Podcast
FutureCraft GTM
Hosted by Erin Mills & Ken Roden · EN
FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.
23episodes
Episodes
Newest firstAll episodes
The AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza Adams
Jun 6, 202400:45:26Tap to summarizeEpisode Summary: In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with a tech review of Copy AI, a tool that helps marketers get started with AI-powered content creation. About our Guest: Liza Adams is a visionary leader with over two decades of experience steering businesses and marketing teams through pivotal industry changes. As a co-founder at GrowthPath Partners, she spearheads the adoption of responsible AI through a practical three-step AI adoption accelerator approach. Liza is an influential voice in AI and has been recognized at G2's reach event. She was also named one of the 50 CMOs to watch in 2024 by Pavilion. With a focus on growth strategies and global brand building, Liza is passionate about leveraging AI to make businesses more profitable while positively impacting society and fostering inclusive growth. Chapters: 00:51 Exploring AI Innovations with Ken and Erin 02:55 AI's Role in Marketing and Beyond: Insights and Predictions 00:01 Introducing Liza Adams: A Visionary in AI and Marketing 08:58 The Three-Step AI Adoption Accelerator Approach 24:41 Practical Steps to Start with AI: Liza's Advice 27:58 Exploring the Skills Gap in AI Adoption 28:38 Three Key Strategies for AI Proficiency 30:06 Leveraging AI for Diversity, Equity, & Inclusion 32:10 Promoting Diverse Voices in AI 34:55 AI and Organizational Diversity Initiatives 46:13 Wrapping Up: The Human Aspect of AI Innovation 47:41 Tech Review: Exploring Copy AI Key Takeaways: AI can elevate the strategic value of marketing by providing deep market insights, personalization, and automation. Liza's three-step AI adoption accelerator approach includes inspiring marketers with use cases, aligning use cases with strategic initiatives, and implementing responsible AI operations. Companies should start with what they have in terms of AI tools and gradually expand their adoption as trust and performance improve. Responsible use of AI is crucial, and organizations should establish guardrails and involve cross-functional teams to ensure ethical and secure implementation. Bridging the skills gap in AI adoption requires providing access to tools, promoting responsible use, and inspiring curiosity and experimentation. Notable Quotes: "We can't out-campaign a bad product-market fit." - Liza Adams "Understanding, access, and acceptance are key to unlocking the value of AI." - Liza Adams "We cannot blog post our way to 2.6 trillion dollars." - Liza Adams "Curiosity is a skill that we need to have in the changing world of AI." - Liza Adams Resources: Liza Adams' LinkedIn profile: Liza Adams GrowthPath Partners website: GrowthPath Partners Templates & Frameworks: https://www.growthpath.net/resources/ ChatHubGG(affiliate link) Listen to the full episode on the FutureCraft Marketing Podcast and stay tuned for more insightful discussions on the future of AI in marketing. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2
Transcribe →From 0 to AI Hero: Cutting-Edge Tactics with guest Nicole Leffer
May 30, 202400:39:11Tap to summarizeIn the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts also review the AI research tool, Perplexity AI, and its potential applications for marketers. and Content Creation 02:13 AI's Role in Marketing and Personalization 03:22 The Genesis of the Podcast 05:38 Special Guest: Nicole Leffer on AI and Marketing 08:14 The Future Impact of AI on Marketing 12:13 Key Focus Areas for Marketers Using AI 13:41 Enhancing Creativity and Productivity with AI 17:32 The Evolving Role of Marketing Professionals in the AI Era 20:44 Mastering ChatGPT for Advanced Tool Integration 23:24 Elevating LinkedIn Posts with AI Automation 26:02 Anticipating the Next Big Thing in AI Technology 29:08 Quick-Fire AI Tips and Tools for Marketers 34:29 Exploring Perplexity AI as a Research Tool 37:50 Reflecting on the First Episode and Future Directions About our Guest: Nicole Leffer is a trailblazer in the AI in marketing world. She is renowned for her expertise in integrating general AI technology and helping B2B marketing teams get better, faster, and smarter through her training and insights. She has seen great success as a marketing leader, leveraging AI in her team, and as an early adopter of generative AI. Nicole is dedicated to training marketing leaders and teams on how to harness the power of AI effectively, from content marketing to demand gen and social media. She founded Nicole Leffer Consulting and offers online courses for marketers looking to enhance their AI skills. Notable Quotes: "Don't assume it's psychic. You gotta tell it what you want, how you want it, whatever context it needs, like clearly communicate what you want. It doesn't know if you don't tell it." - Nicole Leffer "The role is going to evolve to be the person controlling AI. You are the director of what the AI system does. You're the one with this institutional knowledge and the human perspective." - Nicole Leffer Resources: Nicole Leffer's LinkedIn: Nicole Leffer Nicole Leffer's website: Nicole Leffer Consulting “You Are” GPT Perplexity AI: Perplexity AI To listen to the full episode and gain more insights into the future of AI in marketing, tune in to the FutureCraft Marketing Podcast. Stay tuned for more episodes featuring industry pioneers and practical tips for leveraging AI in your marketing career. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2
Transcribe →Season 1, Episode 0: FutureCraft Marketing Trailer
May 11, 202400:01:24Tap to summarizeJoin us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation. Whether you're a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI's transformative potential. No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don't miss a single conversation. The future of marketing is here - let's craft it together on FutureCraft Marketing. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for or have worked for in the past. Music: Far Away - MK2
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