← Growth Triggers: Content Marketing & AI
Growth Triggers: Content Marketing & AI
It’s Boring but It works...how to Grow Your Podcast in 2026
00:37:49
Loading summary
Transcript1 lines
- [00:00]
A
YouTube is flooded with videos on how to grow a podcast. But here's the thing. In 2026, there are two main places you need to have your podcast on and live. The first one is YouTube, and the second is all the other audio first platforms. Now, the problem I see with most podcasters is that they're treating both platforms in both places the same exact way, and that's why their show is basically invisible on YouTube. So today I'm going to walk you through two brutally effective but kind of boring ways to grow your podcast on the YouTube and on the audio side for your podcast. So that sounds good. Let's hop over to the computer and let's dive in. All right, so in this video, I'm going to break down exactly how to run YouTube ads to your channel that actually grow your show with the right subscribers, right viewers, instead of getting the wrong people that are going to actually tank and ruin your channel. Number two, I'm going to show you the hidden metrics you need to look at on a semi frequent basis so that you know you're going in the right direction and you're not bringing in the wrong crowd. And then number three, I'm going to show you how to grow your podcast with other podcasts instead of just getting on other podcasts and being a guest. There's other ways to do this. I'm going to walk you through exactly how we've done it. I'll show you some case studies of and examples of other shows that are doing it and some shows that we've done it with. All right, so if that sounds good, let's hop in. First of all, let's dive into this part, which is the, probably the most important part for most people. This is the first, first section we're going to cover, which is the channel optimization. So getting two to 800 subscribers from YouTube on ads is a real thing you can do. A lot of people will say, oh, we'll tank your organic. And I think that is true if you do it incorrectly, which a lot of people do. So you can still have a channel that's running ads in the background and growing organically. Those are two things that can happen at the same time. However, if you mess this up, you're going to bring in the wrong people. Those people are not going to like your stuff, they're not going to like your channel, and then they are going to send signals to YouTube that this channel is not putting out good content. All right, so let's, let's avoid that. So what are we Looking at here, this is my homepage from one of my channels. And I'm going to point out a couple things here that if you're running ads and trying to get new people who do not know you, don't trust you, don't like you least yet to subscribe, stick around, become a fan of your content, then you're going to need to have this stuff, right? So here we go. First things first, I've listed out all the things you want to pay attention here. We're going to go into detail as to what exactly you should be paying attention on these parts, and I'll give you examples every step of the way as best I can. So the first part here is banner. A lot of people make the mistake of not paying attention to this enough or they put some pithy statement that means absolutely nothing to your listener. Think about this as a billboard on the side of a road. You need to communicate your thoughts and ideas in seconds. Okay, so when someone lands here, they're trying to make the decision as to whether or not this is a page we want to stick around on. And if you don't pull them in with this, then it's going to be hard for them to stick around and it's also going to be hard for them to get an idea of what is, what is the value that you bring. So mine says, monetize your podcast because a lot of people want that. A lot of people want ideas and strategies and, and frameworks to help them grow and monetize their podcast. This is, is this perfect? No, I think it's a good starting point, though. So if someone jumps to my page, doesn't know me, and they read this, they automatically know what they're, what we're here for. Now, whether or not they want to monetize or whether or not they have a podcast is a different story. But if we target the right people on ads, which I'll show you how to do in a second, we should be bringing on people or bringing in people that ideally have that goal in mind. So monetize your podcast tips, ideas and frameworks for modern online businesses to generate sales, sponsorships and clients. So obviously, if you're somebody who has an Internet business and you want to build a monetization engine with your podcast, this might be a channel you stick around to. Okay, so that's the first thing. Value driven statement that makes sense to your ideal listener. What problem are you solving? You can also just talk about the problem here and I'll show you some other examples of that credibility pieces. So if you've been on, if you've been on like New York Times, Huffington Post, LA Times, whatever, then you can add those too. Those are great credibility factors. I could have also added like, like 59 million downloads, 200 or 350 clients that we've worked with, those kind of things. I may, you know, do that in the future as to show like, hey, I've been there and I've done that and I'm, I'm not. This is not my first rodeo. Okay, next piece here. Profile image. We need to show that you're a human, a real human with a heartbeat. Not a robot, not a fake brand that's trying to figure it out. Not a faceless brand. If you have like a, I mean if you have an AI, like automation face, like, you know, very behind the scenes channel, you can maybe make like an icon here that lets