Podcast
Growth Diaries by Zenoti
Hosted by Zenoti · EN
Welcome to Growth Diaries by Zenoti, where success stories of the beauty, wellness, and fitness industries come to life. Hosted by Sudheer Koneru, Zenoti’s visionary founder and CEO, this podcast offers a front-row seat to candid conversations with trailblazing entrepreneurs. Discover how they built thriving brands, tackled growth challenges head-on, and turned ambition into reality. Each episode delivers unfiltered strategies, behind-the-scenes stories, and actionable insights from leaders who’ve overcome real-world obstacles. Whether you're an aspiring business leader or a seasoned entrepreneur looking to gain insights from experts who’ve already triumphed over challenges, Growth Diaries is your roadmap to navigating and mastering business growth.
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Episodes
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75% Revenue From Memberships?!
2w ago00:32:11Tap to summarizeIn this special episode of the Growth Diaries podcast, host Sudheer Koneru brings together franchise leaders from across the beauty, wellness, and fitness landscape to unpack three pillars that separate thriving franchise systems from the rest: membership models, franchisee support infrastructure, and data-driven performance management.What You’ll Learn:Why membership models work in wellness during economic downturnsHow to build a responsible growth franchise system that actually supports franchiseesThe power of transparent KPI sharing to drive franchisee successHow to reach your stability threshold with membership revenueWhy your franchisee is your primary customer, not the end consumerHow to use employee-level transparency to drive peer-to-peer coaching and retentionIf you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Episode Highlights:[00:00] Introduction[00:55] The Case for Memberships in Wellness[02:21] Memberships as a Crisis-Proof Strategy[04:23] Getting Memberships Right[06:59] Memberships from Day One at Skin Oasis[07:48] Facials in a Box: A Creative COVID Retention Play[08:52] The 75% Membership Revenue Benchmark[09:49] The Franchisor's Real Job[13:13] Responsible Growth and the Franchisee-as-Customer Philosophy[16:39] Scaling From Home Ground to 50 Clinics via Acquisition[19:05] Franchise Support Done Right[23:15] Becoming a Data-Driven Franchise Organization[25:57] Tracking Employee Performance at Every Level[28:07] When a Clinic Becomes Self-Sustaining[30:26] Diagnosing Conversion Problems Through the NumbersPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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What 350 competitors in Japan couldn’t replicate
4w ago00:34:44Tap to summarizeSuccess in the wellness space depends on more than just a great facility or service. In this episode of Growth Diaries, Sudheer Koneru explores how leading brands like Anytime Fitness, Massage Heights, and Glow Bar use culture as their ultimate competitive advantage. The conversation covers the importance of offering authentic employee care from day one and why standardizing your culture is more valuable than any physical product. These founders share the frameworks they followed for hiring, decision-making, and collaborating with franchisees to ensure long-term growth across thousands of locations.The discussion also examines the power of complementary partnerships and the importance of leading with humility. Founders discuss how having zero ego and leaning into each other’s strengths allows for faster growth and better decision-making. By creating an environment where team members feel safe to challenge leadership and share new ideas, these brands tap into a collective intelligence that keeps them at the top of their game.What You’ll LearnWhy offering health insurance and benefits early creates a massive competitive advantage.How to use the Four P's framework to align your team and company purpose.The three-question filter makes hiring and big business decisions simple.Why your culture is actually your real intellectual property rather than your physical product.Ways to lead through collaboration rather than just enforcing corporate rules.How to turn industry challenges into growth by encouraging productive disagreement.Episode Highlights[00:00:55] Build Employee Care Into Your Business Plan Sudheer explains that providing health insurance and benefits should be a core strategy rather than a later addition. This approach creates a competitive advantage that helps retain top talent in an industry known for high turnover.[00:02:58] Your Culture Is Your Intellectual Property Shane shares how Anytime Fitness outpaced hundreds of competitors by focusing on a belief system rather than just facility design. He breaks down the "Four P's" framework, which includes People, Purpose, Profits, and Play.[00:06:01] Hire for Culture Fit Over Skills The discussion highlights that while skills are trainable, attitude is permanent. By finding people who align with your core values, you build a team that stays because of the quality of the people around them.[00:13:27] The 3 Question Decision Framework Kyla introduces a simple filter for every business choice that asks if it is profitable, if it elevates the brand, and if it makes people feel good. This keeps growth aligned with your mission without needing constant corporate oversight.[00:14:33] Recruiting People Who Challenge You Shane notes that the worst voice in the room is the one staying silent. Encouraging team members to speak up and disagree constructively prevents expensive mistakes and helps push innovation forward.[00:25:06] Protecting the Brand for All Stakeholders Vanessa discusses why enforcing compliance is about protecting the investment of every franchisee in the network. This mindset turns rigid rules into a collaborative effort to maintain brand excellence for everyone involved.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Second Generation, First in Purpose: Wulan Tilaar on Carrying Forward a Family Mission
