Podcast
Growth Triggers: Content Marketing & AI
Hosted by Luis Diaz · EN
Discover how to use your podcast to generate leads, sales, and influence in any market.
On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients.
Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.
Get in touch over on Instagram https://www.instagram.com/luisryandiaz/
16episodes
Episodes
Newest firstAll episodes
Short Form Expert: Best verbal hooks that are working NOW with Logan Forsyth
5d ago00:48:40Summary readyConnect with Logan Forsyth► Website: https://audit.mediascaling.com/► Instagram: https://www.instagram.com/loganforsyth/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/Flightcast: https://refer.flightcast.com/luis► Get 10% off your first 3 monthsRiverside: https://riverside.sjv.io/c/6690246/2183832/28064► Use LUIS to get $60 on an annual planNOTE: The link above is an affiliate link! Thank you so much if you decide to use it.
Summary
How Founders Are Using YouTube Ads to Build Authority and Get Leads
2w ago00:45:11Summary readyConnect with Reuben Rock► Facebook: https://www.facebook.com/reubendavidrock/► YouTube: https://www.youtube.com/@BookCleaningJobs► Website: https://bookcleaningjobs.com/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/Flightcast: https://refer.flightcast.com/luis► Get 10% off your first 3 monthsRiverside: https://riverside.sjv.io/c/6690246/2183832/28064► Use LUIS to get $60 on an annual planNOTE: The link above is an affiliate link! Thank you so much if you decide to use it.
Summary
AI Hype & Where the Jobs are REALLY Going with Chris Martinez with BPO Solutions
3w ago00:47:59Tap to summarizeConnect with Chris Martinez► https://www.bposolutionsgroup.com/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/Flightcast: https://refer.flightcast.com/luis► Get 10% off your first 3 monthsNOTE: The link above is an affiliate link! Thank you so much if you decide to use them.
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Fastest Way to 100K in Revenue With a Video Podcast
Jun 2600:13:48Summary readyFlightcast: https://refer.flightcast.com/luis► Get 10% off your first 3 monthsNeed help launching, growing, or ranking your podcast?► https://top10podcasts.com/NOTE: The link above is an affiliate link! Thank you so much if you decide to use them.
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Best Video Podcast Hosting Software NO ONE is talking about in 2026
Jun 1200:20:58Summary readyFlightcast: https://refer.flightcast.com/luis - Get 10% off your first 3 monthsFlightcast: https://refer.flightcast.com/luis ► Get 10% off your first 3 monthsNOTE: The link above is an affiliate link! Thank you so much if you decide to use them.
Summary
It’s Boring but It works...how to Grow Your Podcast in 2026
May 800:37:49Summary readyMost podcast growth advice sounds exciting, but the strategies that actually work in 2026 are surprisingly boring–and far more effective.In this episode, I break down a growth strategy that isn’t flashy, but it works. If you’re serious about growing your podcast in 2026, you need a system, not random tactics.I walk through how to properly set up your YouTube channel before running ads, including what most people overlook that ends up killing conversions. Then, I show you how to run YouTube ads the right way—focusing on attracting the right subscribers, not just more views.I also discuss the hidden metrics inside Google Ads that tell you if your content is working, and how to validate if you’re bringing in the right audience. Finally, I go over one of the most underrated growth plays right now—podcast feed swaps—and how to use them to grow your downloads without relying on algorithms.If you want consistent, predictable growth, this is the playbook.In This Episode:00:00 - Introduction 00:48 - The biggest mistake before running YouTube ads01:47 - What your banner, profile, and playlists should do09:38 - How to set up YouTube ad campaigns correctly18:35 - Hidden metrics: earned views and subscribers23:42 - Why podcast discovery is broken24:49 - Podcast ad swaps vs feed swaps31:00 - How to find and partner with similar shows34:49 - The ideal podcast + YouTube growth system▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163ahttps://miro.com/app/board/uXjVGponDmc=/?share_link_id=543093082189► Podscan.fm - https://podscan.fm/► Rephonic: Find, pitch and get featured on podcasts - https://rephonic.com/► Listen Notes: The Best Podcast Search Engine - https://www.listennotes.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Summary
Why YouTube Ignores Your Podcast While Others Get Millions of Views
Apr 1000:37:49Tap to summarizeYou’ve worked hard on your podcast, but you’re getting crickets on YouTube. The truth is, a lot of podcasters make the same mistakes when trying to grow their channel. In this episode, I break down the three most common mistakes that can ruin your podcast’s growth on YouTube, and how to fix them. By the end of this episode, you’ll have a better understanding of what’s really keeping your YouTube podcast from reaching its full potential. If you're ready to stop wasting time and start seeing real growth on YouTube, this episode is for you. Don’t forget to check out the additional resources I’ve linked below to help you take action today!Click here for the 3 Reasons Why Podcasts Fail on YouTube: https://docs.google.com/document/d/1Dzk7l_DgmB3payG2ArDFIknFASZ8dyo4CT9frjlnaPM/edit?usp=sharingIn This Episode:00:00 Introduction 01:32 - Your approach to video podcasts in completely wrong 13:21 - Optimizing content for YouTube15:23 - Slow pacing and losing viewer attention18:46 - How to keep viewers engaged20:11 - Optimizing the wrong thing (keywords, tags, etc.)21:15 - Creating click-worthy titles and thumbnails23:50 - Treating YouTube like a podcast player26:56 - Simple things you can do to grow your channel30:08 - Recap: 3 Ugly Mistakes Podcasters Make on YouTube▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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How Big Brands Control Markets With Mindshare (2026 Strategy)
