Geronimo Unfiltered

The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)

Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to our YouTube The Geronimo Academy IG 600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer. I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week. In this episode you'll hear: Why Good Times treats itself as a lifestyle brand, not a Pilates studio The seven-step member experience that runs before a single first class How to make new members feel like they discovered you organically The welcome message and community guidelines that set people up to succeed What a five-star arrival and first-class check-in actually look like The post-class moment and follow-up that turn one visit into a habit Why niching down hard grew the business instead of shrinking it The "pretend you're a client" audit to run on your own studio this week The real referral numbers behind 600 members Chapters 00:00:00 600 members, no ads, no referral program 00:01:48 The right people find you (lifestyle brand, not a Pilates studio) 00:06:42 Why do you exist? Stand for something 00:09:22 Business by design: why niching down grew the studio 00:12:43 The 7-step member experience, start to finish 00:12:45 Step 1: The welcome message that sets people up for success 00:16:30 Step 2: The tours and what to expect 00:17:08 Step 3: The arrival experience 00:20:33 Step 4: How they enter the room 00:21:30 Step 5: What the teacher does for a first-timer 00:25:00 Step 6: The post-class moment 00:25:56 Step 7: The follow-up that closes the loop 00:28:23 Why no callbacks, no ads, no compromise 00:29:12 Where to start: pretend you're a client 00:30:42 The real referral numbers behind 600 members If this one hit home, listen to "How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads" next. It's the same organic-growth playbook from a different operator. And when you're ready to find the quick wins hiding in your own member experience, book your free 15-minute studio check-up here: https://bit.ly/p-your-studio-check-up

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The Conversation Every Business Partnership Needs

2w ago00:29:48Tap to summarize

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on. If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner. In this episode you'll hear: The two-column rule that ends partnership confusion forever Why one throat to choke per KPI is the most underrated rule in business Doza's full story of nearly losing his business and his oldest mate The eight KPIs every studio business actually runs on Why Feel Good Pilates have only ever had to fire two people The single ego trap that kills most business partnerships The exact starting move Monday morning if your partnership needs this conversation Chapters: 00:00:00 Cold open 00:01:59 Why partnerships go murky 00:03:14 Doza and Ben, the lawyered-up war story 00:06:49 The mastermind room that saved Geronimo 00:08:01 The two-column rule, drawn live on paper 00:08:28 Who's actually the CEO at Feel Good Pilates? 00:09:00 How they secretly run a RACI model 00:10:18 Ange's column: culture, retention, team, ops 00:13:17 Numbers: why this one is always shared 00:15:20 Tam's column: lead flow, sales, content, brand 00:17:03 Mapping the 8 KPIs to one throat to choke 00:18:26 Why this clarity is why they'll hit $4M 00:19:00 Buy back your time: what each partner would delegate first 00:22:53 Did the split happen naturally? 00:25:20 The biggest mistake Doza sees in failing partnerships 00:28:18 Where to start Monday morning 00:29:48 Where the pilates industry is going 00:30:30 Vision reveal: 10 studios in 10 years Where to go next: If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money). Ready to audit your own studio structure? Book a free 15 minute studio check-up here.

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Bricks and Clicks: How to turn your studio into a 7 figure media business | Danny Kennedy

3w ago00:54:12Tap to summarize

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand — when's the right time to lean in? 00:06:25 Attention engine vs conversion engine 00:09:00 Why we canceled our short-form shoots 00:11:21 12M downloads, a 5-year commitment, and 2 years of silence 00:14:08 Your reality is always catching up to who you're being 00:19:53 The Vegas cocktails moment that changed how Danny records 00:22:41 Danny's offer stack — app, school, 1:1 00:29:09 The 40-out-of-100 signal you're under-pricing 00:38:30 The 5-minute lead rule — 100x more conversions 00:40:01 Pods as ads — how Doza grew 500% in 12 months 00:41:50 Sell by chat — 5 chats a day, non-negotiable 00:44:14 Doza's diagnosis: kill the app, build the back end 00:47:34 Bricks & clicks for studio owners 00:49:46 Monday morning — where do you actually start? 00:52:03 The belief loop, drawn out 00:55:29 The black coffee theory 00:57:35 You don't experience the world as it is, you experience it as you are

