In part two of our conversation with Emily Grohovsky of Cedar Hill Gardens, we shift from the origin story to the business behind the business. Emily walks us through the early days of hiring help straight off the floor at Home Depot, the gradual transition from nursing to running Cedar Hill full time, and the lessons that came from learning as she went rather than following a roadmap.

We talk about what it actually takes to grow a service business in a niche most people see as a hobby: building multiple revenue streams so a rainy week doesn't stall the whole operation, choosing materials and offerings based on what a client's lifestyle can sustain, and why teaching clients to care for their own gardens has built more loyalty than any sales pitch could.

Emily also gets candid about social media growth, including the Valentine's Day reel that unexpectedly hit a million views, why she's stopped chasing follower counts, and how speaking engagements have become one of her most effective ways to grow trust and reach. We close with a conversation about knowing your season of life and giving yourself permission to grow at the pace that fits it, not the one everyone else expects.

If you missed part one, go back and listen first. It covers how Emily got started and the foundation that made all of this possible.

Learn more about Emily and Cedar Hill Gardens: cedarhillgardens.com

This episode is brought to you by HomeWell Care Services.
HomeWell brings trusted, compassionate caregivers into your home, offering companion care, personal care, and specialty care for needs like dementia or chronic conditions. Every client gets a dedicated care manager at no extra cost, so the plan is tailored to your family and adjusts as needs change. Learn more at homewellcares.com.