We Met Jacob Elordi & Michael B. Jordan… Plus Cardi B’s Brand Launch and Scentbird Founder Drama

Summary

Gloss Angeles Podcast Summary

Episode: We Met Jacob Elordi & Michael B. Jordan… Plus Cardi B’s Brand Launch and Scentbird Founder Drama
Hosts: Kirbie Johnson & Sara Tan
Date: March 24, 2026

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Overview

In a laughter-filled and candid episode, Kirbie and Sara trade their usual expert beauty analysis for a more personal, behind-the-scenes look at a star-studded Oscars pre-party, complete with celebrity encounters (Jacob Elordi! Michael B. Jordan!), social media beauty trends, and in-depth takes on beauty industry drama—specifically, the wild stories surrounding Scentbird’s founder. The pair also break down the launch of Cardi B’s new hair brand and discuss pivotal beauty e-commerce shifts.

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1. Night Before Oscars Party Recap (01:26–10:25)

Celebrity Fangirl Moments

• Kirbie and Sara were invited to L'Oréal's annual Night Before the Oscars party, a major industry event packed with A-list names.

• Kirbie's mission: Meet Jacob Elordi, which she accomplishes after patiently waiting and even functioning as his "photographer" for others (04:03).

  • Quote: “At one point, I become his photographer… I want someone to do me a solid, so I will happily do them a solid.” – Kirbie (04:03)
  • Memorable moment: “The hand seen around the world”—Jacob’s hand dwarfed Kirbie, leading to much hilarity (04:44)
  • Quote: “His hand, compared to your torso, your entire waist, it looked like he could have picked you up and thrown you across the room.” – Sarah (04:51)

• Sara's dream: Meet Michael B. Jordan. After multiple interrupted attempts, she gets her hug and a photo (06:46).

  • Quote: “The joy. The sheer joy on this woman’s face, giving this hug. I was like, I didn’t say. I haven’t shown that picture to Matt. I probably won’t.” – Kirbie (06:46)
  • Sara’s bold move: Complimented MBJ on deserving “two Oscars”.
  • Kirbie’s confession to MBJ: “You are fine. You are so fine.” (07:09)

• General Feel: The event was a fantasy for entertainment and beauty lovers, featuring approachable, friendly celebrities—Kate Hudson, Cheryl Lee Ralph, Coleman Domingo, and DJ Diplo, among others (08:24).

• Instagram aftermath: Kirbie recounts her mom’s hilarious comments on meeting Jacob Elordi, including, “Is he single? And hopefully not gay.” (09:50)

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2. Beauty Industry Data & Scentbird Founder Drama (11:21–17:15)

Website Traffic Rankings

• Retail Boss’s data (11:23): Top US beauty & cosmetics websites by monthly visits—Ulta #1 (38.1 million), Sephora #2, Ipsy #3. The list excludes major general retailers like Target and Amazon.
  • Sara's point: “Visits does not equate to purchases or sales.” (12:47)
  • Kirbie: “I want more information. Retail Boss.”

Scentbird Founder’s Viral Instagram

• Shocking discovery: Scentbird ranks above other fragrance sites despite the founder’s bizarre, controversial views (13:00).
  • Founder (Maria Namova) claims (14:28):
    • Tomatoes and nightshades “bring darkness into your body and aura”
    • Previous posts include offensive, discredited claims about health and spirituality
  • Quote: “You can cure cancer in seven days if your body aligns with your life’s purpose...Hitler wasn’t bad because people ‘learned’ from him…” – Kirbie citing Maria Namova (14:26)
  • Kirbie: “She does not want us eating tomatoes…they can store darkness in your body for up to seven years.” (15:14)
  • Community reaction: Kirbie reveals Scentbird employees also consider the founder’s behavior "lunatic," yet the brand keeps thriving (16:25)

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3. Social Media Beauty Trends: The Gen Z Pout (17:15–19:55)

Trend Breakdown

• Trend context: New “Gen Z pout” making the rounds on TikTok, demonstrated by influencer Shannon Zhao. It involves manipulating the top and bottom lips for a specific look (17:37).

