
Loading summary
Betty (Virtual Assistant)
Support is available 24. 7 with VRBoCare. We're here day or night, ready whenever you need help because a great trip starts with the right support.
Paul Jamison (Host/Producer)
Hello and welcome to the green industry podcast, your go to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jamison is the author of five best selling books including cut that grass and make that cash and his latest, level up your money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jamison.
Paul Jamison (Host)
Welcome back to the show. I'm Paul Jamison down here in sunny Florida and in real time, we are entering into what they call the spring rush, which they say make hay while the sun shines. So today we're gonna talk about advice for lawn care business owners during the spring rush. My name is Paul Jameson. I started my first lawn business in 2011 and I've had many spring rushes as a laborer, meaning someone who's actually pushing the mower. Yes, I said pushing the mower. Cause my first year I didn't even have a self propelled, I had a mower you could pick up at Walmart is like $139. This thing didn't have self propel. All right, so I have that experience in the spring rush and I was a laborer for over 10 years, meaning I was, I was mowing, edging, trimming, blowing. And as of late I have been more in a consultant role, more management role, looking in at businesses of all shapes and sizes and maximizing the profits. And so I have basically seen every mistake could be made during the spring rush and they're very, very costly mistakes because in the spring rush there's the biggest opportunity to make the most amount of money for the year. It just is what it is. In football, right? You have the off season, the preseason, then the regular season, and then hopefully the post season. And in retail, like the Black Friday to Christmas time is a massive window of big sales for many stores. Well, in the lawn care business, if you properly understand the seasons, the spring is when everything kind of goes from 0 to 100 really, really fast. And so you want to make sure you're ready because a lot of folks, they stumble and fumble through the spring rush and like, oh, well, it turned out all right. We made some decent money. And then next thing you know, there's a drought in the summer and winter's right around the corner and you're actually Warren Buffett says, you know who's skinny dipping when the tide comes down, right? When you could be out there in the water with nothing on and no one would know it. They just see your head bopping around. But then the water goes down and you're like, oh, I better put some drawers on. Right? So you want to get ready for the spring rush? All right, let's dive right into how to make the most of the spring rush. Tip number one, Raise your prices right now. If you have not sent out your price increase letter email for the year, you have waited to the last minute, get that sent out right now. We have a letter that's helped hundreds of lawn care business owners that tells your customer why the price is going up, when the price is going up, and what the new price is that's in the show notes. Raise your prices right now. Hopefully you already have the price increase letter template, or you come up with your own price increase letter email, and you shoot it out to your customers and you let them know that this year your prices are going up. Every single lawn care business in the United States of America and honestly in the world needs to be raising your prices every single year. I've never gone to the coffee shop, and the coffee is cheaper. My friend. Today. I was out golfing this morning very early, and my friend had brought one of them Starbucks drinks. I was gonna make fun of them. Cause it looked like something a girl would drink. It had like oatmeal and. And brown sugar and ice. And. And I was. His wife had brought it, you know, got it for him and gave it to him. And he was out there. They had a straw. And, you know, I. I had. Who did I have coffee with? Yeah, yesterday I had coffee with a gentleman named Jeremy. He's from Canada. He's like a man's man. He's drinking black coffee, and I haven't had cream or sugar in my coffee in eight years. And he's like, you know, he's all buff and tough, and he's drinking black coffee. And I got this guy golf with Johnny, and he's drinking this Starbucks frappy chappy cappy tappy. I don't even know what the world this thing was, but he sure liked