SET Active, founded by Lindsey Carter, is setting a new standard in the athleisure world with a mission to simplify the way you get dressed. Their collection of elevated essentials seamlessly blends form and function, whether you're working up a sweat or lounging on the couch. With a focus on community first, Set Active designs with its customers in mind, offering styles and colors that are both stylish and versatile. They believe in open communication, keeping their customers in the loop about everything—from production planning to upcoming releases. Transparency is key, and Set Active takes pride in sharing what's happening behind the scenes, keeping things real and authentic. Through every design and interaction, their commitment to their community shines through. In this episode, Lindsey also discusses: The importance of incubating relationships Betting on herself and taking risks Being authentic and transparent, always Building a community-first brand Their best-selling innova...