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Tony Bravo
A BetterHelp ad matching with my therapist was very quick and easy. I just filled out a couple of questions. Before you know it, I was matched with a therapist. I just felt like a weight just was lifted off of my shoulders and I felt like it was a good match from the first time we talked.
Sarah
BetterHelp is there to meet people at
Tony Bravo
their needs, giving them a space to feel safe.
Kirby
There is a stigma about therapy, but with BetterHelp, I meet people where they are.
Tony Bravo
Wherever you are, that's where BetterHelp begins. Visit betterhelp.comrandompodcast to get started.
Sarah
Pay testimonials.
Tony Bravo
Results may vary. Well, don't give them too much credit. Like, that's a really big, big brain idea. And I genuinely think sometimes it's just ignorance and that's what it is. Like, genuinely, sometimes people are so obsessed with their product and their brand that they forget to exist outside of it and they're in their own bubbles. So I'm like, actually, I think they're just a little ignorant. G L A M Los Angeles hi, Kirby.
Sarah
Hi, Sarah.
Kirby
Welcome to Los Angeles. Toni Bravo is an LA based beauty and lifestyle creator known as the CEO of Blush. She grew up posting on YouTube, created roller skating content in college, worked as a talent resident at BuzzFeed's Cocoa Butter Team, then landed a social media role at Rare Beauty. She went viral with a purple Blush video that became a breakout moment and a rallying point for representation for deeper skin creators in beauty. And then she left corporate life for full time content in early 2020 24. She's been named one of Rolling Stones 25 Most Influential Creators in 2024 and Forbes's 202530 under 30 with features in Vogue and the New York Times.
Sarah
Welcome, Tony Bravo.
Kirby
Welcome.
Tony Bravo
Thank you. I'm so excited to be here.
Sarah
We're thrilled to have you. And full disclosure, we actually already ran that one time, but then it wasn't recording.
Kirby
Dress rehearsal.
Sarah
Yes, that was our dress rehearsal. We had a really good.
Tony Bravo
Kiki, get the shakes out.
Sarah
Yeah, we got the shakes out. Tony, before we get into the nitty gritty with you, let's talk about what's on that gorgeous mug. What's on your face. Can we also talk about your hair?
Kirby
I was, oh my God, myself today
Tony Bravo
and I feel insane.
Sarah
You always do your hair though.
Tony Bravo
And it's like, no, but like my stylist Maurice does my hair. And I was trying to. I was trying to channel him today. I know he's on set today. And I was just like, you know, What? Let's lock in. So I really appreciate that because it was a thing.
Sarah
What did you use?
Tony Bravo
I literally. Well, first of all, a lot of Hairspray. Kenra Hairspray and Sacred hairspray and a T3 curl iron and a dream. Truly. It was at like 7am I hope this film. No, I did not. I was stressed.
Kirby
Right, Right.
Tony Bravo
And I thought it would. I thought that would. Sometimes when I think I filmed it, I think it might jinx the vibe. So I'm like, you know what? Let's hold our breath and focus in the mirror. No cameras. And it was worked out.
Sarah
Well, isn't it the worst when that happens, though? You're like, I should have.
Tony Bravo
Why am I that? And then when I film it, I'm like, why did I film my flop? Like, this is. And this is why it didn't work out, because I was looking at the camera and.
Kirby
Right.
Tony Bravo
So no, you're going to.
Kirby
Now I do a tutorial. And now you know.
Tony Bravo
And now I know.
Sarah
Anyway. You did it, babe. You did it.
Kirby
But the face. The face.
Monica Reinagle
Yeah.
Tony Bravo
Let's walk through it. So primer. Danessa Merrick. This is not new. We're true to this. Blurring bomb powder universal shade. I like shade 9.5. That's my perfect match. But I do like the universal If I'm going for today, like, more like natural finish when it comes to my base. So no pigment there. Then bronzer, road drench, anklet, drench to warm and then anklet for depth. I like to mix the two because I'm greedy. And then for blush, I like mixing a orange and then a plum. So Dior 006 Berry. They're rosy glow. And then road sun soak. The orange is just perfect. It's not too red and it's not like a clown orange. It plays so perfectly with the berry. But mix those two together. And then l' Oreal's infallible setting spray on top locks everything in. And then a little Charlotte Tilbury powder in the shade number four, underneath the eyes to brighten everything up.
Sarah
That flawless finish powder is my absolute favorite. I have the minis I can't live without.
Tony Bravo
It looks like you got your makeup professionally done in a way that I just think no other powder has been able to tap that.
Kirby
So, yeah, I love that.
Tony Bravo
That's what's on the face.
Kirby
Okay.
Sarah
Talk about your lips, though.
Tony Bravo
Oh, yeah. Okay. Lip stain, always before my lip liner, I use the pocket pal from Benefit in the shade. Dark cherry.
Sarah
So good.
Tony Bravo
Love that. Just like Do a little line of that. And then what's really nice is that it's like a rich cherry so it comes off red on me, but like almost red berry. It's not just like a bright vibrant red for no reason. And then I put a nice little like brown something that feels neutrally or natural, like spin from road. I like putting something like that on top. And then I have colada from Rhinot for a gloss. Okay.
Sarah
Speaking of Rhode. Yeah. Because you mentioned a lot of Rex from Rhode. We know that You've worked with Ms. Hailey Bieber first on the blushes. Right. You and Gloria.
Tony Bravo
Yes.
Sarah
Also on the bronzers. Can you talk about what it was like when you were first asked to start working with Rhode? Because A, it was important, but B, I think it was really cool of the brand to be like, no, let's get people that are actually making content involved.
Tony Bravo
Oh, 100%. And people who have also had the experience in trying so many products and so many of the same kinds of products I think is like that it's kind of like a big duh, honestly. But they're also just really cool. Like that team is really, really sick. Really, really cool. And they just understand it and they get it. And so that collaboration just felt very, very natural. Because I think sometimes when you share that a product, you might not like it or it might not work. Some brands are offended and some brands, you know, kind of take the more quiet route where maybe they'll fix something in a few years where they don't mention it. But I think to actually like connect and especially like a celebrity led front facing brand, it's very rare that you have like the founder actually genuinely care about the products being what you say they are.
Sarah
Yeah.
