I sit down with Aaron Feigelman, the head of food systems at Cultured Supply, to discuss the hidden monopoly of broadline food distributors and the need to reimagine wholesale food distribution from the ground up. We discuss why the current supply chain forces suppliers to kill the nutrients in our food, High Pressure Processing (HPP) technology, and how the company we’ve been incubating, CS Juice, is using AI to build a decentralized distribution network for food service.

Enjoy!

Watch/listen on YouTube, Spotify, or Apple Podcasts

Recording date: March 25, 2026

Chapters

00:00 Introduction

03:19 Aaron's Interest In Improving The US Food System

05:12 Taking A Full-Stack Approach

07:23 Introducing CS Juice?

10:54 Understanding Broadline Distribution

14:44 High Pressure Processing (HPP) Technology

17:17 HPP vs. Heat Pasteurization

18:45 HPP Products In The Food Industry

20:10 Why New Local Food Distributors Keep Failing

26:19 The Production Layer & Vertical Integration

30:44 Why Vertical Integration Is Not Common In Food

40:24 Importance Of Going Direct

42:45 70% Margin Or Die In Traditional Retail

45:27 Why Software Alone Doesn’t Work

48:56 Americans Pay A Lot For Low Quality Product

52:26 Reimagining The Food System From First Principle

53:40 Amazon vs Etsy

59:28 Customer Service & Building Loyalty

* Follow Jordan on X:

* https://x.com/jrwolfe

* Connect with Aaron:

* LinkedIn: https://www.linkedin.com/in/aaronfeigelman/

* CS Juice: https://www.csjuice.com/

Remember to go direct!

Jordan

P.S. Build with love

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