
Hosted by Zenoti · EN

Discover how Michael and Daniella Petro turned a passion for aesthetics and patient care into the thriving MD Esthetics brand. From their early days in a basement to becoming a trusted name in medspas, their story is one of innovation, resilience, and a commitment to helping people age gracefully. Learn how their use of the golden ratio, teamwork, and a patient-first approach has driven their success.

Explore the incredible rise of iCRYO, one of the fastest-growing wellness brands redefining health and recovery. In this episode, Kyle Jones, the driving force behind iCRYO, shares how he turned a single location into a global movement focused on enhancing healthspan. Hear about his devotion to authenticity, teamwork, and servant leadership, and discover the bold vision shaping wellness for the future. Perfect for entrepreneurs, wellness enthusiasts, or anyone seeking inspiration to create a significant impact.

Ben Crosbie shares the remarkable journey of THE DRIPBaR, a franchise that has expanded from 5 to over 100 locations in just two years. Ben discusses the strategic use of franchising to drive rapid growth, the innovative personalized IV therapies offered, and the importance of building strong systems and teams. He emphasizes the role of data in decision-making and the significance of pre-selling memberships to ensure business success. The episode highlights Ben's vision for the future, aiming for 1,500 to 3,000 locations globally, and his commitment to maintaining high standards of safety and professionalism in the wellness industry.

What does it take to transform a barbershop into a Texas icon? For Jayson Rapaport, co-founder of Birds Barbershop, it meant resilience, community, and a bold vision to make haircuts more than routine. Despite being turned down by 20 banks and opening to no customers, Jayson focused on empowering employees and fostering local connections. This commitment turned Birds into a cultural hub, earning praise from Elle magazine and winning Austin Chronicle’s “Best Haircut” award for nearly two decades. With inventive marketing and a “mile deep, inch wide” growth approach, Jayson shares how they overcame challenges like COVID-19 while staying true to their roots. This is a story of turning vision into a legacy.

Explore the fascinating story of Removery, a global leader in tattoo removal, and discover how the brand grew from humble beginnings to over 150 locations across the US, Canada, and Australia. Hear from Jo Kelton, COO of Removery, as he shares insights into their innovative use of technology, data-driven strategies, and the creation of the Removery Academy, which trains professionals for a completely new career field.

Join us as we sit down with Anthony Tjan, Executive Chairman and Co-Founder of MiniLuxe, to explore his extraordinary journey of reshaping the beauty services industry. Anthony dives into how MiniLuxe pioneered fair wages, team equity, and purpose-driven business practices, all while harnessing innovation to transform traditional models. Discover the inspiring lessons behind blending purpose with profit, and rethink what it means to empower employees and clients alike.

Join us as Jenny shares her remarkable story of founding Face-to-Face Spa, a franchise that has reshaped the skincare industry with its unique approach and dedication to excellence.Discover how Jenny's background in healthcare fueled her passion for skincare and led her to innovate and build a thriving business empire. She opens up about the challenges she faced along the way, from navigating the competitive beauty market to revolutionizing skincare franchising. Her story is one of resilience, vision, and unwavering determination. Whether you're an aspiring entrepreneur or a skincare enthusiast, Jenny's journey offers invaluable insights and inspiration to drive your own ambitions. Don't miss out on this episode filled with wisdom, creativity, and motivation!

Van Council discusses building his successful salon chain, emphasizing employee development, customer service, and expansion strategies. He highlights continuous learning, specialization, and maintaining high standards. Van shares insights on creating a family-like culture that retains staff for decades and adapting to industry changes.

Zenoti CEO interviews Rachel Liverman, a third-generation esthetician whose journey is deeply rooted in her family's legacy. Her grandmother was a trailblazer in professional skincare, founding The Catherine Hinds Institute of Esthetics. Rachel’s journey in the beauty industry spans over a decade, climbing the ranks and honing her craft. Just nine months after launching her innovative business, Glowbar, the world was turned upside down by the COVID-19 pandemic. Despite the challenges, Glowbar has emerged as a leader in skincare, offering customized 30-minute facials that cater to modern lifestyles. Since its inception in New York in 2019, the brand has rapidly expanded to nearly 20 locations, setting trends and redefining the beauty experience. Join us as Rachel shares her inspiring story of resilience, innovation, and how she has tailored every aspect of Glowbar to capitalize on emerging trends.