In this episode, Paid’s Manny Medina sits down with Mark Roberge, Co-founder of Stage 2 Capital, former CRO of HubSpot, Harvard Business School professor, investor, and author of The Science of Scaling, to break down what actually changes in go-to-market during an AI boom, and what absolutely does not. Mark argues that while AI is accelerating workflows, it has not rewritten the laws of scaling. Human decision-making hasn’t changed. Retention still matters. Unit economics still matter. Hiring 17 reps overnight is still dangerous. They go deep on product-market fit and why it’s not a feeling, the Stay / Go / Slow scaling model, founder vs. VC misalignment, systems of action vs. systems of record, and why the current AI cohort may see the highest failure rate in startup history. “If you burned a billion dollars this year and you’re not OpenAI, that’s probably too much.” First Principles Still Win One of Mark’s central points is simple: AI does not change behavioral science. ...