Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic).

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TOPICS & TIMES:

Shoutout: New BLISTER+ Members (1:55)

Introductions (3:34)

From Europe to the USA & Beyond (6:44)

Armada: from the USA to Europe & Beyond (16:33)

Marketing Products: Domestic vs Global (18:12)

Global Campaigns (29:54)

Importance of Athletes for Brands Today? (37:08)

Audience Questions:

Customer Retention: Best Practices? (48:48)

Importance of User-Generated Content? (56:17)

Is Total Consumer Domination The Goal? (59:20)