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Paul Jamison
hello, and welcome to the Green Industry Podcast, your go to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jamison, is the author of five bestselling books including Cut that Grass and make that Cash, and his latest, Level up youp Money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life, here's Paul Jameson.
Welcome back to the Green Industry Podcast, Paul Jameson, down here in a beautiful, sunny Florida. This is take two, because part one of my intro didn't quite go as we planned. So welcome back to the program. On today's show, we're going to talk about how to make sure we are serving our customers from a place of overflow. So the oxygen of our business is cash. In order that we have oxygen, that we have cash, we need to make sure our customers are happy. We are exceeding their expectations. We are staying on top of making sure they are happy customers. Now, I have been a small business owner for a long time and I know what it's like when I get drained out, when I get run down, when I get get tired, when I get my cup, so to speak, empty. And it's very, very, very hard to serve people at your best effort when your cup is not full or rather your cup is overflowing. So this is part three of a series where we have been talking about how do we identify when our cup gets empty and, you know, kind of eliminate those things that drain our energy and how can we get to a place of overflow and then maintain and stay in a place of overflow where we are serving our customers from that place where we have a lot of peace and joy and energy and enthusiasm and effort and all of that good stuff. So I'm not gonna review what we've talked about on part one and part two. So I'm gonna come right out of the gate and get to my list. I, I wrote a list, things. This is just for me internally to work on. Okay. I know these 27 things help me fill my cup up. So I want to make sure that I stay on top of these things. So next on my list, and again, this is part three. So if you missed part one and part two, there's other things that I do to fill my cup up. And you might be listening. You're like, paul, I came here because I want lawn care business advice of how to grow my lawn care business. Well, I've been doing this podcast since 2018. We've done so many episodes on route density and pricing and why you need to raise your price and how to hire employees and all that stuff. And today I want to talk about you, the business owner, your life. Are you overflowing or are you empty? So back to my list. One thing that helps me get to overflowing is being healthy. And so I like to keep grass fed protein snacks around. So what we put in our body, the food, the drinky drink, it affects our energy levels, our blood sugar levels, the reality of if we have the afternoon crash or if we have afternoon energy and things of that nature. So what used to drain me and I didn't realize it exactly in the moment was I was eating unhealthy meals and unhealthy snacks. Now you might say, well, Paul, I'm in my truck all day. I understand grass fed protein snacks you can keep in your truck all day. Now the brand, this is, this is hashtag not sponsored or anything like that. But the brand that I found has the best protein snacks is and shout outs to George Power, if you're listening, friend of the show, it's called Paleo Valley. So I order these things in bulk now. They are a little bit more expensive. Another brand that's decent is Chomps. I've enjoyed their beef protein sticks, but I honestly think Paleo Valley is better. Now. If it's 95 degrees out like it is in Florida, you don't want them like sitting on your dad, you know, like up on your, where they're visible to sun. You want to keep them in a cool, dry place. So maybe in the center council of your truck where you have a lid, if you have one, and you could keep it in there maybe in your glove department or if you have a cooler with ice or I have a little lunchbox with ice, you know, I keep it in a cool place. But munching on those is way better than going for the Red Bull, for the Monster, for the potato chips, for the Doritos, for the Pringles, for the Cheetos, for the Snickers. And the list goes on and on. What we put in our body is going to determine if we are full of energy or not. Now another thing, and I don't want to be all anti energy drink because I get it a lot of, if you go to the convenience store, a lot of the people ordering energy drinks are hard working folk. Whether they're in landscaping or they're in painting or they're in anything that they're doing to build a house of any type, any construction job. Those folks are notorious for the energy drinks because physical labor takes more energy than somebody sitting on their can all day in air conditioning. So the problem with energy drinks is it can create that afternoon wall. And even worse, it can create at 10pm Your heart's still racing and you