like a character. And that may work especially if your videos are really, really valuable and good. But if you are building a personal brand, have a business where you serve clients, or you need to have some level of visibility. Take the time to get a good shot here. I mean, mine looks pretty good here. I look kind of chinky. I also feel like I look kind of like an ape. So I need to do my. Get a shot with better hair. But this one very clean, clear picture. You can tell it's a human being and hopefully not AI. Okay, name and then the first line here. Let's look at this. Subscribe if you want to grow your business profits with podcasting. Business and profits with podcasting. So very clear what I'm asking you to do here. Okay, so all this aligns within seconds. We can tell that like this person helps people with podcasts. Great. Moving down, video. What video should we put in here? So if we're driving traffic cold from YouTube ads or other panels as well, we want a video that peaks our curiosity and also shows results. I in if for me as a service provider, it could be it's something simple like this. It's. It's more of a case study. So that's what I used here, which we actually covered that case study a little bit later in this, in this training. So stick around. Okay, so video my audience wants. If you don't have one of these yet, that's okay. Take your best performing organic video and use that. Or you can make this specifically if you're like trying. If you have case studies or testimonials, you can make a highlight montage and showcase how you help people solve XYZ problem. So we want this to be specific and results, results based. You don't want to be like, I don't really want like a welcome to my channel page because unless you're a vlogger or somebody who just is more of entertainment than then and you're, you're not a business owner, then that may work. But if you're a business owner trying to make money, like let's showcase your results. Let's showcase what you can do and how you help people with this, this piece of real estate. Okay, next playlists. The playlists here are strategic. If I scroll down, I'll show you some other playlists here from this is a guy named Daniel Priestley. He has a new here watch this playlist which I think is a lovely idea. So he stacked a bunch of videos that are really tailored towards his audience. Right. So give me 29 minutes and I'll teach you how to make a million bucks, million dollar landing page, how to become famous in your industry. He's talking to people who want to build a personal brand and sell stuff online. So all of his thumbnails are really good. All of his, all of his. Those videos are super value driven. So this playlist, this first playlist and really all the playlists. See I've got like free monetization course here. You know, I could probably do a better job of titling this or making, moving this podcast one down. But these playlists need to be like more geared towards what exactly do you help people with? So let's just say you're a, let's say you, you help people. We'll go with personal brands. Kind of like Daniel Priestley down here. If I'm Daniel Priestley and I know my job, my goal is to bring in people who want to build a personal brand. I would a start with a new, new here like this new here. Watch this video or series and then he can maybe branch into how to get on more stages. He could branch into how to build your first product. He could branch into how to grow your Instagram or 10 things I did, you know, my 10 step series on building a personal brand on YouTube, whatever, right? Those are all probably decent playlists that he could put together that if somebody new here jumps on this page, they would see a lot of immediate value and all of that gets them to hit subscribe. That's really the goal here. So playlists, think about the names, think about I think about what the problems we can solve and then find or build the videos that we can use. To bridge that gap between, oh, I have a problem. That's why I kind of showed up on this page and, oh, look, there's a bunch of series and playlists that potentially could solve my problem. That shows value. That shows why people would want to stick around. Okay, if you have a lot of really good posts, if you're active on posts, then that might be something you can weave in here as well. I would say build custom playlists or use your podcast as a way to generate interest in what videos you have available for people. Okay, last thing I'll show here on this. So this guy did a really good job. I don't know who this is, a random person I found, but he has a lot of big clients here that he's helped, you know, gr. Groundsman, landscaping. What does that say? On air or something like that? Okar on car. I'm probably saying that wrong. Anyways, these are all people he's helped rank on Google, right? So that's if. If you're a company who wants to, you know, crush it with SEO or rank on Google, really high to, this might be someone you notice because, oh, look, he's worked with other people in my, in my media or in my, my space. So maybe those are competitors of yours. Okay, so optimizing the homepage, this for me, is what you do before you actually run ads. Okay? So we spent a lot of time with clients on this, making sure this is ready before you run ads. Because if you're going to run ads, you're either going to run them to a video of yours, which is great, or you're going to run them to a, a subscriber campaign, which ideally, if you get the targeting right, the page here will do all the other heavy. All the other heavy lifting, right? So that's super important because you send them to a page that's just not optimized. You're just wasting money. You're pissing money down the. Down