, every. Every video.
Kyle
That's dope.
Offset
No, they, like, sitting in the room like this and knowing. That's when I knew. Oh, yeah.
Kyle
And did you know them? Like, were you like, so I know him. Yeah. Yeah.
Offset
But it was like, I would do it different. Like, I would be like, come at 10. And then they're not answering the phone. Was every. Pick up phone. Hello? Yeah, that. You know, when you go there.
Kyle
That's pretty sauce.
Offset
It's sauce, right? Yeah. I started seeing, like, okay, I see what's coming. It's on the way.
Kyle
They all came in one day, too.
Offset
Yeah, it's one day. You.
Kyle
Only because it's girls in one day.
Offset
She's a girl. One day.
Kyle
That might be a jail record.
Offset
No, they was looking at me crazy. Now they lost.
Kyle
That was the jail beauty, right?
Offset
You go on another visit.
Kyle
Jail guys jealous.
Offset
Them, like, damn, boy, what you got going on? My. You know, I get money out there, you know, I mean, I ain't telling them what's going on. I'm not telling them because it wasn't believing.
Kyle
I was only in there for 12 hours, but I learned it's kind of like exactly like the movies. Just, like, weird. Okay, Like, I'll tell you a story. I told this before, but, like. Yeah, so we did a prank. We've done a lot of pranks, right? So we did a fake mall cop prank. Like, I had the. You know, Paul blurt. Like, I had the thing. The. And, like, the thing. And then in Texas, it's illegal to impersonate a security guard. So we're doing a fan prank in the mall. Like, with people like, yo, don't do this, blah, blah. And then eventually I found out I had a warrant for my arrest.
Offset
They figured out it was you, I.
Kyle
Guess, when we uploaded the video. So we found out we had a warrant for my arrest. So eventually I decided, all right, I'll turn myself in. So I went there and then, yeah, when I got in, like, I swear to God, it was the weirdest thing. Like, this guy walks up to me and he's just like, he.
Offset
You say you'll never join the Navy, that you'd never track storms brewing in the Atlantic, and skydiving could never be part of your commute. You'd never climb Mount Fuji on a port visit. Or fly so fast you break the.
Kyle
The sound barrier.
Offset
Joining the Navy sounds crazy. Saying never actually is. Start your journey@navy.com America's Navy, forged by.
Kyle
The sea was like, literally, like, telling the guy, like, he wanted to, like, share a cell with me, like some gay and like that. And he, like, walked up. He's like, what's your name? I'm like, kyle. He's like, I'm butt Naked. And he's like, telling the guy, like, he can come sleep in my cell. And. And I was like, literally about. They're about to put me in a cell. And then I think the guard, like, he put me in another cell. But, I mean, what the hell?
Offset
I ain't never heard no like, that. Damn.
Kyle
Yeah, he wasn't that big, so, like, I probably would have to scrap him.
Offset
But, yeah, had to get in there.
Kyle
I mean, I wasn't trying to scrap in jail.
Offset
You better have to.
Kyle
Yeah, yeah. It was crazy. But not. It was good. I just chilled in there, and then eventually I was out, ate some food. But, dude, I was. It was terrifying.
Offset
Told you his name.
Kyle
He said, my name's Butt Naked.
Offset
Oh, yeah, yeah, yeah, yeah. I don't know. I would have punched his ass off.
Kyle
Yeah, well, they're probably not gonna do that to you, but, like, for. To me, it's a little. Probably easier, right?
Offset
She's a little fragile.
Kyle
Yeah, probably. I mean, it's a lot easier to introduce yourself as Butt Naked to me than Offset pause. Yeah.
Offset
Next project.
Kyle
Yeah. Jail. We're not going back. Yeah, that, bro. You've done a few other songs with Drake, right? No complaints.
Offset
No complaints.
Kyle
That's a banger.
Offset
Came through for me on that one. That's my daughter. I.
Kyle
Have you been in the studio with him?
Offset
Yeah.
Kyle
Yeah. Was that song made in the studio?
Offset
Yeah.
Kyle
That's one of my favorite songs. No Complaints is.
Offset
Yeah.
Kyle
You could throw that on anytime.
Offset
Anytime.
Kyle
On the way to, like, a party smacks.
Offset
I love doing it at the show Turn up. They must picture that every time.
Kyle
How many songs do like Migos. And you have a Drake total, so many, right?
Offset
Five or six.
Kyle
Has he always showed love to you guys?
Offset
Always pull up to the video shoes, all that. Don't make it a hassle. Don't be charging nothing none. Even we was little, like, didn't charge. Didn't like. Because a lot of artists his size will bully the record. Be like, I'm gonna do it, but I want all the publishing order. He ain't doing none of that. Like, equal splits.