  • Hosts’ reactions: Both fail comically at recreating the look, comparing it to duck lips, prunes, and Kris Jenner’s famous lip mishap (18:11–19:09)
  • Quote: “It’s a rite of passage. Everyone has one. Everyone has a face: kissy face, pruning, duck lips, pouting.” – Kirbie (19:37)

• Trend comparison: Past selfie trends (duck lips, peace sign) vs. current Gen Z signature gestures (little heart finger symbol).

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4. Cardi B’s "Good Grow" Hair Brand Launch (20:25–25:32)

Brand Details

• Cardi B launches “Good Grow”, a haircare line focused on health, repairing damage, and inclusive price points.
  • Line highlights: Shampoos and conditioners ($15), “Get Rich” nourishing mask (avocado, coconut, banana extract, aloe), and “Everything Serum” ($18) (21:41–22:12)
    • Label humor: “Booty length certified” printed on the product tops (23:00)
  • Business structure: Jointly backed with Revolve and an extensive team of beauty and PR experts.
    • Initially launching on TikTok Shop, not Revolve, signaling the importance of social commerce (24:14).
    • Quote: “She’s trying to set herself up for success by having a huge backing of people that know how to run online retail.” – Kirbie (22:32)
  • Host reactions:
    • Excited for the brand due to Cardi’s personality and authenticity.
    • Appreciate the mix of humor, accessibility, and brand synergy (“fiber lace” reference to lace front wigs).
    • Curious about potential future product expansion targeting actual hair growth.

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5. Quick Takeaways & Calls to Action (25:53–end)

• Beauty marketplace habits: Are listeners surprised Ulta gets the most visits? Still using Ipsy or QVC?
• Social trends: Can you do a Gen Z pout? Tag the pod on socials if so!
• Kirbie and Sara’s wrap-up: The episode underlines the intersection of beauty, celebrity, and internet culture—infused with their signature humor, gossipy energy, and expert context.

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Notable Quotes & Moments by Timestamp

• On meeting Jacob Elordi:
  “His hand, compared to your torso, your entire waist, it looked like he could have picked you up and thrown you across the room.” – Sarah (04:51)
• Sara’s Michael B. Jordan Hug:
  “The joy. The sheer joy on this woman’s face, giving this hug.” – Kirbie (06:46)
• On Scentbird’s Founder:
  “She does not want us eating tomatoes... they can store darkness in your body for up to seven years.” – Kirbie (15:14)
• On Cardi B’s New Brand:
  “You want my hair to grow good? I want your hair to grow good. I want you to get your booty length hair.” – Kirbie (23:24)

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Important Timestamps

• 01:26 — Party recap and celebrity encounters
• 11:21 — Beauty website traffic stats
• 13:00 — Scentbird founder controversy
• 17:15 — Gen Z pout trend
• 20:25 — Cardi B’s “Good Grow” hair brand launch
• 24:14 — TikTok Shop as launch platform

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For beauty trend followers, celeb fans, and industry watchers, this episode is an entertaining, insightful ride through the intersection of pop culture and beauty biz—delivered with plenty of personality.

Transcript

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[Sarah]

G l a m los angeles hi, kirby.

[Kirby]

Hi, sarah.

[Sarah]

Welcome to los angeles.

[Kirby]

All right, it's the episode y' all have been waiting for. This is kind of just a gossipy episode. Honestly. It's after the fact. But we figured we actually really haven't had an episode that is just us just talking about stuff that has happened in our personal lives. This won't be the whole episode, but

[Sarah]

it was a big night for us.

[Kirby]

It was a big night for us. We got invited by l' Oreal group to go to this big annual event that's thrown every year ahead of the Oscars called the Night Before Party. Sarah and I have been before together.

[Sarah]

It's fabulous.

[Kirby]

It's fabulous. Every nominee is there. Every famous person you could probably imagine is there from all your favorite TV shows. And I had told myself I was going to find Jacob Elordi. Not for any other reason except for that I had something I needed to talk to him about. Yes, I know that sounds weird, but it will make a lot of sense very soon.

[Sarah]

We got to see the tip sheet the night before the event and we were expecting Jacob to be there. We were expecting Michael B. Jordan to be there. There were a lot of other people who were there, though that were not on the tip sheet.

[Kirby]

Yes.

