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Green Industry Podcast
The Blueprint for Attracting Wealth as a Small Business Owner (Part 1)
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- [00:00]
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Paul Jamison
Hello and welcome to the Green Industry Podcast, your go to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jamison is the author of five best selling books including Cut that Grass and make that Cash and his latest Level up youp Money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jameson.
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Welcome back to the Green Industry Podcast. I hope you are doing well. I'm very excited for today's program. I'm fresh off a seminar by Dan Kennedy about wealth attraction and I want to share my top 10 lessons. I learned about wealth attraction from one of my business heroes, Dan Kennedy. Now you've probably heard me, I talk about good old Dan Kennedy before I got introduced to him by my friend Dr. Frank Holloman years ago and I started studying what Dan Kennedy had to teach about marketing, which he is an absolute genius expert. Fill in the blank about how to market your business, how to get top premium customers. That's, that's his wheelhouse. But he also interestingly enough, is a great teacher of how he thinks about money. Now Dan Kennedy is a multi, multi, multi millionaire, very successful entrepreneur. He actually lives up in Ohio, my my home state. And, and I figured he did because I would in some of his audiobooks I'd hear him mention the Cleveland Browns and I was like, all right, not everyone knows about the Cleveland Browns now. So you gotta kind of, you're going to mention him. You probably are from Ohio any and it was lo and behold he was but anyway he has helped transform the way I think about money and there's been a handful of others. Dave Ramsey, I've mentioned him on the program a lot. He's helped me a lot about my mindsets with money and Rabbi Daniel Lapin who wrote the book Thou Shall Prosper. But that trifecta of those three men, Dave Ramsey, Dan Kennedy, Rabbi Daniel Lapin, they've helped tremendously impact the way I think about wealth creation and obviously our thoughts, those thoughts over time Impact our actions, how we actually behave, how we actually manage our team, our customers, our time. And so, anyway, I'm going to share the top 10 lessons I learned about wealth attraction from Dan Kennedy. We're going to start with number one, Money moves to where it is tracked and respected. So if you don't know exactly what you are earning, what you are spending, what you're keeping, money will flow away from you into the hands of somebody who is paying attention to these things. So many different people have mentioned in many different words, things along the nature phrases rather of know your numbers and things of that nature. And there's a reason why you keep hearing this, because reviewing your profit and loss statement, tracking your daily job costing, having tight bookkeeping, these are the ultimate signs that you truly respect your business. And so Dan Kennedy actually is talking. And the wealth creation seminar I watched on YouTube twice now. It's six, six hours long. This was recorded years ago, but Dan Kennedy was talking about in his checkbook. You know, there's like a balance ledger thing in your checkbook. I have a checkbook right here. You see, Mr. Producer, some of these young kids don't even know what a checkbook is. But yeah, I got, I got it right here. When the checkbook he keeps, because it says record all charges or credits that affect your account, and then you can manually write when you write a check or have a withdrawal. Anyway, he doesn't just keep his balance. He keeps how far away he is from his financial goal. So he has a goal for each year of how much money he wants to earn. And so as he's, you know, managing his money, he's. He's also comparing that to how many hundreds of thousands of dollars he's behind on his goal for the year or whatnot. So the takeaway is, my point is if you want to really, truly get to the next level financially, you need to start keeping score. It's important that we know exactly each month, really each week, each day. I mean, some people might be like, each each hour, but you know what you're earning, where that money is coming from, when you also know what you're spending, where that money's going. And you're auditing these things. How can I be earning more? Where am I leaving money on the table? And how can I spend less or spend more smartly? So that I'm making. I'm squeezing the orange juice, right? I'm getting the most squeeze out of the lemon or the orange. I'm getting as much as I can out of my Expenditure. So I'm not just willy nilly blowing money. Because obviously, depending on what kind