the drain. Okay, once we get there, let's cover. How do you actually run YouTube ads? So assuming we have a homepage that does the four things, it tells who you are in a matter of like 1 to 2 seconds. Why does it matter to them, the listener? So if someone just showed up on your page, why does it matter what problems you solve? Why should they trust you? That's these, right, these credibility factors here. Boom, boom. And then why should I subscribe and stick around? And that is where I use the content. Like, there's no way you can make bad content and get away with this. So if we look at Priestly, he's got really high value videos. Now, most busy, busy people like myself and you probably watching this video, you're not going to have time to watch all these, all these playlists, all these videos. So you would likely subscribe so that you get notified when he puts out new stuff. All right? And maybe you say like, watch for later if you do that kind of thing on YouTube, you know, so that inherent values tells people like, oh, like I, I want to come back here. I don't have time to do this right now, but let me subscribe to this channel so I can get more notifications. So we want to check the box on all those so that people actually subscribe. Your takeaway is ask yourself objectively, does my homepage do this right now? If I ran ads today and spent $100 a month or a day on ads, would I have the ability to convert at least some of those people who are my ideal audience into subscribers? If not, then don't run ads now. If you did and you're ready, I'm going to walk you through a couple of things that are important. I won't go through a whole campaign, but I will go through what you should know when, when you're running ads. Okay, so let's go into that now. So first thing we're going to look at here is what are the campaign objectives? Now, everyone's got their own preferences on this. I Choose 1 of 2. I either choose this one, reach views engagement or I will choose create campaign without guidance. Okay. Typically for the first campaign I choose without guidance. And then once that's successful, I start to branch off into different types of campaigns. But my first goal is usually creating without guidance. All right, then depending on what you're doing, if you're looking for subs, then you go here. These are more expensive campaigns. Or if you're looking for reviews and want to get people to view a really high value video, let's say you have a, you have a winner of a video that's a, that's great for like a beginner audience or great for an audience that is new to you or very, very cold. Let's just say it did really well on organic and you're taking it and put it running ads to it. Now you may also want to just run video view campaigns. I have gotten a lot of subscribers on video view campaigns because if people view the video, they like it, they'll click through to your page and then they'll also subscribe. So it's a way to get subscribers for cheap. It is. It's not the main intent of this video but if you follow along here, I'm going to show you some ways you can see if your video view campaigns are going to create results for you. And there's a way you can actually watch that and see if that's happening. Okay, so a couple of reasons, a couple things here you're going to get to a part where it asks for devices. So I, I always uncheck TV screens. You may want to depending on your demographic. Yeah, the reason why I don't pick TV screens is because I've never really seen people especially on like a subscriber campaign. I uncheck these. If you're doing a video view campaign I think that's okay, meaning you're just getting out going after views. But for subscribers, for generating subscribers, which is what I'm mainly talking about here. You I would personally check off TV screens because I have never subscribed to a YouTube channel on a TV screen. It just feels weird. I just don't see a lot of people doing it. I could be wrong and maybe much more common in the future. However, at least as of the time of this recording I took that off and I may change change that later on. We'll see. But try it. And I just, I what I don't want to do is I don't want to waste ad spend on TV screens where people don't really subscribe, they're just looking for videos. Okay, US and Canada. This is a huge one. You typically unless your target target audience is somewhere else but for most people watching this video you're going to want to click either US and Canada or US only. I found the tighter the targeting on this, the less wasted money because YouTube's going to try and find places to waste your money or try and get the lowest quality, the lowest click or cost per cost per action. So it's looking for lower targeted a lower spend for you. It's trying to show you hey we got like 4 cent clicks but like guess what, they're all in Vancouver or Western Canada where you don't have any customers. So if you know you have no customers in Canada, don't choose Canada. If you know it's all English speaking countries I would be very specific and choose like uk, Australia, us. Don't try and get romantic with this will like and start like including places like South Africa, New Zealand. If you don't have a customer there, my rule is don't do it. Don't like just don't waste money there. Okay? Okay. So very strict targeting on locations. Now this is the part where Google will say hey do you want us to run ads? Or your, let's just say subscriber campaign. Do you want us to run ads on your. On Gmail on Google display network? These are non YouTube places and I don't want to run ads there. I just want to run ads on YouTube. So I will uncheck, discover Gmail and also Google Display network because I just want YouTube traffic