Podcast
Future of Luxury with Dr. Daniel Langer
Hosted by Dr. Daniel Langer · EN
Professor Dr. Daniel Langer, founder and CEO of Équité, is a globally recognized authority on luxury brand strategy and extreme value creation. Named one of the world’s Top Five Luxury Key Opinion Leaders by Netbase Quid and called “the authority in luxury” by The Economist, he is a bestselling author and trusted advisor to top-tier luxury brands.
He serves as Executive Professor of Luxury Strategy at Pepperdine University and teaches at NYU. Dr. Langer has been featured in The Wall Street Journal, Financial Times, Robb Report, and more.
He is the co-founder of Équité Intelligence, a premier digital luxury training platform for brands, professionals, and entrepreneurs. He also leads global masterclasses and keynotes on the future of luxury.
Learn more:
🌐 www.equiteintelligence.com
📧 Contact: jeff@equitebrands.com
📸 Instagram: @drdaniellanger
Executive Producers: Clayton James – Managing Partner, Jeff Victor – Managing Partner
www.equitebrands.com
8episodes
Episodes
Newest firstAll episodes
#8 Explores the shifting needs of UHNW luxury real estate clientele w/ Sally Forster Jones CEO Forster Jones International & Julie Faupel CEO REALM Global
Sep 300:34:01Tap to summarizeIn the latest episode of the Future of Luxury podcast, Dr. Langer, founder of Équité and professor at Pepperdine University, delves into the evolving trends in the luxury industry, particularly focusing on luxury real estate. Joined by guests Sally Forster Jones and Julie Faupel, they discuss the influence of millennials, digital disruption, and the unique needs of high net worth individuals in Los Angeles. The conversation highlights the importance of privacy, security, and bespoke services in luxury living, as well as the shift towards condo living in the area. Rosewood Residences, with only seventeen exclusive residences, the emphasis is on creating a personalized and secure environment that meets the high expectations of luxury buyers. The episode underscores the emotional connection buyers seek in luxury real estate, where lifestyle and quality are paramount. TOP LUXURY REAL ESTATE AGENT Sally Forster Jones As founder and CEO of Forster Jones International, Sally Forster Jones leads a successful real estate team that continues to set the bar for Los Angeles real estate. Under Sally’s leadership, the team has been a constant fixture on the REAL Trends “The Thousand” list, where it has ranked among the nation’s top real estate teams year after year. In 2019, the Sally Forster Jones Group—now Forster Jones International—was inducted into the inaugural class of the Inman Golden I Club as the top luxury team in the nation. In 2024, Sally became the only team leader in the country to earn this coveted distinction a second time. Sally herself maintains a consistent presence on several “best of” lists for real estate production, including The Hollywood Reporter’s list of Top 30 Real Estate Agents, Variety’s Showbiz Real Estate Elite, and the Los Angeles Business Journal’s annual ranking of residential real estate brokers by sales volume. REALM Global https://www.realm-global.com/ Sally Forster Jones hhttps://forsterjonesintl.com/
Transcribe →The Future of Luxury with Julie Faupel | REALM & Shelton Wilder | Shelton Wilder Group| Episode #7
Aug 600:53:46Tap to summarizeIn this episode of the Future of Luxury podcast, Julie Faupel, Founder & CEO of REALM, and Shelton Wilder, Founder of Shelton Wilder Group, discuss the changing definitions of luxury in today’s market. They emphasize the importance of social media engagement and treating customers with respect, highlighting that personal connections and experiences are becoming more valuable than material possessions. The conversation also touches on generational shifts in wealth and the need for luxury brands to adapt to consumer desires. Ultimately, they argue that integrity and human connection are essential for success in the luxury industry. 👤 Julie Faupel Founder & CEO, REALM Julie Faupel, founder and CEO of REALM, has redefined what it means to be a leader in the luxury real estate industry. Recognized as a 2023 Newsmaker by RIS Media and included on the 2023 Luxury Women to Watch list by Luxury Daily, Julie has become a visionary force in bridging the gap between top-performing real estate professionals and their clientele. Her approach? Innovation, community-building, and a steadfast commitment to collaboration. Before founding REALM in 2020, Julie had already established herself as a trailblazer. As cofounder of the largest independent real estate company in the Teton Region and, with her team consistently ranked among the top 100 in the U.S., according to The Wall Street Journal/Real Trends. Her 20-year career in the luxury space, beginning in operations at 5-star