Created specifically with women over 40 in mind, Sarah Creal is the luxury beauty brand focused on high-performance makeup and skincare that wears beautifully on mature skin. The line emphasizes multifunctional formulas that deliver hydration, repair, and long-lasting wear without settling or fading. Founded in 2024 by industry veteran Sarah Creal, the brand was born from her belief that this consumer had been consistently overlooked. Creal brings more than 30 years of experience, having held leadership roles at brands like Prada Beauty, Tom Ford Beauty, Bobbi Brown, and Victoria Beckham Beauty. Her vision is rooted in showing beauty on real women, using models 40+ and prioritizing results over trends. At its core, Sarah Creal celebrates confident, lived-in beauty with innovative products designed to truly perform.

In this episode, Sarah also discusses:

Her 30-year journey from behind the beauty counter to becoming the CEO of her own company
The challenge of securing funding for a niche beauty brand in a male-dominated private equity world that didn’t quite get it
Why hydration is the real key to unlocking youthful-looking skin
Face Flex™—the concealer designed to move with your skin and defy visible aging
What really goes into product creation, and why developing a formula takes two years or more
Partnering with Sephora and shaping what’s next in beauty

We hope you enjoy this episode and gain valuable insights into Sarah's journey and the growth of Sarah Creal. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Sarah Creal at www.sarahcrealbeauty.com and on Instagram at @sarah creal

Rated #1 Best Beauty Business Podcast on FeedPost

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co