don't get to bed on time. So I personally, I have maybe one or two energy drinks a month. And honestly, moving forward, I think I'm going to just cut that to zero because I've been really trying to take care of my body by putting in as close to possible things that are only one ingredient. So here in the studio right now I have a, let's see here, I have a protein shake that had a banana in it and some peanut butter and some ice cubes. Now when I went to the grocery store today, I got blueberries, I got oranges, I got lemons, I got things that are one ingredient. The more ingredients that are on the bag, the more that can affect our energy levels. So anyway, the reason I bring all of this up, okay, athletes who perform at peak performance, we'll use Tom Brady as an example because he played in the NFL and all the way into his 40s. I believe he even won a Super bowl here in Tampa Bay with the, the Tampa Bay Buccaneers after he was age 40. And how is he out here with a bunch of 23, 24, 25 year old, you know, young guns that are in their prime. And he's 40 something years old and he's still out there having peak performances, playing at the best of his game. He's very, he's very meticulous about what he puts in his body because there's a correlation between what you feed yourself and how you perform. And Jonathan Pitochnik, a friend of mine, worth tens of millions of dollars, a super successful guy. When I talk to him off air, when I talk to him on air, he's constantly talking about his diet, what his nutrition, his exercise, what he's eating because he understands for him to be at peak performance and he has 12,000 customers. That business serves 12,000. You didn't. You only. You only fix your radio. You heard me. 12,000 customers. Think about how many customers you have. I'm just thinking about me personally, about approximately how many customers I have at the moment. And it ain't no 12,000. And when I talk to Jonathan, he is constantly talking about what he's eating, what he's not eating, how he's handling his exercise, how he's. How he's handling his body. Because he understands, especially as we get older, a lot of the folks that listen to this program are young bucks. And. And you're like, you know, what are you talking about, Paul? I just go eat pizza and drink a monster, and I'm. I'm ready to rock and roll. Okay, well, come back and see me when you're 45. When you're 50. When you're 55. When you're 60. When you're 65. I fell. I play golf with. He's 65 years old, and he's absolutely in fantastic shape. And he is so meticulous about what he eats. Now, I'm taking notes on this, like, okay, this guy makes millions of dollars a year. Sometimes he makes millions of dollars in a month. The super, super rich guy, and he is obsessed with taking care of his body. Wakes up at 5am, rides the bike for cardio, eats very meticulously, like, as clean as you can imagine. And when we're out on the golf course, they got the, the cart girl, right, drives by and she's got a cart loaded up with snacks. And he doesn't even. He's like, I ain't that, you know, stuff that ain't no good for me. And so he packs his own lunch. Oranges, bananas, Healthy stuff. And so these guys that are successful in business, I'm just taking notes. I'm like, okay, okay, I see you, jp. I see you, Myron. Taking care of your body, making all this money. Taking care of your body, making all this money. Because when we're overflowing with energy, then we can serve our customers better. When we're overflowing with energy, then we can show up for our team with leadership and lead them when they have a leader who's healthy and strong and energetic and enthusiastic. Is that a word? Enthusiastic and passionate and all of that. But if you show up and you, hey, man, I'm so tired
Betty / Virtual Assistant
that.
Paul Jamison
Don't pump no one up. Your customers don't want to see that. I remember having to take a. I remember having to take a nap on My customer's driveway. And I thought he was at work because the garage door was shut and, and normally has a dog that's out in the yard and all the windows are shut. Anyway, the. And I go there every week and I'm like, yeah, he's not home, he's at work. And Alberto was still blowing. It was, there's a lot of leaves to blow in the backyard. So we had, you know, mowed edge trim. The only thing left to do was blow. We only had one blower, so basically I didn't have anything to do. And this backyard has this huge slope and I knew it was going to take Alberto about 15 minutes to go back there and blow all the leaves off his backyard slope into the woods. So I'm like, okay, I'm just going to take a little nappy nap. He's got a nice little driveway, nice little shade tree, a big tree that overhangs in his driveway, a little shade area. So I lay down in my customer's driveway and I take a nap and he. And anyway, I'm just, I think I actually dozed off and like fell asleep. And anyway, next thing you know, there's