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We're lost. It feels like we're going round in circles. I'm gonna ask that man for directions. Hi there. We're trying to get to the state fairgrounds.
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Well, you're gonna take a left at the old oak tree at this here road.
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Nah, I'm just kidding.
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Let me get my phone out.
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How is there signal out here?
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T Mobile and US Cellular are coming together so the network out here is huge. We get the same great signal as the city, saving a boatload with benefits. And there's a five year price guarantee too. Okay, here's the turn.
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A
Actually, can you pull up the way to a T Mobile store?
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America's best network just got bigger. Switch to T Mobile today and get built in benefits the other guys leave out. Plus our five year price guarantee. And now T Mobile is available at US Cellular stores in Hermiston. Best mobile network Based on analysis by Ooklo Speed test intelligence data. Second half of 2025. Bigger network. The combination of T Mobile's and US Cellular's network footprints will enhance the T Mobile network's coverage price guarantee. On Talk Te, exclusions like taxes and fees apply. See t mobile.com for details.
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Hello and welcome to the Green Industry podcast, your go to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jamison is the author of five best selling books including Cut that grass and make that cash and his latest, level up your money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jameson. Welcome back to the Green History Podcast. Paul Jameson. Down here, beautiful sunny Florida, where it is sunny, not a cloud in the sky. And it is Florida. It's hot. We got alligators, snakes, all kind of stuff going on out here in the wild. But I love it down here. So today we're going to talk about the top 10 reasons you must raise your prices immediately. This is part two, Unintended part two. I did last week. I started this episode to be transparent in my intro. I got so fired up just introducing this topic that I didn't even get to my my main first point with the preliminaries of setting it up and everything. So today I'm actually going to stick to my notes and I'm going to actually go through my top 10 reasons why you must raise your prices immediately. It is shocking how underpriced lawn care and landscaping services are. How much will somebody pay for your services? Well, you don't really know unless you're getting a whole lot of no's. If you're putting out quotes and they're saying, ooh, that's more than I was thinking, oh, man, that was too much. And then you give like 10 or 15 quotes and all of them tell you, no, that's too high, well, then you're like, okay, my prices are too high. But that doesn't happen. Your last 15 quotes were not all no's. All right? More than likely they were yeses and you could have charged even more and you would have still got the yes we're going to talk about. All right, let me get into my notes. Number one, these gas prices, these are 10 reasons why you got to raise your prices on new, new work. You go out and you quote a new, new job today or this week or next week, we're gonna have to raise the prices. Here's why. Number one, fuel cost are eating profits. I mean, there's. It's like a cookie, cookie monster just eating the profits alive. It costs a lot to fill up the tank a lot more than it did a year ago. And if you're not accounting for this in your pricing, you're missing out. We got to raise our prices because our prices to put fuel in the truck is skyrocketing. Number two, there's a word called inflation. All right, and the parts, right, Used to buy mower blades, used to buy parts for your power equipment. All of that's going up. The price of lawnmowers pretty much are. You know, you got a little 21 inch, 22 inch lawnmower. There's been a little bit of technical advances over the years, but not much. Right? The blades still pretty much the same blades we had 10 years ago. The spindle still pretty much the same spindle we had 10 years ago. The pull cords, you know, they haven't advanced too much. I mean, the mowers, the mower hasn't really changed. Your basic 21, 22 inch mower, your basic 30 in lawnmower, you know the one I'm talking about, that red one, right? You got, you probably got one of them, right? It's the same thing it was several years ago. Had a little upgrade here, a little upgrade there. Pretty much the same