What do you do when you're laid off during a recession — and the entire industry you’ve worked in is shifting beneath your feet?

If you’re Barbara Jones, you build what’s next.

In this episode of Grow Your Wellth, I sit down with Barbara Jones, founder and CEO of Outshine Talent, the first talent management firm to recognize the rise and relevance of TikTok in popular culture. We trace her remarkable journey from the traditional music industry to the forefront of the creator economy. Barbara shares how she went from working with artists at Columbia and Warner to spotting the earliest waves of creator culture — even before TikTok and brand deals were mainstream.

We talk about what it really takes to manage talent in today’s digital landscape, why relationships still matter more than algorithms, and how Outshine has built a reputation for growing brands and protecting creators. Barbara opens up about her leadership philosophy and the importance of keeping both your team and your talent healthy in a burnout-prone industry. She also shares valuable tips and insights for relationship building too.

If you’re in marketing, media, or building a personal brand of your own, this episode is packed with wisdom on staying ahead of the curve without losing yourself along the way.

Follow Barbara:

@barbarajones

@outshinetalent

www.outshinetalent.com

Show links:

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