Tony Bravo
In that way, in a full like 180 was able to happen because they tapped really cool people. Cool people. Tap cool people. And so it was fun. It was really fun. And now we've worked together on many, many products and we're still working together on products. And it's, it's so fun when they
Sarah
tap you for this. Are they like, I'm curious, like, what is the contract? Like, is it like your consultant for them?
Tony Bravo
Yeah. So like I know every brand kind of does it differently, but it's based on, it's kind of, it's split up through each product individually. So kind of like a basic consulting vibe. You get a sample, you send back notes, you get another sample, you send back notes until you kind of land on what feels perfect for you. And it's fun because you get to, like, live and play in this sample and move in it and live in it and feel out what could be better and why. And I think that's what makes a really good product. I mean, I know when you're creating a product, there's so much time because there's so much testing involved. And I think giving it to people who love makeup, who love glam, but also know what works and what doesn't is really helpful and is a really beautiful way to create something good. It's been really fun. It's been really, really, really fun.
Kirby
You talk about it being a duh moment. Like, Kirby and I talk about it all the time on the podcast. We're like, it doesn't make sense. Like, why do these brands keep. Excuse my French up and not actually working with the right people.
Sarah
Hey.
Tony Bravo
And I. I think that it's shown how impactful it can be and how much it means to not just like, us, but, like, everybody else, like, trying the product. And a lot of people are trying the product because they're like, we know. You know, they've put in the time and effort to actually, like, work with people who know how to help you
Sarah
make a good product and also educate their audience.
Tony Bravo
Educate. Yes. And I do think that it's nice seeing how collaborative everything can truly be, because this is such a collaborative, like, World Beauty is such a collaborative space. So it's. It's really fun.
Sarah
Is there a specific product that's launched already that took the longest in terms of feedback or, like, getting it right with the brand or, like, a shade?
Tony Bravo
Yeah, there's quite a few, but I think the bronzer just obviously comes to mind because that's, like, such a. I think, such a successful launch. Like, talk about a successful bronzer launch. But I think getting the bronzer shades, it was so cool to see also how close some of the shades were, because I think having that range is. Was so important and not having it have these, like, what felt like there were 12 jumps in between each shade, which sometimes with bronzers, that's the case when you have, like, five shades come out. But I think that was one that was really fun to work with because I'm such a bronzer girl. Like, I wore those bronzers out and about in videos, and, you know, people ask me what it was. Obviously, like, I wouldn't tell them, but it was so fun to be able to, like, utilize my love for bronzer in a way that would result and help create shades that everybody else ends up loving.
Sarah
Well, it's so interesting because, you know, as the resident white girl here, there are so many, like, very ignorant white women that are like, why do black women need sponsors? Like, it's not gonna show up. And I think people like you, I think Gloria, have been so instrumental in education. Yeah. I worked at popsugar for many years before we started this podcast. And one of my co workers, who's now the editor in chief of Allure Jess, she would talk to me about wearing San Tropez, and I was like, really? You use self tanner? Because I'm an airbrush tanner. Self tanning queen.
Tony Bravo
Hello.
Sarah
And she's like, girl, I have to make sure my skin is even tone.
Tony Bravo
There's so much about bronziness that goes hand in hand with glow that people don't really understand. But also, you know, when you are, you know, we are not one dimensional. So the way that the sun hits you, the way that the sun kisses you, it looks different on everyone. But it still happens to everybody. Right? Because everybody's skin, everybody's tone has dimension. So you're really, with makeup, just playing around with natural dimension. So it's like, you can't. Of course, there's bronzer and contour and all these things that should exist for everybody because we're not all just, like, flat people. Like, we have dimensions, we have. We have shape, we have body, we have tone, and we have undertone. We have overtones. Like, and I think bronzers really have been that. That space where for a long time, I didn't wear bronzer because there wasn't shades that I felt like, made sense that weren't muddy or they were just red. It was really difficult, that, like, bronzer discovery for me. And once I discovered bronzer, that's when my makeup, like, fully, I think, elevated. Yeah, truly.
Sarah
Truly.
Tony Bravo
So everyone can wear bronzer, and I think it's easier when there are products for everyone, obviously. Yeah, yeah, yeah, yeah, yeah.
Sarah
Got it.
Kirby
Okay. So as I mentioned, you started in roller skating content, then you went to buzzfeed, then you went to Rare. Can you tell us a little bit about your time at BuzzFeed, what you were doing there?
Tony Bravo
Yeah, so I was still in college. Like, I had been doing, like, YouTube when I was, like, younger in, like, high school. Like, I was doing vlogs in high school. I was getting, like, teachers and videos. Like, I was getting, like, students and videos. Like, and cutting them together in high school. Like, that was my whole thing. And I've been making YouTube videos since I was, like, 7. But I stopped Doing that for a little bit and then I kind of COVID happened. I was roller skating before then, but then I picked it up again and I was just like, I'm schools, college is online right now. Like I might as well apply for a job. And I applied for BuzzFeed and it was a long interview process and then I got the job and it was basically working alongside like the long form and short form. So it was like cocoa butter at the time, as is at the time. And their beauty vertical, they had like these other beauty and like kind of like lifestyle verticals that I was more in. And that was really fun. I had to download TikTok and like I deleted tick tock for like two years and I downloaded it for that job and then I deleted it right after that job. But that was, I think really helpful. It gave me a lot of ins into like Internet culture. And I was there for about a year and I was still in school. Like I literally, I was still doing my college, like courses and classes. But I'll come out here to la. I moved to LA during that time and it was really insightful, I think learning a little bit more about the back end of Internet.
Kirby
Yeah.
Sarah
Yes. Okay. That's why we wanted to ask this question. Because I think that job probably informed of a lot of how you operate now as your own.
Tony Bravo
Oh, 100%. And I think it taught me what I liked and like what I didn't like. Now I'm aware and I know so much about like algorithms and insights that like, when I got back to social media in short form, again, I didn't pay that very much attention to that. I paid so much more attention to like the passion that I had and what felt like informed because I wanted to do it, not because of like an algorithm or how I felt like the Internet would react. And that ended up working best for me. So insightful both ways. And then from the back end I'm able to know and like kind of like learn a little bit more about how insights work and why they're important. So a healthy balance of both, I think was what was helpful for me.
Sarah
What do you think is the most important insight a creator should take a look at when they are maybe judging their own content?