Feb 2700:17:27Tap to summarizeIf you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it.First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful.I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale.In This Episode:01:22 Mindshare vs. market share explained04:02 Example: a16z and “owning” tech conversations06:32 Example: HubSpot’s podcast ecosystem07:20 The real secret sauce is infrastructure09:01 Systems and tools to build your media machine12:20 Why guest booking needs an owner13:38 Winning the “silent” research phase in B2B▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► The a16z Show - https://a16z.com/podcasts/Episode “owning” tech conversation:AI Hardware, Explained (July 2023)► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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How to Influence Decision-Makers You'll Never Meet with Todd Hartley
Feb 2000:27:42Tap to summarize🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Ever wondered how to influence decision-makers you’ll never meet? In this episode, Todd Hartley shares the key strategies he’s used to successfully close deals, boost sales, and scale your influence without face-to-face meetings.Whether you're in B2B or sales, you’ll learn how to strategically position yourself and your business to grab the attention of key decision-makers and drive results. Todd shares practical ideas for leveraging video, digital marketing, and smart strategies to move deals forward, even when you’re not in the same room.If you want to build a strong, scalable sales system and influence from a distance, this episode is for you. Tune in to learn how you can leverage these same techniques to influence high-level decision-makers and grow your business.Below are some key statistics:-98% of text messages are opened in 2 minutes vs. 20% email open rate-5 case studies increase purchase intent by 270%-People are 4x more likely to watch a video than read proposals-85% more likely to buy after watching a video-Average companies have 7 people involved in B2B buying decisions (100+ employees)-Small businesses typically have 3 people in the buying decisionIn This Episode:00:53 Open rate: email vs. text message03:17 How Todd helps clients using his strategies06:36 How to use video effectively to close twice as many deals08:55 Key principles for influencing decision-makers remotely14:46 Todd’s strategies for leveraging video to speed up the sales cycle24:08 Example of a client who got results using Todd's system▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► Create Dynamic Video Proposals with Clarity - https://clarity.video/► Accelerating YES! by Todd Hartley - https://toddhartley.com/yes/► Lead Generation Goldmine by Todd Hartley (free audiobook available at ToddHartley.com)► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com//dp/1591842158▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Todd Hartley📱► https://toddhartley.com/► https://www.wirebuzz.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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Big Brands Use This Strategy to Brainwash, Influence, and Completely Own Their Market
Feb 1000:37:32Tap to summarize🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Have you ever wondered how big brands manage to stay on top of the game? In this episode, I’m diving into how successful brands use a unique strategy to completely dominate their markets, not through viral hits or chasing trends, but by building something more powerful: media infrastructure. These companies aren’t competing for market share in the traditional sense; they’re creating mindshare—owning the conversation and shaping what people think.I’ll walk you through why long-form content is crucial for building this "moat" and why brands like a16z, Shopify, and HubSpot have used media to cement their authority. I also explain how you can replicate this strategy, even if you’re not a giant corporation. The goal is not just to play the game, but to control the rules.Ready to learn how to build authority and dominate your market with content? Listen now, and let’s dive into the strategies that the most successful companies use.In This Episode:02:21 Media infrastructure, and why it matters03:24 The difference between market share and mindshare07:28 How a16z, Shopify Masters, and HubSpot use media to build authority17:50 The role of mindshare in business growth and strategy19:37 The system for creating a media strategy for your brand28:59 Examples of podcasts with a proven content creation system31:29 How brands control their market with long-form content34:18 How to use long-form content to build your own brand moat▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide► The a16z Show - https://a16z.com/podcasts/Crypto/Web3 Episodes That Moved Markets:All About NFTs (March 2021)NFT Use Cases, Today and Tomorrow (May 2021)From the Internet's Past to the Future of Crypto (August 2019)Guest Episodes with Outsized Impact:Balaji Srinivasan EpisodesAI Hardware, Explained (July 2023)► Shopify Masters Podcast - https://shopify-masters.simplecast.com/► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/?utm_source=chatgpt.com► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/Need help launching, growing, or ranking your podcast?► https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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