🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Ever wondered how a local business with fewer than 100 followers can generate over 120,000 views?

In this episode, I sit down with Rachel Miller, a content marketing expert, to explore her strategy that helped her daughter's client, a local cupcake shop, get 120,000 views with just 80 followers. It’s not about huge followings–it’s about understanding trends and creating content that resonates with your audience.

Rachel breaks down how you can leverage identity-based content, build a multi-channel AI content engine, and break through growth plateaus by culling your audience to improve engagement. Whether you're a coach or a small business owner, her insights into content repurposing and growing your reach without spending on ads are invaluable.

Listen to the episode and start building your content strategy today!

Here are the AI tools and resources mentioned by Rachel:

-Descript - For editing videos and creating clips from podcast episodes - https://www.descript.com

-PageWheel - A tool for creating offers quickly, including calculators and other interactive content - https://www.pagewheel.com

-Canva - For creating visual assets for social media and videos - https://www.canva.com

-YouTube Buddy - A Chrome extension to help optimize YouTube videos and SEO - https://www.tubebuddy.com

-Hello Audio - A platform for hosting and distributing audio content - https://www.helloaudio.fm

-ChatGPT - For generating blog posts, emails, and other written content - https://chatgpt.com/

In This Episode:

00:00 - Introduction

03:27 - How to use trends for local business growth

08:30 - Using evergreen content for long-term engagement

12:26 - Leveraging identity-based content

16:08 - The power of culling your audience

20:09 - Creating and repurposing content across multiple platforms

30:57 - Building a multi-channel AI content engine

37:54 - How to craft curiosity-based hooks

38:57 - What Rachel does to promote a podcast where she's the guest

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

📱 RESOURCES📱

► Freebies from Rachel Miller - https://rachelmiller.com/learn-with-rachel/

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

📱 CONNECT with Rachel Miller 📱

► https://rachelmiller.com/

► https://www.instagram.com/rachelmillermarketing/

► https://pagewheel.com/

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