Tony Bravo
Honestly, for me it's really leaned heavy into like demographics. I know a lot of people, it's like watch time and all of those things and I just like don't think about that because I'm like, I'm going to create what I want to create. If you want to pay attention to it because you're interested. You're going to pay attention to it because you're interested. But as much as I'm creating to post it, I'm also creating for myself. So for me, it's more about the demos, like, who's watching, where they are, the age range, and also the ratio of, like, the gender ratio is also really important, depending on what kind of content you're making. I think. I think I've gone and I've learned the most through viewing who it is that's actually, like, watching my things and, like, trying to keep people watching for longer or less. I've just never focused too much on that. But I think the demo is really helpful.
Sarah
Yeah. Because if it's. It's.
Tony Bravo
It's everything.
Sarah
And if it's 90 men and you're making beauty content and brands are going to want to partner with.
Tony Bravo
Makes no sense. But also just like, for yourself, like, why would you want that? Like, I don't know.
Sarah
I don't know.
Tony Bravo
It's like, that ratio is like, get out of here. Very important because why? Why would I want that? But also I think that's just been helpful to envision, like, who it is. Like, watching what I'm putting out.
Kirby
Yeah.
Sarah
100. Okay. So then you go to Rare beauty. Was this your first job? Job?
Tony Bravo
Yeah, this was my first. I started, like, the day after I graduated from UC Irvine, and I never worked in beauty. Really. Besides working, like, kind of the beauty verticals and like, the BuzzFeed world, I never really worked in beauty. But I applied, had my interview, got the job. I was an intern for three months, and then I was like, brought on as like, an actual, like, employee for three months before I left. So it was like a very. I mean, in the grand scheme of things, like, it's very, like, not a super long time period, to be very
Kirby
honest, but during a pivotal part of the brand's, like, trajectory.
Tony Bravo
Still early, still so early. So I learned so much about what it felt like to work at, like, technically a startup, but beauty and, like, makeup. And I had all this makeup that was just, like, around in my apartment from shooting that I just started making content with it because I wasn't making, you know, the content that you're making is brand content. But then I was like, I'm curious about these things myself, so maybe I should just post my own. And so I did.
Sarah
What year was that?
Tony Bravo
This was 2020. I started working there 2022, summer of 2022. And then I left. 2023. January 2023 was the first time I actually was like, okay, I have a team of a manager. We're starting.
Kirby
Yeah.
Tony Bravo
So it's very quick.
Sarah
No, that is very same.
Tony Bravo
It was very fast.
Sarah
Okay. I could spend like hours picking your brain about this because, I mean, it was reading your bio. We're only in 2026 right now. I know you have two households.
Tony Bravo
It's insane. This is.
Kirby
You have been working your entire life.
Monica Reinagle
I have.
Kirby
Since you were seven. Since you were making.
Tony Bravo
I've been cutting those videos together. School for film and yeah, so I more the traditional side of entertainment, which I think is something that is still my like North Star. I. I think being like an influencer creator was never like my goal. It just kind of like happened and I went with it and I had an anchor in the wise, which I think was the most important versus, like who. Versus being like, I'm an influencer, I'm this and that. It was always anchored in like, okay, people find this very. But I'm also finding it very helpful and being able to see those evolutions through video. And myself, I've always been really. That's why I love film and filming myself and documenting those moments. Because now I have so many bits of my life that I'm able to like track and see as I get older and I learn and I grow and that's what's fun for me. But this was very, you know, kind of out of left field, but in the best possible way.
Kirby
When is UCI asking you to do the commencement speech?
Tony Bravo
Oh, my goodness. I feel like I'd be good at doing a commencement. You would be extremely influential.
Kirby
Would want to hear from you.
Tony Bravo
Never mind. Hit me up.
Sarah
I do have to say that North Star should still be your North Star. I mean, Quinta list, they started on the Internet, they made it work for them.
Tony Bravo
I think the Internet's such a great and like beautiful foundation and start for so many people for so many different reasons. Like there's so much opportunity and I mean, I've see it firsthand and just how my life has changed. And I think it's also a really great masterclass in pacing and learning your own pacing, being your own boss and advising yourself and kind of keeping in track with what feels good mental health wise. Like all of these things that you're having to really handle right off the bat. It's a really great masterclass and like learning how to like keep yourself chill but also just like not lose your mind. So it's been a big learning experience which has been fun.
Kirby
Totally. We talked about the representation gaps, you know, in beauty, and I'm sure you probably noticed it very early on in your rare beauty days. Not specifically at rare, but just across the industry in general. What brands do you think have done a good job? Yeah, when it comes to representation, I
Tony Bravo
think Danessa Myricks is doing great things. I mean, it's just quality, quality, quality. Obviously road. I mean, these, like, shade ranges and I think the. The storytelling is really, really fun. And even outside of, like, beauty as, like, just like a product, I think the storytelling that a lot of brands are doing in regards to, like, expanding who the products like, for and why they're making it is really fun. I just, I'm such a. Like, I love a story. Like, I love the campaigns that, like, even like a merit or like a lore, which is like fragrance. But, like, the storytelling is what's really important to me. And I think what's interesting is a lot of these, like, newer, like, kind of like re launches, like Morphe came out with those bronzers, which I love those powder, like, compact bronzers. I'm in the shade, Fiji Beach. I love it. And I think there's. What's nice now is I feel like there are so many brands where now I can pick up and I'm like, okay, this is. I'm kind of surprised.
Sarah
Yeah, yeah, yeah.
Tony Bravo
Which is like a good kind of shock. But, like, it should be. It's bare minimum. But I feel like now it's nice that I can look at my entire makeup kit and there's so many different. There's not just like, one brand.
Kirby
Totally.
Tony Bravo
Which is nice.
Kirby
Have you noticed any certain brands that don't send you PR because of the lack of inclusive shades?
Monica Reinagle
Ooh.
Tony Bravo
Oh, 100. I think when people ask, like, oh, my God, can you try this? Can you try that? What's interesting, though, is it doesn't happen all the time. I do think it's specific to specific launches.
Kirby
Right.
