My guest today is Steven Haynes, founder of Fjord, a Norweigen-inspired cold water therapy company. Based out of Austin, They sell premium cold plunges to bring cold water immersion to high-performers and busy professionals looking for a physical and mental edge. By now just about everyone has heard about the cold plunge trend, from the likes of Wim Hoff, Rogan, Goop, Tony Robbins, but while it's getting a ton of attention these days, cold immersion therapy has been around for thousands of years with the earliest documentation 3500BC. The resurgence of the popularity likely comes from advancements in science that have allowed us to scientifically prove many of the benefits of cold water immersion therapy such as stress management, recovery, sleep regulation, immune system fortification, and even mental resilience.

Steven is a strong proponent of cold hard data to support his work. Today we'll cover the various protocols, benefits of cold plunging as well as some of the science behind it.

Unbuckle your mind, and open your heart, it's grow time!

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• Instagram: @fjordcoldplunge • Website: www.fjordcoldplunge.com

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