[Sarah]

Like Hudson Williams. Yes.

[Kirby]

Or because that was the first thing Sarah said. I don't see the heated rivalry boys. I don't see Connor Story or Hudson Williams.

[Sarah]

Yeah. But they showed up because it's a very important party.

[Kirby]

Yes.

[Sarah]

Also JFK Jr. Paul Anthony Kelly. Paul Anthony Kelly.

[Kirby]

Guys, he is just as dreamy as he is in the show. Tall. He was vaping. But tall, dark, handsome. I mean, I get charming. I've gotten it. But I, like, really?

[Sarah]

It was, like, confirmed.

[Kirby]

So we meet our people. Sarah's person, for as long as I've ever known her, has been Michael B. Jordan. So we knew that if there was an opportunity for her to approach him, she was just going to go for it.

[Sarah]

Yes. I was, like, reciting the day before what I had planned to say.

[Kirby]

This is a difference between December, Capricorn and January. Capricorn. December, Capricorn. Moi. Doesn't want to bother anybody. Yeah. I will stand and wait as long as humanly possible. Do not rush.

[Sarah]

She really did. I had to be your stage mom and, like, hype you up. I was gonna interrupt the conversation, and I said, no.

[Kirby]

I said, no interrupting of conversations. If it looks like he is in a conversation with somebody and enjoying it, I'm not gonna go up and harass him. I'm just not.

[Sarah]

He's a lovely person. He was speaking to literally every person that came up to him.

[Kirby]

And for a long time.

[Sarah]

For a long time.

[Kirby]

I was very decided, okay, here's my time. Go up, tap him on the shoulder. We have a video of him leaning down and giving me a hug.

[Sarah]

We have video of the entire interaction, the entire conversation.

[Kirby]

The before.

[Sarah]

The conversation of you taking photos of him with other people.

[Kirby]

Yes. So at one point, I become his photographer, and I'm like his mother, sister, someone I'm taking pictures of him date. I'm being asked to take pictures of him with different actors, with these other people that come up. And yet I'm like, you know what I would want? I want someone to do me a solid. So I would. I will happily do them a solid.

[Sarah]

Yes.

[Kirby]

And it really worked out in my favor because then afterwards, when Sarah jumped in and said, can I get the picture of the two of you? He was like, well, obviously, you've taken a million pictures of me with other people.

[Sarah]

He was prepared.

[Kirby]

And the hand seen around the world. The hand seen around the world.

[Sarah]

We all knew that Jacob Elordi is, like a tall, long, lanky, strong man.

[Kirby]

But his hand, compared to your torso, your entire waist, it looked like he

[Sarah]

could have picked you up and thrown you across the room.

[Kirby]

I would have loved it.

[Sarah]

Love. Yeah.

[Kirby]

He could have thrown me into the youth to the people activation, and I would have loved it.

[Sarah]

Thrown you over to Diplo DJing in the middle of the floor.

[Kirby]

I know. It was movie magic. When he lifts Margot up in Wuthering Heights by her corset.

[Sarah]

Right.

[Kirby]

It's not. He obviously didn't do that for real. Also, he thought about this. I mean, I think he probably could have. I believe it now. I believe it. With that hand. I'm just like. Is he, like, lifting his hand?

[Sarah]

Basketball.

[Kirby]

He's pumping weights with that hand. That hand is huge.

[Sarah]

He could hold a whole basketball with one hand.

[Kirby]

Like, touching it from the other side, y'. All. It could not have gone better. He is lovely. I'm just like, he is lovely. Famous. You deserve to have all of these accolades. You deserve to be, like, in the spotlight. He's seemed just like a very lovely

[Sarah]

gentleman, Very engaged with your conversation, very interested in what you had to show him and what you had to say to him.

[Kirby]

Yes.

[Sarah]

Smiling.

[Kirby]

Yes. Yes. And then. Okay, so then we. We have the Jacob moment. Then we see Michael B. Jordan. Of course, everybody is around Michael B. Jordan.

[Sarah]

And, like, you have to understand, too, at this party, the celebrities, we have to assume are coming and going. Like, they are coming, taking photos, shaking a few hands, and leaving. And so you have to move quickly if you want to meet them. You have to move quickly.