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The AI Playbook for Studio Owners (Without Breaking Your Business)

4w ago00:25:31Tap to summarize

Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3 Northstar principles that stop you breaking your business with AI — Why you should never automate sales (and what happens if you do) — Why "departments are dead" and workflows are replacing them — Workflow 1: How to build an email marketing project that sounds like you — Why Claude beats ChatGPT for gym owners (and the exact stack to switch to) — Workflow 2: How to turn voice recordings into team playbooks in minutes — Workflow 3: The HR project that scripts hard team conversations for you — Why you're now the Chief Sprinkle Officer in your own business — The "AI Friday" rule that stops you wasting your week down the rabbit hole — How to use AI in a Pilates studio, yoga studio or gym without breaking what's already working If you've been ignoring AI - or breaking your business trying to use it… Listen now. Tools mentioned in this episode: — Claude → https://claude.ai — Claude Code → https://claude.com/code — Wispr Flow → https://wisprflow.ai Chapters 00:00:00 Claude Code found $2.3M in 5 minutes 00:01:32 The trap most studio owners are walking into 00:02:51 Northstar 1 — Don't start with AI, start with workflows 00:03:33 Northstar 2 — Skin to skin (human in the loop) 00:04:09 Why you should never automate sales 00:06:04 Northstar 3 — You're still the operator (the Iron Man rule) 00:07:49 Workflow 1 — Email marketing project 00:10:39 Wispr Flow — the tool that changes everything 00:14:03 Why most studios get email dead wrong 00:15:36 Workflow 2 — Playbook builder 00:17:51 You're the Chief Sprinkle Officer now 00:19:38 Workflow 3 — HR project (the whisper in your pocket) 00:22:48 The "AI Friday" rule 00:23:42 Where to start on Monday

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The Real Reason Your Team Isn't All-In (It's Not the Money)

Apr 2800:29:23Tap to summarize

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home. Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in. In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours. Practical for fitness studio owners, gym owners, Pilates business owners, yoga studio owners and any wellness studio founder whose team is showing up for shifts but not for the mission. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Want the Vision Book template Doza references in this episode? Get the exact rip-and-raid template delivered to your inbox → https://bit.ly/p-vision-book-template CHAPTERS 00:00:00 — The one thing every business problem comes back to 00:00:36 — Ryan: why I quit a $1M studio 00:02:36 — What would've made me stay 00:03:10 — The Vision Book: 3 years, present tense, magazine format 00:04:02 — What actually goes in a vision book 00:04:39 — No vision, no fork in the road 00:05:34 — Why a clear vision creates instant buy-in 00:06:31 — Case study: She Can 00:09:21 — Case study: New Strength 00:12:29 — Case study: More Time Academy 00:14:43 — Case study: Frontline 00:18:21 — Case study: G3 King of the Mountain 00:23:32 — Your team will not get excited about a number 00:24:34 — Monday morning move 00:25:30 — The Geronimo manifesto, read live

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Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Apr 2100:23:18Tap to summarize