Tony Bravo
Because if a brand knows that, like, maybe, like, you're not going to like this, which is why it's interesting, because some brands will send you things and you're like, this totally doesn't work. Like, I don't know why you didn't, like, tap us to help you with this shade range. Like, this could have been such a great collaborative moment, especially with bronzers. I think bronzers is where that becomes a thing. And I couldn't even tell you because there's so many bronzers out there. So when someone tells me, like, why aren't you trying this? I'm like, I don't even know they came out with a bronzer. Like, I didn't even know they came out with, like, a lip liner or whatever, because that's just, like, not in my, like, ecosystem because I'm so inundated with brands that make sense for me that I do think there's so many brands that are very particular about that. Or, you know, you. They send you something, and then, you know, maybe you're, like, really in good contact with them for a long time, and then you don't like the product, and then you just, like, don't hear from them for a long time, and you're like, oh, okay. Like, so this dynamic only works when you're, like, gushing and not, like, honest, which I think says a lot about the brands that. That we end up working with or not working with, where you're just like, I'm not working with this brand again, because it's. It's one of those relationships with beauty. I feel like it. You should be able to be honest about your product and what works and what doesn't. And I think it's very telling with how brands react. But it's funny because people will always message me and they'll be like, can you try this? Like, they came out with this, and I'm like, I. And I click the link or whatever, and I'm like, you can't even. Of course they're not sending me that. But also, I'm not gonna. I'm not gonna spend my money and. And buy it because I already have so much stuff. I have so much stuff that I'm like, I'm not gonna buy something that I know that Swatch does not make sense.
Sarah
Jackie Aina has mentioned this before where it's like, it's almost like the perspective of if they are sending me this, knowing it's not gonna work for me, are they doing it almost intentionally to get this piece of content that inevitably will give the launch more attention?
Tony Bravo
Which I think I understand that because so many people comment that all the time. But I also think what's interesting is meeting these people and these teams in real life is a lot of these teams. Like, I think sometimes people are giving some of those brands too much credit. Like, that's actually way too smart of an idea outside of them just being ignorant. Like, you meet these teams and these people, and it's like, well, yeah, like, of course they thought this a. Do you see everyone in the room? Like, it ate for everyone in the room. So I think sometimes it's funny because I'm like, well, don't give them too much credit. Like, that's a really big brain idea. And I genuinely think sometimes it's just ignorance, and that's what it is. Like, genuinely, sometimes people are so obsessed with their product and their brand that they forget to exist outside of it, and they're in their own bubbles. So I'm like, actually, I think they're just a little ignorant. I don't think they're big brain smarts. I think sometimes it's like an ignorance thing. But then, yeah, there are definitely times where I'm sure they do that for attention and to grab, you know, whatever. But I'm like, I just don't see that in 2026 being a smart play. Because even if that was your play, it's not a smart one. No, it's not a good one.
Sarah
Totally. And that is such a valid point of view on it. For sure.
Tony Bravo
Yeah. I mean, I think after you start getting into, like, these meetings and you go to these office and these lunches, and you meet the people behind it, and then you see you guys start following each other on Instagram or something, and then you're like, okay. You see who these people are around all the time. Of course.
Sarah
Yeah. But you're like, this is amazing. But you have no idea.
Tony Bravo
Of course. This is how this came out. Like, this is a world you guys live in, and it's not in touch with anybody else.
Kirby
Right.
Sarah
You know, Hey, I love that pov. Okay, as mentioned, not only Queen of Sardine, truly, I don't think you understand. I eat sardines every day now because of you.
Monica Reinagle
Yay.
Sarah
The. The influence is abundant.
Tony Bravo
Oh, I love it's.
Sarah
I also got into mackerel recently. Okay.
Tony Bravo
Mackerel's amazing.
Sarah
Thank you. Okay.
Tony Bravo
Underrated, underrated.
Kirby
Go to the Japanese market.
Sarah
Okay.
Kirby
The smoked mackerel is like, smoked mackerel.
Tony Bravo
Less than $10.
Kirby
Make a bowl of rice.
Sarah
Come with me.
Tony Bravo
It's so anything. Smoked tin fish wise, too. Next level.
Sarah
Yes. Next Chef's Chef's kiss. Okay, so Queen of Sardine and CEO of Blush, what was the blush that put you on the map?
Tony Bravo
I literally remember being in, like, a CVS, like, parking lot, and my, like, Mazda CX5. And I was like, you know what? We're gonna try purple blush today. And not because I thought that it would look amazing on me. Like, I really was just like, I'm curious. I wonder if other people are curious too. And I remember just like, putting my camera up and being like, hey, guys, we're gonna try purple blush today. I've never made a talking video through, like, a. Like, in beauty. Like, I've never made a beauty talking video on short form before. At that point, that was my first. And I was like, okay, we're going to try this out. And I put it on. Don't know what I'm doing. And it actually ended up looking really good. And people were like, oh, my gosh. Like, I haven't seen people try purple blush, like, on your skin tone before. This looks so good. And I was like, oh, my God, so we should try more. And then everyone was like, okay, try red, try purple, try cream, try liquid, try powder. And then it just. And I think blush was really easy because it's such a visual experience like, that you get to walk through with your audience. It's like, you put it on, boom, it's there. And I think that I wasn't thinking about that at all. It was just kind of like, I have so many blushes now, and I have so much product. I'm sure people are curious about it, and I'm not an expert, so we're gonna have to go along this journey together. And even watching my beauty, like, evolution, like, I would put mascara on and be like, oh, my God. Full face. Like, oh, my God, this is so crazy. This is so crazy. We were so b. And I'm looking back at those videos and I'm like, oh, my God. Like, she didn't know. That was so sweet. But people were there with me and have, like, evolved with me. And I think that's what made me. Makes documenting it so fun. But it was fun because it really came from a place of, like, I'm curious. I wonder. Like, I was just gonna send the video to, like, my friends, but I was like, let's post it. Why not? And people liked it.
Kirby
Do you keep all of your videos up or are there any that you're like, oh, that was cringe. I'm, like, gonna delete that.
Tony Bravo
Honestly, I'm. Most of them are up because I just don't have the energy to go through them all. But sometimes, I mean, I get likes on videos from years ago every day, like, within. Like, so sometimes if I see a notification, I click on it and I'm like, like, private. But like, sometimes it's just. It's.
Sarah
It's.
Tony Bravo
It's not even. Like, sometimes it's a cringe thing, but sometimes I'm just like, there's so many videos out there. Like, this one is not helpful. Like, let me just, you know, so sometimes I'll do that, but I don't like, go through. Most of them are literally all still up.
