In this episode, Cody McBroom, founder of the Tailored Coaching Method and creator of the "Choose Hard" philosophy, joins host Justin to explore the science of neuroplasticity, the art of leadership, and how fitness can transform your life. Discover how embracing hard challenges rewires your brain for success, the keys to scaling a values-driven coaching business, and why authenticity is the ultimate tool for building trust and impact. Whether you're a fitness coach, entrepreneur, or someone seeking personal growth, this episode delivers actionable insights for leveling up in every aspect of life.

Key Topics Covered:

- The science behind "Choose Hard" and neuroplasticity

- How fitness serves as a catalyst for discipline and growth

- Leadership lessons for building a successful coaching business

- SEO and AI strategies for fitness content creation

- The power of authenticity and aligning values with actions

Timestamps:

- [00:00:00] - Cody and Justin connect for the first time and discuss their mutual alignment on growth philosophies.

- [00:00:52] - Cody explains the science and mindset behind choosing hard challenges for personal growth.

- [00:02:46] - Cody dives into how embracing difficulty rewires the brain and builds self-control and discipline.

- [00:05:21] -Why fitness is the most accessible and transformative medium for personal growth.

- [00:09:01] - Justin and Cody discuss why persistence and resilience guarantee eventual success.

- [00:12:29] - Cody's journey from gym trainer to founder of a nationally recognized coaching business.

- [00:15:13] - Cody shares his challenges and lessons learned in leading a team of coaches.

- [00:19:05] - The process of implementing a "Purpose Blueprint" for growth while maintaining company culture.

- [00:24:26] - How being unapologetically yourself attracts your ideal clients and team members.

- [00:30:01] - Cody's insights on using content platforms to build authority and attract clients.

- [00:33:37] - The role of AI and SEO optimization in scaling and streamlining coaching businesses.

- [00:41:39] - Cody emphasizes the importance of authenticity and leading by example in the fitness industry.

- [00:49:14] - What sets Cody’s coaching company apart from others in the fitness space.

- [00:50:24] - Cody explains the balance between scaling a business and maintaining relationships.

- [00:52:11] - Justin praises Cody’s leadership and authenticity while Cody shares how to connect with his team.

Links & Resources:

Follow Cody on Instagram: https://www.instagram.com/codymcbroom/?hl=en

The Tailored Nutrition Method FREE Guide: https://www.tailored-coaching.com/tailored-nutrition-ebook

Work With Cody: https://www.tailored-coaching.com/apply-cody-instagram

Listen to The "Choose Hard" Podcast: https://tailoredcoachingmethod.com/choose-hard-podcast-links/

Join The Tailored Coaching Collective: https://www.tailored-coaching.com/tailored-collective

Follow Justin on Instagram: @jmihaly_

Follow "Grow or Die" On Instagram: @growordiepodcast

Join Substack For More Exclusive Content: ⁠⁠https://justinmihaly.substack.com/⁠⁠

Sign Up For The Together More Elite Mentorship: ⁠⁠https://bl1yxjc3x33.typeform.com/to/aP7HdI1h?fbclid=PAZXh0bgNhZW0CMTEAAaYajjmM91S6U9K27sUGocvoXUkoAyqwbZugxL7AbRQKuwAPbb9OCtBKZ1k_aem_k9qBlOswLYhyBiq9UMxNHw&typeform-source=l.instagram.com⁠