it. But I tell you what, whatever that thing cost, it costs more this year than it did last year. And it cost more last year than it did before the year before that. And you can just go on so on and so forth. Maybe you go to Chick Fil A, right? And I wrote about this in multiple of my books about Chick Fil a Raises the prices all the time. You don't even notice it really, but you go in. I can remember when I could go get the whole meal for eight bucks. That's the fries, that's the drink, and that's the, the chicken sandwich. Now it's, it's much more. And my coffee, I make it home now. But if I do go out and about, I remember I could go buy a coffee for two bucks back in the day. Now it's $5. And then the little thing comes up. Do you want a tip? Does it? You get that Mr. Producer and the person's just standing there and like it's going to ask you a question. Like they don't know what the question is. The question is, what's, what's the tip? And then they're just staring at you. And so if you, you know, if you hit no tip, it's a dangerous move because now they're going to go make your coffee. So you got, you know, probably got to tip them. One of the buttons, there's three buttons. And, and anyway that's, that's, that's going up. So if you have a lawn care business, raise your prices. I have, like I said, the price increase letter template. You just email it to your customer and it explains how you're absorbing all of your ongoing up, you know, costs are going up and how you want to do such a good job for them. In order to do that, you have to have the best employees. In order to do that, you have to pay your employees top dollar. In order to do that, you got to raise your prices. Mrs. Smith, here's new, new price this year. Boom, boom, boom. And that's not the actual wording of the price increase letter. I'm just summarizing it and encouraging you to get that the actual one. Because every word is strategically placed. Email that out to your customers. Number two, make sure you train your crew and get them locked in on how to, how to do the work. Because a lot of times where it gets so busy in the spring rush and you don't properly train the new guy and he's screwing stuff up and now you got mad customers and you got all kind of issues. You're going back and fixing poor work. I, I hired a guy one time and I was like, hey, I had a 30 inch x mark lawnmower. I'm like, just, just mow the front yard real quick. I had to go in the back yard and do a whole bunch of work and the front yard is just wide open. There's literally not even a tree in the front yard. It's just a big patch of beautiful Bermuda grass. And it looked really, really good. And I knew it took about, you know, 18 minutes to. To do the yard, you know, give or take. And so I, I have the Exmark 30 inch mower full of gas, you know, make sure it gets it cranked up. And I was like, yeah, you know how to, you know, you know, pull the cord and start. Oh, yeah, yeah, boss man, I got you. And I watch him do it and okay, boom. He can, he can Mow this in 15, 20 minutes. I go to the backyard, do some stuff. So I come up the hill, come around, and he's in the middle of the yard pushing this thing. And he didn't even have the blades engaged. He was literally just, he was literally just pushing the mower over the yard. No, he wasn't cutting it. He was just pushing the mower and without a care in the world. And I was just like, bro, I thought you said you knew how to mow. And he's like, yeah, it looks good, doesn't it, boss man? And I was like, no, you know, you're not even mowing. The, the, the blade's not even going. There's a bottom little thing here. You got to pull that up with your thumb. And I realized, well, I didn't even show him that. I just assumed he knew how to mow. So actually train your people and do that properly. Number three, make sure you're using optimization with your software. I recommend the CRM Jobber. I. I have all my customers in Jobber. Their name, their telephone number, their email address, and obviously their street address. Once you get that information into Jobber, there's so many options with scheduling the routes and in my opinion, most importantly, getting the customer's credit card on file. That is so important. If you have all your customers credit cards on file in the CRM you use, which again, I just use the one jobber. That's the one that I switched to in 2019 and get the customer's cards on file. But that makes it so much easier with your cash