May 2600:48:36Tap to summarizeWulan Tilaar, second-generation leader of Indonesia's iconic Martha Tilaar Group, shares the deeply personal story behind one of Southeast Asia’s most storied beauty and wellness empires. From her mother’s humble beginnings in a four-by-six-meter garage salon to a franchise network spanning 40+ locations across Indonesia and beyond, Wulan reveals how a chance encounter with a human trafficking survivor in Hong Kong transformed the company’s mission, shifting from profit-driven growth to women’s empowerment through free vocational training.What You’ll Learn:How to transition family businesses across generations without losing founder valuesWhy hands-on founder immersion beats traditional management trainingHow to build loyalty with long-tenured employees across generational transitionsWhy free professional training centers generate more long-term value than direct donationsHow to serve multi-generational customers without diluting your brandWulan Tilaar is the Second Generation Leader and Director of Martha Tilaar Group, a pioneering Indonesian spa, wellness, and beauty education enterprise founded by her mother in the 1970s. With a background in graphic design and advertising from Boston University, combined with professional certifications in beauty aesthetics, Wulan brings both creative vision and hands-on expertise to the wellness industry. She has transformed Martha Tilaar from a five-salon operation into a 40-outlet franchise spanning Indonesia, Sri Lanka, and Brunei, while championing her mother's mission to empower women through free professional training and job placement.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[00:58] Freedom to Choose[03:21] Becoming a Full-Time Mom First[04:36] Finding Her Place in the Company[06:41] Walking in the Therapist's Shoes[09:38] Leading People Who Were There Before You[11:43] The Founding Story[17:00] The Hong Kong Moment That Changed Everything[20:04] A Free Training Center for 6,000 Women[29:08] Indonesian Holistic Wellness on the Global Stage[35:15] A Spiritual Calling and the Family Foundation[42:56] Advice for Aspiring Wellness EntrepreneursPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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How SILK Laser grew from a garage to 200 clinics with Martin Perelman
May 500:37:11Tap to summarizeFrom a $200K shoestring budget and two second-hand lasers repaired in a Sydney garage to nearly 200 clinics across Australia and New Zealand, Martin Perelman’s story is a masterclass in patient, disciplined growth.In this episode of Growth Diaries, Martin, Founder and Managing Director of SILK Laser Clinics, joins host Sudheer Koneru to dive into how four friends with no industry experience built one of the most respected names in the cosmetic and wellness industry.What You’ll Learn:How to identify your core customer before choosing your location strategyWhy you must invest in headcount and compliance infrastructure before you scaleThe franchise model works best when you lock in talent as owner-operatorsHow to evolve your service menu to combat margin compression without losing focusWhy protecting your management team's longevity is your competitive advantageHow to position yourself as an irreplaceable talent to investors and private equity partnersMartin Perlman is the Founder and CEO of SILK Laser Clinics, a leading cosmetic and wellness enterprise with nearly 200 clinics across Australia and New Zealand. With a background in sales and entrepreneurship, Martin transformed a garage startup funded by four friends into one of the most respected names in the beauty and aesthetics industry.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[02:35] From Swiss Watches to Cosmetic Lasers[03:41] The $200K Garage Start-Up[06:21] The Shopping Centre Gamble[09:20] The First Franchisee at Clinic 8[11:18] Being the Bank for Key Talent[13:07] Resourcing Ahead of Growth[16:04] Finding Smart Money, Not Dumb Money[18:41] Expanding Beyond Laser[20:41] How to Evaluate New Technology Without Chasing Hype[23:58] Locking in a Management Team for a Decade[28:55] Friday Afternoons Are Sacred[34:07] Martin’s Core Insights for Founders Raising CapitalPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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From 1 salon to 18 without investors: The playbook behind Epic Hair Designs