Kirby
Right. And like you said, it is like documenting the journey, you know, And I
Tony Bravo
think there's something really sweet about just allowing that version of myself to like, exist. And then you see the version of myself now, obviously, and you can see them both exist together. I think there's something nice about that.
Kirby
I love it.
Sarah
As mentioned, you are doing well for yourself, babe. You bought not only one, but two homes now snaps. Congratulations, major. However, there are horror stories about creators just blowing through their money. You clearly have your finances in order. When we were thinking of questions, you know, coming up with questions for you, I'm like, okay, she just announced that she has the second home now. Your, like, home here in LA is literally the most beautiful. Sarah and I. Sarah DM'd it to me. He's like, oh my God.
Kirby
Oh yeah, it's on my vision board for decorating my house.
Tony Bravo
Oh my God.
Sarah
Your kitchen, the yellow. I'm fully obsessed with it. Okay, so what is your advice for creators who are starting to make real money and real money quickly, fast, honestly
Tony Bravo
investing and getting in touch with a very good financial advisor, financial planner. You need a really good tax person. These are all the things that I think for me were like, like common sense. I grew up with parents that helped me a lot with like financial liter, like literacy and really allowing me to understand what finances meant and what it meant to like, actually have a good understanding of how to have your money be there, but also allow it to like, work for you while you continue to work to have the money. So I think having a strong sense of financial literacy for my family has always just been like, the second I started making money, I was like, okay, well I'm not just gonna like, sit on this and like not know what to do with it. So I immediately got a really strong like, financial team around me and system. I think tapping professionals that know what they're doing and people that are also that know this business and that are also familiar with clients who make money in the way that you do, especially when it comes to homes, because it does get like, very tricky when you're not like a very typical, like 9 to 5 income person. Buying a home, let alone multiple, is like, is a process and I think having a strong financial team is really important. So I think from the very beginning, it's never too early. I don't think I Think you could hire a financial advisor, financial planner, like today? I don't think it's ever a waste of your money when you start bringing this kind of money in. To have someone that knows what to do with it and help you figure out what to do with it.
Sarah
That's such a good point.
Kirby
They need to be teaching this in the schools, right? Or even like how to do your taxes.
Tony Bravo
No, it's so important. It's so important. And I think longevity, yes, longevity of it all, because it's such a fickle feeling space at times that I think having a strong understanding of knowing what to do with what you have while you continue to bring in more is like the only key.
Sarah
I love that you mentioned though, being a freelancer, working for yourself, having that proof of income, even if you're renting in la, it can be really difficult because one month you might get get xyz, the next month you might get nothing.
Tony Bravo
Exactly. I do think that that is where again, a really smart financial planning system and knowing what your goals are like. I think having those goals sitting down and being like, okay, here's eventually what I want, like the 5, 10 year plan is so like airy for me when it comes to like when someone asks me what I want to do. But when it comes to like money and like financial planning, you should be able to be like, okay, I want to do this. Like I want to buy this, I want to do this. Those are things that help you create kind of like a system that works for you. And having someone, someone professional is like you need that you can't do without it.
Kirby
Are there any mistakes that you see maybe your peers or other people making when it comes to finance or money?
Tony Bravo
I mean, not having help, like literally not having help, not having professional help is the easiest way I think to like, because you can spend your money however you'd like. But I think having somebody who is like a grounded non bias, like this is actually not a great idea or this is great, you need somebody there. Like you need that kind of a rock because you become so used to seeing people spend things and buy things that it becomes almost like really normalized for you to do that. And it can be, but when you don't have somebody that's helping you ground those decisions, you're up in the air until you just like literally can't come back down. Like you just literally like you're over. You know what I mean? So I think not getting help in that regard professionally is like the easiest thing you can do to like, ruin the chances of, like, this being an opportunity for you. Not just now, but, like, future you as well.
Sarah
100. Yeah. I think that when it comes to money in general with influencers, it's so exciting when you start to see it all flow in.
Tony Bravo
100.
Sarah
But the best investment you can make is having somebody every month tracking what you're making. Oh, you have to track moving money, figuring that out.
Kirby
Yeah. Don't let it sit there.
Tony Bravo
Don't let it just sit there. There's so many different ways. And that's where, I mean, that was, like, the biggest, like, duh, for me at the beginning and has been the biggest help, like, to this day and will continue to be. So number one for sure.
Sarah
When you were first getting started, how did you find that team? Like, was it a recommendation from a friend? Like, or was it your management?
Tony Bravo
It was a lot of recommendations through people I met in the space and a lot of, like, referrals, which, again, is why it's so important, I think, to also be. This is such a job where you can do so much of it, it feels like, by yourself, that it's so important to, I think, make those connections with people that are also your. Your peers and to talk to your peers, because you learn so much. Learned that very early on with roller skating. And those were where my first campaigns ever happened. Like, I was doing, like, Calvin Klein. I was doing, like, all these, like, features through roller skating. That's where I first started doing brand deals. It wasn't beauty ever. It was literally just, like, skating. And so it was like, Wrangler. It was like, Calvin Klein, Coca Cola. Like, I was doing these. All these commercials through roller skating. And the ones I was doing by myself, I learned through the group ones where we were asking each other, like, okay, how much are you making from this? Okay. And we're our own manager, so we're emailing basically through our own network of, like, okay, they're paying you this. They're paying you this. So I learned that very quickly how important it is to communicate and have, like, a peer network. Like, it's so important to, like, lean on your peers and allow them to, like, lean on you, because ultimately just helps all of us out. So it was mainly through referrals and recommendations, which has been helpful.
Kirby
Yeah. Kirby found this. No, I didn't know this. You don't have any TVs in your home.
Tony Bravo
Oh, my God. So I have no. I have no screens hung up in my house. Yeah. I have this rolling cart TV that I'll Put in my backyard or my front yard or my patio, or I'll put it in the living room. And it's like a Swedish designer that makes these, like, really cool looking rolling carts that live in, like, a guest room, usually in a closet somewhere. But whenever I do want to watch something, I'll like, roll it out. But I have no mounted TVs in my house. I just. There were so many more interesting things to do. Yeah, there were so many more interesting things. Things to play with in this space. But I'm a huge film and TV girl, so I still watch my films and my tv, my TV shows. I just have the opportunity to put it away and then actually have it out when I need it.
Kirby
I love it.
Tony Bravo
Even like the frame tv. I was like, playing around with that idea, but then I was like, no, like, I just.