of business you have, we have to all spend money both back at the ranch for food and shelter and utilities and all the basics. But also in our business we have to spend money, but, but that we're spending it wisely and then really paying attention to where we are compared to our financial goals. So that's one thing that Dan Kennedy is very big on. I mean, Dave Ramsey execs, I mean, they're all preaching the same message, track your money flow. And Rabbi Daniel Lapin has a whole chapter in his book as well. So anyway, this is not something new. Jesus taught that. He's like, if you're gonna build a tower, won't you first count the cost and see if you actually have enough money or enough resources to build the tower? Because how silly would that be? If you start building a tower, you get halfway done and you're like, we ran out of money. Now it was just a half built tower there. So count the cost, pay attention to what you got coming in, what you got going out. Number two thing I learned about wealth, attraction from Dan Kennedy is that you're in the business of marketing your business. And so it's not just about laying down the stripes or throwing down the mulch or putting down the pine straw or doing the sod. The technicality of doing those things with excellence, that's like common sense. Like, of course you want to be great at mowing the lawn, at edging the lawn, at putting in pine straw with a nice fluffy edge of putting in mulch so it's nice and smooth and spread evenly, of putting down sod, where the seams are nice and tight and it's rolled to perfection. And the grade was stunning. So everything's smooth. Like all of that, that's like beginner one on one. Of course you want to serve your customer at the highest level. That's just like basics. The true success in business is marketing your business. And obviously that's Dan's main message, is marketing. But you're not in the lawn care or landscaping business. You're really in the business of marketing and selling lawn care landscaping services. Did you catch that? See, a lot of folks are just kind of caught up. Yeah, I mow grass, I cut grass. And then there's other people out there like, no, I'm a marketer, I'm a, I'm a salesman. I'm going to sell you lawn care services. I'm going to sell you landscaping services and wealth is not attracted to the person who's just simply who. Whoever cuts the straightest stripes, that's going to be the wealthiest person in the lawn care industry in your city. Nope, that was. That was exaggeration. What was that, Mr. Producer? My mind slipping here. No, there's. Anyway, but my point is, I was a. Sarcasm. That's the word I was looking for. That was sarcasm. Okay, so money doesn't look at, well, who's got the straightest stripes in town. That's who's going to get the most money. No, money is attracted to the person who can best communicate their value to the marketplace. So whoever does the best marketing is going to attract the best customers. Now, hopefully, you have the straightest stripes in the neighborhood, but if you can take those straight stripes and get nice, fresh pictures of your straight stripes, put those on your Google business profile, put those on your Facebook page, have those go out on postcards, you know, to the neighborhood you want to work in. You have your truck wrap. And I'm not going to go down a whole list of things to do to market. But whoever can best communicate their value to the marketplace wins. And in his seminar, which again, he. He recorded this a long time ago, he's giving the example of this hot new guy on tv. Not hot like he's a hot guy, but he was. He was popular, better saying with Dr. Phil. And he's like, all these other therapists are mad. He's like, there's like 40,000 therapists out there in America. He's like 39,000. Some of them are mad because his Dr. Phil guy is making all this money. And what he's saying isn't even that deep. I mean, it's just kind of like got these basic little phrases right? And very simple. I mean, whatever. But he was able to communicate his value to the marketplace and get in front of the right people anyway. He was a great marketer, and Dr. Phil's made way more money than other people in his field because of the way he marketed himself and the value that he brought and all the. There's a whole story behind all of that. But that's the point. Are you obsessed with marketing your business? Are you.
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Stamps.com Advertiser
Are.
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Paul Jamison
Is your marketing at top tier? Is your sales skills at top tier? Are you landing premium customers? If not, it's time to step up your marketing game. We're going to hear a quick word from today's show sponsors. And coming up, I have more lessons on wealth attraction that I learned from Dan Kennedy.