thing. Your 48 inch mower, your 60 inch mower, some of y' all got them bigger ones. The mowers haven't really changed that much. But you know what has changed? A price of a new zero turn. Have you put new tires on your mowers lately that might never have gone up. Everything costs more. The mower costs more. The tires for the mower cost more. The blades for the mower cost more. Replacement cost are higher than ever before. You got to raise your prices. Number three. What's that, Mr. Producer? Okay, okay, that's a good point. I didn't have that one on my list. Maybe we'll have a bonus one for you here. So, and these are just 10. And that's, that's a good point. I, I just have 10 on my list here. There's more than 10 reasons why you must raise your prices. These are just the ones. When I'm looking at a profit and loss statement, a statement of cash flows, a balance sheet, I'm, I'm analyzing numbers. I, I, I do some consulting and, and, and diving into landscaping businesses. These are the prices that I'm seeing go up and shout outs to John Pajak, Kevin Cobra, Kevin Koberly, Kevin Salters, Joey Coberly, Naylor Tal, Eric Triplet. They're going to be doing an event in Richmond, Virginia in June called Profit Accelerator Live. We're gonna, they're gonna be diving into the numbers of running a successful business and how we can increase our profits. So if you're in the, in the Richmond, Virginia area, you want to get yourself to Richmond, Virginia. That event's coming up June 26th through 27th. Fantastic. To understand your numbers better, Profit Accelerator Live. And I'll put that link in the show notes number three. You have, you have zero margin for error when you're underpriced. I, you have a flat tire. You have a rain day or two rain days. I remember when I was broke and undercharging and I broke a customer's window. Now this was a crazy story. I had no business doing gutter cleaning. But I was. Customer has us come out 300 job to haul away debris. And he's like, yeah, I got a pile of debris in the backyard. If you can come get rid of it. I was like, all right, 300. Thinking this is going to be a great day. Gonna go make $300, right? All I had was my labor with me. I was like, we'll just haul this stuff away and, you know, we'll be gone. So we start getting the, getting the debris. And it's all kind of debris, you know, tree limbs and leaves and just, I don't know, it was like Mount Everest back there just to, just to stuff. And I gotta pay a dumping fee to, you know, go dump all this stuff. But nevertheless, we're just, you know, moving along. Things are going well. The customer comes out and he's like, hey, Paul, while you're here, you mind real quick. I noticed you guys had a blower with you mind. Just real quick. You know where this is going? All right, just real quick. Just real quick. You. You guys mind going up on the roof there real quick and just. Just cleaning out the gutters? And I said, well, you know, we don't have a ladder. Yeah, I got the blower. Yeah, but we don't, you know, I don't have a ladder on me, so I, you know, I don't think we're going to be able to. Oh, I got a ladder in the garage. Let me. Let me go grab it. Oh, man. So now I'm. Now I'm in a predicament, because here he comes out with this, you know, little giant ladder, and my gut is telling me, you. You better. You better ask him for more money, right? And what do you do here? He wants you to go up on the roof and clean out his gutters. Well, how do we know if we get up there? It might. It might be like dry leaves, and they'll blow right out, and it'll take, you know, 20 minutes. Make some money. Or you could get up there and if you ever done a gutter cleaning job, it's like super glue. I mean, it just. Stuff's just matted in there. Wet, clunky, and. And a blower ain't gonna. The blowers are gonna laugh at the. The breed. It's gunked up in the gutter. You actually have to put gloves on your hand. Hopefully you have gloves, and you gotta just scoop it out with your hand and throw it down. Hopefully have like a blue. A tarp underneath and just throw all the stuff from the gutter onto the tarp, and then you haul the tarp to the dump. Some of y' all are like, I've been up on the roof, Paul. I know exactly what you're talking about. It ain't. It ain't these loose leafs up there to just blow right out of the gutter. Like, it's effortless. You literally got to just scrape and claw and grab. It's like mud. It's all kind of stuff. So I'm like, well, how do you know when we get up there, it ain't going to be like this? All this stuff's going through my mind, and I'm thinking, man, I thought today was going to be this easy day. All this debris for 300. Who knows? Maybe go play around the golf in the afternoon. Right. Well, yo boy is smart enough to know not to do