[Kirby]

So Sarah has way more gumption than me. I was so impressed with her. She went up to him, like, two or three times, and every time, someone else was, like, jumping in front of her. Yeah. Tom Holland video of them together, which was hilarious. But she kept being, you know, interrupted by people jumping in front of her. And I'm like, God, I gotta give this woman credit. Like, she has so much more, you know, pizzazz than I do. I'm, like, in the corner, just, like, don't look at me. Don't look at me. Finally gets her moment, goes up to him. I got a perfect photo of them hugging. The joy. The sheer joy on this woman's face, giving this hug. I was like, I didn't say.

[Sarah]

I haven't shown that picture to Matt. I probably won't.

[Kirby]

Don't. This is where you shield your eyes. Because now we're inserting the photo. It's literally perfect.

[Sarah]

No, it's. It was a big moment.

[Kirby]

He was lovely.

[Sarah]

So sweet.

[Kirby]

Yep.

[Sarah]

Handsome. An Oscar winner. We knew. And the reason he gave me that hug is because I told him, you deserve to win two Oscars. Yes. Playing smoke and stacked. And he loved that.

[Kirby]

And then I was feeling a little confident after my takeable, lording moment. So literally, I just said, michael, you're amazing, creative, and like so many other great things. That's why you're here. But also, you are fine. You are so fine. He's like, excuse me. I'm like, you're fine. But he liked it. He smiled. He got a big smile. He kind of gave me a little look, and I said, what am I supposed to do? I'm looking at your face. He loved to hear it, and he should hear it.

[Sarah]

We were very respectful, though. Obviously, most speaking about fangirl moment. It was work.

[Kirby]

Yes.

[Sarah]

And admiring everything that they have achieved,

[Kirby]

but also having some fun.

[Sarah]

Complimented having some fun.

[Kirby]

We also Jackie Tan from Nobody wants this at the l' Oreal group.

[Sarah]

We were like, oh, my God.

[Kirby]

Activation. We.

[Sarah]

We're like, we love you. We love your character. We love the show. Is season three, like, gonna be so good? And she was like, it's gonna be amazing.

[Kirby]

Yes. She was there. We saw Cheryl Lee Ralph.

[Sarah]

Yes. Who?

[Kirby]

Fabulous, fabulous.

[Sarah]

Chase Infinity.

[Kirby]

Yes. Just, oh, my beautiful babe Infinity. I'm obsessed with her. I want her on the podcast. I don't think she has a beauty contract yet. And so it would be awesome to get her on here because I feel like she could just put herself out there. To all of these brands that are vying to book her for a campaign

[Sarah]

is just so beautiful, so cute, so sweet.

[Kirby]

Yes, sweetheart. Diplo was the dj and he. I mean, I'm like, abba. I'm going to love it. I was just having a great time. There were. So Kate Hudson was there.

[Sarah]

Yes. Kate Hudson. We also saw Colman Domingo.

[Kirby]

Yes. We did.

[Sarah]

Sinners.

[Kirby]

Yeah.

[Sarah]

Also was there.

[Kirby]

Yes. Everybody that's there is happy and willing to chat, which is what makes it the best party. So.

[Sarah]

Okay, wait, we have to quickly. Hudson.

[Kirby]

Yes.

[Sarah]

I just have to say also, because I know people are like, what does he smell like? I don't know. I don't know what he smelled like, but because I was just like, I literally turned around and I did not expect him to be there. We were waiting to speak to Jacob.

[Kirby]

Yes. But then I turned around.

[Sarah]

We gotta go down

[Kirby]

number one. We gotta get up there.

[Sarah]

So handsome, so dreamy.

[Kirby]

Rested his head on her head.

[Sarah]

And then I. I didn't realize. I put my hand on his abs. But Matt. I showed Matt that picture and he

[Kirby]

was like, oh, touching his abs. I was like, sorry. She did.

[Sarah]

He's put a lot of work into it.

[Kirby]

We do appreciate it.

[Sarah]

Anyways, you guys, it was a great night.

[Kirby]

We had a fabulous time.

[Sarah]

Thank you.