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Marty (Producer)
Real quick, before we move on if you're tired of buying equipment blind or running your crew the same way, hoping something changes, get yourself to Equip exposition this October in Louisville. Test drive the best equipment from every major manufacturer in one place. Come see me at the morning show. Check out Equip's education sessions built for guys actually running crews. Use my code Paul at registration to save 50% on your pass. The link is in today's show notes.
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Paul Jamison
Here's Megan Koberly from the Landscaping Bookkeeper.
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Megan Koberly
The the Landscaping Bookkeeper is a company for lawn care businesses under 300k. We like to onboard you under 300k so that we can educate you on your finances. Many bookkeepers love numbers, but we love the education behind the numbers. So each month we want to organize behind the scenes, but then we want to meet with you monthly to deliver your statement of cash flows, your profit and loss called the income statement, and your balance sheet. And our real goal is to help you to understand how each of those work together so that you can see the health of your business and not just crunch numbers. It's about actually putting them inside a framework so you know when to purchase and what to do with each of those facets of business.
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Paul Jamison
Schedule your free 15 minute call today at thelandscapingbookkeeper.com all right, tip number three
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that I learned from Dan Kennedy about wealth, attraction is to have. And I actually did this after he taught this. I was like, I'm going to try this. And it works. And, and he didn't invent this, but he, I forget who he gave credit to because he, he learned this in his, his younger business days. And he was like, okay, this works. I don't understand how this works, but this works. So he challenged me, or, you know, challenged the group he was talking to. But I, I took the challenge. I was like, I'm going to do this. I'm going to see if it works or not. And he's like, create two bank accounts. The one bank account, you can nickname it wealth account and the other bank account, you can nickname it giving account and assign a percentage to the wealth account and the giving account. A good place to start, it's got to be at least 1% and it could go up to 10%. Now, Dan, challenge is gross. So, so the money that comes into your, your, your life, your business, whether you sell a house flow, you inflow money there, you sell a vehicle, you got influence of money there, your customer pays you money for work you did, you got money there. However money comes to you, the first thing he does and recommends is take a percentage of that money and of your gross and put it into a giving account and then give that money away. The second thing to do is put a percentage of that money into a wealth account and then never touch that money for like a depreciating asset. Like for me, be a set of golf clubs or maybe a car or something like that. Don't. The money doesn't get used on anything that's going down in value. But, but it goes in a wealth account. Maybe after a while, if that wealth account gets substantial, you can put it in an investment that's really going to, you know, grow over time, appreciating assets right into a good growth stock mutual fund or into real estate or whatever. But, but, but, but in the, in the meantime, in between time, you're in the habit of, okay, money came in today, how much money came in today? I'm going to take this percentage of that and put it in my giving account and then I'm going to give all, I'm going to give that away. Every penny that's in that giving account is going to be given away. And then every penny that's going into the wealth account goes into the wealth account and just sits there until a smart investment is made with it. And then what happens is as you get into that rhythm of as money comes to you, it goes into the giving account, wealth account. And of course, many, many, many, many other things happen after that to run our businesses, run our lives. But that's the first thing you do when money comes in. It, it just starts rearranging furniture around in our, in our minds and in our life to, to go out there and bring in more money. It's like your, your, your, your life is going to start expanding now. And he explained, he's like, I get the wealth thing. Like I, I, I, I put aside a part of what I earn into the wealth account. It's still there. It's just kind of moved from my business account now into my personal savings wealth account. I kind of get that. He's like, the giving thing. It's unexplainable because the money's actually gone once you give it away. So what maybe you like to give to the poor, right? There's someone on the side of the road right there. They're missing some teeth. They look like they haven't had a bath and you know, weeks they're poor and you give them money they can't repay you. Now I remember one lady, I had given her money and this Wasn't just a little bit of money. I mean, I'd given her money, okay? And I had seen her out on the streets, you know, she was homeless, I believe. And I was like, hey, good, you know, good to see you. I haven't seen you in a while. And she's just staring at me. She's like, do I know you? And I was thinking, you don't remember I give you all this money? Yeah.