like a shadow over me and my customer comes out. He's like, paul, are you okay? And I was like, oh yeah, I'm just tired. And he, he's like, I was, you know, upstairs working. I looked out my window and I saw you just laying in my driveway. And I was just telling him like I am. I just was explaining to him, I'm so exhausted, like, and you know, I'm overwhelmed and all this stuff. And I remember, you know, I remember being in that, in that place of being drained and being empty. But when I really think about it, I was going to Dunkin Donuts in the morning and getting a coffee with two creams and two sugars. I didn't need all that sugar. I was going to Wendy's for lunch and getting a bacon with biggie sized fry, a Frosty and I was just, I wasn't eating smartly and then I would be so tired in the afternoon. Stuff like I'm just get one more coffee. Swing by Duncan one more time. I get one more coffee and I felt like superman in the afternoon and I'm mowing like, you know, the energizer bunny, just mowing that yard. But then I'm not sleeping at night because I had coffee too late in the day and it's just, it was all of this stuff and I had to really study. Why am I tired? And and, and, and unenergetic. And that's when I was like, okay, I drew a line in the sand. I'm gonna put food in my body. That's going to give me strength and energy to do this right. And long story short, I've made major overhauls and continuously taking better care of what I eat. But one practical tip that I have is get those Paleo Valley protein snacks. They're just beef sticks that, with the clean ingredients, no nitrates, clean ingredients. And I just munch on those things throughout the day. I munch on bananas throughout the day. I, I munch on oranges throughout the day. Those are one ingredient. And I, I take the time in my kitchen, right, to peel the orange. I actually cut it up into pieces. I put them in little Ziploc bags. I put them in. I have a little lunchbox that's like insulated and I have a ice, ice pack that I put in there. So now when I'm hungry, instead of Pringles and Snickers, I'm munching on Paleo Valley beef sticks for protein. I'm munching on. Or an orange, an ice cold orange. Actually, I packed two, have two oranges a day, sometimes one. Maybe a cold banana. And I'm not drinking coffee. I mean, I'll have one cup of coffee in the morning, that's it. But I ain't drinking coffee at 2pm like a dummy. We're gonna take a quick break. I probably alienated everyone. There's one guy listening and you and I, my friend, if you, if you made it through this far and you didn't get mad and turn it off, I got some special stuff for you coming right up after we hear a quick word from today's show sponsors. Crest commercial is the only solution for commercial landscapers to convert to electric with the power of gas, no downtime. With their 8 minute charging system and industry disrupting warranties that offer 6 years or 3000 full life cycles on the Cyberpack batteries, there is no reason to not make the switch. To find out more about the free demos and how you can start saving up to $2,000 per year per crew, visit crest.com today to find your local dealer. Most jobs go to the first contractor that picks up the phone. But you can't answer the phone when you're on a lawnmower. So here's a solution. It's called Voice Assist by CallRail. I'm going to show you how it works. I'm going to call a pest control company that uses voice Take a listen.
Betty / Virtual Assistant
Hi. Thanks for calling the pest patrol. I'm Betty, a virtual assistant. What's bugging you?
Paul Jamison
Hey, Betty, I wanted to see if you could schedule somebody to come out, take a look at my property and give me a quote for pest control. I was looking for yearly service.
Betty / Virtual Assistant
Sure, I can help with that. Do you have any questions about our services before we get started? Collecting some details.
Paul Jamison
What would it cost to come once a quarter?
Betty / Virtual Assistant
We offer a quarterly service plan with four treatments per year. The cost typically ranges from $350 to $480 annually. Keep in mind, final pricing depends on an in person evaluation.
Paul Jamison
Yeah, let's get one scheduled.
Betty / Virtual Assistant
Can I have your first and last name, please?
Paul Jamison
Paul Jamison.
Betty / Virtual Assistant
I've got several openings. For example, on Thursday, March 19, we have 10am 10:30am, 11am and more throughout the afternoon. Would any of those work for you?
Paul Jamison
Yeah, 10am Works.
Betty / Virtual Assistant
Your appointment is confirmed for Thursday, March 19th at 10am and a confirmation email has been sent. Could. Can you share the address of the location where you'd like to service?
Paul Jamison
Sure. It's 1234 Main Street.
Betty / Virtual Assistant
Is there anything else I can assist you with today?
Paul Jamison
Oh, that's it. Thank you so much, Betty.
Betty / Virtual Assistant
Thank you for your call.