[Kirby]

We got many messages about needing to hear about it on the pod. And so we were like, yes, of course we will deliver I mean, it's what dreams are made of. And then I got oddly very possessive of Jacob Elordi the next day. Like, where is he?

[Sarah]

I know. I told you. My mom was like, can you ask Michael B. Jordan or something? I was like, I don't have his number.

[Kirby]

Don't have his number, babe. Love you dearly. Thank you for thinking that I might. Yeah, yeah.

[Sarah]

That's your mom. I love your mom. She was like, who is this?

[Kirby]

I sent her a picture because on my Instagram that day, I was like, everyone, prayer circles, some kind of manifestation. If you're a witch, go all out. But, like, I need to speak to him, so he's going to be there. This is the man in question, Jacob Elordi. And then I just sent her the picture, and she's like, who the hell is that? Is he single? And hopefully he's not gay. And then she goes, oh, Jacob Elordi, Yay. You met him. I'm like. And now my mom is sending me fan cam edits of Jacob Elordi on Instagram. It's her entire feed. Listen, I don't.

[Sarah]

You're welcome, Janet.

[Kirby]

Right? Do we blame her? No, we don't. But, yes, it was a great night. Okay. Okay. I'm really excited for this spring trend. They're calling it Pastel Dream.

[Sarah]

Sounds like a Katy Perry song. It sounds very romantic and very spring.

[Kirby]

Exactly. Think soft colors, lace ruffles, light layers.

[Sarah]

I think the key is you don't have to go full Easter egg, though. It's more about mixing in those softer pieces, like a pastel top with denim or a flowy dress for an event.

[Kirby]

And spring is when all those fun outdoor events start popping up on our calendars, which means Macy's is a great place to find something new. I really want to talk about this because there's a specific element to this story that is so unhinged.

[Sarah]

Okay.

[Kirby]

That I have to talk about it.

[Sarah]

Please.

[Kirby]

Okay. So Retail Boss posted this Instagram of the most visited beauty and cosmetic websites in the US and it says, in this Retail Boss insight, we rank the leading beauty and cosmetics brands based on the volume of monthly website visits in the US this data highlights digital engagement in the personal care market. When you hear that, Sarah, what does that mean to you? Does this mean anything specific to you in terms of how many visits somebody gets on their site?

[Sarah]

What do you mean?

[Kirby]

For me? Okay, I'm looking. And let's just, like, read out the list of who's on here. There's for her, Sally Beauty. Il. Maquillage, Fragrance Net, Fragrantia, or I can never say that word correctly.

[Sarah]

Fragrantia.

[Kirby]

Yeah. Scentbird, qvc, Ipsy, Sephora, and Ulta. It doesn't include Target, which I think a lot of people shop at.

[Sarah]

Also Amazon.

[Kirby]

Yes. And also Walmart. But they do say beauty and cosmetics websites, so I guess that's why lifestyle.

[Sarah]

Those other retailers.

[Kirby]

Yeah, yeah, exactly. But also it's like, okay, the number one in first place is Ulta Beauty, and they have 38.13 million in terms of visits. But Ulta has, I don't know, like, don't they have more stores in the U.S. yes. So I'm thinking of, like, ordered and pickup, things like that. Interesting.

[Sarah]

Okay.

[Kirby]

I'm more curious about, like, time Spike spent on these sites. Yeah.

[Sarah]

And also, this doesn't. Obviously visits does not equate to, like, purchases or sales.

[Kirby]

Right?

[Sarah]

Yes.

[Kirby]

So I'm a little. I want more information. That's what I'm saying about this. I want more information. Retail boss.

[Sarah]

Yes. And how did you gather this? Well, is the data.

[Kirby]

Yes. But the most unhinged part is I'm shocked that Scentbird is the number one fragrance site on here above Fragrance Net or Fragrantia, because the founder of scentbird is a certified lunatic.

[Sarah]

People don't. Don't care.

[Kirby]

And people don't care.

[Sarah]

People don't care.

[Kirby]

I am flabbergasted by this. I was scrolling on Instagram, as one does, and I got this video fed to me, and I was like, what is this carousel? And it was about how this woman said, you could not pay me to eat tomatoes. And I'm like, okay, bet. I want to know why. Like, I'll scroll through this entire thing. First of all, it was inflammatory birds. It was scentbirds founder. You guys. What?