Kyle
How does that Work. So like when you. When someone approaches you do a song, sometimes you like request a feature or like if you're. If like a feature price and. Or if you're friends with them, you just do it for free. It's kind of just like a case.
Offset
By case basis depending on how it came in. Like if you get my lawyers and up, of course I'm gonna be like features. But like if I with you, I'm gonna do it. Or sometimes I might. I can with the song and see the potential of the song doing something. Sometimes the money for the future don't be worth it. It'd be like just with the artist, he had special artists anyways. You never know how the tables turn.
Kyle
Yeah, now I see why. Yeah. There must be so many egos in the rap game too, right? Over the years for sure. Like, yo, why aren't you doing this for me for free? Like right.
Offset
I'll be like that too. Yeah. And my producers and I ain't fear you don't advance. I'll give you a vest though. Swap those. Give me an app. But a lot of my partners though, we do swaps though. Okay.
Kyle
Swap mean like, like artists or producers?
Offset
Both.
Kyle
Yeah.
Offset
Depending on if the producer make albums. Like metro south side of things make albums. So just cool, do a swap with them where it's like, you do this for me. I got you on the record you want me on. That's how most of us do it though now though, we don't just be. Don't be taxing because don't feel away like I want 150 verse. Especially if they already turned to. So now don't really charge. Probably like international. That's where you catch the future badge, right?
Kyle
Also guys, really quick, we have a ton of new full send golf stuff on fullsend.com I'm rocking this sexy one right here. The happy dad polo. The quality is honestly amazing. Hugs the arms, kind of makes you look jacked a little bit, but not too, too tight around the barrel. That's how we designed them. There's a ton of new golf polos. We have golf bags, hats, a ton of different accessories. We also have a ton of full send UFC stuff. Really, really fire clean Collab with the UFC. Go to fullsend.com if you're into golf. I'm telling you, I wear these poles on the course all the time. Our dog just got his balls chopped off. But go to fullsend.com I'm sorry, bro, I honestly don't agree with that. But go to fullsen.com. cop some. I'm sorry, Rio. I love you. Who's the hottest producers in the game right now?
Offset
Vinyls, fnz, Oz from Europe. From where you from?
Kyle
Yeah, where. What city? You know?
Offset
I think Toronto. Toronto? You don't know Oz?
Kyle
No, the producer.
Offset
Like, a lot of Dre, too. Benny X, Southside Metro.
Kyle
Has Boy Wonder ever. You ever done Boy Wonder? I'm good friends with him. He's my boy.
Offset
That's my dog. He did say My Grace.
Kyle
Okay.
Offset
Forgot to name him.
Kyle
That's a banger. Boy Wonder has so many good beats.
Offset
Yeah, smackers. He just understand music. Like, he understands.
Kyle
I looked at his playlist on Spotify. Like, boy one was like, what the.
Offset
Crazy, Crazy. And he on text. Like, he had a good reputation. He do his business clean because he could be taxing.
Kyle
Yeah.
Offset
Just the records he got is. He got number ones. Number ones, Number ones. He ain't doing that, though.
Kyle
Did you ever have a beat that you missed out on? Like you had it and you're like, ah, nah. And then it. Like, someone else took it almost.
Offset
Almost up on Taste. Oh, yeah. But Tiger, yeah, because I think it was a time. Bad time for Tiger. A lot of people on him. One doing the verse. Like, yeah, supposed to do it, ain't do it. And then I almost think that I did it, bro.
Kyle
So was that tied to song?
Offset
Yeah.
Kyle
So he already did the hook.
Offset
Yeah. Taste.
Kyle
And then he sent it to you and you were debated not doing it.
Offset
I was just, like, doing so much already.
Kyle
Right.
Offset
And I was like, I heard it one more time. Like, I ain't gonna lie. This beat da got that dope. That's my dogs. I think he's from Canada, too. I'm not sure what city he's from, but I think he's from Canada, too. And when I did it, bro, I'm so happy I did that 13 times. Pregnant or some like that.
Kyle
Because I was a club and pop banger.
Offset
Right? And pop. It was like a crossover for both worlds.
Kyle
Tiger's got some tracks, too. Tiger had some tracks back in the day.
Offset
Yeah. He always sneaks some in him. French Montana. The niggas always gonna catch some.
Kyle
Yeah, he's a guy that stayed relevant for a while, too, right.
Offset
He always catches how to. What.
Kyle
How does, like, a producer get your attention? Like, is it possible for, like, an upcoming producer? Like, how would they?