luxury hotels, provides her unparalleled insights into consumer psychology and the evolving definition of luxury. REALM, a global community and marketplace for elite real estate advisors, represents cumulative annual transaction volume of $50 billion and climbing. The platform, lauded as 2022’s Luxury Technology of the Year by Inman Media, eliminates traditional industry silos by creating a brand-agnostic, geography-agnostic network. It’s a space where excellence is the only requirement. Julie describes it as “Match-making for real estate professionals,” connecting top producers with others at the pinnacle of their profession while fostering meaningful, resource-efficient collaboration. “What makes REALM special is that it’s not about competition—it’s about collaboration,” Julie explains. “We leverage technology to foster connections that go beyond the transaction, building relationships rooted in shared values and aspirations.” This emphasis on community reflects Julie’s deeply ingrained values as a member of the Young Presidents’ Organization, where, in 2024/2025 she served as Global One Chapter chair. Her leadership has earned accolades, including YPO International’s 2023 Regional Membership Award for diversity and the Global One Chapter’s Best of the Best Award, Pacific Region. Julie’s industry contributions are notable, from being a frequent media expert interviewed by The Wall Street Journal, Forbes, and The New York Times, to earning awards for innovation and leadership, her impact is undeniable. As the luxury industry continues to evolve, Julie Faupel is ensuring that REALM and its members stay ahead of the curve, championing a future built on collaboration, innovation, and excellence. 👤 Shelton Wilder Founder, The Shelton Wilder Group Shelton Wilder is the CEO of The Shelton Wilder Group, a top-producing luxury real estate team serving Los Angeles. Known for her discretion, market savvy, and sharp negotiation skills, Shelton has worked with everyone from celebrities to first-time buyers. She ranked #44 in California and #134 in the nation in the 2024 RealTrends America’s Best rankings, closing over $750M in career sales, including $135M in 2024 alone. A serial entrepreneur with a background in marketing, fashion, and entertainment, Shelton combines business expertise with a keen eye for design, ensuring each home is showcased at its very best. She’s been recognized as a Real Estate All-Star by Los Angeles Magazine, one of LA Business Journal’s Leaders of Influence, and was nominated for the LA Times Inspirational Women Award. Specializing in the westside of Los Angeles, Shelton is known for sourcing incredible off-market properties and delivering a smooth, stress-free buying or selling experience. A former fashion entrepreneur and local favorite on Shark Tank, she brings her signature style, thoughtful staging, and strategic marketing to every listing. Beyond real estate, Shelton is a proud mom, active community supporter, and founder of Wilder Women, a 200-member network of female entrepreneurs. She also hosts the Wilder Possibilities podcast, interviewing inspiring women about pivotal career moments. REALM Global https://www.realm-global.com/ Shelton Wilder https://sheltonwilder.com 🎥 Watch the full video version here: https://youtu.be/rmCbQ1xWbEw
Transcribe →#6 - Thorsten Walther, CEO of Inspify, on the Importance of Storytelling in Luxury Brand Communication
Mar 26, 202500:54:57Tap to summarizeIn this discussion from Singapore, the founder and CEO of Inspify emphasizes the transformative power of storytelling in luxury brand communication. He highlights the need for brands to create emotional connections with consumers, particularly in the context of luxury shopping, where expectations for quality and engagement are high. The conversation explores the challenges brands face in maintaining consistent narratives across different markets and boutiques, stressing the importance of clarity and personalization in storytelling. Additionally, the role of technology, particularly AI, is discussed as a means to enhance customer engagement and deliver tailored experiences. Ultimately, the dialogue underscores the necessity for brands to innovate and adapt in a rapidly changing market. Linkedin: https://www.linkedin.com/in/thorstenwalther/ Website: http://www.inspify.com/
Transcribe →#5 - Damian Maib CEO of Genuine & Thomas Derksen host of 'Made in China' podcast on the Luxury Market's Historic Shift & the Power of Social Commerce
