Podcast
Growth Diaries by Zenoti
Hosted by Zenoti · EN
Welcome to Growth Diaries by Zenoti, where success stories of the beauty, wellness, and fitness industries come to life. Hosted by Sudheer Koneru, Zenoti’s visionary founder and CEO, this podcast offers a front-row seat to candid conversations with trailblazing entrepreneurs. Discover how they built thriving brands, tackled growth challenges head-on, and turned ambition into reality. Each episode delivers unfiltered strategies, behind-the-scenes stories, and actionable insights from leaders who’ve overcome real-world obstacles. Whether you're an aspiring business leader or a seasoned entrepreneur looking to gain insights from experts who’ve already triumphed over challenges, Growth Diaries is your roadmap to navigating and mastering business growth.
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Episodes
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How SILK Laser grew from a garage to 200 clinics with Martin Perelman
3w ago00:37:11Tap to summarizeFrom a $200K shoestring budget and two second-hand lasers repaired in a Sydney garage to nearly 200 clinics across Australia and New Zealand, Martin Perelman’s story is a masterclass in patient, disciplined growth.In this episode of Growth Diaries, Martin, Founder and Managing Director of SILK Laser Clinics, joins host Sudheer Koneru to dive into how four friends with no industry experience built one of the most respected names in the cosmetic and wellness industry.What You’ll Learn:How to identify your core customer before choosing your location strategyWhy you must invest in headcount and compliance infrastructure before you scaleThe franchise model works best when you lock in talent as owner-operatorsHow to evolve your service menu to combat margin compression without losing focusWhy protecting your management team's longevity is your competitive advantageHow to position yourself as an irreplaceable talent to investors and private equity partnersMartin Perlman is the Founder and CEO of SILK Laser Clinics, a leading cosmetic and wellness enterprise with nearly 200 clinics across Australia and New Zealand. With a background in sales and entrepreneurship, Martin transformed a garage startup funded by four friends into one of the most respected names in the beauty and aesthetics industry.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[02:35] From Swiss Watches to Cosmetic Lasers[03:41] The $200K Garage Start-Up[06:21] The Shopping Centre Gamble[09:20] The First Franchisee at Clinic 8[11:18] Being the Bank for Key Talent[13:07] Resourcing Ahead of Growth[16:04] Finding Smart Money, Not Dumb Money[18:41] Expanding Beyond Laser[20:41] How to Evaluate New Technology Without Chasing Hype[23:58] Locking in a Management Team for a Decade[28:55] Friday Afternoons Are Sacred[34:07] Martin’s Core Insights for Founders Raising CapitalPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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From 1 salon to 18 without investors: The playbook behind Epic Hair Designs
Apr 1400:36:58Tap to summarizeIt’s 2008, and a retail manager with no hairdressing background convinces his parents to lend him money for a salon purchase. Two days. That’s all it took. Then the Global Financial Crisis hits just as the keys trade hands, and most people would’ve called it a disaster. But Brendon saw it differently.Today, Epic Hair Designs operates 18 salons across Brisbane and the Gold Coast, employing over 200 hairdressers and apprentices, and has become a blueprint for building a thriving multi-location beauty business in an increasingly competitive market. In this episode of Growth Diaries, Brendon Mann, Owner and Director at Epic Hair Designs, shares the full story.What You’ll Learn:Why Epic Hair redefined the salon experience around busy professionals' needsThe academy model for talent retentionHow to leverage partnerships for exponential marketing ROIWhy Epic Hair adopted Qantas-style membership structures integrated with CRM systemsAI as an operational multiplierBrendon Mann is the Owner and Director of Epic Hair Designs, a luxury, affordable salon chain with 18 locations across Brisbane and the Gold Coast, servicing over 200 hairdressers and apprentices. With a background in retail management at major corporations like Big W and Woolworths, Brendon transformed his entrepreneurial vision into a thriving salon empire by focusing on operational excellence, staff development, and community impact.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[01:30] From One Salon to 18[02:58] The Side Hustle That Became a Franchise[05:17] Why Time Is the Real Luxury[07:33] Solving the Talent Problem with an In-House Academy[11:50] The Real Growth Engine[14:10] Philanthropy That Drives 600+ New Clients per Week[16:19] Stealing Playbooks From Airlines and Hotels[18:25] Membership Models That Drive Loyalty[20:42] The Founder Trait That Matters Most[25:47] Growing Without Investors[27:13] Replacing HR with AI[30:31] Why Social Media Isn’t The Main Growth Channel[31:38] Why Brendon Wouldn’t Start a Salon Today[32:27] Final ThoughtsPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Sarina Paulson on leadership, salon growth, and building Willo Salons