this for free. So I think I say, hey, Fred was his name. Hey there, Fred, we'll be happy to clean your gutters for you. There'll be an extra $125. Yeah, no problem. All right. All right. That is my first time working for this guy. So I'm, you know, he seemed kind of loosey goosey. I was like, is he actually gonna pay me? But here we go. And that's Mr. Producer. Should I say it? All right, let me tell you one thing. Difference about rich people and poor people in, in this general, it's not like 100 time, but rich people, they often get paid up front. Like, if they're going to do a service, you pay up front. You pay them up front. A lot of broke people, they're, they're scared and they don't have confidence, and they don't, in some cases, they don't have integrity, and they just are unsure of themselves or whatever. And they're like, well, we'll do the work first, make sure it gets done, and then we'll. Then we'll have a custom. We'll charge the customer. And so I say all of that. If you're doing a job, I, I would always get a deposit. At least a deposit up front. Like if, let's say it's a $2,000 job, you can say, hey, we're gonna get you on the schedule. I'm gonna. I use jobber for my CRM. I'm gonna send you the quote, you know, and then basically I turn it into an invoice. So, hey, you know, it's a $2,000 job. We're gonna send you an invoice for a thousand. That's just gonna get you on our schedule. And then when we are all done with the job, because I have my customers cards on file, I'll just say, hey, and then when we're done with the job, we'll charge you. We'll charge the card on file, the additional thousand. All right? So that's at least moving to the direction of at least getting half your money up front. Now there's a way you can get all your money up front. It's not that difficult, especially for maintenance and everything. By, let's say you charge your customer $400 a month. Well, you're just like, hey, I'll just use July as an example. Well, every, Every first of the month. So July 1st comes, you charge a customer $400 on their card, and then you Go out each week in July, and you mow, mow, edge, trim, blow, make their yard look good. But you actually got paid 100% upfront. They have to obviously negotiate that when you onboard a new customer and just say, hey, our billing terms are. We, you know, here's your rate. It's $400 a month in season. You know, we start in April, April, May, June, July, August, September, October, maybe November. I don't know. Your, your neck of the woods. So it's going to be $400 a month, and we're going to get your card on file, and then we're just going to charge you on the first of the month. Prepay, Paul. Yeah, it's prepay. So you, first of the month, we charge a card, and then we take care of your lawn all month. And then the next month, first of the month, we charge your card on file and we take care of your yard. A month. All right, I'm getting off my nose. So I tell, I tell Freddie. Oh, yeah, his name's Fred. I just called him Fred. But 125 bucks, Fred. Okay, no problem. So we go up there. We go up there. Carmelo goes up there. Carmelo's a fellow working with me for today. So Carmelo goes up on the roof. I, I, he, he climbs up the ladder, and then I, I climb up the ladder with the blower, and I, you know, give him the blower, and I climb back down the ladder and, and this black Escalade pulls up and lady comes out in her workout. You know, she must have just got back from Pilates class or whatnot. She's all decked out in her workout class, and, and, you know, the Escalade's still running. And she gets out. She's like, hey there. And I'm thinking, where's this, you know, where's this thing going here? She's like, I see, you know, I see your worker up on the roof cleaning the gutters. And she points across the street to the left, and she's like, that's our house over there. Can you, you know, can you come gutter clean our house today? So now I'm thinking, you know, I have my easy day, 300 in the morning pull hauling away this debris. Yeah, I was going to have the afternoon off. Now I'm thinking, now we're cleaning Fred's gutters now, you know, this lady wants us to come clean her gutters. So I'm talking to her and, you know, talking price and availability and all this stuff, and I start hearing Carmelo screaming my name. Paul, Paul, Paul. Paul. Paul's my name. But he. He. He's a espanol speaking, amigo. Paul. Paul. Oh, no. So he's. He's, you know, hooting and hollering my name. I can hear him in the back of the house up on the roof. And so I. I walk back there, and the ladder had like, fallen over and then somehow hit the window and shattered the window. So half the. Half the ladders in Fred's house, literally, like, somehow it bended in, like, after broke the window. It just like, you