Podcast
Green Industry Perspectives
Hosted by SingleOps · EN
This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.
13episodes
Episodes
Newest firstAll episodes
What I've Learned
Jun 5, 202500:44:26Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth says his farewell as the host of Green Industry Perspectives. After conducting more than 100 interviews, Jay highlights some of the key takeaways from those conversations, discusses his perspectives on what matters in the Green Industry, and shares his views on where he believes the industry is headed. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with Jay on LinkedInFollow Outdoor Environments Group on LinkedIn
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Hard To Fix What You Can't See
May 29, 202500:51:50Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Marie Ambusk to the show!A bad experience with a landscaper set Marie on a nearly two-decade journey to make things right. When the street trees in her neighborhood failed after less than 20 years, she asked the landscape company replacing them what happened. The answer, "You get what you get, lady," made her blood boil. Since then, she's not only become a Master Gardener. She's developed a way to determine if trees are going to fail. Those street trees had root collar disorder. Once she realized the problem lay in the containers and growing phase, she developed a way to inspect the root systems of containerized trees. Using ground-penetrating radar (GPR), AI, and machine-learning, she's been able to map and grade the root systems of container trees to predict failure with a stunning degree of accuracy. Phase II of her project will focus on using the same GPR technology to map defects in planted trees, saving many hours of labor in excavation to look for problems. In this episode, Marie shares why customer satisfaction, employee opportunities, and company growth and profit make the difference to your success in the Green Industry. For her, they all boil down to one core issue: establishing trust. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Trees ROI WebsiteConnect with Marie on LinkedInVisit the Trees ROI Facebook PageVisit the TREEage Vermont Facebook Page
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Ask Questions
May 22, 202501:02:41Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Schylaur Moody to the show!Schylaur worked as a buyer (also known as "procurement") for a couple of different Green Industry companies, including nurseries and landscapers. After losing her son to complications from cerebral palsy, she decided to venture out on her own with Levi's Leaf, named after her son. Levi's Leaf helps Green Industry companies establish and streamline their buying processes, improving efficiency and reducing waste in time, plant material, and money. In this episode, she unpacks how culture matters most, communication is everything, and of course, the importance of procurement for the success of your business.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Follow Levi's Leaf on LinkedInConnect with Schylaur on LinkedInFollow Schylaur on FacebookCall Schylaur: (469)478-0581Email Schylaur: Schylaur@levisleafnursery.com Email Levi's Leaf: Office@levisleafnursery.com
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My Life Is Very Different Now
May 15, 202501:03:04Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Rob Treppendahl to the show! Rob started a landscaping company and quickly fell into a trap that many in the industry have - trying to do too much for too many people, and racing to "hit the million-dollar mark." He did that in less than four years. But that was also the first year his company lost money. After acquiring a lot of debt (and the accompanying stress), Rob found a mentor who helped him right the ship. Now things run so efficiently that he manages his company from a different state, and he gives back to the industry through his executive coaching. In this conversation, Rob shares why knowing your numbers, finding (and staying) in a narrow niche, and great marketing set you up for success in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Treppendahl Landscape WebsiteVisit Rob's Coaching WebsiteFollow Rob on Instagram
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Sell The Shade
May 8, 202500:49:46Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Geddes to the show! Scott got started in the tree care industry at the age of 16. After that, he took on an apprenticeship at a major tree care company in his native New Zealand and even worked for a short time in Norway. In 2014, he was New Zealand's New Arborist of the Year. After that, he bought into and now runs Auckland Tree Services. He also runs Timber Forge, a business that repurposes the trees they've felled into consumer goods like jewelry boxes and cutting boards. He's become increasingly convinced that removing healthy trees is just not the way to be successful in this business. In this episode, Scott shares why the best companies in our industry measure themselves on things beside profit, they have a long-term plan, and they are invested in educating themselves and their teams.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit Auckland Tree Services' WebsiteFollow Auckland Tree Services on InstagramFollow Scott on LinkedInFollow Scott on InstagramFollow Scott's YouTube ChannelFollow Timber Forge on Instagram
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Being A Professional
May 1, 202501:12:14Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Kevin Caldwell to the show!Kevin started Caldwell Tree Care, located outside Atlanta. He led and grew the business for over 30 years before successfully exiting. Today, he still keeps a hand in; he is the Vice President of Sales for Tree Guardians, a private company that owns and manages almost a dozen tree care companies across the US. In this episode, Kevin shares why keeping up with compliance, being fiscally responsible, and building a culture around quality keep you on the road to success in the Green Industry.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with Kevin on LinkedInFollow Tree Guardians on LinkedInVisit the Tree Guardians Website
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Boldly Honest
Apr 24, 202501:11:46Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jordan Upcavage to the show!Jordan's family has run a tree care business for as long as he can remember. Playing in the yard around the equipment and watching (from a safe distance) as tree care operations were performed are some of his most formative memories. Today, Jordan is the Vice President at Independent Tree Service. He worked his way up - nothing given. And as a result, he's become an increasingly intriguing, thoughtful leader in our industry. As a passion proejct, he's also a co-host of the Green Side Up podcast with is friend and former college roommate, Jason Lee. In this conversation, Jordan shares why being honest, selling what you feel good about, investing in employee development, and keeping your foot on the gas are what set you up for success in the Green Industry.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Independent Tree Service WebsiteEmail Jordan: jordan@independenttreeservice.comVisit the Green Side Up Podcast WebsiteFollow the Green Side Up Podcast on InstagramFollow the Green Side Up Podcast on Facebook
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Making Improvements Everyday
Apr 17, 202500:56:43Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Lee to the show! Jason's family had a fern farm and sold the cuttings to local florists. That was his less traditional, but still formative, entry into the Green Industry. After studying at the University of Florida, Jason started Skyfrog Landscaping. He is also the co-host of the Green Side Up podcast, an industry podcast that helps professionals learn from one another and level up their leadership and business skills. In this conversation, Jason shares why the right people, having purpose, and implementing processes are the keys to a competitive edge in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Skyfrog Landscaping WebsiteVisit the Green Side Up Podcast WebsiteFollow Skyfrog Landscaping on InstagramFollow Skyfrog Landscape on FacebookFollow the Green Side Up Podcast on InstagramFollow the Green Side Up Podcast on Facebook
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Future-Proof Your Business
Apr 10, 202501:06:31Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Molly Finch to the show! Human Ecology is a term many will be unfamiliar with. In this episode, Molly, who has a degree in Human Ecology from the College of the Atlantic, will share what it is, why it's important, and how to practice it in your business. She also shares how she practices it at her business, Goldfinch Garden Design in Ohio. She also shares deep wisdom about having a sense of humility in business and how to think about more than just your bottom line while also maintaining profitability.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Goldfinch Garden Design WebsiteEmail Molly: molly@goldfinchgardendesign.comFollow Goldfinch Garden Design on LinkedInConnect with Molly on LinkedInFollow Goldfinch Garden Design on Facebook
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What You Enjoy
Apr 3, 202500:44:46Tap to summarizeLet us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Riley Marvin to the show!Riley started Alpha Landscapes in 2017, while he was still in college. After having some employees quit on him, he took a long look in the mirror and realized his management approach had been the problem. After graduating college in 2019, Alpha had its first full year of business with Riley at the helm in 2020. He's turned it into an eight-figure business in those five short years. In this episode, Riley shares why you should avoid being a "jack of all trades," why there are no excuses for inefficiency, and why throughput per man hour is a better metric than gross profit margin.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Alpha Landscapes WebsiteFollow Alpha Landscapes on InstagramConnect with Riley on LinkedIn
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