flow when you explain to the customer, hopefully when you onboard them, hey, Mrs. Smith, we're going to get your card on file. It's 70. I'm just making this up for fictitious and entertainment purposes only. It's $73 per maintenance. So when we're coming weekly in season. April, May, June, July, August, September, October. We're going to be here we every week. We'll come as needed. In the off season when the grass is dormant, if you need anything, we'll, we'll be happy to serve you. But when we come during the reason the day we do your service is the day we charge your card on file. And you can have this in writing. I have agreements@theepalljamison.com if you need the, the basic lawn maintenance agreement. But you have that in writing. You get Mrs. Smith's cards on file. Now. Boom. You go out and you seize the moment. You mow the yard, you charge the card on file and Jobber boom. Boom. Now there is opportunities out there where you can actually calculate their year revenue, divide it by how many months you serve them. Divide. You know, you come up with a monthly amount. Maybe it's you know, 700 per month or whatever the number turns out to be. And you just charge that ahead of time on the first of the month. Always prepay so they pay before you do the work. If you can pull that off, go for it. There's, there's a lot of high end neighborhoods that, that, that's common but for the average lawn customer, it's feasible to charge them the day you do the service after completion. So you get done with the job. You go sit in your truck with the nice air conditioning going, you open up the Jobber app. Boom. You, you charge the the card on file in Jobber. Easy peasy lemon squeezy. Quick word from today's show sponsor. We'll be right back. Have you ever felt like you're drowning in scattered quotes, schedules and chasing payments that never come easy? I've been there with you. I used to be a chuck in the truck. Completely disorganized and constantly chasing payments. But then I started using jobber back in 2019 and it was a complete game changer for my business. Still using it today. I love it and recommend it to all my coaching clients. Now Jobber is an all in one business app software where you can store customer information, send quotes and invoices, schedule your appointments and even collect payments. Best of all, you know I talk about this a lot on the podcast. You can save a credit card on file for automatic and hassle free payments. No more awkward follow ups or lost money. You ready to simplify your business operations? Check the link in the show notes and use my special Jobber link and try it for free. You won't look back. Most jobs go to the first contractor that picks up the phone. But you can't answer the phone when you're on a lawnmower so here's a solution. It's called Voice Assist by CallRail. I'm going to show you how it works. I'm going to call a pest control company that uses voice assist. Take a listen.
Betty (Virtual Assistant)
Hi. Thanks for calling the pest patrol. I'm Betty, a virtual assistant. What's bugging you?
Paul Jamison (Host)
Hey, Betty, I wanted to see if you could schedule somebody to come out, take a look at my property and give me a quote for pest control. I was looking for yearly service.
Betty (Virtual Assistant)
Sure, I can help with that. Do you have any questions about our services before we get started? Collecting some details.
Paul Jamison (Host)
What would it cost to come? Once a quarter.
Betty (Virtual Assistant)
We offer a quarterly service plan with four treatments per year. The cost typically ranges from $350 to $480 annually. Keep in mind, final pricing depends on an in person evaluation.
Paul Jamison (Host)
Yeah, let's get one scheduled.
Betty (Virtual Assistant)
Can I have your first and last name, please?
Paul Jamison (Host)
Paul Jamison.
Betty (Virtual Assistant)
I've got several openings. For example, on Thursday, March 19, we have 10am 10:30am 11am and more throughout the afternoon. Would any of those work for you?
Paul Jamison (Host)
Yeah, 10am Works.
Betty (Virtual Assistant)
Your appointment is confirmed for Thursday, March 19th at 10am and a confirmation email has been sent. Could you share the address of the location where you'd like to service?
Paul Jamison (Host)
Sure. It's 11234 Main Street.
Betty (Virtual Assistant)
Is there anything else I can assist you with today?
Paul Jamison (Host)
Oh, that's it. Thank you so much, Betty.
Betty (Virtual Assistant)
Thank you for your call.