know, it's like an a frame. Half the ladders in Fred's house and the other half of the ladder sticking out of the house. And there's glass everywhere. Glass windows shattered. So Fred comes out and. And you want to hear someone cuss that? Fred. Fred, let him rip. What the. I mean, scary cuss word. Just. Man, he was in there watching espn, the baseball thing. Baseball today, whatever the baseball show was. He comes out hot, cussing us out. What the. So then the Miss Pilates, you know, she comes walking back and. And she's walks into the scene of. Of Fred cussing me out, cussing Carmelo out. You know, it's. There's huge rain clouds over, you know, coming. Coming in. So it looks like it's about the rain soon. And Fred's big glass, black back window in the backyard is. Is just shattered everywhere. So then the lady, she's watching Fred cuss us out, and Carmelo stuck up on the roof. The ladder's halfway in Fred's house. I'm standing there just shattered because I'm. I'm like, I was just crushed because I was thinking, oh, man, like, I think we're going to lose money today now. So then the lady, she's like, hey, just. Just forget about. Never mind. She walks back to her black Escalade, drives across the street, parks in the garage. And I. I lost that job. And then Fred. I mean, Fred saw on us, and I was like, okay, I'll get it fixed. I'll get it fixed. So I ended up calling up. It wasn't a regular window. Wasn't. Wasn't a little plug and play. Let's go over to the Home Depot and grab a quick window and, you know, put the window in. I mean, it wasn't as. I mean, maybe you work in windows and glass and you could have figured out better than me, but this. This. I was like, how in the world am I even going to put a new window in here? Like, where do you even get a. Like it? Oh, man. So I, I called a handyman company and they had their stuff together. So he charges me up front. You know, he's like, it's going to be $400 just to come, you know, assess what's going on. And, you know, you know, I forget if it was PayPal or what, but charge me up front. So. So now I'm paying this guy just to show up. And then he shows up and there's big, you know, rain cloud. I mean, it looked like it was about to pour. Which would, you know, rain in Fred's house because his windows in the grass now, you know, we're. I mean, we're cleaning it up, but, you know, it's. It's cleaning up his floor, cleaning up the grass outside. There's glass everywhere now. Pile Mount Everest is still just chilling there. And now I got the glass guy out, and he gives me this astronomical quote. And he's like, you know, if you want us to do it today. Yeah, I want you to do it today. Well, then it's gonna. Cause. And so it was, you know, and Fred wasn't the most friendly fella, so he's still. And I'm like, I'm doing everything I can to fix the window. And so anyway, that guy ended up fixing the window that day. We ended up getting the pile of. Of of debris taken out. But I lost a bunch of money that day. Like, it. It would have been better if I just woke up in the morning and went golfing. You know, golf. Let's say golf costs 100 bucks. I would have, you know, spent a hundred bucks on golf, but I would have still come out better than. At the end of the day, I still have to pay Carmelo. I had to pay this handyman guy that he, he, he. I don't want to say ripped me off, but I mean, he, you know, he charged me quite a bit for the emergency repair service. And it was, it was, it was, it was rough. So what I, what, what I share all of that is my, My point on my notes here is you have zero margin for air when you're underpriced. So you have a pop tire, you have a rain out, you have a broken window like I had, and it just completely wipes out the profit for the week. Now that job, I gave that example, and you can probably hear the wound as I tell the story. I'm just like, oh, man. Stuff like that used to happen all the time, unfortunately. And I was like, it was just. I just watched my profits just go through the window, right? Oh man. But when you have higher prices and stuff like that happens, hopefully it happens, you know, less amounts of time. But if you run a business, the problem is you're dealing with people and there's no perfect person. I mean, Jesus was perfect, but other than him, all the rest of us, there's, there's things that could go wrong. Like Carmelo, Whatever. Hat. What? And I still don't understand. How did the ladder. Like, what did you do, Carmelo? How did the ladder fall down? Go through the window? The whole thing was just crazy. Have you ever felt like you're drowning in scattered quotes, schedules and chasing payments that never come easy? I've been there with you. I used to be a truck in the truck, completely disorganized and, and constantly chasing payments. But