In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Morgane Palomares, VP of Marketing at Braintrust, to unpack how marketing leaders can build credibility, speed, and leverage inside technical companies. Morgane shares how she used Reddit scraping, Gong calls, AI transcript analysis, and monthly executive readouts to shape her first 90 days at Braintrust. She also breaks down why Braintrust prioritized brand before education, how AI agents are changing PMM and field marketing workflows, and why developer marketing teams should move fast without lowering the quality bar.

We discuss:

* Why the first 90 days as a marketing leader should start during the interview process

* How Morgane used Reddit feedback, Gong calls, and AI transcript analysis to diagnose Braintrust’s market and customer reality faster

* Why monthly executive readouts helped build trust by making observations, gaps, and tradeoffs explicit

* How to decide whether a technical company needs education, brand visibility, demand creation, or executive-level messaging first

* How San Francisco transit shelters, bus wraps, posters, a 500-person user conference, a Series B announcement, a new brand, and a new website worked together as one market signal

* Why product marketing may become one of the highest-leverage AI-enabled functions in technical B2B companies

* How to earn credibility with engineering teams by shaping technical insight without slowing down product launches

* Why dev tool companies may not need marketing early if users cannot already experience product value on their own

* How senior marketing leaders can use AI to move faster without outsourcing their judgment, taste, or point of view

Where to find Morgane Palomares:

Linkedin: https://www.linkedin.com/in/morganepalomares/

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