Paul Jamison (Host)
Well, did you hear that? That's CallRail's voice assist. It's so good, it speaks for itself. You can qualify more leads, book more jobs and stop losing opportunities to businesses down the street. Try for free@voice assist.com Again, that's a voice assistant dot com. William Arthur Ward said opportunities are like sunrises. If you wait too long, you miss them. You know, the sun rises in Florida and the sun sets. I. They are just so, so magnificent. I try to catch them both. Where I live, there's a building that kind of blocks the sunset over. Anyway, it's, it's. I don't get the perfect like watching the sun go over the horizon on the sunset, but I can see the, the cast of colors that it puts off each sunset. I mean, the sunsets here in Florida are absolutely fantastic. When I can make it over to the beach, watch a sunset over the beach. It's so stunning. And the sunrises are amazing. I got a little spot. I like to walk every morning and watch the sunrise. It's amazing. But opportunities are like sunrises. If you wait too long, you miss them. In the spring rush is like a sunrise in the sense of we only get this opportunity once a year. So if you haven't raised your prices, as I mentioned at the top of the program, raise them today. If you haven't trained your, your, your team properly, get locked in and get them trained the right way so they're not making mistakes. And also I talked about making sure you're using the softwares that are out there. The Call Rails for marketing, the jobber for the CRM and the QuickBooks Online for bookkeeping. Now two of the three of those are actually friends of the show sponsors. Jobber has been a sponsor of the show for years and CallRail's been a sponsor of the show for years. QuickBooks, I don't have them as a sponsor but I, that's just the company I used in 2011 when I started my lawn care business. And honestly there's just, and they know this because they've raised my price all the time. I was paying like 25 bucks a month and it was 30 bucks a month and then 35, 40, 45, 50, 55, 60, 65, 70. I think it's like 70 bucks a month now for QuickBooks Online. It's crazy, but it's, I have it linked to all my bank accounts and then I have it linked to Jobber and you link Jobber to Call Rail. So it's all interconnected, all of them. CallRail's connected to jobber, jobbers connected to QuickBooks Online, QuickBooks Online's connected to all my bank accounts and everything is, you know, easy to be efficient in in my business operations. So make sure you are optimized in every way possible and that's going to help a lot so you're not wasting time doing dinosaur stuff. Okay, focus. This is probably the best advice for the spring rush. Focus on high margin add ons in the warm season. And I know a lot of you are in the Midwest or cool season turf. So just hear me out because I'm a Georgia boy, grew up in Georgia, grew my lawn care business in Georgia. I got a lot of ties to Atlanta, Georgia. Now I move down to Florida, play a little golf. You know what I mean? I'm getting, getting, getting my golf in because for 10 plus years I didn't play golf because I'd build my business. I had my head down, I'm working now. I got my head down when I'm golfing, right? I'm teaching Naylor how to golf. If you're listening rookie, keep, keep your head down. Well, not the whole time, but like when you're, like, until you actually make contact to the back of the ball. But anyway, focus on high end margin jobs in the spring. So the reason I mentioned my geography of Florida and Georgia is we do the aerations down south in the spring. So basically an aeration is when you punch a hole in the, in the turf, and that's going to create airflow into the root system of the turf, which is going to strengthen the grass. And it's, it's so healthy for the turf. I play a lot of golf, as you probably know by now. I probably mention it a lot on today's episode and many others, but they aerate the greens on the golf course where you putt the ball all the time. I mean, I'm, I'm, I played a nice course. Now they're continuously, constantly aerating the greens because that's how they get the greens to look the best, because they, they constantly get the airflow going to the roots, which strengthens the roots, which makes the greens look nice. So upsell core aeration. Upsell mulch this spring. Now you may say, well, Paul, I'm in Virginia or Pennsylvania and we do Ohio, Michigan, we do our aerations in the fall. Okay, well then upsell them in the fall. Like do, do the aeration at the right time for your season of turf when it's appropriate. But my point is a lot of customers don't even know that you do aerations. They don't even know that you do pine show. They don't even know that they do. You do mulch. And here you are mowing edge and trimming, blowing, which barely makes any profit. And then another company is on your customer's property doing the high end margin. No, you got to go get that work, bro. Market with an urgency. Let your customers know. Hey, Mrs. Smith, for your, for your garden beds, we're going to be doing