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the skills. You got off the floor. You even hired a team. But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do." That's not leadership. That's fear wearing a busy costume. The studios that break through aren't run by better operators. They're run by owners who killed the old version of themselves and became someone new. Your revenue says you're at level 2. Your behaviour says you never left level 1. Doza and Geronimo Head Coach Sophie map the three identity levels every studio owner must move through - operator, manager, multiplier - and what has to die at each one. They walk through a real client case study (Bexy) who wanted to quit at every transition point but pushed through all three levels to build a self-running, net-growing studio. The pattern was every time she got stuck, it wasn't a business problem. It was an identity problem in disguise. The line that will hit you: "If your team isn't all in, that's not a team problem. You haven't become the person worth quitting three other jobs for." Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • The 3 identity levels every gym and studio owner must move through (operator, manager, multiplier) • Why your revenue can say level 3 while your behaviour keeps you trapped at level 1 • The "double dip paradox" — why results always get worse before they get better when you delegate • What "no one's as good as me" is really telling you about your identity, not your team • Why most studio owners accumulate skills but never make the actual identity shift • How one studio owner went from overwhelmed operator to multiplier with consecutive months of net growth • The self-coaching prompt that changes everything: "Where am I contributing to this?" If you own a gym, Pilates studio, yoga studio, or any fitness business and you're successful on paper but stuck in practice… Hit play. Next episode worth your time: Why Some Studio Owners Win - And Others Stay Stuck [https://youtu.be/_kBG1in5UAw] CHAPTERS 00:00:00 — "I'm making money but I don't love my business anymore" 00:01:15 — Level 1: The Operator — victim to victor 00:03:10 — What level 1 sounds like 00:05:02 — The adult learning curve 00:05:50 — Level 2: The Manager — letting go of control 00:07:04 — Why you won't delegate (and what you're really afraid of) 00:09:01 — The double dip paradox 00:09:41 — Level 3: The Multiplier 00:12:18 — The complacency trap at level 3 00:13:27 — "My team isn't all in" is an identity problem 00:14:51 — Becks: from operator to multiplier (full case study) 00:20:48 — Monday morning move

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STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

Apr 1400:22:06Tap to summarize

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and your total addressable market, you shouldn't even start. Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit. The math: net 3 member growth per week × 50 weeks = $1M run rate in 12 months. That's 3 sales, 2 rollovers, no more than 1 cancel - every single day. No vibes. No energy. Just the number in the box. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • Why your point of view and total addressable market matter more than your equipment or fit-out • The content-first strategy that lets you build an audience before you even sign a lease • How to lock in a rent deal that doesn't put you underwater from month one (60% of revenue rule) • Why Doza and Sophie disagree on what comes second — and what that tells you about your situation • The exact focus order once doors open: media, sales, product, then AI workflows • How to reverse engineer a $1M run rate into daily KPIs you can actually hit • The "win the day" discipline that separates studios that grow from studios that vibe If you're planning to open a gym, Pilates studio, yoga studio, or wellness business in 2026 - or you're already open and want to rebuild smarter… Hit play. Next episode worth your time: The 5-Phase Formula to Launch Your Studio at a Profit (and Avoid a Total Flop) Chapters 00:00:00 — No brand, no members, no list — what do you do first? 00:00:33 — Round 1: Problem + total addressable market 00:03:17 — Round 2: Content team vs rent deal (they disagree) 00:06:06 — Round 3: Solid rent deal + business model forecast 00:08:32 — The founder-led content strategy 00:10:17 — Round 4: Focus order once you're open 00:13:38 — You're a media business in 2026 00:15:21 — Round 5: Three months in — what now? 00:16:22 — The million dollar roadmap 00:17:55 — Reverse engineering $1M to daily KPIs 00:19:27 — Monday morning move

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F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