[Sarah]

The Bachelorette season was canceled.

[Kirby]

Oh, my God. They did it. They did it. They had to. That video that came out, they had to cancel it.

[Sarah]

Oh, my gosh. Got goosebumps. That's wild.

[Kirby]

Wow. Wowee, wowee. That is crazy. I love that. Both of you, like, I just got notification. Meanwhile, I can't even, like, figure out where to write the website on here to, like, read this thing to you. But the account was from Maria. Or Mariah, I'm not sure based on the spelling. Namova, who is the founder of Scentbird. She basically talks about how tomatoes and other nightshades are evil. You should not be consuming them.

[Sarah]

Evil to your body. Evil.

[Kirby]

Possessed. Can I just reiterate a few things that Maria has said in other previous posts? Yes, that you can cure cancer in seven days if your body aligns with your life's purpose. That Hitler, quote, unquote, wasn't bad because people, quote, unquote, learned from him. Your body, quote unquote, chooses to miscarry based on how you feel and you are overweight due to spiritual shortcomings. She does not want us eating tomatoes. And it is depicted in this 11 slide carousel on Instagram that explains that tomatoes are not meant to be consumed by human beings because they, quote, bring darkness into your body and aura. This also goes for bell peppers, potatoes, and eggplants, and that they can store darkness in your body for up to seven years.

[Sarah]

So the nightshade families corre. Although I didn't think potatoes were part of that.

[Kirby]

I made a. I thought I made a really cute.

[Sarah]

Yeah, I saw. That was very cute.

[Kirby]

I may not be night shady, but I'm not evil. Don't blame the tomatoes. Like, what are they doing? She goes, the tomato you consumed years ago still lives in your orin out like filler as well as the darkness that it brought. They are like slow poison. And then she says that the problems with consuming nightshades are that they lower your vibration and suck the light out of your body. And. And it's where darkness breeds disease. And that it is, she says, not pro human thriving. And she's like, tomatoes are in everything. Sauces, ketchup. It feels like every meal has a tomato in it. I mean, she's lost the plot, clearly, but she.

[Sarah]

People are still supporting.

[Kirby]

Yes. And then she's like, comment food to learn how your nutrition can align with your spiritual practice. And then people are commenting food. Yes. She has almost, probably now at this point, over 400,000 followers. And by the way, Scentbird not mentioned in her profile.

[Sarah]

Yeah. They're like, you absolutely cannot talk about your company. Is she still associated with the brand?

[Kirby]

Yes, founder and CEO. I double checked. She is. And I had several people that work or did work at Scentbird reach out to me after I published this and they said she is a complete nutjob and she's somehow still running this company off of Vibes and Oras.

[Sarah]

Apparently she's still getting customers, but that's crazy.

[Kirby]

Maybe that's why I'm evil because I like to eat potatoes. And yeah, anyways, I did find the interesting going back to what retail boss said, number one was Ulta, number two was Sephora, and number three was Ipsy.

[Sarah]

Very interesting. I had no idea.

[Kirby]

I didn't know that Ipsy was still a place people Were shopping.

[Sarah]

Totally. Yeah. I guess it's also a good place of, like, discovery and learning. But, yeah, that kind of surprised me. Also qvc. I mean, they're still.

[Kirby]

They're popping.

[Sarah]

They're still popping. Still doing what they do. Okay. Kirby, have you heard of the Gen Z pout?

[Kirby]

Yes, and I think of a very specific person with the Gen Z pout. Kensington.

[Sarah]

Oh, she's so good at that.

[Kirby]

She's so good at it. Yeah, she's so good. Yeah. But when I try it.

[Sarah]

Oh, I couldn't. I literally look like an idiot. So here's what you're supposed to do.

[Kirby]

Okay.

[Sarah]

There is a video posted by this one tiktoker. Her name is Shannon Zhao.

[Kirby]

Okay.

[Sarah]

So she's a tick tocker. And she credited lip flips as one possible driver of the Gen Z pout back in 2024. She said, I feel like a lot of people in my generation either have lip flips or they try to do that face in photos. And so she walks you through how to do it and she's like, so you basically take your bottom lip and then you kind of try to push up your top lip and then like fold it back.