mulch installs from this week, you know, from this date to this date. Do you want us to get you on the schedule for mulch? Like give them a very urgent time sensitive. Hey, we're doing our. And you could just, you know, make it really limited, right? That's a good marketing word. Limited time only, right? Limited spring slots for your mulch. Hey, our, our, our, our, our mulch schedule is almost full, Mrs. Smith. I really wanted to let you know if you wanted to snag one of the last slots, we'd love to freshen up your garden beds with mulch. Or if you're in the South. I honestly think like aeration is the best margin service. If you know what you're doing, mark the sprinkler heads. Because if you, if you go out there and you hit a bunch of sprinkler heads with the aerator and you got to go fix all those, well, there goes your profit with the sprinkler head repair. But if you, if you mark the sprinkler heads, put a little flag so you know where they are. You don't hit those. You, you rent the machine. You don't have to go out and buy an aerator. For crying out loud, go rent one for a couple days and bang out all your yards. Now if you're a bigger operation and it makes sense to purchase an aerator there, there, there's absolutely good deals to be had on those. But if you're just in your, you know, your year one year to year three, go rent a core aerator for a day or two and go core area, all your yards, baby. Make some money. Make some money. Just do some research with AI with Google. Well, actually I would use AI and find out what people are charging for core aerations in your area. Do, do the most homework you can and get as much as you can for those aerations. Big money. Last tip for today. This is part one of many. Protect your time, protect your energy. When I was in one of the lowest spots of my life, I worked seven days a week. Now I made excuses because I was working in a Christian radio station on Sundays and I was like. And I. And I was working there on Sunday, Saturday evenings and Sunday, pardon me, I was working at Christian radio station Saturday evenings till like six to midnight. Six hours. I had an hour drive home. So I wouldn't get home till after 1am Then I would go on Sunday morning and I'd work almost all day on Sunday at the Christian radio station. And then Monday morning I'm hitting the, hitting the yards, literally 8am well before 8am we'd be the country called by, worked in, had a service gate and the gate for to get in the neighborhood at 8am would be backed up at least probably 20 car. You know, I work cars or work trucks, but 20, I mean you have to get there like 7:40 just to start getting in line. And then there we are Monday morning, bright and Early, 7:45 in line for the gate to open to go work all, all week. And then I'd work all week. I'd work Saturday mornings. I had a guy named Robert who was an electrician who'd work with me Saturday mornings. We'd, we'd bang out as many yards as we good. And then I drive up to the radio station. Thankfully, they had a shower at the radio station. Keith Calfus has been there, Naylor T. Farrell's been there. So some of you guys have back in the day in Atlanta days. You've actually been to my radio station. Wasn't mine, but I worked there. I get a shower and I would be filthy, dirty, tired, so, so worn out. And then I'd work to midnight drive home 1am, wake up the next morning, drive up, coffee, coffee, coffee. Be somewhat alert to be on the radio Sunday night. I'm just crashing. I'm just like, oh, and guess what? Monday morning again. Now I was disobeying God because the Bible teaches to work six days and rest one. Work six days and rest one. Now, there's a problem with men in America that they're not working six days, they're working a few days and they're watching things they shouldn't be watching. They're playing video games they shouldn't be playing. They're being lazy. Now, I bring that up on this podcast because you're probably not that guy. I hardly doubt you're that guy if you're running a lawn care business and you're listening to a podcast about how to run a lawn care business. My intuition is your go getter. However, us as go getters, we have the opposite issue. And that is we push God's limit of where he says work six days and take one day to rest, recover, rejuvenate. This, it's called a Sabbath day. And we get so lack of protecting our time and energy that we run seven days a week. And then we get burnout. My friend here, what did George Bush say? Mr. Producer, read my lips. He said he's actually got some funny one liners. Like whether you liked him as a president or you thought he was a lousy president. He had some very funny one liners. Very funny one liners. But anyway, I'm just trying to tee this up, how important this is, my friend. In order to avoid burnout, we have to protect our time, we have to protect our energy. And I recommend. I'm talking to Paul Andrew Jameson here. I'm talking to myself. Remember, block one full day of rest per week and set boundaries. Now I have a friend, he's all about the Sabbath is Friday evening sundown, the