I sat down with Jay Acunzo, author, speaker, and storytelling consultant, to discuss how to matter more and make people care in a world drowning in mediocre content.

Jay shares his core philosophy of, “resonance over reach,” storytelling in the age of AI, how to escape the commodity trap, and how to become irreplaceable by developing a real point of view.

This was one of my favorite episodes to date. There is a ton of invaluable information here.

Enjoy.

Recording date: May 7, 2026

Chapters

0:00 Introduction

03:46 Jay’s Background

08:03 The Broken Script Of Tech And Business

11:20 Understanding Storytelling

17:11 4-Step Framework To Make People Care

20:36 Why Humans Are Drawn To Stories

24:01 Balancing Data And Humanity

28:05 Impact Of AI On Content Creation: Resonance Over Reach

41:30 Why LinkedIn is Underrated (Despite Being Hated)

45:08 "Sprezzatura": Making The Difficult Look Effortless

48:16 Outside-In VS. Inside-Out Communication

51:26 Becoming Irreplaceable: The Emotional Connection

58:00 Escaping The Extractive Attention Economy

01:02:07 Rapid Fire

Follow Jordan on X

* https://x.com/jrwolfe

Connect with Jay Acunzo

* Website: https://jayacunzo.com/

* LinkedIn: https://www.linkedin.com/in/jayacunzo/

* Instagram: https://www.instagram.com/jacunzo/

* Podcast Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl

Remember to go direct!

Jordan

P.S. Build with love

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