only. So when you do it right you should look like this. If you check these boxes you'll find that you get a lot of views and cheap views or engagements through these places. The problem is I found that they're lower quality traffic so I don't want that I filter those out. Okay. So that's, that's just some of the details from picking on picking like or checking and unchecking the right things inside of YouTube or Google Ads. Let's go into what image, what pictures or what videos should you pick. As a basic rule of thumb I always start with five to six pieces of creative. So I use two to three long form videos and two to three short form videos. Short form is always going to get you cheaper clicks and get you. And YouTube I found Will try and focus a lot of the budget there. So you just need to keep an eye on it. And sometimes you need to kill off or definitely after two week through two or three weeks kill off the. The non performers. But to just get started, pick your two or three top performing long form videos and think about this. If I'm a person who doesn't know me, what video would make the most sense for them to be for them to come to as an entry point? So a couple years ago I reviewed like the best podcast hosting sites like lipson, captivate, etc. Those are very. That's a very common video that you don't need to know the person creating it in order to get value from it. So I picked this one. Best free podcast hosting sites, Lip Sync, Captivate, Anchor, Transistor, all these sites. So that's when I did because it was one that is going to attract a wide audience that has a problem I. E. That's related to podcasting. So we picked that one and then making money with podcast a little bit more niche, a little bit more for like people who have a podcast. They've already solved how to set one up and now the next problem is how do I monetize it. So I Pick those two. And then I pick two or three of my best performing ads. These are actually AI driven, so they sound kind of robotic. This is earlier on about a year ago. So pick those two most relevant and also best performing ones and then we start to run them. All right. And then a couple quick caveat here or important thing to note. I would inject new creative into these campaigns. And for our clients, we do this. We inject new videos, new YouTube, new thumbnails, new short form videos into these campaigns as new stuff comes out, because we want to test it. So we're running different tests on the back end to see whether or not we can. A new podcast episode would perform better. Now a quick note on this that I didn't write down here. You do not want to tank a video's organic drive. Meaning if a, if, if a podcast episode or YouTube video does really well, I want to let it run for like two to three weeks until it stops getting a ton of views and it starts to settle down. Then I will take it and move it to running ads. But I don't want to disrupt what the algorithm is doing, what the organic algorithm is doing for the video. So I will let it run. If it's taking off, let it take off, let it get a ton of traction. And then once it's pretty much done, you can see it's flatlined, then take it. Okay, so don't disrupt that. So give it typically two to three weeks to let it run its course. Okay, we've covered how to set up the ads. What you should pick very more like guidelines, if you will. The next thing I, I think that I learned that was really valuable for me was what metrics should I look at if I'm trying to grow our YouTube channel and find signals that I am attracting an audience that is resonating with my content. Okay. And the idea is we target specifically so that we can bring buyers and customers to the channel. And these metrics I'm going to show you will allow you to see whether or not people are, are going to other videos, clicking like clicking share, clicking save, adding it to a playlist, subscribing to your channel. And if you're running a video view campaign, meaning you're trying to just get views, at least at the beginning, this is, these are things you essentially need to check to make sure that people are resonating. Right. If they're not showing up, these are not, you're not getting numbers or good numbers on these metrics, then you're going to want to rethink the campaign and also consider changing the pivot or pivoting the. The creative. Okay, so I'll walk you through. This is a screenshot of a homepage. Okay. If you click on this little button right here, columns. You see that Columns. It will allow you to go here. All right, Once you're in here, you're going to go to YouTube. Earned Actions. Click that and then it's going to drop down. And you see how these are all unchecked right now you're going to want to check. Check as many of these of these as you want. I typically always check Earn subscribers earn views. That tells me what were the actions. Did they. Did they click on the ad and then click on view another video of mine? Did they click on the ad and then click subscribe? Those are good signals to show that, oh, somebody saw the ad and found value and then went down my. Went into my funnel, essentially. So those are good to track. Additional but not mandatory are things like earned playlist editions and earned shares, earned likes. I typically don't mind. I, I leave that unchecked. But I'd say at least two. The two you want to track are earned views and earned subscribers. Okay. So as a bonus here, you can also set up a retargeting campaign. So let's just say you have a sales page you're running Facebook traffic to. You can retarget those viewers with your YouTube videos, which is a really good idea. And then you're just going to get a lot of extra additional views and probably some additional subscribers from