I sit back down with Aleks Gampel, the co-founder and COO of Cuby, to talk about why construction has become less productive over time, why skilled labor shortages are getting worse, and why the current system still relies on fragmented crews and outdated methods.

Cuby’s answer is to build mobile micro-factories that produce home components close to where the homes are actually being built.

Among the topics we discuss are:

* Why construction productivity has gotten worse since the 1950s

* Why construction is really a logistics problem

* Cuby’s proposed solution - Mobile Micro-Factories (MMFs)

* Eliminating middlemen through vertical integration

* Launching the first Cuby micro-factory in New Mexico

Enjoy.

Recording date: April 08, 2026

Chapters

00:00 Introduction

03:50 Revisiting The Bottlenecks In Housing Construction

06:04 Why Construction Has Regressed Over 60 Years

09:32 Non-Obvious Problems In The Construction Industry

11:26 Cuby's Approach To Housing

14:03 Building High-Quality, Affordable Housing

19:16 Cuby's Mobile Micro-Factory Progress

23:22 Deploying The First Factory In The US

27:16 The Going Direct Economy

35:48 Applying The Toyota Production System To Construction

37:38 Coordination vs Control

41:10 Eliminating Middlemen

43:03 Regulatory Maze & Zoning Codes

45:43 Future Plans And Rapid Fire

Follow Jordan on X

* https://x.com/jrwolfe

Connect with Aleks Gampel:

* LinkedIn – https://www.linkedin.com/in/iamaleksandrgampel/

* Cuby – https://cubytechnologies.com/home

* X - https://x.com/buildwithcuby?lang=en

Remember to go direct!

Jordan

P.S. Build with love

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com