Are you working yourself into the ground but still struggling to see a healthy profit margin? In Part 1 of this exclusive interview, Paul Jamison sits down with green industry veteran Naylor Taliaferro to tackle one of the biggest traps in the lawn care business: underpricing your services. Naylor and Paul break down the exact strategies you need to confidently raise your rates, stop leaving money on the table, and build hyper-efficient route density so you can maximize your daily earning potential. If you are tired of being the "cheap guy" on the block, this episode is your wake-up call!

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