people who went to your funnel, weren't ready to buy yet, but also want to just stick around and get warmed up. So consider doing that as well. That's a separate campaign. I don't cover that here, but if you want a video about it, just drop a comment. So check those off, make sure those are. Are good, and then you're going to watch those. It'll show you. YouTube will tell you what's happening with these metrics. Obviously, after you've checked those boxes. Okay. Make sure if you want to, like, hit a custom. Create a custom column that allows you to save these to your dashboard so that like, when you show up on Google Ads, these metrics down here will all automatically be as set as one of these. You can do that. You can just hit save. It'll say, like, do you want to save this as a custom view? Hit yes or hit save. And then every time you show up in your dashboard, these are going to come up as, as, like Right here inside of this column. So really helpful if you want to see what people are doing after they click on the ad, which is what I mainly track. All right, so besides that, the other thing I track is inside of your YouTube dashboard. So inside the YouTube studio. All right, I will. I'll hold off on that. But if you go to YouTube studio, go to subscribers, you can see who recently subscribed, and then from there, that will allow you to see, like, for me, for some of our clients, if they're targeting females, for example, are we actually getting women who subscribe subscribe to the channel? If it's a bunch of guys or a bunch of faceless channels, then I think maybe we have a problem. I also look at the names of the people who subscribed. You can only do this for the public channels. You can't see who's private, whose channel is set to private that is subscribed. But at least for the public channels, I want to see for targeting women 40 to 60, I want to see the names of, like, female names. I want to see females as, like, the. The profile. Or sometimes, like, you can also guess, a lot of women sometimes just have, like, a cat photo. So I'll just look for cats. For guys, it's probably going to be some weird logo or some really, like, masculine name. So depending on who you're targeting, you can kind of get an idea of whether or not you're driving the right traffic based on your YouTube studio, recent subscribers. All right, and I'll throw a screenshot up here so you can kind of see what that looks like. All right, so let's talk about how to grow strategically and consistently on the audio side of podcasts. Okay, so if that's your question, I'm glad you asked it. I'm going to show you one of the ways it is. Again, you can tell by the title of this episode. It's not the sexiest way, it's not the flashiest way, but it's a consistent way that works. And I'm going to tell you right now, it's not the easiest, but it does work. So if you're okay with a little hard work, then follow along. All right, now, so I want to back up a second and. And cover just why this is. So why do we have to do this? Well, it's because mainly these two guys suck at discovery. They're good at a lot of other things. And honestly, I can tell you right now, Spotify is getting better, but Apple and Pod, Apple and Spotify and other podcast Apps suck at discovery, meaning it's hard for you to get found. If you look at YouTube, we've had clients that get like thousands and hundreds of thousands of views after like years after they post the video. I don't know anybody who's ever gotten a podcast episode. And maybe I'm wrong, maybe I'm just in my own little bubble that's gotten hundreds of thousands of downloads a year after or years after they have posted an episode. Right. We've seen client shows take six to 12, you know, months or episodes really. Or videos. We've seen videos take 612 months to take off and then they start getting a lot of traction. That doesn't happen in, in podcasts because Apple and Spotify don't have a way or a good way at least to circulate content that's older and surface it to people who want to find it. It's just much harder. Don't ask me why, I'm not a, I'm not a developer. But anyways, that's why we do this. So episode swaps, what are they? There's really two types and I'll keep it simple. So there's an ad swap where you place an ad in somebody else's podcast and they do the same for you. You can also buy these, like you can just go to somebody and say, hey, I'm going to buy ad space in your podcast. And whether or not they do that is up to them. But we've seen that and done that before and that works. You can have tracking in place, but that does work. You can go to even a marketplace and like, like Megaphone has a marketplace for this where you can buy ad space in somebody's podcast and you can promote whatever you want. You can promote your own podcast. I've seen people do that too. So there's ways to do that. It's called an ad swap or an ad buy. It's typically for smaller shows, more non network based shows. It's going to be an ad swap where you do it for free. They put your ad in your show in their show, you put their ad in your show and you guys swap audiences. And we'll get into the details of how to pick someone who's a good fit for that in a second. Feed swap I think is better. Feed swap is where you feature an episode of theirs in your feed, like say on a Saturday, you drop an episode of theirs and you kind of give some context as to who is this person and then they do the same for you. So it's kind of like a. More of a content swap. It's not, hey, here's an ad about somebody promoting their thing. It's. It's a content play. Okay? So it's a bit. It's a lot less salesy and there's not really a way you can skip it. Right. Because it's a whole episode unless you just don't listen to