In this episode of Grow Your Wellth, I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today.

Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorithms, and why follower count is no longer the strongest indicator of success.

We dive into common content mistakes, the power of personal branding, and how to become the influencer of your own business — even if you don’t consider yourself a content creator. Kayleigh also opens up about generational shifts, mindset work, and the importance of showing up authentically to build real relationships (and revenue) online.

Whether you’re a solo beauty pro, service provider, or creative entrepreneur — this episode is packed with clarity, encouragement, and action steps to help you grow with purpose (not pressure).

Follow Kayleigh:

https://www.instagram.com/kayleighkmua

https://www.youtube.com/@by.kayleigh

Show links:

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Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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