Paul Jamison
Well, did you hear that? That's CallRail's voice assist. It's so good. It speaks for itself. You can qualify more leads, book more jobs and stop losing opportunities to businesses down the street. Try for free@voice assist.com. again, that's voice assist.com. all right. So before we heard from our show sponsors, I got all fired up about taking care of my body. And I just want to, you know, wrap that up here because for me, I know what it's like to serve my customers and my team from my cup being empty. And I can share with you story after story. I've shared with you on a couple episodes ago about when I was in my customer's backyard crying because I was so weak and tired and exhausted. And I was here, you know, resolding a customer's yard because I didn't understand how to do warranties. And long story short, I lost a bunch of money on that job. And I was in his backyard crying, grown man crying, running my landscaping business. I was so exhausted one day I took a nap in my customer's driveway and he came out to check on me because he was concerned. And I could spend the rest of the show sharing you those stories, but I'm not. But what I'm going to tell you is I had to take those moments of my life, of low points of weakness, exhaustion, just having my cup empty. And I had to really ask myself, how did I get in such a pathetic situation? And how can I make sure it never, ever happens again? And so that's why I got so passionate about talking about the foods that I put into my body. Because I understand how much what we eat affects our energy level and the timings of when we eat and intake caffeine and things of that nature. So switching gears to I have a list of 27 things here. Something else that I've done that's helped me is in my office, I have a big whiteboard. And what I do is on the left column of my whiteboard, I put today's goals. And then on the right part of my whiteboard, I put today's wins, small wins. And so I typically update today's goals at the end of each day. So when I go to bed, subconsciously, I kind of know, okay, tomorrow I have, I like to accomplish tomorrow, this, that, and the other. And I write it out in as detail as I can. Excuse me. So that I know kind of what, as I'm getting ready for bed, subconsciously, I'm kind of focusing on tomorrow. Like the, the, the, the next day is scripted. What I mean by that is, okay, tomorrow, here's when I'm going to go to gym. Here's what I'm going to actually work out at the gym. And I know, okay, I have this meeting at 9, from 9 to 10am I'm going to work on this from this to time to this time. Everything is scripted. So when I wake up the next morning, I'm not thinking, oh, what am I going to do? No, I know, okay, I'm headed here to do this, then I'm going to go here and do that. And things not only have a start time, they have an end time. See, a lot of people, they'll be like, yeah, I'm going to do this at this time. And there's no end time. So when I hop on a call with someone, I let them know, hey, I have a hard stop, let's say when meetings at 10am I have a hard stop at 10:30. Is that going to be an issue?
Marty / Lowe's Announcer
No.
Paul Jamison
And now we're scooting. And when we get to 1027, hey, quick minder, I got to go in a couple minutes. And we're on the same page. And so anyway, if you want a fantastic audiobook about time management, I mean, the best time management audiobook on The Planet Dan Kennedy's no BS guide to time management. Absolute game changer. I've listened to that thing so many times. He talks about time vampires and it's absolutely life changing book. I mean I've, I just listened to it so many times until I'm like I'm not reaching my potential as a business owner. And then I re, I listen to that book and I, it just gets me even more dialed in to make sure that I'm managing every second with wisdom. Next thing on my list here is establish firm phone boundaries. So you need to have boundaries with when you do phone calls with how much you're on your phone, shout outs to CallRail you can actually set up because you do want to answer you when a customer calls. You do want to answer. But let's say a customer calls you and you're having dinner with your family, what do you do? Right. Nan Kennedy talks about this in the book. But let's just say you have CallRail. You can set it up where at 5pm till you know, the next morning call real, answer the phone for you. And they have an AI that will make it sound so realistic that the person calling will actually probably think they're talking to a person and then call real, collect their information and everything for you. But anyway, you don't want to miss calls and you don't want to be drained on your phone. So taking calls at the wrong time like when you're doing dinner or whatnot is one way that the phone can be a time vampire. But the other one is social media. Are you using social media to get customers or is social media using you to steal your time when you open up the app, Y app, whichever one you use. Instagram, Facebook, TikTok, YouTube, Snapchat, LinkedIn. What's the other one? X. I don't know which one you open, but are you intentionally getting on there? Okay, I am going to create a post of create a post that's going to hopefully drive me business, build my brand new marketing, which social media can be a wonderful way to do all of that. Or are you using social media for consumption and that's actually taking your cup and making it more and more empty. So establish firm bone boundaries. And on my list I see here I've talked about my wind board. I think I started talking about that and then I got distracted. So I write down what my goal is for the days script out my day the night before. So subconsciously when I'm going to bed, I'm kind of thinking about the Strategy, right? When you have a sports team, if they're well coached, they'll have a game plan for the game. We're going to do this, we're going to do that, we're going to attack