the episode. So the main benefit of this, because it's like, is it guaranteed to get you subscribers or downloads? No, but the main benefit is that you're getting impressions and you're getting in front of a new audience. Just like if you were to pay for an ad on Facebook, you are renting their audience. That is exactly what you're doing here. Okay? Just that now it's in a podcast feed. You're renting someone else's audience with the goal to get them to go and see your stuff or hear your stuff and then go back and listen to you and subscribe to your show. Big shows do this. Big networks do this. The little guys, it's usually not done on, but I'm going to show you how to do it and give you some tips for it as well. All right, One caveat. The tracking on this will be a little hard. So. So I don't have a perfect way to track it. But the goal is to do enough volume here to where you can clearly see there's a difference in your downloads and in your. In your traffic. Okay? So those are the differences and that's the benefit. And then we have to blame these two guys for sucking at Discovery for all of this. Okay, so we did this with one of our clients. We did this with a larger show that was in their same. In the same genre, but not competitive. So a big tip here is you want to look for podcasts that are collaborative and have the same audience as you, but they may not have the exact same thing they sell. Right? So two. Two agencies that sell the same thing, swapping audiences does not make sense. You're just going to cannibalize your own podcast. The sweet spot here is to look for somebody who serves the same audience but does not sell or promote the same thing. All right. This particular client was in the health space. We actually swapped with a large app that was a sleep based app and they weren't selling sleep stuff. We. Our client wasn't. So it was really a nice fit. Same audience. Again, does not sell or did not are not competitive in what they sell. So some of the results from those campaigns we did about five or six campaigns with them. Meaning like we swapped ads for, for like five or six episodes. And we did that over the course of probably like six or seven months we had. So for this client, much smaller client compared to the app, they got 12,000 new downloads, 3 to 4, 300 plus new subscribers. I don't have the exact results. Unfortunately this was in chargeable. So if those, you guys don't know. Charable was an app that went away because of these guys. But when we were able to track it, there was 300 plus again five to six campaigns used. And this is only for half a year. Right. So those downloads don't look massively impressive. But the new subscribers, these guys who stuck on, they definitely generated more downloads than this in the months to come. Okay, so that's the good thing. You get new subscribers, they keep listening and hopefully they convert into a buyer. That's the end result here, especially for all of our business owners. Now to give you a more like an example of one that you can clearly see. So that was an ad swap here, this one I'm going to show you, here is a feed swap. And this is not, these are not clients of ours. This is just one of my favorite podcasts that I listen to. It's called History Daily. If you subscribe or listen to History Daily, you will see that they have what's called a Saturday matinee. Saturday Matinee is when the host basically introduces a new podcast that he's swapping with. And it's a completely different show, but it's similar in the fact that it's also history related. So again, he's not doing, he's doing stuff that is essentially collaborative, not competitive to his stuff. Now they make money off of ads. So anything he jams in there and puts ads in to, he's going to make money. So that's, that's a nice thing about this, this model. But if you look at every Saturday he has a Saturday matinee, these are not his episodes. These are episodes that he's featuring from another podcast. Cool thing about that is that it's really no work for him. He just introduces who the podcast is and says, I hope you listen to it and subscribe. And that's it. Now these guys, they do this 52 weeks of the year and that's mean that means 52 other podcasts get featured on his show. And I'm guessing, I don't know exactly because I don't know this podcast, how they run internally. But my guess is that either a People pay for these spots and they make money from it. Or B, he is getting on 52 or some number of other shows as a feature spot and guess what that does? That gets him in front of new audiences, that gets him new people checking out his show. And it's perpetually growing the show. What they have done here is they have baked in growth into the production schedule. Right? They baked it in. It's part of what they do. They do five episodes a week and then the sixth one is a swap. So the hardest thing about this is logistics, meaning you need to coordinate who you're going to swap with and how to, how to actually and getting all the audio and stuff lined up. So that's the biggest thing. All right, so where do you start if you want to do this? Where the heck do we start? So number one, we need to find similar shows that are competitive or not competitive but collaborative. Meaning they have the similar, same audience avatar but different product or different kind of back end system. Couple places you can go to find these shows. All right. Ah, okay. Give away all the sauce before you, before you stick around. So a couple ways to find this Pod Scan fm really good place of to go. Their pricing is probably one of the higher ones here. It's not a, it's not horrible, like 100, 200 bucks a month for, for a ton of data. But Pod Scan is a place you can go and look