
SoulCycle has long been more than a workout—it’s a cultural force built on rhythm, resilience, and the magnetic pull of community. Its in-studio experience remains singular, merging athletic intensity with emotional release in a way that keeps riders returning for the transformation as much as the training. Under CEO Evelyn Webster, SoulCycle has expanded both its digital and in-person touchpoints, making its signature energy accessible beyond the studio walls. Since 2020, she’s honed the brand’s mission to empower people to move through life with more purpose, clarity, and connection. Today, SoulCycle continues evolving while staying rooted in what made it iconic: a room, a bike, a beat, and an undeniable sense of belonging. In this episode, Evelyn also discusses: What truly makes SoulCycle “more than a workout” The unique emotional release riders feel and why it keeps them coming back How apparel boosts fitness & authenticity Using AI to power smarter, more personalized rider exp...
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