Apr 700:21:32Tap to summarize

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— Fine is stable revenue, a decent team, and a business that's technically working. It's also the most dangerous place a studio owner can be. Because fine shrinks your ambition to fit your fears. Burnout has a protocol. Fine has a comfort zone. And comfort zones don't build the business — or the life — you actually wanted. In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah. Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— In this episode, you'll learn: — Why fine is more dangerous than burnout for gym and studio owners — The one question to ask yourself on Monday morning that reveals if you're actually stuck — The four steps from fine to f*ck yeah — decision, identity, design, action — Why your ambition shrinks to fit your fears (and how to reverse it) — The be-do-have framework and why most fitness business owners have it backwards — The daily non-negotiables that keep successful studio owners out of fine for good — Real examples of studio owners who went from $20k to $100k months after making the shift If nothing changes in the next 12 months — same revenue, same team, same life — would that be fine? If it's not a f*ck yeah, listen to this. Next up: Why you're not in the fitness business — you're in the media business. And if you don't realise that now, you're going to lose. Chapters 00:00:00 Fck fine — why "good enough" is killing your fitness studio 00:00:15 What "fine" actually looks like (and why it's scarier than survival mode) 00:02:05 Fine is more dangerous than burnout — here's why 00:02:49 What happens when ambition shrinks to fit your fears 00:03:30 The Pilates studio owner who stopped believing in her own goal 00:06:06 The fine line between fine and burnout — and how fast it descends 00:06:58 The spectrum: from drowning to fine to fck yeah 00:08:29 Fine is an identity problem and a design problem 00:08:51 Step 1 — the decision: kill your 1.0 00:10:09 Step 2 — identity shift: become the chief want officer 00:11:14 The number one regret of the dying (and what it sounds like) 00:12:12 Step 3 — design the life: be, do, have 00:13:47 Step 4 — massive action and daily habits 00:15:41 The five daily non-negotiables that keep you out of fine 00:16:45 Achievement roadmap, Power 12 and Separation Sunday 00:18:30 Monday morning — the one question that changes everything 00:19:52 What's next: you're not in the fitness business, you're in the media business

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Unf*ck Your Sales in 3 Steps

Mar 3100:35:33Tap to summarize

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net. Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot ———————————— In this episode, you'll learn: — The 3 mistakes killing your lead conversion rate — Why calling within 5 minutes makes you 100x more likely to convert — The double tap: the simplest trick to get a pickup — How to run a SOLVER call live — from intro to close — Why going deep on pain converts better than pitching your offer — How to close with conviction and handle payment hesitation — How to hand the script off so you never have to do this yourself If you want leads that actually convert…Listen now. Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A Chapters 00:00:00 Unf*ck your sales in 3 steps 00:01:23 Why sales feels icky (and why that has to change) 00:03:17 Mistake 1 — not calling within five minutes 00:05:42 The double tap and the 3x3x3 method 00:07:49 The lifeguard reframe: sales = service 00:09:34 Mistake 2 — not picking up (live proof) 00:14:34 Mistake 3 — not following the script 00:17:48 Live SOLVER roleplay begins 00:18:09 The pre-frame 00:20:00 Building rapport and qualifying 00:24:28 Finding the real emotional pain 00:32:58 Moving to the close 00:36:26 Handling objections and taking payment 00:37:25 Why the script works every time 00:41:45 Gerry — the AI roleplay bot 00:43:03 Wrap up

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Unf*ck Your Offer in 3 Steps

Mar 2400:19:53Tap to summarize

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over • The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions • How to use the Hero Offer Builder to create your complete offer in under 60 minutes The Monday Morning Move: Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad. Links & Resources: 🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit 🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder 🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e 📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts. Chapters: 00:00 Why your offer is broken — and why it's not your fault 01:00 Step 1: The North Star Principle 02:10 Offer ≠ discount — the distinction that changes everything 03:10 The Hero Offer triangle: name, price, inclusions 03:30 Clear beats cute — how to name your offer right 05:10 The pub test 05:40 Building the 21 Day Mums Restart live 06:20 Step 2: How to price your intro offer (the 10% rule) 07:35 The CAC maths: why $14 trials lose money every time 09:15 Step 3: Inclusions — what to put in and what to cut 10:55 The signature on-ramp 11:30 Accountability vs access 13:10 Bonuses — when they help and when they hurt 14:00 The profitable offer checklist 14:25 Hero Offer Builder — live demo 16:00 Busy Dad Strength Kickstart built in real time 18:30 The Monday Morning Move 19:00 Next week: how to make a sale a day

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All episodes

The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)

The Conversation Every Business Partnership Needs

Bricks and Clicks: How to turn your studio into a 7 figure media business | Danny Kennedy

The AI Playbook for Studio Owners (Without Breaking Your Business)

The Real Reason Your Team Isn't All-In (It's Not the Money)

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

Unf*ck Your Sales in 3 Steps

Unf*ck Your Offer in 3 Steps