Offset
Even with the Internet? Yeah, the Internet helps. Helps with that because.
Kyle
Have you ever done some like that?
Offset
Because sometimes I listen to a song that's like maybe viral and people doing a lot of dance to it. And I was like, who the make the beat? Then you'll find a producer to the song and connect like that.
Kyle
For upcoming producers though, what do you think? What advice would you give to them? Like what. How does a beat catch your ear? Like how long do you. When you're going through beats? Like, how do you do it? Do you just like open a folder and like open photo beat by beat?
Offset
But you got 30 seconds out of me.
Kyle
Do you listen for four 30 seconds? Or sometimes it'll be like seven seconds.
Offset
Next sometimes because you'll just know like hell no. But like 30 seconds because it's always. I'm looking for something that stands out in the beat. I don't like the like. Like it's always something like if like.
Kyle
Taste that's right away. Yeah, yeah.
Offset
That's like a standout.
Kyle
That's like a millisecond, you know, you just hear.
Offset
It's a standout sound though throughout the video. It's like make it interesting that Koga got. Let's go, let's go. You can just tell when you hear that like this is the moth. This is the one.
Kyle
What else do you like doing outside music?
Offset
Playing card.
Kyle
Still play cod?
Offset
What?
Kyle
COD is out right now. I was talking about this the other day with my boys.
Offset
Which card is out? Do you know what's up? I play it every day and I don't know, I just play because I play. I play Warzone, so I play Resurgence.
Kyle
Okay.
Offset
Only that's all I play is research.
Kyle
How long you been playing COD? Since what COD.
Offset
First one on PS2.
Kyle
Cop 4.
Offset
That's the first one on PS2. On PS2 is when I fell in love with it. Month. My older brother.
Kyle
I started at card COD4 too.
Offset
What's the other called? That used to be Halo. I started Halo I with Halo.
Kyle
That's Xbox though. Yeah.
Offset
Yeah. Like before shooting game like in that same style, but only thing different is this war. But like I was watching Halo, guys best. You ever played Spinner Sale?
Kyle
No, I was gonna ask you what's your favorite COD of all time?
Offset
6.
Kyle
Call 36. See, I don't even know what's going on past MW 3. You remember advanced Warfare when you could like, that's when I stopped.
Offset
What's the one when they used to put the little. You could fly up like.
Kyle
That's probably Advanced Warfare.
Offset
Is it that one? That's my favorite.
Kyle
Best caught is MW2. Remember that one with the nukes?
Offset
No, I Wasn't playing Tactical nuke.
Kyle
You weren't playing that. Oh, MW2 is the best.
Offset
That's where you make it.
Kyle
You gotta get 25 kills in a row and then you get a tactical nuke and it ends the game. So Cod, what else?
Offset
I play Dragon Ball Z2.
Kyle
It's a lot of games.
Offset
I gotta get the new one, bro. It's a new one that I just seen on the Internet. I need to get that.
Kyle
You guys bring that wherever you go, wherever you travel. That's dope.
Offset
That got everything on a peacock. Netflix, everything on my. My loaded YouTube TV for the games. I should load outside of that, be on my kids. And music. I like watching movies too though, because I get a lot of inspiration for movies. You take a lot of out of movies and put into music.
Kyle
What's your favorite movies of all time?
Offset
Minister Society. Because that's just a real out of hoodie movie. The first Friday Dead Presidents. Moonwalker. That's a Michael Jackson movie. Go look it up if you ain't seen it. Oh yeah, the Jackson 5 movie too. Because it's like four hours long. Three. But it show you every step of them getting on. Like when it was poor as.
Kyle
Damn, I got room.
Offset
You got to see that. It's called the American Dream. Jackson five. It's five. The actress is five. They showed him like from kids to where he start telling them, I don't want to be in the group no more. It's a lot of detail. That's my other. What else? Scarface.
Kyle
Classic. You think they'll ever make a movie about like you and your guys? Come up an entire story.
Offset
I'm trying to do it.
Kyle
That would be crazy. Like a script. Scripted.
Offset
Scripted, scripted.
Kyle
You got to put the jail scene in with the six chicks.
Offset
Gotta do that. Showing the come up. I started seeing the groupie. The groupyism early.
Kyle
Yeah, I'm actually interested in this too. So you said you'd never get married again. You think?
Offset
No.
Kyle
Why not?
Offset
It's not for me. No.
Kyle
Why not?
Offset
I've done it. Had three kids with it. It's like a mission that's been complete.
Kyle
How old are you now? 33. I'm 31. So I'm like. I feel like I'd want to get married though one day.
Offset
You got experience. You see, Mike, I experienced it. So I've already done it.