Mar 3100:37:01Tap to summarizeShe purchased a hair salon just three months before a global pandemic shut down your entire industry for six months. Most entrepreneurs would see this as the worst possible timing. However, Sarina Pualson saw it differently.In this episode of Growth Diaries, Sarina, CEO of Willo Salons, joins host Sudheer Koneru to discuss her unconventional path from studying criminal justice and rising through JCPenney’s corporate ranks to acquiring and transforming a salon business just before the pandemic.What You’ll Learn:How to transition from corporate to entrepreneurship without losing operational rigorWhy transparent compensation structures drive talent retention in competitive wellness marketsHow to rebrand and modernize during downtime to accelerate growthWhy education and visible benchmarks transform employees into business-minded partnersHow community involvement and local PR simultaneously attract clients and top talentSarina Paulson is the Owner and CEO of Willo Salons, a thriving, multi-location vegan hair salon enterprise in Greater Sacramento, and a Professor with Aveda Business College. With a unique background spanning business operations at JCPenney and entrepreneurship, Serena brings strategic business acumen to the beauty and wellness industry.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[01:36] From Corporate Retail to Salon Ownership[04:00] Why She Left Corporate to Become an Entrepreneur[06:09] Buying a Business Right Before the Pandemic[08:59] Building a Salon Culture That Retains Talent[11:28] Radical Transparency With Employees[12:52] Teaching Salon Owners the Business Side of Beauty[15:25] Why Marketing Also Attracts Talent[17:39] Community Impact as a Growth Strategy[19:29] The Rise of Vegan and Wellness-Based Beauty[22:01] The Leadership Lessons Sarina Learned From Her Mother[26:29] What Does Sarina Do for Her Own Personal Well-Being?[27:59] What Company Inspired Sarina In Her Career[29:42] Sarina’s Advice for Future Beauty Entrepreneurs[35:01] Why Technology Is Critical for Small BusinessesPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Building a 15-location Med Spa brand through client experience, culture, and smart growth
Mar 1700:52:35Tap to summarizeWhen Emily Fernandez decided to leave her stable career as a patient experience officer at a three-hospital healthcare system, she was solving one problem she observed in her husband’s OB/GYN office, where aesthetic clients sat in waiting rooms next to women dealing with cancer diagnoses and complicated pregnancies.In this episode of Growth Diaries, Emily Fernandez, Co-founder and VP of Operations at Evolve Med Spa, joins host Sudheer Koneru to explore how a hospital patient experience leader turned a side aesthetic project into a 15-location powerhouse brand in just four years.What You’ll Learn:Why selling confidence beats selling insecurity in the long runThe difference between operational excellence and emotional loyaltyWhat it really takes to scale from 1 to 15 locations without franchisingHow referrals outperform ads in service-based businessesWhy culture must be defined before expansionWhat role should AI play in enhancing human connectionEmily Fernandez is the Co-founder and VP of Operations at Evolve Med Spa, known for her expertise in building client-centric wellness businesses and transforming patient experience into a competitive advantage. With a background spanning over a decade in hospital-based healthcare, she brings a unique blend of medical and operational acumen to the aesthetic medicine industry. Since launching Evolve Med Spa in 2020, Emily has scaled the brand to 15 award-winning locations across New Jersey, New York, Pennsylvania, and Maryland, consistently earning recognition, including the Hoboken Girl Best of Jersey City Award three years running.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[02:07] Emily’s Healthcare Background & Corporate Career[05:22] Starting a Business During COVID[07:26] What Sparked the Launch of Evolve Med Spa?[09:12] Expanding Services Beyond Injectables[11:27] What Does Client-Centric Really Mean?[16:18] Scaling Culture Across 15 Locations[19:42] How Emily Chooses New Locations[22:34] Organic vs. Performance Marketing Strategy[25:38] Reviews, Referrals, and Trust Economics[27:53] Hiring in a Competitive Industry[32:04] The No CEO Model[36:31] Growth Strategy and Future Expansion[38:23] Brands Emily Admires[42:49] Books, Empathy, and Leadership[44:41] Why Choose Evolve Med Spa?[47:12] Personal Wellness and Founder Balance[48:11] How AI Is Shaping the Future of Med SpasPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Beny Molayev’s journey from $34 a week to 9 salons
Feb 2400:53:37Tap to summarizeHe arrived in America at 17 years old with no money, no English fluency, and no real plan beyond ambition. 25 years later, he has built a nine-location salon empire, created a product line distributed to over 2,000 salons nationwide, and developed a franchising model that’s fundamentally changing how stylists become business owners.In this episode of Growth Diaries, Beny Molayev, President of Hair Bar NYC, joins host Sudheer Koneru to dive into how he transformed from an immigrant with no English, no license, and no connections into the owner of nine thriving salon locations across New York and Florida.What You’ll Learn:How to bootstrap a beauty business without investorsWhy Google reviews and local SEO were game-changers before most salons understood themHow to use Groupon strategically to scale without destroying your brandThe ‘Hair Doctor’ framework for building a systematic, scalable teamHow to create recurring revenue through products without cannibalizing your core service businessBeny Molayev is the Founder and Visionary behind Hair Bar NYC, a premier salon chain with nine thriving locations across New York and Florida. With over 25 years of hands-on experience in the hair industry, Beny has built a thriving business empire starting from nothing, immigrating to the United States as a young entrepreneur with ambition and determination. Beyond operating his salon chain, he has developed a comprehensive product line sold to over 2,000 salons nationwide and pioneered an innovative franchise model that empowers hairstylists to become business owners with minimal upfront capital.