Kirby
Do people who have the frame TV have it on a piece of art. Exactly.
Tony Bravo
And I just. I was just like, there's so much more room to play in this space. So that's what I like. I like the rolling cart. And I've put so many of my friends into, like, a rolling cart. Her vibe.
Kirby
You're speaking like an interior designer, because that is the number one rule. They hate tv.
Sarah
Yes. Her designer in this article literally was like, thank God. They were like, the focal point is the fireplace. It's not the screen.
Tony Bravo
They understood the assignment and we just, like, got each other. And I think that was like, one of the things where I was like, okay, yeah, listen, we can play, we can play. But I do think it's helpful to be able to put it away. Screen and the screens thing of it all. Like, I'm on screens all the time. Like.
Sarah
Yeah.
Tony Bravo
And I'm like, always on a screen. So I think that also is a big part of it as well.
Sarah
Your home has so many modern elements, but there are these. Like, your kitchen, like, I'm just obsessed with the aesthetic of your kitchen. And when I was reading the article, they were like, we don't really know. And you're like, no, I see the vision for this. We see what's gonna happen. So I think also having screens everywhere, like, it would just be weird.
Tony Bravo
It could be cute to have a
Sarah
little retro TV in your kitchen. Kitchen, like on the counter.
Tony Bravo
I agree. And I think when, like, taking a photo of the kitchen, like, I wanted it to be like, you don't know if this was taken in 2026.
Kirby
Yeah.
Tony Bravo
Or in, like, the time. And then like, five, like, you don't really know.
Kirby
Right.
Tony Bravo
And I Think the timelessness was really helpful. I didn't really want too many things to place like, oh, this is a 2026 kitchen. Or like, I wanted to feel like it was my own, but also, again, like, it could live through many iterations of like, my life. So that, that was fun and color's such a fun way to do that.
Kirby
Thank you for also making color cool
Tony Bravo
because all of the beige homes, I'm just like, I can't say color's been cool. The people have just forgotten. They forgot. It's so cool. Like, and I think just having a space that feels, I mean, I, I naturally, I'm not wearing a lot of colors today, but I normally have like a pretty, I have a pretty colorful wardrobe. So I think every room having its own, like, color story. Such a fun way to elevate.
Sarah
All right, Tony, you've spoken candidly about protecting your mental health, even mentioned it earlier in this convo, and you've set boundaries for yourself as a public facing creator. But what does that actually look like day to day for you? Is there one thing that you always promise yourself or you try to hit a certain goal?
Tony Bravo
Yeah, I think, well, okay, so for me, I try to keep up with this whenever I am in flow of this. It does make such a big difference. But like no screens, an hour before bed and an hour when you wake up is game changing. It's the dopamine of it all. Like, I think waking up and like opening up, like, and seeing all these notifications, you're kind of, of seeking that for the rest of the day versus if you're up and I'm like greeting my dog, I go to my dog, go on a walk, I'm outside, I get dopamine through that and also feeling like the sun on your face. All of those things that like, when I do open up these apps, it's like, doesn't give me that same rush. And I do think that's been really, really, really helpful. My friend put me on to like a few apps where like, to open up the app, you have to like scan a specific barcode. So like, I'll set it to like, like, you know, a tin fish box in my kitchen. So if I want to open up an app, but I'm like, in my bedroom, I have to like, get up and go to the kitchen and do it. By the time you're already up, you're up. I'm not going back and laying in bed. So that's also, I think, just like creating that gap in between that like dopamine and like opening up the app and anytime you can, like, widen that gap, it's so helpful. Even in like, little ways like that.
Kirby
Yeah.
Tony Bravo
So helpful.
Kirby
I laugh because I'm like, it always comes back to the sardines. Oh, the tin fish. Always.
Tony Bravo
And I always have a. I always have a tin. I always have a, A scan.
Sarah
Yeah.
Tony Bravo
You know, and I'm walking towards the kitchen. And then I'm in the kitchen.
Kirby
Yeah.
Tony Bravo
Put on my hot lemon water, my coffee. I'm already up and I'm like, getting ready.
Kirby
So it's like, do you read any comments or do you try to like, kind of block that out?
Tony Bravo
Oh, my God. I love comments. I love talking.
Kirby
I mean, everyone loves you. So.
Tony Bravo
No, I just. That's my favorite part is. And people are so funny. Like the people that comment on my videos, like, they are so funny. Like, I have the funniest, like, commenters and people that like, genuinely just hilarious and like, my exact sense of humor. So every single time I open up the comments, I'm like ready to, like, add something to, like, my vocabulary. But I do. I mean, there's a certain, like, time that I do, like, respond and read. I'm not like going back and reading a bunch. Like, I'll normally, like, unless it's like a bigger comment or like something that just makes sense for me to respond to. But usually when I'm posting, I like, am engaging for a little bit and
Sarah
then I like, get away, let it go.
Tony Bravo
But comments are so fun. I love engaging.
Kirby
That.
Sarah
That really is a testament to your community.
Kirby
Yeah, I know.
Tony Bravo
Really, they're so.
Sarah
There's the dark part of the Internet, babe.
Tony Bravo
Very dark.
Sarah
I'm sure. I know you're aware, but very early,
Tony Bravo
like, you're so lucky. No, like, and they could never, like, I literally, like, I have such a sweet community that are like, so smart and I have so many different kinds of communities. Like, there are people on YouTube that don't know I make short form content. There's people on substacks that don't know I make beauty content. Like, everybody exactly exists in their own great, like, ecosystem. It's so fun that way.
Sarah
I actually love that.
Tony Bravo
It's perfect.
Sarah
The vision is actually good in this case.
Tony Bravo
Beautiful.
Sarah
I'm curious for myself, what platforms work best for you.
Tony Bravo
Oh, my gosh. Okay. Well, I love a long form stretch. My favorite is YouTube and Substack. Like, YouTube is my favorite platform to edit for. There's just so much space to breathe and I think my creativity feels the most aligned on YouTube and like a sub stack. Short form I think is really fun and I think it's very valuable and it's very quick. But there's something about not trying to keep people that allows you to just breathe and be creative and just like exist. So I would say YouTube is like honestly so much fun. It's so much more work, but because of that, it's so much more like rewarding in my opinion. It's just the time with like the filming and the editing of it on. I always like to edit my own videos. So like it takes extra time and energy to go through all of that. But I think the longer form stuff is just like, ugh, it feels so me. It feels so me. Short form is fun as a supplement to long form. For me.