Kyle
But you'd never want to be like again married, happily ever after. Like this is my chick forever type never.
Offset
Everything's temporary.
Kyle
So would you recommend marriage?
Offset
No.
Kyle
Or would you Say, would you tell me, like, yo, don't get married.
Offset
Yeah, I'll tell you. Don't get me.
Kyle
Don't get married. For what reason?
Offset
I would say, unless you're cool with changing your life entirely, you got a partner. That's different. Especially when it's written and it's a real thing. Like, this is part is different.
Kyle
Yeah, that's what I think about too. Even getting a girlfriend, it's like, it's such a big commitment how we move.
Offset
Like our careers, and it's just hard.
Kyle
That's what I mean. I feel like while I'm doing this and like. Like we have this. This is our alcohol.
Offset
We just forgot them. Two billion.
Kyle
You cool? That's what I'm saying. I think. What?
Offset
I'm not moving. Maybe I would say, I wouldn't tell you to get married while you're moving.
Kyle
That's what I'm thinking.
Offset
Wait till you get that money.
Kyle
Because we're doing videos, we're doing streams. You gotta have chicks in the stream, and then you hear it from your girl, like, yo, why is this chick in the stream? Like. And it's just like, you don't want to stress about that. You know what I'm saying? Like, when you're by yourself and single, then your actions only affect yourself. If you have a girlfriend, your actions are now affecting someone else. So once you get rid of that, you're like, yo, my actions only affect myself. And then you can kind of just.
Offset
I feel like you stay focused too.
Kyle
You stay focused. Yeah, well, a girl can sometimes hold you down too, but then I think they hold you down for a bit and then it becomes a distraction.
Offset
Exactly.
Kyle
It keeps you away from the partying for a bit, and then you kind.
Offset
Of come lazy away from some. You have, like, some parting you have to do in our space.
Kyle
What'd you say?
Offset
In my space. Like, so I gotta party sometimes. Shut down. They come with the career.
Kyle
Yeah. Like, you gotta go to Booby Trap this weekend.
Offset
Got to. I'm out. Gotta go out that month. Got to.
Kyle
No, I feel that. So what albums out tonight? Big Sally weekend. How do you think. Where do you think this album ranks amongst, like, your albums in terms of your favorites, solo top, favorite solo albums.
Offset
It's my solo because I kind of like it usually take the third album to kind of find your bag or you. Your identity. Like, I know a know this Offset song. It was hard to do that because I was coming from a massive group too, so. The first one was before this one, though. I would say the first one, Father. Introduce people to me as a solo act. I kind of got to see. I didn't talk a lot in the group. I didn't talk a lot in the group. I wasn't good at media with the interview. If you go look at interviews, I probably would say two, three things. I haven't talked too much, but now it's like it's my world, my creativity, and I just always want to do better than the last. I don't really get lost in the numbers. I just wanted to influence in the songs to stick. That's it.
Kyle
Yeah. Well, I appreciate you, bro. I don't want to take up too much of your time. I know you guys got a busy weekend. Kiari, if you're watching this out now, we're gonna stream that. We'll bump it. Maybe we'll party this weekend too. We'll be in Miami.
Offset
Yeah. Come with me, man.
Kyle
We might have to see what booby traps about the right way. That's about time. Appreciate you, bro. Offset.
Offset
Let's go. Olivia loves a challenge. It's why she lifts heavy weights and likes complicated recipes. But for booking her trip to Paris, Olivia chose the easy way. With Expedia, she bundled her flight with a hotel to save more. Of course, she still climbed all 674 steps to the top of the Eiffel Tower. You were made to take the easy route. We were made to easily package your trip. Expedia made to travel flight inclusive packages are atoll protected.
This episode of the Full Send Podcast, hosted by Kyle and produced by the Shots Podcast Network, features renowned rapper Offset. The conversation takes place just before the midnight release of Offset’s latest solo album, offering an in-depth glimpse into his process, history, opinions on the music industry, personal life, and much more. The tone is vibrant, candid, and unfiltered, with Offset opening up about everything from club nights and studio collaborations to the changing landscape of the music business.
On the pressure of album releases:
On collaborating with John Legend:
On building a real fanbase:
On not chasing trends:
On marriage:
Offset delivers an energetic, honest interview, brimming with stories—both wild and contemplative. He mixes real advice for musicians, hard truths about the modern industry, and tales from inside the club and studio. Through all the humor and flex, Offset never loses sight of his desire for creative control, authenticity, and a true bond with fans. If you want an inside look into what it really takes to stay relevant in hip-hop for over a decade, Offset’s transparency and experience in this episode is essential listening.