Apr 1400:36:58Tap to summarizeIt’s 2008, and a retail manager with no hairdressing background convinces his parents to lend him money for a salon purchase. Two days. That’s all it took. Then the Global Financial Crisis hits just as the keys trade hands, and most people would’ve called it a disaster. But Brendon saw it differently.Today, Epic Hair Designs operates 18 salons across Brisbane and the Gold Coast, employing over 200 hairdressers and apprentices, and has become a blueprint for building a thriving multi-location beauty business in an increasingly competitive market. In this episode of Growth Diaries, Brendon Mann, Owner and Director at Epic Hair Designs, shares the full story.What You’ll Learn:Why Epic Hair redefined the salon experience around busy professionals' needsThe academy model for talent retentionHow to leverage partnerships for exponential marketing ROIWhy Epic Hair adopted Qantas-style membership structures integrated with CRM systemsAI as an operational multiplierBrendon Mann is the Owner and Director of Epic Hair Designs, a luxury, affordable salon chain with 18 locations across Brisbane and the Gold Coast, servicing over 200 hairdressers and apprentices. With a background in retail management at major corporations like Big W and Woolworths, Brendon transformed his entrepreneurial vision into a thriving salon empire by focusing on operational excellence, staff development, and community impact.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[01:30] From One Salon to 18[02:58] The Side Hustle That Became a Franchise[05:17] Why Time Is the Real Luxury[07:33] Solving the Talent Problem with an In-House Academy[11:50] The Real Growth Engine[14:10] Philanthropy That Drives 600+ New Clients per Week[16:19] Stealing Playbooks From Airlines and Hotels[18:25] Membership Models That Drive Loyalty[20:42] The Founder Trait That Matters Most[25:47] Growing Without Investors[27:13] Replacing HR with AI[30:31] Why Social Media Isn’t The Main Growth Channel[31:38] Why Brendon Wouldn’t Start a Salon Today[32:27] Final ThoughtsPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Sarina Paulson on leadership, salon growth, and building Willo Salons
Mar 3100:37:01Tap to summarizeShe purchased a hair salon just three months before a global pandemic shut down your entire industry for six months. Most entrepreneurs would see this as the worst possible timing. However, Sarina Pualson saw it differently.In this episode of Growth Diaries, Sarina, CEO of Willo Salons, joins host Sudheer Koneru to discuss her unconventional path from studying criminal justice and rising through JCPenney’s corporate ranks to acquiring and transforming a salon business just before the pandemic.What You’ll Learn:How to transition from corporate to entrepreneurship without losing operational rigorWhy transparent compensation structures drive talent retention in competitive wellness marketsHow to rebrand and modernize during downtime to accelerate growthWhy education and visible benchmarks transform employees into business-minded partnersHow community involvement and local PR simultaneously attract clients and top talentSarina Paulson is the Owner and CEO of Willo Salons, a thriving, multi-location vegan hair salon enterprise in Greater Sacramento, and a Professor with Aveda Business College. With a unique background spanning business operations at JCPenney and entrepreneurship, Serena brings strategic business acumen to the beauty and wellness industry.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[01:36] From Corporate Retail to Salon Ownership[04:00] Why She Left Corporate to Become an Entrepreneur[06:09] Buying a Business Right Before the Pandemic[08:59] Building a Salon Culture That Retains Talent[11:28] Radical Transparency With Employees[12:52] Teaching Salon Owners the Business Side of Beauty[15:25] Why Marketing Also Attracts Talent[17:39] Community Impact as a Growth Strategy[19:29] The Rise of Vegan and Wellness-Based Beauty[22:01] The Leadership Lessons Sarina Learned From Her Mother[26:29] What Does Sarina Do for Her Own Personal Well-Being?[27:59] What Company Inspired Sarina In Her Career[29:42] Sarina’s Advice for Future Beauty Entrepreneurs[35:01] Why Technology Is Critical for Small BusinessesPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Building a 15-location Med Spa brand through client experience, culture, and smart growth
Mar 1700:52:35Tap to summarizeWhen Emily Fernandez decided to leave her stable career as a patient experience officer at a three-hospital healthcare system, she was solving one problem she observed in her husband’s OB/GYN office, where aesthetic clients sat in waiting rooms next to women dealing with cancer diagnoses and complicated pregnancies.In this episode of Growth Diaries, Emily Fernandez, Co-founder and VP of Operations at Evolve Med Spa, joins host Sudheer Koneru to explore how a hospital patient experience leader turned a side aesthetic project into a 15-location powerhouse brand in just four years.What You’ll Learn:Why selling confidence beats selling insecurity in the long runThe difference between operational excellence and emotional loyaltyWhat it really takes to scale from 1 to 15 locations without franchisingHow referrals outperform ads in service-based businessesWhy culture must be defined before expansionWhat role should AI play in enhancing human connectionEmily Fernandez is the Co-founder and VP of Operations at Evolve Med Spa, known for her expertise in building client-centric wellness businesses and transforming patient experience into a competitive advantage. With a background spanning over a decade in hospital-based healthcare, she brings a unique blend of medical and operational acumen to the aesthetic medicine industry. Since launching Evolve Med Spa in 2020, Emily has scaled the brand to 15 award-winning locations across New Jersey, New York, Pennsylvania, and Maryland, consistently earning recognition, including the Hoboken Girl Best of Jersey City Award three years running.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[02:07] Emily’s Healthcare Background & Corporate Career[05:22] Starting a Business During COVID[07:26] What Sparked the Launch of Evolve Med Spa?[09:12] Expanding Services Beyond Injectables[11:27] What Does Client-Centric Really Mean?[16:18] Scaling Culture Across 15 Locations[19:42] How Emily Chooses New Locations[22:34] Organic vs. Performance Marketing Strategy[25:38] Reviews, Referrals, and Trust Economics[27:53] Hiring in a Competitive Industry[32:04] The No CEO Model[36:31] Growth Strategy and Future Expansion[38:23] Brands Emily Admires[42:49] Books, Empathy, and Leadership[44:41] Why Choose Evolve Med Spa?[47:12] Personal Wellness and Founder Balance[48:11] How AI Is Shaping the Future of Med SpasPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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Beny Molayev’s journey from $34 a week to 9 salons