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[00:41] From Israel to New York with Nothing[07:46] Working Three Jobs to Stay Alive[10:55] Buying His First Salon Without a Client Base[15:09] Discovering Google Reviews Before Everything Else[18:40] Groupon, Keratin, and Scaling Demand[21:53] Why Beny Built His Own Product Line[28:14] A New Kind of Franchise Model[32:11] Hair Doctors and Systemized Creativity[35:59] Expanding to Florida and Making Costly Mistakes[45:43] Advice for New Entrepreneurs[47:44] Redefining Success and Time with FamilyPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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How RockBox built a model people actually stick with
Feb 1000:59:12Tap to summarizeRoger Martin, a 3X Founder, CEO, Podcast Host, and Author, didn’t start his entrepreneurial journey in his twenties. He started it at 46 after a long, successful career in pharma by betting on something far more personal: health, fitness, and human connection.In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth.What You’ll Learn:How to identify and pivot to your true target market before it's too lateWhy removing mirrors from your studio is customer empathy at scaleHow to redefine sales to overcome limiting beliefs in your workforceWhy you must own and operate locations yourself before franchisingThe three-pillar growth model that fixes the ‘we generate leads, but nobody calls them’How gratitude and an intentional mindset shape business outcomesRoger Martin is the Co-founder and CEO of RockBox Fitness and beem Light Sauna, two rapidly scaling national franchise companies with combined locations across 20+ states. With a 25-year background in pharmaceutical leadership, including a Chief Operating Officer role, Roger leveraged his expertise in business development, sales, and organizational strategy to pivot into the wellness industry at age 46. He is also the Founder of ThriveMore Autopilot, a growth services agency specializing in customer acquisition and sales training for health and wellness brick-and-mortar businesses, and author of An Insider's Guide to Business.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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How endota scaled “feeling better” into Australia’s largest wellness network
Jan 2700:34:04Tap to summarizeImagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but genuinely restored, as if you’ve pressed a reset button on your entire being. In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.What You’ll Learn:How to build brand loyalty through experience giftingThe framework for scaling service-based businesses without losing qualityWhy values-aligned hiring attracts the right talent at every stageHow to transition from a scrappy startup to a multi-location franchise modelThe strategic advantage of building from service first, then adding productsHow to protect therapist energy and prevent burnout in high-touch industriesMelanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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From Prince to Spalon: Turning creativity into a luxury experience brand
Jan 2000:48:29Tap to summarizeHe took a bankrupt, struggling salon with 23 demoralized employees and built it into a thriving multi-location business with nearly 400 team members, nearly $3 million in annual gift card deferred revenue, and a reputation for legendary customer service and technical excellence.In this episode of Growth Diaries, Mitchell Wherley joins host Sudheer Koneru to dive into the turnaround playbook that worked: listening first, rebuilding trust fast, crafting a mission statement that still holds decades later, and building experience gifting into a growth engine.What You’ll Learn:How to turn around a failing business by listening firstWhy building a mission statement in year one matters more than waitingThe gift card strategy that drives sustainable growthWhy pricing should reward your best providers and retain your teamHow to retain talented team members through life's transitionsThe skill that separates great leaders from good onesMitchell Wherley is the Owner of Spalon Montage, a luxury salon and spa brand that has dominated the Minneapolis-Saint Paul market for nearly 34 years. With a unique background spanning design, film, and hospitality, including years working with iconic entertainment figures, Mitchell brought an artist's perspective to the wellness industry, transforming a struggling salon into a thriving multi-location business with nearly 400 team members. Known for his expertise in experiential retail, team culture development, and customer service excellence, Mitchell has built Spalon Montage into an award-winning brand recognized for legendary technical services and high-touch guest experiences.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Why building a team matters more than growing locations