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Marty (Producer)
Anyway, she.
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Paul Jamison
She had no idea who I was. And. But my point is she. She can't repay me because some people give, right? They'll give with an ulterior motive of, ah, I'm gonna give some money over here to this, but. But, you know, they're probably gonna notice it, and they're probably gonna, you know, pay me back some way or whatever. Iou, you know, I gave you whatever, and think the. The waters can be muddied over there. And Dan Kennedy kind of shared. He was like, I want to give the, like, organized charities. Because he was explaining how, like, how much money goes to waste and not fraud, but, like, it. It's not the most efficiently run thing, but anyway, I'm not gonna. I'm not gonna get into the weeds here of who you should give money to, but the point is, you have. As money comes into your life, have you tried. The first thing you do is you give it away. I'm saying all of it, right? You got to pay your rent, you got to pay your labors, you got to pay all your business expenditures. You got to, you know, your wife probably wants a mani pedi and dinner, and you got all these other things you got to do with your money, right? But the first thing you do is set a portion of it into a giving account. And again, maybe you start somewhere in the range of 1 to 10%, and then you also assign a percent for the wealth account. And then every time money comes in, or maybe if you got a high volume of transactions every day, you know, you could do it once a day. You're like, okay, today we had this much money coming into the business. I'm going to take my percentage, transfer it over to my personal account to the wealth account, transfer it over to my personal account for the giving account, and then actually go give that money away. Not the money in the wealth account that accumulates and builds, but the money in the giving account. You give, and it just does something to you. And it's hard to explain, but when you. When you go. We used to use a homeless person, for example, and you take cash and you just. You just give. Give it away to somebody who can't repay you. It changes something inside of you that other people will notice. Because now you're just walking around. You got. I don't want to say like a smirk, but you just kind of. You're like. You just kind of feel good about yourself. You're like, I'm a generous, I'm a giver. And you kind of have this expectation, I'm going to get. Something good is going to happen to me now because I did something good for this person who can't repay me. And people can sense, like, someone can just walk by you, and their discernment could be sharp as a butter knife, and they're just looking at you and like, man, that's a good person. There's something. But here's the thing. In business, when you have that aroma or that scent, like, you just smell good, right? You're just. There's this attraction to you. Like, people like, man, I want to do business with that guy. He just seems like a clean guy, a good guy.
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A good
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people do business with people that they know like, and trust. And so by being generous and giving, it's basically a cheat code for kind of attracting more wealth to you, more business to you. So that's another thing I learned from Dan Kennedy. We're gonna do a part two to this one because I got 10 things and I've only gone through three. And I have an appointment at the gym. So your boy. I was looking at footage. I create little videos on the Internet and have some fun with that over there. And I had gone and filmed some content with Jason Krill a few years ago. And I. I save. I try to save a lot of the footage that I record. I got like, different folders on my phone that I, you know, have different videos on my phone. Like, you know, golf. If I get chip in a shot on the golf course, I'll save that in, like, my golf folder. And, you know, Jason, I go out mowing. I save that in a folder with, you know, mowing with Jason folder and all this stuff. And I was. I was watching one of the videos just yesterday, and I could see my belly just my. My fat just flapping around. I was. I was on a Ferris mower and the suspension, you know, I was.
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I was.