Feb 2400:53:37Tap to summarizeHe arrived in America at 17 years old with no money, no English fluency, and no real plan beyond ambition. 25 years later, he has built a nine-location salon empire, created a product line distributed to over 2,000 salons nationwide, and developed a franchising model that’s fundamentally changing how stylists become business owners.In this episode of Growth Diaries, Beny Molayev, President of Hair Bar NYC, joins host Sudheer Koneru to dive into how he transformed from an immigrant with no English, no license, and no connections into the owner of nine thriving salon locations across New York and Florida.What You’ll Learn:How to bootstrap a beauty business without investorsWhy Google reviews and local SEO were game-changers before most salons understood themHow to use Groupon strategically to scale without destroying your brandThe ‘Hair Doctor’ framework for building a systematic, scalable teamHow to create recurring revenue through products without cannibalizing your core service businessBeny Molayev is the Founder and Visionary behind Hair Bar NYC, a premier salon chain with nine thriving locations across New York and Florida. With over 25 years of hands-on experience in the hair industry, Beny has built a thriving business empire starting from nothing, immigrating to the United States as a young entrepreneur with ambition and determination. Beyond operating his salon chain, he has developed a comprehensive product line sold to over 2,000 salons nationwide and pioneered an innovative franchise model that empowers hairstylists to become business owners with minimal upfront capital.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Chapters:[00:00] Introduction[00:41] From Israel to New York with Nothing[07:46] Working Three Jobs to Stay Alive[10:55] Buying His First Salon Without a Client Base[15:09] Discovering Google Reviews Before Everything Else[18:40] Groupon, Keratin, and Scaling Demand[21:53] Why Beny Built His Own Product Line[28:14] A New Kind of Franchise Model[32:11] Hair Doctors and Systemized Creativity[35:59] Expanding to Florida and Making Costly Mistakes[45:43] Advice for New Entrepreneurs[47:44] Redefining Success and Time with FamilyPrevious guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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How RockBox built a model people actually stick with
Feb 1000:59:12Tap to summarizeRoger Martin, a 3X Founder, CEO, Podcast Host, and Author, didn’t start his entrepreneurial journey in his twenties. He started it at 46 after a long, successful career in pharma by betting on something far more personal: health, fitness, and human connection.In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth.What You’ll Learn:How to identify and pivot to your true target market before it's too lateWhy removing mirrors from your studio is customer empathy at scaleHow to redefine sales to overcome limiting beliefs in your workforceWhy you must own and operate locations yourself before franchisingThe three-pillar growth model that fixes the ‘we generate leads, but nobody calls them’How gratitude and an intentional mindset shape business outcomesRoger Martin is the Co-founder and CEO of RockBox Fitness and beem Light Sauna, two rapidly scaling national franchise companies with combined locations across 20+ states. With a 25-year background in pharmaceutical leadership, including a Chief Operating Officer role, Roger leveraged his expertise in business development, sales, and organizational strategy to pivot into the wellness industry at age 46. He is also the Founder of ThriveMore Autopilot, a growth services agency specializing in customer acquisition and sales training for health and wellness brick-and-mortar businesses, and author of An Insider's Guide to Business.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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How endota scaled “feeling better” into Australia’s largest wellness network
Jan 2700:34:04Tap to summarizeImagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but genuinely restored, as if you’ve pressed a reset button on your entire being. In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.What You’ll Learn:How to build brand loyalty through experience giftingThe framework for scaling service-based businesses without losing qualityWhy values-aligned hiring attracts the right talent at every stageHow to transition from a scrappy startup to a multi-location franchise modelThe strategic advantage of building from service first, then adding productsHow to protect therapist energy and prevent burnout in high-touch industriesMelanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.Check out our three most downloaded episodes:Building a glamorous beauty brand that feels like homeHow Rob Peetoom built a global salon legacyThe power couple behind India’s Bubbles and Old School RitualsGrowth Diaries by Zenoti is handcrafted by our friends over at: fame.so
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