them this way. We're going to, we're going to. Here's our strategy. And then when you get in the game, you go and you execute. Was business owners, we need to have a strategy for each hour of our workday and a strategy for when workday is over so you can go, go home and spend quality time with your family and have your cup still running over when you get home. Is this possible to pull off? Most guys go home tired as a dog, irritable, right? When you, when you're tired, you're not at your best. When you're. And we should be tired in the sense of you put in a long day's work, you're gonna. There's gonna be some level of tiredness, but you can still have your cup staying full all day long if you're doing all the little things. Right. I can get into all of that. But my point is, think about your life. Think about what drains your energy. I know for so many people, they don't even realize it. There was a study where I heard about where he put a frog in boiling water. And it will probably wasn't boiling when it started, but they kept upping the degree by one degree until it got to boiling right, and he was gone. But the frog never jumped out because it never realized the water was getting hotter. When people open the social media on their phone and they start scrolling, they don't realize that their time and their energy is going down. Imagine a cup that's full, okay, Absolutely overflowing. And it's like the more you get on your phone and scroll, the less the cup. The cup just starts going less and less and less until that thing's bone dry. And maybe it's not. Maybe it's not the phone. Maybe you're like, I never get on the phone, Paul. I never. I don't even have any. When I talk to Jonathan Patosnik, he doesn't have. He's like, I don't have any social media on my phone. No Facebook's on his phone, no Instagram's on his phone, no YouTube's on his phone. None of it. Because I have that stuff on my phone. Because I know it would be tempting to watch it. It doesn't even have it on his phone. Serves 12,000 customers. Crazy. I'm out of time. Speaking of boundaries, I have a time when I needed to end this podcast, and we have arrived at that time. So I still have more on my list of the 27 things I wrote down of. Of things that fill up my cup. But just think, analyze your life just like a football team plays a game on Sunday, and then Monday, they go in the film room and they're watching. They're watching the film and they're being like, oh, man, we. We could have done that better. We missed that. Look at your life. And. And when I was laying down in my customer's driveway because I was so tired, I couldn't even go out to my truck and turn the AC on and arrest in my truck while Alberto finished blowing the backyard. Like, how did I get into that spot? Why was I so exhausted? What was I doing wrong? And I. I can answer that honestly. I kind of know. A little bit of this was a little bit of that, a little bit of this, little bit of that. Collectively, you add all that up and I'm drained. And as a small business owner, I never want to go back to that place ever again. I want to stay with my cup overflowing and then maintain that overflow. So everyone's getting the best of me, not the rest of me.
Betty / Virtual Assistant
Foreign.
Paul Jamison
Hey, it's Marty, producer of the Green Industry podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.
Marty / Lowe's Announcer
Pros save more on what you need to get the job done right Right now at Lowe's. Get 15% off. Select custom entry and interior doors. Plus save $80 on the dual Walt 20 volt max 2 tool combo kit. Now just $169. And at the Lowe's pro desk, bring us your materials list and get a quote in minutes. Handwritten, a photo or even a sticky note is all you need. Keep your jobs moving faster and on budget at Lowe's. Valid through 7 8. Wall supplies. Last selection varies by location.
Host: Paul Jamison
Date: July 1, 2026
In this episode of the Green Industry Podcast, host Paul Jamison tackles a crucial—often overlooked—aspect of building a successful lawn care or landscaping business: maintaining personal energy, health, and well-being so you can serve customers and your team from a place of true “overflow.” This is Part 3 of his series on the topic, focusing on practical routines and boundaries that prevent burnout and keep your "cup" full, allowing you to operate at your best both for your clients and yourself.
Quote:
"Athletes who perform at peak performance…he’s very, very meticulous about what he puts in his body because there’s a correlation between what you feed yourself and how you perform."
— Paul Jamison, [08:10]
Quote:
"These guys that are successful in business, I’m just taking notes. I’m like, okay, I see you JP…I see you Myron. Taking care of your body, making all this money, because when we’re overflowing with energy, then we can serve our customers better."
— Paul Jamison, [10:06]
Story:
"I lay down in my customer’s driveway and I take a nap…next thing you know, there’s like a shadow over me and my customer comes out, he’s like, Paul, are you okay?"
— Paul Jamison, [11:11]
Quote:
"Now when I’m hungry, instead of Pringles and Snickers, I’m munching on Paleo Valley beef sticks for protein. I’m munching on…an ice cold orange."
— Paul Jamison, [13:34]
Recommendation:
"When we get to 10:27, hey, quick reminder, I gotta go in a couple minutes. And we’re on the same page."
— Paul Jamison, [20:49]
Quote:
"Are you using social media to get customers or is social media using you to steal your time…"
— Paul Jamison, [22:27]
Quote:
"Look at your life…like a football team plays a game on Sunday, and then Monday they go in the film room…Look at your life…when I was laying down in my customer’s driveway because I was so tired…I can answer that honestly…"
— Paul Jamison, [27:04]
Full context of business advice, relatable stories, and actionable routines make this a must-listen (or read) for any green industry pro who wants to thrive, not just survive.