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We were mowing, like, a really bumpy area to like, prove how great the suspension is on the Ferris mower, which is. It is very impressive. But anyway, I'm watching my rolls just jiggle, jiggle and Like, I was like, oh man, the angle I was wearing my shirt, like, it was just the whole thing. I was like, oh, man, oh man, that rough. So anyway, it motivated me, like you can't imagine, to get my behind into the gym and go exercise, go on a walk, go on a run, go on a fast, do something. Because I want flat stomach, right? Flat abs. Or, or maybe not even flat. Like, maybe my app is like peeking out, like, peekaboo. Look at, look over here. This is, I'm an abdominal muscle. I'm. Anyway, but my point is I'm going to the gym. So I will put this on
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Megan Koberly
my
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Paul Jamison
to do list for a part two for this episode because I got seven more points I wanted to share. But I also am very mindful of what time it is and I have extremely important meeting today and I want to make sure I have time to go to the gym. And something else I've learned about my body is my testosterone or energy levels or alertness is best, like really early in the morning. So I, I know some people are like, yeah, I go to the gym at like 7pm, 8pm I was like, what? Like, by that time I'm ready to, you know, wind down and start getting ready for bed. So I just, I, I can't compute working out that late in the day. I like to work out kind of like first thing in the day or really early in the day. So anyway, with that being said, I know if I, if I don't go work out now and then I have my big meeting and then I have other commitments throughout the day, then next thing you know, it's going to be evening and I'm going to be like, well, I'm kind of tired. I'll just wait tomorrow. So anyway, I got to go work out right now to get it in. So we'll continue this conversation of wealth, attraction, of what I've learned from Dan Kennedy, Part two on a future episode. Thanks for listening. I hope this has helped you. And if one of y', all, just one of yin. My grandma, she used to say yin for y'.
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Megan Koberly
All.
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Paul Jamison
I, I moved down south. People say y', all. But if one of you would do this, I, I'm telling you, I personally do this right after Dan Kennedy taught this. I don't know why I wasn't.
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Marty (Producer)
Right after.
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Paul Jamison
It was, it was maybe a couple weeks after because I had, I watched the YouTube video twice. A six hour seminar. I watched it once, I watched again and I was like, you know what? This man's a multi, multi Multi, multi, multi millionaire. And he makes millions of dollars a year. And this is what he does personally. He has his wealth account and he has his giving account. And he's really passionate about the giving account. He's like, if you take a percentage of it, you immediately put in that giving account. Then he, then he shares a bunch of examples of how he gives money. Like, you know, if he, he over tips people and just all the different ways he gives, I was like, I'm gonna try it. I'm gonna make my. I'll open up my giving account, open up my wealth account. And all the money that comes into my business, all the money comes into my life. One way or the other, money's coming to me. The first thing to do is to take the percentage that I've, you know, pre assigned and transfer that into the giving account and then transfer that into the wealth account. And then after that, run my business, run my life. So hopefully one of y', all, one of Yin's, my grandma would say, will open up your giving account today. Open up your wealth account today. And even, even if you have to start 1%, 1%, Mrs. Smith pays you $75 to go mower grass. And you take what is 1, what is 1% of $75. Let me, let me do, let me do a hundred dollars because that's easier math for me. $100, you make a hundred dollars, you take 1%, which is pitiful, but you know, you gotta start somewhere. And you transfer that into your giving account. Now you got a dollar in your giving account, and you transfer 1% to your wealth account. Now you got a dollar in your wealth account. And then eventually, over time, or maybe you'll even start at like 3% or 5% or 10% or wherever you start. And I would, I personally would start smaller just to get into the rhythm and habit of doing it every day, maybe start 2%, but eventually try to work your way up to, you know, 10% maybe. And then money comes in and you're like, okay, if you can transfer $1 into your giving account and wealth account, then when it, the percentage is, it's $10, then you could transfer 10. Then, then it's $20 and it's a hundred dollars. Then you start making big money, and then now it's a thousand dollars, but you actually transferred into your giving account. You give it away, transfer it in your wealth account, and that thing starts accumulating. And then the numbers just keep getting bigger. But you got the reps in with the smaller amounts. But we got to start somewhere. So take it or leave it. Your boy has a wealth account and giving account and as money comes into me, my money gets transferred into those two accounts. Dan Kennedy does this and teaches this and it worked out for him and so far in my experiment, it's working out for me. All right, I'm going to go to the gym. Have a good day. Thanks for listening.
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Hey, it's Marty, producer of the Green Industry podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.
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