Feb 28, 202501:21:48Tap to summarizeDamian Maib is the Founder & CEO of GENUINE, a leading e-commerce enabler agency and consultancy that connects global brands with the Asian e-commerce landscape. Through GENUINE, he has helped renowned consumer brands such as P&G, Beiersdorf, adidas, Sebamed, cosnova, Steiff and Electrolux, as well as B2B industrial companies like LAPP, Helukabel and the Wagner Group, strategically expand their presence in Asia. As a Berlin in China Ambassador, Damian actively promotes economic and cultural exchange between Germany and China. He is also the co-host of the Made in China podcast, where he engages with experts on market trends, opportunities and challenges for businesses in China. His expertise has been featured by Forbes, HORIZONT, OMR, WirtschaftsWoche, FocusOnline and many more. Links: LinkedIn: https://www.linkedin.com/in/damianmaib/ Website: https://www.genuine-asia.com/ Thomas Derksen studied East Asian economics and politics and Chinese in Bochum and Shanghai. He has over 10 million followers on social media, has authored multiple books and is the co-host of the Made in China Podcast. He traveled through China with the German Federal President, interviewed Nicole Kidman and his face was plastered across subway stations in Chinese megacities. Today, he speaks in front of large audiences, coaches aspiring speakers and performs stand-up comedy in three languages. Links: LinkedIn: https://www.linkedin.com/in/afuthomas/ YouTube: https://www.youtube.com/@ThomasAfu
Transcribe →#4 - Torsten Müller-Ötvös: Former CEO of Rolls-Royce Motorcars
Feb 6, 202501:05:39Tap to summarizeIn this podcast episode, Torsten Müller-Ötvös, the former CEO of Rolls Royce Motorcars, discusses his transformative journey in luxury automotive branding. He emphasizes the shift from traditional perceptions of car ownership to a focus on experiences and client engagement, particularly among younger, more diverse clientele. Torsten highlights the importance of storytelling in luxury branding and the need for bespoke offerings to enhance brand value. He reflects on the evolution of luxury towards a more human-centric approach, advocating for sustainability and holistic well-being in future luxury experiences. The conversation underscores the critical role of client centricity and effective training in delivering exceptional luxury service. Daniel Langer and Torsten Müller-Ötvös are offering joint luxury masterclasses worldwide on how to be successful with ultra-luxury clients and how to transform luxury brands to make them future-ready, combining their decades long expertise to provide luxury brands unmatched luxury insights. Reach out to Dr. Langer at dl@equitebrands.com and Torsten at tmo@tmo-cp.com. Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: clayton@equitebrands.com, jeff@equitebrands.com
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#3 - Niccolò Ricci: CEO of Stefano Ricci on Merging Luxury and Sustainability
Jan 22, 202500:31:25Tap to summarizeIn this Future of Luxury podcast, Niccolò Ricci, CEO of Stefano Ricci, discusses the brand's evolution from ties to a diverse range of luxury products, emphasizing quality and design. He highlights the importance of experiences in remote locations, like Cambodia, as part of the brand's vision, encouraging clients to connect with nature. The podcast also touches on the significance of sustainability in luxury fashion, with initiatives to train young artisans and minimize environmental impact. Ricci notes a shift in customer demographics, particularly with Generation Z, who value authenticity and the stories behind brands. The brand is expanding into new areas like interior design, reflecting the changing desires of its clientele. https://www.instagram.com/stefanoricciofficial https://www.instagram.com/niccolo_ricci Founded in 1972 by Stefano Ricci, the eponymous luxury lifestyle company, STEFANO RICCI S.p.A., embodies Italian craftsmanship and tradition. With a strong family history at its core, the company has consistently maintained a "100% Made in Italy" ethos, delivering quality, sophistication, and elegance: from made to measure tailoring to premium leather goods, from a luxury home line to bespoke high end interiors and traditional goldsmith jewelry. Encompassing a global team of over 800 employees engaged in Italian production and retail, the brand's headquarters sprawl over 9,000 square meters in the scenic hills of Fiesole. With 80 boutiques worldwide, including flagship stores in major capital cities and 21 shop-in-shops, STEFANO RICCI continues to redefine luxury living with its diverse range of products. Niccolò Ricci, Born in Florence in 1977 - Graduated in Business Administration in 2001. He then did a long internship in the United States, working closely with the C.E.O. of a department store in the luxury sector. In 2003, he became Head of the Corporate Plan for the development of new markets and the control of retail operations in STEFANO RICCI S.p.A.. Since 2007, he has been C.E.O. of STEFANO RICCI S.p.A., from 2010 to 2023 he has been also appointed co-administrator of the Antico Setificio Fiorentino, a historical silk manufacturer operating continuously since 1786, acquired the year before by the STEFANO RICCI S.p.A. From 2011 to 2015, he was a Confindustria Firenze Council member with an internationalisation mandate. From 2016 to 2020, he was a member of the Board of Directors of ICE Italy. Since 2020, he has been Consigliere of Pitti Immagine S.r.l., and since 2022 he has held the same position at Polimoda S.r.l. Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: www.equiteintelligence.com Équité Brands: https://equitebrands.com/ Instagram: @drdaniellanger