[Kirby]

Mm. I just look like the sounds flattering at all. No, I look like I got stung by a beat. So do you. You kind of look. No, don't got to keep your head up.

[Sarah]

But when other people do it, like Lily Rose Depp.

[Kirby]

Lily Rose up is an incredible example.

[Sarah]

Rachel Senate.

[Kirby]

Rachel Senate.

[Sarah]

Rachel Sennett. Perfect. Perfect. Gen Z pout.

[Kirby]

Yes, exactly. Ariana Greenblatt.

[Sarah]

I can't.

[Kirby]

It's like.

[Sarah]

Okay, so it's like you pucker the top lip and then you push. Yeah, that's good.

[Kirby]

I just feel like I look sad. I'm not sexy.

[Sarah]

Duck lips. Much more flattering, in my opinion.

[Kirby]

I would rather do a duck lip. I would rather do a prune.

[Sarah]

A smize. Prune. Prune, Yes.

[Kirby]

I can't lift my eyebrows, so I was never good at smizing.

[Sarah]

I just feel like you just look

[Kirby]

like you got lip filler with your pout.

[Sarah]

Or like I'm sucking on, like, a sour piece of candy.

[Kirby]

Remember when Kris Jenner. Something happened to her in Bora Bora and she had that blown up top lip and everyone was like, what the hell did you do? That's like what I feel I look like when I try to do this.

[Sarah]

Yeah. It's not something that I would be doing, but it's. It's so interesting that this is now what the children are doing. So. So Instead of this, they're doing this. And instead of this, they're doing.

[Kirby]

It's a rite of passage. Everyone has one. Everyone has a face. There's kissy face, pruning, duck lips, pouting.

[Sarah]

Do they still do the peace sign or what are they doing now? This. You could pry this out of my cold, dark.

[Kirby]

What's the thumb thing? They do like this. The little heart. The little heart. That is that.

[Sarah]

We're getting too creative.

[Kirby]

I mean, I'm just like, yes.

[Sarah]

Like, this makes the most sense.

[Kirby]

I don't know how they do this is it.

[Sarah]

This.

[Kirby]

Oh, oh, oh.

[Sarah]

NZ ears, let us know.

[Kirby]

I don't know how. I'm not coordinated enough for that.

[Sarah]

When we see Justin Bieber, we will figure out who the millennials are and who the Gen Zs are, because we will be going like this and they will be going like this or like this.

[Kirby]

Yep.

[Sarah]

And then we'll know.

[Kirby]

Oh, no, this is it. It's like where they take.

[Sarah]

Oh, that's Korean though. That's Korean. Yeah, that. That makes sense to me.

[Kirby]

Okay. That, that I love people that are only listening and not watching are wondering what is going on. Okay. We have another celebrity beauty brand. Dare I say I'm actually excited about this one. I am. There's not a lot that gets me psyched, but I personally really like this celebrity because I think she's multifaceted and I think she's frickin hilarious.

[Sarah]

Yes. And I feel like she's gonna be passionate about it and she's gonna like, promote it. She's gonna make the content, we're gonna get the good interviews, which our dear friend Rema from Women's Wear Daily got the exclusive.

[Kirby]

Good for her.

[Sarah]

What is. Is she launching?

[Kirby]

It's Cardi B's Good Grow. And maybe Cardi was listening to us when we said that this year we wanted to focus on our hair growth because this is perfect timing. She said her hair was damaged and that she got it to look healthy again after years of putting it through the ringer. It's out April 15th. Pre sale begins March 24th. So next week, this week, if you're listening to this and it focuses on repair and it says it's formulated with Fiber Lace, a proprietary plant derived complex designed to reinforce hair fibers and boost shine. I think it's interesting that it's called Fiber Lace because of the lace front wig connection.

[Sarah]

Totally.

[Kirby]

And it says that the lineup includes Wash Cycle and Wash Cycle plus shampoos that retail for about $15 and then soft serve and soft serve plus conditioner is also $15, and they're all created for varying levels of hydration and repair, along with Get Rich, which is a 20 nourishing mask inspired by Cardi's DIY treatments with avocado, coconut, banana extract and aloe vera. And then there's a serum called the everything serum. That's $18, and it's meant to protect hair from heat and humidity while sealing the ends and adding shines.