Sarah
It's the film and TV part of you.
Kirby
Yeah.
Tony Bravo
You know, I like the north breathe. And you can tell a story in such a different way with like a YouTube video than like a 30 second video online. So it's just fun to play.
Kirby
We would love to know, are there any brand partnerships that you turned down because it didn't meet your standards or maybe what is it that you look for when you are partnering?
Tony Bravo
Yeah, oh my God. All the time. I think most of the time, I think the more you're doing this, you say no more than you say yes. And that's just like kind of what happens. But for me it's about like organic love, organically being obsessed with the brand, loving the brand, loving the product. It really comes down to that. And most of the time I'm able to like test something first and see like, I like, this will be times where I'm like, I got it. I'm like, I actually really don't like this, so sorry, like, not gonna work. But if I loved it, that would be different and I could share that discovery with my audience. So it really boils down to like authenticity and also just like the brand, like, is it a brand that I would want to be partnering with, attached to like organically, but also just like morally? So there's so much of that where it's just like, would I connect with this brand if we. If there wasn't like money involved and would I connect with this product if there wasn't a campaign involved or a partnership involved? Yes or no. And so thankfully there's so many brands and so many partners that I've been able to work with that I already love organically. So it works out. Cause there's so many brands. But that's why there are more no's than yeses. You get more particular, which I think is great.
Sarah
I'm sure your team vets, before they come to you with certain things, what are some of the criteria that they know? Like, you are just. It's a hard stop. It's never going to happen.
Tony Bravo
It kind of. Well, honestly, I feel like that also just comes with having a team that knows you so well. Like, I, like Alex, my manager, she knows me so well. If I'm like, like, that's interesting. Like, wow. I think that's interesting. Like, she knows. Like, that's a no. Like, even if she's like twice, like, she just. It's because for me, I'm so. Unless it's like a hard fast no. Like, it's just something that I don't do or I don't wear or like I have sensitivity to like a vitamin C. Like, there's no reason why I'd be the face of a vitamin C campaign. I don't wear a vitamin C on my face. Like, so there's things where it's like a duh. But I think having that's a really big thing. Having a team that knows how to decode what you're saying. Because I'm such a yes or no girl. And then there's times where I'm like, this is a newer thing. And I'm like, I see the cogs moving in my brain where I'm like, trying to be like, huh? But they know, like, right away. Usually I'm such a yes or no, but I'm also so open. I'm like, wait, I want to, like, see if this makes sense, but if it's taking too long to make sense, it doesn't make sense. And I think having a team that knows that is so great. But I really just like, I think it's also a balance of where I want to go and what I like, who I want to become. So aligning with brands and partners that make sense for where I'm trying to go and not just trying to be a specific kind of creator that's only making only beauty content or only this kind of, like, review content. Like, we're trying to always expand. So I think if it doesn't feel bigger picture, that's an automatic no because we're just so. We're not focused. I think at the beginning you're focused so much on, like, getting this and getting this and getting this. So now it's very. If it doesn't feel bigger picture to all of us. It's a no.
Sarah
I'm sure Alex has brought you opportunities, thinking you're not going to say yes.
Tony Bravo
Oh, yeah.
Sarah
But then it ends up turning into a yes, and it surprises you. Oh, do you have an example of that?
Tony Bravo
All the time. And even just, like, in regards to partnerships, just, like, opportunities, Alex is, like, literally, like, the coolest. One of the coolest people I know. Like, she's putting me on to so much in regards to, like, the art world, the fashion world, and just overall the entertainment space. I didn't even know what a Cannes Lions was until this year. Like, I knew Cannes Film Festival. I know about Cannes Lion. Like, so that's been fun to play with it potentially going next year. And, like, she's just always tying me into brands and. And, like, artistic creatives where I'm like, how do. How do I not know this? Like, you're the cool. And she'll put me onto, like, the craziest, like, short films, like, directors. And I'm just like, you are literally the coolest person I know. So there's so many times where I'm just like, it's more about me just not being very familiar with things that she brings to me that I end up discovering. And those are, like, the coolest things ever. But I think things outside of beauty, she's just so knowledgeable about. And. And I think in the very beginning, you know, you're kind of focused on one thing, which is, like, beauty and getting that out. And now we're expanding outside of that. So so many things that are outside of the beauty world, fashion, and, like, all of these spaces where I just was not familiar, and now I'm like, wow, hold on.
Sarah
There's opportunity.
Tony Bravo
There's opportunity outside of beauty. And I think that's what's so important about a good team. Because that's one thing I've come to learn in, like, the last year or two in this, like, job is like. Like, if you have a manager or you're working with someone, and it's only they're kind of keeping you in this, like, bubble. So many people ask me, like, how are you doing this? How are you doing this? How are you doing this? A naturally, I would do that anyway. But you need a team that can champion you into being more than just one thing. And I think that's what Alex and my team do so well. Because genuinely, like, it's funny because I. I would expect and especially in the beginning, to be like, this is not gonna work, or, this is so left field. And it Was never that, that, like, from the very beginning, she, like, knew what was up, which was like, scarily, like, so lucky. Because that's so rare. Yeah, I feel very, very, very, very lucky. Truly.
Kirby
You are just getting started, Tony Bravo. Oh, my God.
Sarah
I'm glad you mentioned that though, because in the creator space especially, I see people get on Tick tock and they'll say, my management sucks. Or like, let me tell you why management sucks. And I'm like, that management sucks.
Tony Bravo
That person sucks.
Sarah
You have to have someone. And I think there's like a differentiator. Right. If management is just bringing you opportunities, but saying like, almost like, you have to do this.
Tony Bravo
Yeah.
Sarah
And not thinking long term. Person just sees you as a cash cow. They don't actually have a long term. They have to bring you ideas too. You have to say, okay, I know you want to do this. What if we tried this? What if. What if our end was this way?
Tony Bravo
Exactly. And I think having those, like somebody else think for you from your perspective is so helpful and someone that has your best interest at mind as well. That connection is so important because there's so many management teams. But also it's about who you're working with. Like your manager and your relationship is so particular and it flows or it doesn't. It's kind of like just being like, oh, my God, like California sucks or New York sucks.