Transcribe →#2 - Jonathan Levine: Founder of Master & Dynamic on Shaping the Future of Luxury Audio Experiences
Dec 13, 202400:41:23Tap to summarizeIn this podcast episode, Jonathan Levine, the founder, and CEO of Master & Dynamic, shares his journey of creating a luxury audio brand inspired by his son's love for music. Launched in 2014, the company emphasizes design and craftsmanship, prioritizing quality materials and acoustic performance over technology hype. Levine discusses the importance of brand consistency and trust among luxury consumers, highlighting the need for a long-term vision in the industry. He reflects on the gradual success of Master & Dynamic, emphasizing the role of customer connections and word-of-mouth in promoting the brand. The conversation concludes with thoughts on the future of luxury, focusing on the desire for fewer but better products. Jonathan Levine is a serial consumer products entrepreneur. After a short career on Wall Street and after graduating from business school with a major in finance, Jonathan started his first company, Power-To-Go, which became a leader in 12V-powered automotive aftermarket accessories. He then went on to found Team Products International, a portable power equipment and lawn & garden company, selling products under the licenses Coleman; Coleman Powermate, and Sunbeam. His last non-audio business was Lancer & Loader Group where he became an early leader in battery-operated LED lighting products under the Rite Lite brand. All three businesses had successful exits. Levine launched the design-driven luxury audio company Master & Dynamic in May 2014. From a mere idea sparked by the products his then-teenage sons were using to a coveted brand with an increasing number of products, Master & Dynamic has been built on the same principles that drive Mr. Levine: design, technology, craftsmanship, creativity, and collaboration. With Mr. Levine at the helm, Master & Dynamic has partnered with many of the most respected and iconic luxury brands in the world including Louis Vuitton, Chanel, Celine, Bugatti, Lamborghini, Mercedes/AMG, Ermenegildo Zegn, and Leica Camera. Mr. Levine earned an MBA in Finance from the University of Chicago Graduate School of Business in 1987 and an undergraduate degree in English from the University of Pennsylvania in 1984. During his time at The University of Pennsylvania, Levine was a member of the Nationally ranked Lightweight Men’s Crew team and an officer of the Sigma Chi Fraternity. He did this while simultaneously working full-time during his sophomore, junior and senior years. Levine is the father of two sons and stepfather to four children. He is an avid cyclist, runner, swimmer, and endurance athlete. In July 2024 he and his son-in-law set a Guinness World Record running 24 Half Marathons in 30 days. @masterdynamic www.masterdynamic.com Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: www.equiteintelligence.com Équité Brands: https://equitebrands.com/ Instagram: @drdaniellanger
Transcribe →#1 - Luc Rochereau: General Director of Marco Valente on How Emotional Connections Shape the Essence of Luxury
Nov 12, 202401:36:09Tap to summarizeIn an engaging podcast episode, Luc Rochereau draws on his extensive luxury industry experience to highlight the crucial role of emotional connections in luxury sales. He explains how successful salespeople tap into clients' emotions to truly understand their needs, ultimately driving impactful sales results. Luc underscores the importance of delivering exceptional service and personalized experiences to build lasting client loyalty. He also addresses the challenges brands face in conveying their authentic stories in a crowded market. According to Luc, luxury is defined by extreme value creation, and every client deserves an exceptional experience, irrespective of their purchasing history. The conversation emphasizes the necessity of empathy, creativity, and ongoing training as foundational elements for success in the luxury sector. Marco Valente High Jewelry: https://www.marcovalentehighjewelry.com Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: www.equiteintelligence.com Équité Brands: https://equitebrands.com/ Instagram: @drdaniellanger
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