Ben (26:07)
Yeah. This episode of the Good Guys podcast is brought to you by our friends at Shopify. Folks. New Year, new moves. The end of the year is the perfect time to lay the foundation for what's next. Whether you're planning new product launches or reviewing yearly numbers to clean up strategies and analyze performance across products, Shopify is your chief of staff, your personal assistant, your costar, helping you plan, launch and grow so you can start 2026 ahead of the game. Whether you're just starting off small with your own merch store or planning your next business expansion, Shopify has you covered. So that you can wow even the pickiest of guests. Now, I want to try something different for this. Okay? Normally I come on and I say, look, start now, start now. There's no time like the present. And that's absolutely true. But I thought, you know what? Why don't we turn this into a little bit of a one person brainstorm? I'm going to pretend like you're all in front of me. And what we're going to do is we're going to think of your next great idea. The first thing that we're going to do, okay, is we're going to throw out the window. I love this. I love this idea that just because somebody else has done something before, you can't do it. Okay? Just because somebody else did your idea, it doesn't mean that you can't do the idea better. I think my favorite modern example of this is Poppy. When. When somebody pitched poppy to their friends, somebody probably got met with, oh, you're really going to launch a soda. Have you ever heard of Coca Cola? Have you ever heard of Pepsi? Have you ever heard of any of these companies? You're going to compete with a soda giant? Well, yeah. You know what they did? They made it better. They made it for the modern times. There are so many examples like that. It's not just soda. How about Spritz Society? Okay, Spritz Society. I pitched the idea. We're going to make another ready to drink cocktail. We're going to make it wine based. So it's a little bit different. But everybody's like, oh, what about White Claw? Oh, what about Truly? What about them? Okay, let's make things better. Let's make things better for now. Poppy, what is it? 3 to 5 grams of sugar? Olipop. Same thing. Less than 5 grams of sugar. These are like 35 calories. Coke is like over a hundred calories and over 35 grams of sugar. You absolutely can go into the same category. It's hard. I'm not saying that it's not hard. They have a lot of money. But don't ever let somebody stop you from coming up with a great idea just because somebody else is doing it. Because maybe you have a way to make it better. I'll give you another example of a company that I absolutely love. It's called Swishables. S W I S H A B L E S Let me tell you, they are putting liquid mouthwash in a stick pack, in a single stick pack sachet, where it's completely portable, no alcohol, biodegradable. Let Me tell you, if anybody came to me is like, oh, I want to start a mouthwash company. What about Listerine? What about Listerine? Let's make it better. Let's make products better. Now it doesn't have to be such an extreme example, okay? But let me tell you, whatever your ideas, you can go on shopify.com goodguys today and get a head start. If it's any kind of direct to consumer business merch, selling drinks, selling mouthwash. Okay, shopify.com goodguys allows you to get a head start this year so that next year we can achieve our dreams. So if you're ready to take the next step in life, whether it's the sweetest merch you've ever seen, your novel you spent years writing, or something in between, go to shopify.com goodguys and make it happen. It doesn't matter where you're at in your entrepreneur journey, you Shopify is there to make your life and selling journey easier. Whether you're just wanting to test an idea out or you're getting serious about launching your own brand, it's never been easier to get started on shopify.com/goodguys Shopify makes selling so easy, you'll wonder how you ever lived without it. It's time to stop thinking and start doing. And there's no better way to do that than with Shopify. Use our link shopify.com goodguys now to get started and get serious about building your future. I take it from me, it's time to start taking that idea you've had for a while and put it into action. And with Shopify, you'll have all the tools you need to ensure your idea becomes the best reality can again that shopify.com/goodguys stop saying one day. Start saying today and stop listening to your friends and family. Okay, if you have an idea, go for it. If you have an idea and you ask a million people what their opinions are, they are too nervous to start something themselves. So they are going to put you down and tell you that it's a bad idea. Just start it and try it. I'm not telling you to spend a lot of money. Shopify.com goodguys you can literally take your proof of concept and make it a reality. I hope it's a good idea, but if it's not a good idea, you'll know pretty quickly and then you'll have a better one. Okay, stop saying one day and start saying today. When are we doing our fast, Josh?