Monica Reinagle
Okay.
Tony Bravo
But your experience there sucks. But like, it's the people, it's the community, it's the team that matters so much. So I feel like for me, I've just gotten so lucky because there's so many things that she'll bring on and like, premieres that she'll, like, tell me about. And I'm like, wait, like, I didn't even know this genuinely. And I'm such a, like, in that world and bigger picture, I'm such a human yes girl. I'm like, okay, you think it's cool. And that really the bottom line is trust. Like, I just trust her vision and I trust that she has my best intentions, like, everything in mind. So I'm a yes girl mainly when it comes to her. Because I'm like, you put me on this cool thing.
Sarah
Vision's the key word there.
Tony Bravo
Vision. It's the big picture. Yeah, big picture.
Sarah
Love. Okay, let's go into our lightning round. One of these actually is, I think a lot. I might have put in a question that might require more than like a sentence. Sorry.
Tony Bravo
Okay.
Sarah
We say lightning, but really well, however long you want this to be, it's
Kirby
fine Beauty brand winning social media right now.
Sarah
Ooh, don't say road.
Tony Bravo
Okay. I was going to say, how could you not say road?
Kirby
Ooh. Okay.
Tony Bravo
I actually really like the most recent merit campaign. Which am I?
Kirby
McKirk?
Tony Bravo
I think is so fun. And my friends, well, I just got back yesterday from Santa Barbara with merit. They had like, a staycation at the Ritz Carlton. I brought my mom with me. It was very sweet, but for this volumizing, like tubing mascara. That is so amazing, by the way. But I love everything about that campaign from the actual campaign to like, the social. So fun.
Sarah
I thought it was great.
Kirby
It's beautiful.
Sarah
Jemima was amazing.
Tony Bravo
So funny.
Sarah
Canon on her crying and then the out. Love so good. Love so good. What's a beauty product you'll never use ever?
Tony Bravo
Ooh, never use ever. Never is hard. But that I don't use on myself. I'm not a contour girl. I've never been a contour girl. I don't know what it is. Give me bronzer. Give me bronzer, please.
Kirby
Team Bronzer. Okay. Beauty treatment worth the splurge.
Tony Bravo
Ooh, I don't know if this is. It might count. I don't know. But the zip halo, like nano current microcurrent 100 worth it.
Sarah
What's the best way to pick a paint shade for your home?
Tony Bravo
Ooh, the best way. Yeah, you have to get a couple swatch it let it exist in different times of the day so you can see how it breathes, how it lives. You need to buy a few samples, though.
Sarah
Okay.
Tony Bravo
Buy a few piece.
Kirby
You splurged on the most in your home. Ooh.
Tony Bravo
Honestly, as a whole, entirety, definitely my kitchen, like a hundred percent. Getting the custom, like the color. Custom color, custom cabinetry.
Sarah
That was custom color.
Tony Bravo
So I. I think that that was like a. Was like. I think that that whole. The whole kitchen in general and getting all the pieces custom to the shapes that we wanted and the way that was by far biggest splurge. Worth it, though.
Sarah
A custom kitchen is like we spend
Kirby
most of the time anyways.
Tony Bravo
Would do it again and probably will love this.
Kirby
I can't wait to see the Ojai kitchen.
Sarah
Okay. This was so much fun. Thank you. We love chatting with you. You're fabulous. Thank you for coming on Gloss Angeles. Tony.
Tony Bravo
Thank you for having me.
Monica Reinagle
Hello, I'm Monica Reinagle, host of the nutrition diva podcast. Summer is here and with it the hot and sticky weather. A morning working in the garden or maybe on the golf course can leave you more depleted than you realize. And plain water isn't always the most efficient way to restore the balance. That's where Liquid IV comes in. Its science backed formula is clinically proven to hide hydrate faster than water alone. Whether you're exercising, playing outside, or simply surviving a summer heat wave, it's an easy way to stay hydrated. Shop now@liquidiv.com Liquid IV hydration that goes wherever life takes you.
Podcast Hosts: Kirbie Johnson & Sara Tan
Guest: Toni Bravo (Beauty Creator)
Date: July 24, 2026
This lively and insightful episode of Gloss Angeles features LA-based beauty creator Toni Bravo, widely celebrated for her dynamic content, viral advocacy for deeper skin representation, and her work with leading brands including Rhode. The co-hosts and Toni delve into how brands often miss the mark on inclusivity and the powerful difference real collaboration can make—especially witnessed in Rhode Beauty’s bronzer launch. The conversation explores product development, financial literacy for creators, Toni’s creative and career journey, and practical advice for a well-rounded influencer life.
“I remember just like, putting my camera up and being like, hey, guys, we're gonna try purple blush today… And it actually ended up looking really good.” — Toni Bravo [24:54]
“It was so cool to see how close some of the shades were… not having it have these, like, what felt like there were 12 jumps in between each shade… I wore those bronzers out… It was so fun to utilize my love for bronzer in a way that would result and help create shades that everybody else ends up loving.” — Toni Bravo [07:46-08:23]
“Sometimes people are so obsessed with their product and their brand that they forget to exist outside of it, and they're in their own bubbles…actually, I think they're just a little ignorant.” — Toni Bravo [20:40-21:43]
“When I got back to social media…I paid so much more attention to the passion that I had…not because of an algorithm…that ended up working best for me.” — Toni Bravo [11:52]
“Get a really good financial advisor and tax person… These are all things that for me were common sense. I grew up with parents who helped me a lot with financial literacy…” — Toni Bravo [26:02]
“People are so funny… my commenters have my exact sense of humor… anytime I open up the comments, I'm ready to add something to my vocabulary.” [35:57]
“No screens, an hour before bed and an hour when you wake up is game-changing… anytime you can widen that gap, it’s so helpful.” — Toni Bravo [34:27-35:33]
“The more you’re doing this, you say no more than you say yes… For me, it’s about organic love… authenticity… also morally.” — Toni Bravo [39:00-39:49]
“Thank you for also making color cool… People have just forgotten. They forgot. It’s so cool.” — Toni Bravo [33:47]
This episode is a masterclass on meaningful inclusivity, influencer financial health, smart brand collaborations, and living life with both purpose and play. Toni Bravo’s blend of candid honesty and creative exuberance delivers not only practical insight but also inspiration for creators, beauty lovers, and anyone passionate about building their own space in the world.