Gloss Angeles Episode Summary: "The Products, Trends and Headlines That Ruled 2024"

Release Date: December 21, 2024

In the season finale of Gloss Angeles, hosts Kirbie Johnson and Sara Tan embark on a comprehensive retrospective of the beauty industry's most influential products, trends, and headlines that defined 2024. The conversation weaves through personal anecdotes, industry insights, and engaging commentary, providing listeners with an in-depth look at the year's standout moments in makeup, skincare, and wellness.

1. Reflecting on the Year and Personal Anecdotes

Kirbie and Sara kick off the episode by sharing personal stories about their high school reunion planning, setting a relatable and conversational tone for the discussion. They delve into the challenges of organizing reunions after two decades, touching on the dynamics of reconnecting with old friends and the nostalgia associated with such events.

Kirbie [02:30]: "I see everyone that I love from high school. And if I do go back to Austin, I make an effort to see the people that I know from high school."

This segment not only humanizes the hosts but also segues into the broader theme of embracing change and growth over the years.

2. The Year of the Pipsqueak

A significant portion of the episode is dedicated to celebrating the "Year of the Pipsqueak," a theme coined by the hosts to highlight the accomplishments of shorter individuals in the beauty and entertainment industries. Kirbie and Sara enthusiastically list notable personalities who embody this category, fostering a sense of empowerment and representation.

Sara [07:54]: "No, I'm five two on a good, great day. So I'm happy, I'm thrilled."

Kirbie [08:14]: "Sabrina Carpenter, Pipsqueak of the Year. Ex-boyfriend Barry Keoghan... Short king."

The hosts credit Paige Desorbo of Giggly Squad for coining the term and discuss its cultural impact, emphasizing inclusivity and challenging conventional beauty standards.

3. Top Beauty Headlines of 2024

Kirbie and Sara employ a playful game of rock-paper-scissors to determine the order in which they discuss the year's top beauty headlines. This section is the core of the episode, where they dissect the most talked-about events and product launches.

a. Givenchy Powder Drama

The duo highlights the controversy surrounding Givenchy's powder product, which sparked widespread discussion due to formulation changes.

Kirbie [13:28]: "They removed the talc and then added a shimmer to it or something."

Sara [13:46]: "You basically look like Edward from Twilight when you wear it now."

The hosts lament the alteration of a beloved product, noting the shift in consumer perception and brand loyalty.

b. Rhode Phone Case Launch

Sara champions the innovative launch of Rhode's phone case integrated with skincare products, praising its functionality and aesthetic appeal.

Sara [14:32]: "It was genius for a skincare brand to come out with a phone case to carry one of their most popular product launches."

Kirbie agrees, citing its influence on accessory trends within the beauty sector.

c. Pat McGrath Doll Skin Craze

Kirbie discusses the viral phenomenon of the Pat McGrath doll skin, which dominated TikTok feeds and inspired countless recreations.

Kirbie [17:54]: "This gave way to the younger generation to appreciate Runway shows."

Sara echoes this sentiment, recognizing how Pat McGrath revitalized backstage beauty interest among Gen Z.

4. Beauty's Integration with Major Events

The conversation shifts to the intersection of beauty and significant cultural events, particularly focusing on the Super Bowl.

Sara [19:33]: "This year when we were at the Super Bowl, how are we gonna kick off next year? How are we gonna beat that?"

They applaud the increasing presence of beauty brands in major sporting events, noting campaigns like Elf Cosmetics featuring Michael Cera and Cetaphil's collaboration with Travis Kelce and Taylor Swift.

Kirbie [20:03]: "Sarah V. Killed it with Michael Cera."

The hosts anticipate an even greater integration of beauty in future events, aligning it with the rising spotlight on women's sports.

5. Demure and Jules LeBrun: A Joint Highlight

Both hosts agree that the rise of Demure, spearheaded by beauty influencer Jules LeBrun, was the pinnacle headline of the year. They commend Demure for popularizing the term and advocating for a balanced approach to self-expression and self-care.

Kirbie [21:33]: "Put demure on the map."

Sara [22:00]: "There are things where you shouldn't be demure... but Jules would agree."

They explore Jules LeBrun's strategic moves, including her partnerships and media ventures, which solidified Demure's influence in the beauty landscape.

6. Viral Beauty Products of 2024

The episode concludes with an exploration of the year's most viral beauty products, categorizing them based on popularity and innovation.

a. Hot Thermal Brush

Sara highlights the Hot Thermal Brush's meteoric rise, attributing its success to influencer endorsements and its user-friendly design.

Sara [23:23]: "There is one sold every 10 minutes, which is crazy."

Kirbie shares her personal use and appreciation for the brush, emphasizing its versatility for both beginners and experienced users.

b. Bronzing Drops

Kirbie discusses the surge in bronzing drops, noting how major brands like Drunk Elephant and Glow Recipe inspired a new category of liquid bronzers.

Kirbie [24:16]: "Bronzing drops were created by Drunk Elephant influence. Elf duped them. Glow Recipe duped them."

Sara adds that influencers like Alix Earle played a pivotal role in educating consumers on the proper use of bronzing drops, driving their widespread adoption.

c. Pocket Blush by Rhode

Sara brings attention to Rhode's Pocket Blush, applauding its innovation and compact design that made it a must-have item.

Sara [25:28]: "The Pocket Blush is really freaking good."

Kirbie concurs, despite initial shade limitations, highlighting Rhode's commitment to expanding its range to cater to diverse skin tones.

d. Jelly Tint

Sara identifies the Jelly Tint as her top viral product, lauding its unique texture and lasting power that set it apart from traditional blushes and powders.

Sara [28:05]: "The milk jelly tint was so viral and it had such lasting virality."

Kirbie notes the social media frenzy it generated, including countless tutorials and user-generated content.

7. Closing Remarks and Future Anticipations

In their final moments, Kirbie and Sara invite listeners to share their favorite beauty moments of 2024 and tease upcoming content for 2025, including the proposed Los Angeles Awards.

Kirbie [31:52]: "Stay tuned for our Los Angeles Awards, which will happen during awards season of 2025."

They wrap up with warm wishes for the New Year, encouraging kindness and continued support for the beauty community.

Sara [32:18]: "Thanks. Happy New Year, everyone."

Kirbie [32:20]: "Show love. Be kind, please be kind, be demure."

Key Takeaways:

• Embracing Diversity: The "Year of the Pipsqueak" underscored the importance of representation and challenging traditional beauty norms.

• Innovation in Products: Viral products like the Hot Thermal Brush and Jelly Tint demonstrated the industry's shift towards multifunctional and user-centric designs.

• Strategic Branding: Collaborations and innovative launches, such as Rhode's phone case and Demure's initiatives, highlighted the significance of strategic branding in gaining consumer traction.

• Integration with Culture: The increasing presence of beauty in major events like the Super Bowl and the resurgence of Runway beauty showcased the symbiotic relationship between beauty and broader cultural phenomena.

This episode of Gloss Angeles offers a holistic view of 2024's beauty landscape, blending personal experiences with professional analysis to celebrate the year's achievements and anticipate future trends.