then I started using jobber back in 2019 and it was a complete game changer for my business. Still using it today. I love it and recommend it to all my coaching clients. Now Jobber is an all in one business app. Software where you can store customer information, send quotes and invoices, schedule your appointments, and even collect payments. Best of all, you know, I talk about this a lot on the podcast. You can save a credit card on file for automatic and hassle free payments. No more awkward follow ups or lost money. You ready to simplify your business operations? Check the link in the show notes and use my special Jobber link and try it for free. You won't look back. Real quick before we move on. If you're tired of buying equipment blind or running your crew the same way, hoping something changed changes, get yourself to Equip Exposition this October in Louisville. Test drive the best equipment from every major manufacturer in one place. Come see me at the morning show. Check out Equip's education sessions built for guys actually running crews. Use my code Paul at registration to save 50% on your pass. The link is in today's show notes. Foreign Are you tired of struggling to explain price increases to your clients? Look no further. The Green Industry Podcast has got you covered with our price increase letter template. Simply download, customize and effectively communicate your price adjustments with ease. Visit greenindustrypodcast.com today and take control of your pricing strategy. Number four, rising labor cost. So I'm picking on Carmelo. But he wasn't the most rock star employee in the world, right? I was paying him bare minimum and I was kind of getting minimum results. But if you want to hire good employees, they cost more money, right? You want to Attract talent that costs money. A lot of, a lot of folks, when I ask them about their pricing, I was like, why, why do you charge that? All right, And I don't mean to get too much up in your business, but this is, this is happening too much. Why do you charge what you charge? Well, that, you know, when I started, that's, that's kind of what I heard other people in neighborhood were charging. And you know, the guy down the street, that's, that's what he, he was charging and I knew someone else that worked around the area and that's kind of what they were charging. Well, how do you know if that guy down the street had the correct math? How do you know if the guy down the street that you copied his pricing, knows his hourly rates of what they need to be to be profitable and is he actually achieving those profitable rates? A lot of people just guess on their price. Ooh wee. All right, I'm gonna have to go quickly here through the rest of the my notes. I got appointment at the gym. Shoulders day, folks. We're working out the shoulders. Trying to get some muscles here. Number six, this is my top 10 reasons why you must price your new customers at the proper price. And you got to raise your prices on your pre existing customers. This will weed out the pain in the rear end customers. If you have a customer who's a headache, raise their price by a bunch, hopefully. Well, in some cases, if they pay the higher price, maybe they won't be such as a PETA customer. Or it's just a way to get rid of them because they're like, I ain't paying that. And like, all right, see you later, buddy. Roger, you know that's our new rate. I ain't paying that. All right, we'll see you. I wouldn't say see you wouldn't want to be, but see ya. All right. Be more professional than that. I'm, I'm being snarky now because I'm thinking about these big dumbbells I gotta push up here and I'm getting. I'm anyway, number seven, have you seen the prices of insurance? Good lord, it's going up. Premiums are going up. I. My insurance company, they. Hey Paul, you know what? We're, we're, we're rolling back. This is like Walmart around here. We're lowering our price this year. Nope, it's the other direction. I golf with a fell who's an insurance agent and it's, it's expensive stuff. Number eight, this is a whole episode for A whole nother day. But you need to raise your prices because you have to fund your off season during the spring rush. In the summer, you need to be making bank, but you need to be storing that money so you're not scraping by in January and February. In December. Most guys get in serious trouble in December because they run out of money. They're running low on money. But what if you had higher prices and you worked your tail end, tail, tail, tail, tail off it worked your tail off in the spring and the summer at the high premium price and you didn't spend that money on butterfingers and cotton candy and whatever you spend your money on, but she saved it for the winter fund. Something John Pajak does