for say podcasts in the, in the history space and then reach out to them, get their email, reach out to them, see if they want to do a swap. Okay. Refonic, same thing. You can find all this data on podcasts in your niche that you can do outreach on, offer them a swap, offer them a feed drop, see if they're open to it and go from there. Refine or Pod Scribe is, is more for like more advanced shows. You can do similar things on podscribe but probably wouldn't start there and then listen. Notes is a free version. They also have a paid version, but it's a really nice free database that you can use to at least find the names of the shows. You're not going to be able to find the emails unless you actually pay for them, but it's pretty reasonable. All right, so step one is you need to find similar shows. My, my best recommendation is going to Pod Scan. I'm not affiliated with them, but they want to sponsor this video. I'd say, hey, go for it, let me know. That's the first part. So you've got your list. Once you get Your list. The next thing we need to do is we need to do outreach and see they're open to a swap or feed drop. I would offer both and see what they're open to. Keep in mind, you're gonna need to have the way they trade these, they trade on impressions or downloads. Really well, I'll use that word synonymously for this, for the example here. So let's say you come to me and you want to swap with me. I'm gonna say, hey, let's trade 10,000 downloads, meaning I will keep your ad. If it's an ad, I will keep your ad in the episodes until we get to 10,000. So once I get to 10,000, I've shown my. You all the. The episodes that you've been on get to 10,000. Then I take your ad out. So now we know it's a clean feed, like you're going to give me 10,000 impressions, meaning you're keep the ad in there until we get to 10,000. Listens, and I'm going to do the same for you. So a lot of times they trade on. On impressions or downloads for these. You can also do it by number of episodes if your audiences are relatively the same size. If it's not the same size, you're going to need to trade on downloads, number three. So those are that do outreach, see if they're open to either trade on them. Agree on the terms we just talked about that you can do episodes or downloads. It's most professionals, people who do this all the time are going to want to trade on downloads. And a lot of them are training on hundreds of thousands of downloads, meaning we'll trade half a million in downloads. So they'll keep the ad in until it gets to half a million, and then they'll take it out and you do the same. Okay, so that's how those work typically. And you can use some like Pod Scribe to track that pretty accurately. All right, next one, agree on the terms and then trade again. This goes into measurement, this last part. This is what we just talked about again. We can use Pod Scribe or other places to get. No, I want it bold. There we go. We can use Pod Scribe or other tools like Magellan to. To do that. Honestly, if you're just getting started, I wouldn't worry too much about number four. Okay. Tracking is super important, but let's just get 5, 10 shows we can swap with that are similar but not competitive. And let's see if the average number of downloads per month goes up. Let's see if those episodes that we promoted, if those listens go up, let's see if we get new subscribers on different channels and then we can start to get more granular with the tracking next time. Okay, so that's, that's my, my thought now. A bonus that I wanted to prepare for. This is like, okay, if you are a business owner who's doing, who has a video podcast and wants to build a video, a video show, that means audio, as well as having a really dialed in YouTube strategy, what is the, what is the system? So I put the most ideal scenario together that we help a lot of our clients with. So number one, multiple campaigns running. Meaning we're, whoops, testing new campaigns. We're doing video, video view campaigns on YouTube, we're doing subscriber campaigns on YouTube. We're also posting content regularly on YouTube. That's both shorts and video, long form video. All right, that's the first part. So that's the YouTube side. I'd also add in there. Doing retargeting campaigns. So let's just say you're running ads to a sales page. I want to retarget those people with your videos on YouTube. All right, number two, there we go is retargeting. We just talked about that. So putting your videos, your organic content in front of people who have already been to your sales pages, really good idea. And then number three, feed swaps or, or ad swaps. All right, so monthly, Monthly. We are. Do we have a way to swap and get you in front of new listeners? Okay, that's a more of a logistical, logistically heavy operation. But it's very, very, very doable, especially if you're in this for the long term and you want to build this into your, into your like monthly or quarterly objectives. So for us, the easiest way to do that, a, like we talked about in the very, very beginning, is getting another podcast. If you don't want to do this and you want to do feed drops or ad swaps, you need somebody to do outreach on your behalf pretty regularly and coordinate these things for you. Okay, so that is it. That is the entire system. I'm going to leave this as a download actually below this video. So if you want to just like download this and be able to study it on your own, I will add it here to the bottom of this description. Or if you're listening to this on the podcast, I would highly recommend going to the actual audio or the actual video and checking that out. So that's it. If there's any questions, drop them below. And I will do my best answer. Thanks again, Sam.