Mon Jun 09 2025

YSE Beauty, pronounced "wise," is Molly Sims’ answer to years of searching for skincare that truly delivers. After testing thousands of products throughout her career as a model, actress, and beauty authority, she decided to create her own—skincare that’s as effective as it is luxurious. YSE is rooted in real-life experience, blending clinically proven ingredients with a straightforward, no-fuss philosophy. It’s all about helping women feel confident in their skin, without the overwhelm. The brand reflects Molly’s signature balance of aspirational and relatable—elevated, but never out of reach. With YSE, she’s bottling up the wisdom she’s gained and sharing it in a way that actually works. In this episode, Molly also discusses: Nailing her holy grail skincare routine for true bare-faced beauty Creating customer profiles and determining whose buying and why Exfoliating for glow, not pain Fostering a community that values transparency and shared beauty experiences Launching in Sephor...