In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unpack how Notion integrates AI natively into its product and go-to-market, why “show, don’t tell” beats traditional enterprise selling, and how to scale brand, PLG, and enterprise motion without losing warmth or clarity.