[Sarah]

I love this price point.

[Kirby]

I think the price point is great. Something interesting to note is that they're partnering with Revolve on this with the co founders and co chief executive officers Michael Minte and Mike Koran. Nicholas. Yeah. And also chief Brand officer Risa Girona, plus Cardi's manager. There's a whole bunch of people involved in this.

[Sarah]

She's got a whole team.

[Kirby]

Yeah, it's like her stylist and, oh, also the co founders of the PR agency that they're working with, Walker Draw Us. So, I mean, it sounds like she's trying to set herself up for success by having a huge backing of people that know how to run online retail. Yeah, at the very least.

[Sarah]

So then does that mean this is exclusive to Revolve?

[Kirby]

I feel like it's gotta be. I mean, yeah, it's. This is hilarious. On the top of the mask, it says booty length certified.

[Sarah]

That's hilarious.

[Kirby]

That they've trademarked. I love Cardi. Yeah. Invasion of Privacy is one of my favorite albums of all time. I think she's incredibly intelligent.

[Sarah]

Yes.

[Kirby]

I love hearing her talk about history and specifically presidents. She's incredibly passionate about it and I like hearing what she has to say. I think that this is a woman who has a very strong point of view. She knows who she is. She's unapologetic about it, and I think this makes sense for her. Even if she does wear wigs, even if she does play with her looks from time to time. I mean, at this point, I think that every celebrity is pushed into making a brand. So if she was going to go in any particular direction, I think hair is very important. And I like that there are elements like the fiber, lace. To me, I'm like, that's such a good brand synergy in terms of like terms and how.

[Sarah]

Yes, it makes sense for her brand.

[Kirby]

Personal brand. Exactly, Exactly.

[Sarah]

So it says Grow Good will expand next to TikTok Shop, where executives see strong potential for accessible beauty brands and high conversion through social commerce. It says that the decision not to launch immediately on Revolve was Intentional. So I guess.

[Kirby]

So they're not going on Revolve. Not.

[Sarah]

Not immediately.

[Kirby]

So TikTok Shop.

[Sarah]

TikTok.

[Kirby]

I mean, to bring in another news element. Ulta. First retailer to partner with TikTok Shop. I think that retailers, and especially, I mean, maybe Revolve is taking notes here, but everyone is now trying to compete with TikTok Shop. It's why we're starting to see more legitimate brands advertise their products there. So in this case, I think they're like, okay, let's.

[Sarah]

Let's meet her fans where they are.

[Kirby]

Right. And then we can start to push them towards Revolve and maybe eventually other retailers in the future once they figure that out. But I would love to know what you guys think about this. I. I want to try it. There's nothing that I've read in this particular article that makes me think that there's anything designed specifically to create hair growth, but more so the health of the hair.

[Sarah]

Right.

[Kirby]

And nourish it. Right. But I'm curious if they will add anything with like a minoxidil or. Yeah. Some kind of peptide.

[Sarah]

Totally.

[Kirby]

Right. So we'll see. But I. I like the price point and I like that I could just. Well, I can't go out and buy it. I gotta go to.

[Sarah]

Yeah, I like that it's green too.

[Kirby]

It like screens my favorite color. So I really like it. And I like the name Grow good.

[Sarah]

Yeah.

[Kirby]

Because I can hear her saying it.

[Sarah]

Totally.

[Kirby]

It's not something like.

[Sarah]

Like a French word. Yeah, yeah, yeah. This is hardy.

[Kirby]

You want my hair to grow good? I want your hair to grow good. I want you to get your booty length hair.

[Sarah]

Yep.

[Kirby]

And you know what? I want to be booty length certified as well. Cardi. So let's do this. All right, everyone, I'd love to know what were your thoughts from today's episode? Are you surprised to hear that people are spending most of their time, are actually not spending most of their time, but visiting Ulta Beauty.com more than any other beauty retailer.

[Sarah]

Are you going on Ipsy? Are you going to qvc? Can you do a Gen Z pout? Take a picture. Tag us.

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