really well in his budget. Break even the bottom lines again. Paycheck's gonna be at the Profit Accelerator live June 26th through 27th year 2026 in Richmond, Virginia. Amazing event. But Paj's always talking about how folks aren't considering that you have to upgrade your equipment. So you might have your power equipment now. Let's say you want to upgrade the Crest commercial, their battery powered equipment. Well, that costs money. You might have a lawnmower going right now. You ain't going to have that thing. You know, hopefully three years from now you're going to have an upgraded, better mower. So all of this requires money to replace what you're currently using. Hopefully it serves you well this season, but you're gonna have to go buy new mowers, new blowers, new string trimmers, new chainsaws. I like straight blade edgers for, for concrete. And then there's all kind of other bells and whistles, right? Power brooms and, and ladders and wheelbarrows and all this stuff adds up. We need to be raising our prices. And then number 10 is we deserve to build wealth. We're taking all this risk to run a business working in blazing heat and freezing cold, managing the stress of managing people. You're managing people with your customers, you're managing people with your employees, you're managing relationships where you're buying all your supplies, materials. I want to build generational wealth for my family. So we need to raise our prices. I mentioned in my last podcast that I have a help for you with raising prices. It's not that, it's not that hard. I mean, you could talk to your customer in person honestly and just say, hey there, Bill. I just want to be honest with you. You know, we're, we're running this business here and our gas is going up and my insurance premiums are going up and you know, you see my worker, we have the best team, but these guys, I got to pay them more than, than I, I was. I mean their, their, their labor prices are just astronomical. And anyway, we're going to be adjusting our rates and next, you know, starting next month, the new rate to cut your yard is this. Now having the poise and the confidence and the, you know, to be able to say all of that takes repetitions and practice. And you're probably not going to just have, you know, your customer come out with a glass of sweet tea and a perfect opportunity to explain all of this. So the easier way is to email it to them. And my exact letter, what happened was years ago people would ask me because I would talk about, yeah, raise my prices. And people, how'd you do? I was like, I just actually I printed it out and put it in their mailbox. They had a birdie box. I had two mailboxes like the USPS mailbox in the neighborhood I predominantly work in had another mailbox called a birdie box where you could legally put stuff in there like newsletters and stuff in the neighborhood. They put stuff in there. So I just put those in all my customers mailboxes. But then eventually I start emailing them out. So anyway, I started sharing my letter with others and then they started using the letter and they're like, man, that worked great. Thanks Paul. And then I eventually sold the template and then people from all over the world started implementing it and like, man, that, that works great. So it's worked for me, it's worked for countless others. But anyway, it's called the price increase letter template and most of you have it, but if you don't, you can get it. I'll put the link in the show notes and then you can, it's a plug and play and you can email it out to your customers and it's going to explain in the most simplified, concise way of how all of your costs are going up and why, because you want to continue to do such a great job for the customer. Why are you raising the price? When you're raising the price and then you just fill in what the new price is going to be and you communicate that in writing to them and then go with the new price. So anyway, if you need help with that, that is in the show notes, it's called the price increase letter template. It can help you raise your prices and then with new work, you don't, you know, you just have a new Bid, come in and quote them the new price, nice and high, see what they say. And I, I truly believe every business owner, you need to experience what I experienced where I, I got a really good streak of people telling me no. And that, that told me, okay, I kind of hit the ceiling here. I kind of found, I kind of found where my price is now getting like, it's, it's bucking up against the wall because I give 10 quotes and everyone says yes. Well, that's a, that's a tall tale sale that my prices are way too low because everyone's saying yes. And then I got to a point where I literally got a whole bunch of no's in a row. And, and