Jan 1300:55:28Tap to summarizeYou can do great work, stay fully booked, and still end up with a business that feels like a job you cannot escape. Luca Boccia lived that reality for years until Aveda business education revealed a hard truth. Most salon owners were not running businesses. They were running busy schedules with thin margins.In this episode of Growth Diaries, host Sudheer Koneru sits down with Luca Boccia, Co-Founder of Pyure Salons, to unpack the shifts that took him from having no formal business background to building a multi-location salon group rooted in benefits-driven leadership, open-book transparency, and a culture strong enough to keep top talent from walking across the street.What You’ll Learn:How to shift from “busy” to profitable, using simple business fundamentalsWhy benefits and structure beat “family culture” for retentionHow to use transparency to stop team assumptions and build trustWhat “people support what they help create” looks like in real operationsHow to drive retail through education (and track the behavior, not just the sale)Why exclusivity makes retail simpler and strongerHow to adopt AI and online booking without killing hospitalityLuca Boccia is the Co-Founder of Pyure Salons and a senior commercial and financial leader with nearly 50 years of experience spanning salon operations, business transformation, and executive finance. After owning and operating his own salon for 25 years, Luca built Pyure Salons on a benefits-driven, people-first model designed to deliver long-term profitability, retention, and exceptional guest experience. Alongside his work in the salon industry, Luca serves as a Fractional CFO for growth-stage and established businesses, including Gravity Industries, BookMyGarage, and Fractional Execs Ltd, supporting leadership teams across strategy, financial performance, governance, and scale. His background includes multinational and mid-sized businesses across technology, retail, consumer goods, and private equity-backed environments.A long-time partner and educator with Aveda Business College, Luca is known for his clarity with numbers, open-book leadership, and ability to coach both owners and teams through complexity. He leads with humility, discipline, and intellectual curiosity, challenging assumptions while bringing people along toward sustainable results.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Inside the systems, values, and decisions shaping modern salon and wellness brands
Dec 3000:22:33Tap to summarizeGrowth looks different when you stop chasing shortcuts and start designing for longevity.This Year-End Special of Growth Diaries brings together voices from across the global salon, beauty, wellness, and franchise ecosystem to reflect on what truly drives sustainable growth. From memberships and staffing to systems, culture, and leadership judgment, this episode captures the lived realities behind scaling service businesses without losing trust, talent, or soul.Hosted by Sudhir Koneru, the conversation moves fast, stays grounded, and pulls no punches. What emerges is a clear pattern. Businesses win when customers choose them freely, teams feel respected, and leaders commit to building something they believe in for the long term.What You’ll Learn:Why customers stay longer when they are not locked into contractsHow paid memberships increase commitment, not resistanceWhy staffing ahead of demand acts like marketing insuranceWhat happens when systems roll out without employee buy-inHow values only matter when they are evaluated and reinforcedWhy rewards signal respect, not just compensationHow empathy becomes a competitive advantage in service businessesWhy long-term belief beats short-term exits every timeMatt Maroonne draws from his journey as Co-Founder and CEO of Silver Mirror Facial Bar, showing how accessibility, efficiency, and results can coexist in premium skincare. From AI-powered skin analysis to a disciplined membership model, he reflects on why belief in the long game matters more than building for a quick exit.Rob Peetoom, Master Hairdresser and global salon entrepreneur, brings over five decades of perspective on craft, responsibility, and legacy. His work across Europe, the U.S., and Bali highlights how investing in people, education, and creative excellence sustains both businesses and the industry itself.Vikram Bhatt, Founder of Enrich Salons, shares how corporate rigor and financial discipline transformed an accidental start into one of India’s most trusted salon brands. His reflections center on scale with consistency, ownership models, and resilience in long-term growth.Smitha Vallurupalli and Shashank Kancharla, the duo behind Bubbles Hair & Beauty and Old School Rituals, unpack the balance between creativity and systems. Their journey reveals how culture, operational clarity, and respect for tradition can fuel modern luxury experiences.Sahil Gupta, CEO of Bodycraft Salon Spa and Clinic, reflects on building an integrated beauty, wellness, and medical aesthetics ecosystem. His insights focus on operational flow, appointment discipline, and membership models that now drive the majority of revenue.Aaron Meyers, CEO of Hammer & Nails Grooming Shop for Guys, brings a franchising and operations lens shaped by decades of scale. He speaks to freedom over force, staffing ahead of demand, and why loyalty grows when customers choose to stay.Tommy Nielsen, CEO and Partner at Rodeo, offers a sharp take on efficiency and standards. Coming from an auditing background, he explains how discipline, restraint, and a strong membership engine helped Rodeo grow without overexpansion.And Marilyne Gagné, Founder of Dermapure, grounds the conversation in empathy and values. Her experience scaling Canada’s largest aesthetic clinic network underscores why culture, care, and patient trust remain non-negotiable at scale.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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