Saturday evening sundown, which is the actual biblical Sabbath. That's in the, you know, that's, that's if you go to Israel, literally everything shuts down at sundown on Friday and it reopens Saturday evening at sundown sunset. So I have a friend and he sticks to that. He won't, he won't, doesn't golf on Saturdays. He's is at the church anyway. Now maybe you're like, well, my family goes to church on Sundays. Our Sabbath day. Sunday. Well, good, good, good. Have a day. I don't care what day it is. I actually have another friend who, his Sabbath day is Monday because he, he does some, some commercial properties on Sundays. That, that, that's. He has big contracts and the only day that he's allowed to be on the property because the commercial properties that he does is closed on Sundays in his contract, he has to do them on Sundays. Now, I'm not saying that's the right or wrong reason to have Monday as a Sabbath, but he takes Mondays off and he runs a big, a big landscaping business. And on Mondays he doesn't work, his team, doesn't work. His, his workers, they're off Mondays, which honestly, I think is kind of weird. But that's what he, that's how he sets it up. And they all, you know, they all work Sunday. So whether it's, it's, it's the Friday sundown, the Saturday sundown, and you're, you're really going by the book or what. Most Americans that have a true blocked day off to protect the time and energy is Sunday or it's an irregular day like Monday. Pick your day. Are you listening to me, my friend? Pick your day off and stick to it. You ain't working on that day no matter what. It's your Sabbath day. It's your day of rest. It's your day of recovery, rejuvenation. And I, I have a spiritual matters to take care of on that day as well. It's. It's a day where I go and worship God and I, I sing my praises to the Lord and I thank him that I have breath in my lungs and I have a body to get to serve him through work. And when the next day rolls around, which Sunday is my Sabbath day, when Monday rolls around, I'm popping out of bed, I'm hitting the ground running, and I'm making hay while the sun shines. This is just part one. As you can see, I'm fired up. Get out there and make hay by the sunshine, friends. We'll have part two coming your way soon.
Paul Jamison (Host/Producer)
Hey, it's Marty, producer of the Green Industry podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.
Shopify Advertiser
What would you do if your online store converted 36% more shoppers? You could take 36% more vacation.
Paul Jamison (Host)
Another pina colada?
Betty (Virtual Assistant)
Yes, please.
Shopify Advertiser
Open a new retail location with 36% more square feet.
Paul Jamison (Host)
Fantastic.
Shopify Advertiser
Hire 36% more help.
Paul Jamison (Host)
You're hired and you're hired.
Shopify Advertiser
Shopify has the world's best converting checkout up to 36% better than other ecommerce platforms. What you do with those extra sales is up to you. Switch to Shopify today@shopify.com setup and get a $1 trial. Shopify.com setup.
Host: Paul Jamison | Date: March 23, 2026
In this episode, Paul Jamison dives deep into actionable strategies for lawn care and landscaping professionals to maximize profit and efficiency during the annual “spring rush”—the busiest and most lucrative window of the year for the green industry. Drawing from over a decade of hands-on and consulting experience, Paul shares essential lessons, practical tips, and personal stories to ensure listeners capitalize on this critical season rather than miss out due to avoidable mistakes.
“I’ve never gone to the coffee shop, and the coffee is cheaper, my friend.” (03:44)
“He was literally just pushing the mower and without a care in the world. And I was just like, bro, I thought you said you knew how to mow.” (08:21)
“Most jobs go to the first contractor that picks up the phone. But you can’t answer the phone when you’re on a lawnmower…” (12:05)
On raising prices:
“Mrs. Smith, here’s new, new price this year. Boom, boom, boom.” (06:52)
On training crew:
“I just assumed he knew how to mow… So actually train your people and do that properly.” (08:37)
On automation:
“No more awkward follow ups or lost money… Simplify your business operations.” (11:19)
On high-margin services:
“If you know what you’re doing, mark the sprinkler heads… you don’t hit those, you rent the machine… bang out all your yards, baby. Make some money.” (19:37)
On burnout and rest:
“Work six days and rest one.” (23:23)
Closing motivation:
“Make hay while the sun shines, friends. We’ll have part two coming your way soon.” (27:40)
Paul’s episode is a high-energy, practical playbook packed with both motivational and operational advice for green industry pros. His stories and analogies (from Starbucks’ prices to his own burnout recovery) bridge expertise with authenticity. Whether it’s implementing tech, perfecting pricing, or carving out rest, listeners are encouraged to act decisively—making the most of the fleeting spring rush.
Ready to “make hay while the sun shines”? Follow these steps and crush the spring rush.