some of them even told me, man, that was a lot more than we were thinking, Paul. And no, you know, I was like, all right, good, good, good. I kind of figured I was pushing it a little bit, but now I, I listen to the market, so that's too much. That's a no. All these are yeses. And you, you, you, you kind of find that middle ground there, which, like, okay, this is more than the other guys are charging because I'm, I'm premium. I ain't gonna charge what trucking. The truck's charging. I'm premium. See, perception is everything. And I'll hopefully do another show another day about perception. But if you can be perceived as premium, I mean, you have to actually do premium work. Like your, your lawnmower blades need to be the sharpest lawnmower blades of every, every lawn care company in that neighborhood. If you want to be premium, your blades have to be the sharpest. You should start every single morning with your blades sharp. You know, learn how to sharpen lawnmower blades. Buy a whole bunch of lawnmower blades so that they're all sharp, so you have a bunch of reserves. So then each night when you get back to the shop, or hopefully you get back in the late afternoon, you swap out your lawnmower blades to the new sharp ones. And then you put your dull, they're not even that dull, but the ones you use today you can just put in the pile to, you know, to sharpen later or sharp. You can sharpen them then whenever you want to sharpen them. But you always, you always just got a system where now you start, you, you swapped out your blade. So now when you start the next day, you're, you're cutting with the freshest blades. That's going to make your yards look better. And I could get into talking about iron Supplements to make your yard look greener. And all the fertilizer tricks and all. Like there's a whole bunch of stuff I don't have time to explain right now because I got to go to the gym. But if you can figure out how to be better than all the other people in your neighborhood and then you can figure out how to market that you're the best company in town because you actually are like your premium, then you could charge premium pricing. You're perceived as, oh, well, that, that company is like the Rolls Royce, the Bentley. Well, guess what? People pay more money for a Rolls Royce and Bentley. And the crazy thing is, okay, a Bentley, the tires on a Bentley aren't that much better than the tires on my car. The windshield on a Bentley, it ain't that much better than my windshield. The steering wheel on the Bentley, it ain't that much different than my steering wheel. The seats on the Bentley, yeah, it's probably nicer, but it ain't that much nicer that Bentley. Okay, or you, or fill in the blank Rolls Royce, them things are like 40 times the price of my vehicle and an 840 times nicer perceived as. And people want the Bentley, people want the Rolls Royce. You got to build your business. You don't have to. But I would suggest being perceived as the best and charge premium pricing. I hope this has helped. I hope this has helped. We have the show notes, guys. Everything I mentioned on the show, Naylor's event, CRM, I use Job, the quip expo, the price increase letter, all that stuff Mr. Producer puts in the show notes with clickable links to take you to to find what you're looking for. So check the show notes. We'll catch you on the next episode. Peace. Hey, it's Marty, producer of the Green Industry podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening. We're lost. It feels like we're going round in circles. I'm gonna ask that man for directions. Hi there. We're trying to get to the state fairgrounds.
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B
Well, you're going to take a left at the old oak tree at this here road.
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A
Nah, I'm just kidding.
- [37:32]
B
Let me get my phone out.
- [37:33]
A
How is their signal out here?
- [37:35]
B
T Mobile and US Cellular are coming together. So the network out here is huge. We get the same great signal as the city, saving a boatload with benefits. And there's a five year price guarantee too. Okay, here's the turn.
- [37:47]
A
Actually, can you pull up the way to a T Mobile store.
- [37:51]
B
America's best network just got bigger. Switch to T Mobile today and get built in benefits the other guys leave out. Plus our five year price guarantee. And now T Mobile is available at US Cellular stores in Hermiston. Best Mobile Network based on analysis by OOKLA of Speed test intelligence data. Second half of 2025 bigger network the combination of T Mobile's and US Cellular's network footprints will enhance the T Mobile network's coverage price guarantee. On talk, text and data exclusions like taxes and fees apply. See t mobile.com for details.